9 Best White Label E-Commerce Platforms Of 2024

Want to cut right to the case? The best white label ecommerce platform for is Nexcess StoreBuilder.

New businesses and established ones use white label products to grow, diversify, and reach more customers. White label products enable you to sell even if you’re not prepared to design and manufacture your own products. However, not all e-commerce platforms work well with white label merchandise. Here is our list of the top white label e-commerce platforms.

Best White Label E-Commerce Platforms

1. Nexcess StoreBuilder – Best for Excellent Service
2. Shopify – #1 White Label E-Commerce Platform
3. AmeriCommerce – Best for American Markets
4. Yo!Kart – Best for Asian Markets
5. PrestaShop – Best Budget Option
6. Squarespace – Best for European Markets
7. Ecwid – Best for Small Business
8. Strikingly – Best for Startups
9. Store Hippo – Another Favorite

1. Nexcess StoreBuilder – Best for Excellent Service

PRICING: From $19/month.

Nexcess Storebuilder is a fantastic white label e-commerce site builder that enables company owners to showcase their items elegantly even if they lack technical expertise, design, or coding skills. To make it simpler for new ecommerce company owners to create and operate a shop, it integrates managed hosting, the WooCommerce WordPress plugin, and extra plugins and features.

KEY FEATURES:

• No coding required
• Custom template
• Automatic updates
• Security and performance monitoring

REASONS TO BUY:

• Unrestricted customization
• Innovative sales and performance tools
• Excellent service
• Fast loading

REASONS TO AVOID:

• No demo is offered
• There are no multichannel features in the hosted version.

2. Shopify – #1 White Label E-Commerce Platform

PRICING: From $29/month.

Shopify is one of the largest e-commerce platforms in the world. Tobias Lütke and Scott Lake started Shopify in 2006. The company is based in Ontario, Canada. It serves consumers and sellers from over 170 countries. Shopify allows small-business entrepreneurs to attract buyers from across the globe. It also invites white label sellers to create a dynamic brand image and expand their reach.

KEY FEATURES:

• Theme templates and customization are available so your storefront suits your brand.
• Shopify integrates with social media for marketing and promotion.
• Gift cards and discount codes can be utilized.

REASONS TO BUY:

• Shopify offers a scalable platform that grows with you. The company can serve very small businesses as well as mid-range and larger brands.
• Shopify is reputable and respected among a wide range of sellers and buyers.
• Customer service is excellent and available 24/7.

REASONS TO AVOID:

• Shopify has faced its share of scandals. The company has been accused of letting sellers distribute pirated copies of copyrighted materials. There has also been at least one data breach.
• New sellers may struggle to launch Shopify sites. Unlike some other platforms, website customization requires HTML and CSS knowledge, and no drag-and-drop is provided.

3. AmeriCommerce – Best for North American Markets

PRICING: From $25/month.

AmeriCommerce is a branch of Cart.com. The company is led by Ed Sturrock and Stefan Barlow, who founded it in 2020. AmeriCommerce provides all the e-commerce solutions you need plus outstanding white-label merchandise. The brand works with all sizes of companies from small start-ups to enterprises.

KEY FEATURES:

• AmeriCommerce integrates with social media and WordPress. You can sell from your blog or social media site.
• Headless e-commerce allows you to add sales features to your non-sales website.
• Built-in SEO ensures you reach your target audience.

REASONS TO BUY:

• AmeriCommerce allows you to sell your products on a variety of platforms. These include Amazon, eBay, and Google.
• The option is cheaper than many alternatives, with dedicated white label support.

REASONS TO AVOID:

• AmeriCommerce receives some negative reviews for poor customer support.
• AmeriCommerce is designed specifically for North American clients. It may not work for buyers or sellers located in other regions.

4. Yo!Kart – Best for Asian Markets

PRICING: From $999 for a lifetime license.

