As a fashion designer, you want a website that matches the beauty of your clothing. Thankfully, there’s a host of options available for you to choose from! Check out the top 5 website builders for clothing brands in 2022!
Top 5 Website Builders for Clothing Brands 2022
- Zyro – Vibrant Visual Tools
- Weebly – Easy Square Integration
- Wix – Simple as 1-2-3
- Squarespace – Ecommerce Galore
- GoDaddy– Custom Domain
1. Zyro – Vibrant Visual Tools
PRICING: $11.49/mo.-$15.90/mo.
Zyro features a host of artificial intelligence features that make the process of selling, promoting, and displaying your designs as easy as can be. AI can not only write content for your website automatically but also draw up a refund policy at the click of a button, which of course, can be edited after the fact. This will make the legalities of selling your clothing much simpler to navigate and gives you the power to focus on the essentials without getting lost in legal details. Beyond that, Zyro has a gorgeous aesthetic that suits itself well to a clothing brand. The site promotes templates that have minimalist, colorful aesthetics that make your clothes pop without overpowering the user. Your designs will look stunning on either desktop or mobile. Your marketing is also taken care of by automatic ads that are published to Facebook and Google, so customers can find your site based on visual information instead of mere search results (although Zyro also has SEO). While the lowest priced plan that includes eCommerce is $11.49/mo., it often goes on sale for as low as $4.90./mo. So Zyro is immensely affordable.
REASONS TO USE:
- Artificial intelligence makes marketing, web design, and legal paperwork a breeze
- Mobile support
- Minimalist and colorful aesthetic
REASONS TO AVOID:
- Slightly more expensive than some other website builders
2. Weebly – Easy Square Integration
PRICING: FREE-$26/mo.
Weebly is an eCommerce powerhouse because it is part of the Square ecosystem and is, in effect, a simplified, more modern version of Squarespace. One of the most appealing aspects of Weebly is its gorgeous templates, designed by professionals, including some that have made templates for the fashion industry. No other web builder has the type of beauty on display that Weebly does, making it a stellar choice for you as a fashion designer. Not only are the templates stunning, but adding content to them is as easy as clicking and dragging widgets from a menu. The site-building process is entirely visual, similar to using a program like PowerPoint or Google Slides to put a visual presentation together. If you want to get even fancier, you can create custom fonts and add video backgrounds, so your visitors can open up a fashion show on the homepage. While it is possible to build a perfect website entirely with visual tools, if you do know how to code, you can incorporate your own HTML/CSS and javascript code into the site to customize it even further. Last but not least, Weebly tracks your website’s metrics and makes that data available on the desktop and mobile, so you can track your popularity and make marketing decisions accordingly.
REASONS TO USE:
- Gorgeous templates designed for fashion
- Visual widget oriented website builder
- Metrics tracked in detail across devices
REASONS TO AVOID:
- Lacks the AI features of Zyro
3. Wix – Simple as 1-2-3
PRICING: FREE basic plan, $27/mo.-$59/mo. for business plans
Wix is built around the idea of simplicity, and best of all, the program’s core features are entirely free, and if you decide to purchase a premium plan with eCommerce, it will only cost you $27/mo. For “Business Basic,” which includes: secure online payment processing, payment plans, customer accounts, free domain for one year, 50GB of storage, 5 hours of video, ad vouchers, 24/7 customer support, and removal of Wix ads (which are one of the drawbacks of the free plan). Like other software, Wix provides templates that can be customized and tweaked to your liking, and you can even start from scratch if you want to. You should have no problem building your ideal website on Wix, featuring your own color scheme and layout. It also requires no knowledge of programming and is an entirely visual website builder. While Wix is overpriced compared to other website builders for clothing brands (since eCommerce costs quite a bit extra), you can at least make a basic website for free and determine if you like the platform before you invest in it. Therefore, Wix is right for you if you want to experiment with something free of charge.
REASONS TO USE:
- The basic plan is free and lets you get your feet wet with the platform
- Simplest website builder to use
REASONS TO AVOID:
- Overpriced eCommerce compared to other platforms
4. Squarespace – Ecommerce Galore
PRICING: $14/month-$65/month
Squarespace is the undisputed king of eCommerce, and for a good reason. Squarespace offers the best tools on the market for eCommerce and is perfect if you are looking to move a lot of inventory or have multiple clothing lines. Features that are best oriented towards clothing brands include professional portfolio design and Squarespace Video Studio, both of which allow you to show off your clothing brand in a professional and visually appealing way. Every aspect of Squarespace is geared towards marketing your products in the best possible way, and your website is bound to shine above the rest when you use Squarespace. Because of its involvement in the eCommerce business, setting up your online store is a breeze and can be set up in just a few clicks. Run promotions with pop-up banners that notify your customers of current and upcoming sales. Best of all, detailed graphically displayed eCommerce statistics are available at any time. Social media can also be directly integrated into your site, including Instagram and Pinterest, two platforms well suited to promoting clothing brands. Take your clothing brand to the next level with a Squarespace site; if you can swallow the price tag, you won’t regret it.
REASONS TO USE:
- Optimized around professional eCommerce
- Social media integration, above all the rest
- Promotions can be displayed with ease
REASONS TO AVOID:
- Expensive relative to other platforms
- Contains features unnecessary for many users of Weebly, another Square platform
5. GoDaddy – Custom Domain
PRICING: FREE-$29.99/mo.
GoDaddy is an excellent website builder because it enables you to use your own custom domain, own your domain outright, and set up eCommerce stores. Best of all, you can start building your website for free without even needing to give them your credit card information. The free builder includes email marketing, scheduled social media posts, SSL certificate, appointment booking, and GoDaddy Studio (an image editing suite). However, there are some serious drawbacks to GoDaddy. First of all, in order to have an eCommerce store, you need to pay at least $14.99/mo for the “Commerce” plan. Secondly, you must purchase your domain as well as the subscription, which, depending on how premium of a domain you want, can cost a lot of money. Thus, GoDaddy is not a good option for you if you are on a budget.
REASONS TO USE:
- The free version lets you design an advanced website right off the bat
- Custom domain
REASONS TO AVOID:
- Domain purchasing can become extremely expensive
References and Links
- https://zyro.com/
- https://www.weebly.com/
- https://www.wix.com/
- https://www.squarespace.com/
- https://www.godaddy.com/