Small Size | Plus Size | Sports | Affordable | Luxury

Top small breast bra brands 

#1. Lulalu

The Brand: Founded by Rachel Klein, who grew up in New York City, Lulalu makes bras specifically for small-chested women. They carry a variety of styles that are designed for comfort and beauty.

Need To Know: Lulalu is a leader in the small-bust bra industry. They design bras in AAA, AA, and A cup sizes and band sizes from 30-42, which is in stark contrast to the standard “petite” sizes. Lulalu offers bras in different styles, such as lace, push-up, strapless, t-shirt, and wireless.

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#2. Natori

The Brand: The Company was founded by Josie Natori in 1977. The brand sells lingerie, bras, nightwear, loungewear, and underwear. Natori’s merchandise can be found in upscale department stores in over 15 countries internationally.

Need To Know: Josie Natori, the founder, is a native Filipino. Before creating this company, she was the first female Vice President of investment banking at Merrill Lynch. She started Natori lingerie on her living room floor in New York City before the company evolved to the success it has demonstrated today.

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#3. Pepper

The Brand: Pepper was created in 2017 by Jaclyn Fu and Lia Winograd, with a desire for women never to be judged based on bra size. This brand specifically creates bras for small-chested women, featuring cups that create a flattering look.

Need To Know: Pepper’s bras run up to a 40 band size for AA, A, and B. The company is committed to sustainability by working to minimize its carbon footprint. Women in Colombia ethically make Pepper’s products through a partnership with a socially responsible manufacturer.

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#4. On Gossamer

The Brand: Founded in 1987 by Bubbles Smolev, this brand specializes in women’s and children’s underwear. In 2006, the company was acquired by Carole Hochman.

Need To Know: Today, On Gossamer sells bras, underwear, and sleepwear. The brand is carried in several department stores, such as Bloomingdale’s and Nordstrom, and is sold online through their website and Amazon. With prices as low as $30, On Gossamer creates high-quality undergarments with the budget in mind.

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#5. Timpa

The Brand: Timpa was established over 20 years ago in New York City. This brand specializes in providing undergarments to petite women. Belletex, a lingerie distribution company, owns Timpa.

Need To Know: Creating bras specifically for small busts, Timpa is an excellent small brand for small breasts. Their bras are also very affordable, and you can find them at stores such as Wal-Mart and Urban Outfitters.

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Top plus size bra brands 

#1. Torrid

The Brand: Formerly owned by Hot Topic, Torrid branched off to become its own entity in 2015. This company specializes in plus-sized clothing, carrying everything from dresses to jeans in sizes 10-30.

Need To Know: Torrid carries bras all the way up to 54DDD, also carrying F, G, and H cups, which is a rarity in the bra industry. Today, this company has over 600 store locations and is public on the New York Stock Exchange.

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#2. Ashley Stewart

The Brand: Ashley Stewart was founded in 1991, with its name inspired by Laura Ashley and Martha Stewart. Soon after opening, it quickly reached sales as high as $400 million. Originally created for the African-American plus-size community, this brand is currently in the process of expanding to cater to women of all sizes.

Need To Know: Ashley Stewart currently sells bras up to 46H. This company’s well-known butterfly bra offers extra back support to large-chested women, with two closures on the back. Today, up to 40% of Ashley Stewart’s sales come from e-commerce, shipping internationally to Canada, the Caribbean, and the UK.

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#3. HoneyLove

The Brand: HoneyLove was launched in 2016 by Betsie Larkin, who created over 200 prototypes before settling on the right design. They aim to create pieces that empower women to embrace their femininity.

Need To Know: HoneyLove makes plus-size bras up to 48E, and all of their products come in soft and comfortable material. This brand believes in giving back to the industry and community, donating to under-represented business owners and diversity-focused organizations.

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#4. ThirdLove

The Brand: Founded by Heidi Zak and Ra’el Cohen in 2013, ThirdLove aims to design bras that properly fit women. This brand includes half sizes in their inventory, almost unheard of in the bra industry. ThirdLove offers combinations of band and cup sizes that typically aren’t paired together, making their size options incredibly inclusive.