Manish Bhalla founded Yo!Kart in 2002. His vision was an online e-commerce website that supported new, innovative brands. The company has been featured in many different publications, including Forbes, Entrepreneur India, and the Telegraph. Yo!Kart works with partners and clients from over 70 countries. The company is popular in North America, the Middle East, and South Asia.

KEY FEATURES:

• Localized settings let you customize listings depending on where the buyer is shopping from.
• Discount and coupon management.
• Multilingual functionality.

REASONS TO BUY:

• Yo!Kart offers a variety of marketing solutions. The platform offers blog integration, push notifications, and pay-per-click ads.
• There are no transaction fees for using Yo!Kart.

REASONS TO AVOID:

• Unlike alternatives, Yo!Kart doesn’t charge a monthly subscription rate. Instead, users pay for lifetime service. The up-front costs vary from $999-7500. This rate may be too high for a small business or start-up.
• Yo!Kart packages do not provide hosting. Users will need to find another host.

5. PrestaShop – Best Budget Option

PRICING: Free open-source plans are available.

Bruno Lévêque and Igor Schlumberger founded PrestaShop in 2005. Originally, the platform was a student project. It now reaches a worldwide audience. PrestaShop is headquartered in Paris, France. There is another office in Miami, Florida. Currently, over 300,000 shops use PrestaShop.

KEY FEATURES:

• Template themes and customized storefronts.
• PrestaShop works in over 70 languages for international sales.
• Free add-ons to help you run your business.
• Works with the Wish marketplace.

REASONS TO BUY:

• PrestaShop is free to use. This makes it ideal for individual sellers and small start-up companies.
• Integration with many other apps and software solutions is easy. PrestaShop works with MailChimp, Google, PayPal, and Facebook.

REASONS TO AVOID:

• PrestaShop doesn’t provide customer service. There is no official support contact, just other users who can provide advice.
• Users need to be technically skilled and able to figure out features on their own. Web design skills are required.

6. Squarespace – Best for European Markets

PRICING: From $14/month.

Anthony Casalena founded Squarespace in 2004. The site allows users to easily create attractive sales websites with drag-and-drop features. Squarespace is based in New York City. Customers around the world use the company’s platform to sell products and services.

KEY FEATURES:

• Sell both products and services.
• Appointment scheduling options for online and location-based services.
• Shipping labels and order tracking.
• Email receipts for purchases.
• A video studio app allows you to film videos for your products or services.

REASONS TO BUY:

• Squarespace provides lovely clean templates for sales websites and product listings.
• The platform works with business tools like UPS, PayPal, Stripe, and Printful.

REASONS TO AVOID:

• Squarespace doesn’t offer a lot of plugins. Some users may be unable to incorporate their favorite tools with this platform.
• Customer service is lacking. Phone support is unavailable.

7. Ecwid – Best for Small Business

PRICING: From $299/year

Ecwid specializes in white label e-commerce. The platform integrates with eBay, Amazon, and Shopzilla. Ruslan Fazlyev founded the brand in 2009. The company was started in Russia but has now been purchased by Canadian Lightspeed. Ecwid headquarters are located in Ulyanovsk and Vladivostok, Russia. The company also has offices in California, USA.

KEY FEATURES:

• App-builder allows you to construct a sales app using the platform.
• Works with WordPress, Facebook, Google, and Instagram.
• Multichannel marketing

REASONS TO BUY:

• Ecwid is very easy to set up. You simply submit your logo and brand information, and the company provides you a dashboard with access to various white label products and sales tools.
• No domain is required.

REASONS TO AVOID:

• Ecwid has ties to Russia, which some users fear could lead to security problems or data leaks.
• Design features are lacking. Some reviewers say their storefronts look too plain or boring.

8. Strikingly – Best for Start-ups

PRICING: From $8/month.

David Haisha Chen, Teng Bao, and Dafeng Guo founded Strikingly. The original founders still lead the privately-held company. The business has offices in China and the United States. Strikingly launched in 2012. Since then, there has been significant development and many upgrades.