Need To Know: ThirdLove carries bras up to an I cup size and 48 band size. The company partners with many charitable organizations and has donated over $20 million worth of bras worldwide. ThirdLove has a large size range and affordable pricing.

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#5. Cuup

The Brand: On a mission to challenge the standards of the bra industry, Abby Morgan founded Cuup in 2017. The brand prides itself on redefining how women look and feel in their undergarments. Cuup creates their sizing measurements based on real bodies.

Need To Know: While most bra companies only have 17 sizes, Cuup has over 35 bra sizes, all of which are unlined. These undergarments are sold in various rich colors, and they often offer limited edition colors as well.

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Top sports bra brands 

#1. Elomi

The Brand: Elomi was created in 2008 with a mission to champion the plus-size community. This company is owned by Wacoal Europe, which also owns other leading swimwear and lingerie brands such as Fantasie, Freya, and Goddess.

Need To Know: Elomi sells bra sizes up to a K cup, as well as offering lingerie, swimwear, and other undergarments. This brand’s selection includes sports bras, strapless bras, soft cup bras, plunge bras, and many others. The brand prides itself on fantastic fits and unique designs.

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#2. Panache

The Brand: Founded in 1982 by Anthony Power in the UK, this family-run business expanded to Hong Kong in 1989. By 2015, this brand had sold 1.7 million undergarments to a total of 53 countries.

Need To Know: In 2012, 2013, and 2015, Panache won the Sports Bra Brand of the Year at the UK Lingerie Awards. This company sells shapely and modern bras, underwear, and swimwear.

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#3. SheFit

The Brand: Specializing in supportive athletic women’s apparel, SheFit was founded in 2010 by Sara and Bob Moyland. The brand exploded when it was featured on the show, “Shark Tank,” in which they struck a deal with Daymond John.

Need To Know: SheFit is known for their one-on-a-kind, fully customizable sports bra, but they also carry leggings, shirts, headbands, and more. This company features models of all shapes and sizes and carries sports bras ranging from XS to 6X.

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#4. Champion

The Brand: Champion began in Rochester, New York in 1919, originally named “Knickerbocker Knitting Mills.” In 1950, Champion introduced modern physical education uniforms, which became the standard for years to come.

Need To Know: This company introduced its iconic letter “C” in 1956, eventually becoming the logo synonymous with the company that is known today. In 1968, the brand created athletic wear for women and invented the first-ever sports bra. In addition to sports bras, Champion also manufactures leggings, hoodies, joggers, jackets, and sleepwear.

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#5. Under Armour

The Brand: In 1996, Under Armour pioneered a skin-tight, sweat-resistant shirt that set the bar for years to come. The brand gained popularity when Under Armour apparel was featured in the popular film, Any Given Sunday, in 1999.

Need To Know: In 2011, only 15 years after its launch, Under Armour surpassed a billion dollars in annual revenue. The year after, they created a sports bra designed by women and for women. Under Armour offers a variety of athletic apparel for women, men, and kids.

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Top affordable bra brands

#1. Bluebella

The Brand: Founded by Emily Bendell in 2005, this lingerie brand was created to redefine sensuality. Bluebella’s designs are provocative and modern, using unique fabrics and creating innovative silhouettes.

Need To Know: Bluebella offers bras, panties, lingerie, and nightwear. This brand is committed to giving back; they have donated to the Women’s Global Empowerment Fund, Chayn, and the Kaleidoscope Trust. Many of Bluebella’s bras are under $70, making this a very affordable choice.

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#2. Adore Me

The Brand: Adore Me was launched in 2011, selling bras and lingerie solely online. This customer-focused brand sells bras, swimwear, activewear, and sleepwear. Adore Me recently launched “Creators,” an innovative technology platform specifically for influencers.