KEY FEATURES:

• Payment options include PayPal and Stripe.
• Customer engagement tools develop long-term relationships with buyers and reduce bounce.
• Contact forms enable communication and let you quickly resolve problems.
• Translation into over 15 languages.
• Create memberships to encourage visitors to come back.

REASONS TO BUY:

• Strikingly is ahead of the competition for ease of use. Designing your landing page is extremely simple. Most reviewers found it very intuitive.
• The brand has been featured in major publications such as the New York Times, Forbes, USA Today, and Lifehacker.

REASONS TO AVOID:

• Strikingly doesn’t have all the features some alternatives provide. It is aimed primarily at small businesses, and might not work for larger companies.
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9. Store Hippo – Another Favorite

PRICING: From $399/month.

Store Hippo is based in India. The company was founded by Krita and Rajiv Aggarwal. Krita Aggarwal is now the brand’s CPO and Rajiv is the CEO. Store Hippo is a private company. It launched in 2014. Store Hippo is an e-commerce SaaS and sales platform catering to Asian markets.

KEY FEATURES:

• Store Hippo supports over 100 languages.
• Sellers can accept a variety of world currencies.
• Geolocation-based storefronts offer hyper-local marketing solutions
• Free custom mobile app creation

REASONS TO BUY:

• Store Hippo enables sellers to market their white-label merchandise to buyers all around the world. Features such as location-based currency switching let shoppers pay in local currency. Automatic translations allow buyers and sellers from different regions to communicate.
• Store Hippo serves the needs of many different industries, from fashion and health to grocery and electronics.

REASONS TO AVOID:

• You must have your own domain to use Store Hippo.
• Store Hippo is quite expensive compared to other options.
• The storefront primarily appeals to Asian-based companies. Most sellers and buyers come from the Middle East and Southern Asia. The solution may not work for those based in other regions.

FAQ

Can selling white label products really earn money for my company?

Yes! White label merchandise can truly be profitable and give your company a boost. To maximize sales, think beyond the products themselves. Develop a solid brand concept. You may be competing against other sellers offering the same products. Having an attractive brand identity ensures buyers come to you first. To earn the most money, think carefully about the kind of customers you want to attract. Make sure your advertisements, product listings, brand name, and presentation all appeal to your desired market. Determine your store’s culture and values, even if you’re running it alone. Invest time and money into making eye-catching logos and images that tell a story.

What type of white label products sell best?

All kinds of white label merchandise can be sold. However, some types of products are easier to market than others. Durable kitchen supplies such as silicone spatulas, water bottles, mugs, and cookware sell well. Health and beauty items including cosmetics, sponges, and soaps are also good choices. Items for pets, such as collars, beds, and toys, sell very well. Coffee and tea round out the list. That said, you should think about your target market and the kind of business you want to own. You might also want to choose product lines you know something about so you can answer customer questions and provide detailed descriptions.

How do I choose the right supplier?

It’s very important to choose the right supplier. First, decide what products you’d like to sell. Then, do some research to locate potential suppliers. Review their listings or catalogs. Make sure you like their designs and agree with the materials being used. Next, read reviews. Check multiple sites and watch how the company responds to negative reviews. You can also research them on a consumer or business protection website such as the United States Better Business Bureau. If you’re happy with everything you’ve seen, contact the company and speak to a representative. Find out about costs, shipping, and turnaround time. Ask about their policy if items are sold out or become unavailable. Ideally, purchase or request a sample of the merchandise so you can test its durability and how it really looks. You could also purchase the product from another reseller. Finally, think about costs. Your per-piece cost should be significantly lower than the resale value. Otherwise, you won’t make any money. Consider negotiating with the company to see if they will allow smaller or less expensive bulk orders. If not, don’t be afraid to move on to a different supplier.