Need To Know: Adore Me is committed to ethics and sustainability through an entire line of recycled panties, eventually leading to 70 other products that are now created with recycled materials. You can buy a bra and panty set from Adore Me for under $30, so this brand is very cost-effective. Besides bras, Adore Me also offers pajamas, loungewear, and activewear. 

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#3. Aerie

The Brand: Aerie began in 1998 as an addition to the American Eagle brand to create a reputable line of intimates. This company began selling a boy brief, pajamas, and cotton underwear.  

Need To Know: Aerie began selling wireless bras in 2009, which became a very successful project. The company also offers lightly lined bras, push-up bras, and unlined bras. With many of their bras being under $30, this is a highly affordable bra brand.

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#4. Gooseberry Intimates

The Brand: Established in 2012 by Pascale Leclere, Gooseberry Intimates is offered online and in their Bali Boutique. This company specializes in intimates and swimwear. Every piece created by Gooseberry is hand-dyed, cut, and crafted to order.

Need To Know: Gooseberry is committed to Fair Trade and sustainability. For every order, the company plants several trees meant to offset emissions from shipping. The number of trees planted is based on the distance, weight of the package, and mode of transportation.

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#5. Lonely

The Brand: Lonely Lingerie, founded by Helene Morris in 2009, is a New Zealand-based brand that focuses on comfort. Lonely makes un-padded bras and does not offer push-up bras. Instead, they focus more on a supportive and natural aesthetic.

Need To Know: Lonely recently expanded its size range, which now begins at 30A, going all the way up to a 36DD. This brand initially focused on clothing, but started focusing solely on lingerie in 2012 because of the high demand. Many of Lonely’s bras are under $50, making this a cost-effective bra brand.

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Top luxury bra brands 

#1. Agent Provocateur

The Brand: was founded by Joe Correin London’s Soho in 1994. Their beginning products included colorful lingerie designed by the owner.

Need To Know: Besides their boutiques in London, New York, LA, and Paris, Agent Provocateur owns stores in 13 countries. Today, the company is owned by Four Holdings, which purchased this brand in 2017.

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#2. Coco de Mer

The Brand: Coco de Mer, a British luxury lingerie brand, was founded by Samantha Roddick in 1971. In 2011, the brand was acquired by Lovehoney, a British sex shop. Seven years later, Coco de Mer partnered with Playboy to release an exclusive collection. What was once a small London boutique is now well-known in the lingerie industry.

Need To Know: Every piece by this company is designed in London and made in Portugal. With most of their bras selling for well over $100, this luxury brand can be pricy. However, Coco de Mer occasionally offers more affordable bras, usually due to a partnership with another brand.

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#3. Eres

The Brand: Eres opened its first store in Paris in 1968. Founded by Irene Leroux, this company became the first brand to sell swimwear year-round. With the invention of two-piece swimsuits with different sized tops and bottoms, this company prides itself on its innovation.

Need To Know: Chanel bought Eres in 1996 and then entered the lingerie industry in 1998. The brand has over 20 stores around the world, still specializing in swimwear, but also offering bras, activewear, and underwear. Most of this brand’s bras are well over $300, making this brand a more expensive option.

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#4. Fleur of England

The Brand: At the age of 25, Fleur Turner created Fleur of England in 2000. All of this brand’s pieces are hand-designed by Fleur. The company uses high-quality fabrics and luxury packaging to ensure they maintain their high-quality reputation.

Need To Know: With the 20th anniversary, Fleur of England rebranded with a new logo and packaging in 2020. That same year, the company expanded its range of bras to both smaller and larger sizes. This luxury brand has an entry price point of around $100. 

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#5. Myla

The Brand: Myla was established in London in the late 1990s and is based in the Notting Hill neighborhood. The company relaunched in August 2017 under CEO Garry Hogarth and COO Leila Habibi. In July 2018, Myla reentered market trading.

Need To Know: Myla is currently attempting to create undergarments that are the perfect blend of functional, athletic, and luxury. This brand’s designers are all female, designing pieces that they would wear themselves. Many of Myla’s bras are over $150, making this a pricier option.

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