There is no doubt an emotional connection between your company and your customer generates sales. In fact, nearly 65% of customers seek out shared values when making the purchasing decisions that determine brand loyalty. It has never been more important to promote your company with effective branding that tells clients who you are. Of course, developing and communicating a company persona isn’t easy. Even so, it’s absolutely essential. 45% of customers judge your brand by the methods you use to tell your company’s story. Well-developed brand identities can turn your company into a household name, while careless or absent branding might push potential buyers to your competition.
The branding agencies we recommend understand what customers are looking for and know how your company can appeal to the buyers you seek. These agencies will help you conceive a positive and rewarding brand identity and develop the strategy to present it to buyers. They also assist you in maintaining cross-platform consistency – something over 90% of buyers now expect – and promote your brand where you’re most likely to make the sale. Your company is more than the merchandise you sell. Showcase your business’s unique philosophy and background with the help of these Chicago branding agencies.
Top 10 Best Branding Agencies in Chicago (2021)
- Rule29 – The Best of the Best
- Motion – Best for Enterprise
- Simple Truth – Best for SMBs
- Pivot Design – Best Brand Storytelling
- Paragraphs – Best Buyer Engagement
- SGK – Internationally Recognized
- Monogram Group – Best for Local Business
- Concentric Design – Best Visual Branding
- Color Jar – Most Innovative
- Famous Victory – Great for Rebranding
1. Rule29 – The Best of the Best
| Pricing: | $25,000+ |
| Location: | 501 Hamilton St. Geneva, IL 60134 |
| Founded: | 2000 |
| Key Clients: | McDonald’s, Allstate, Microsoft, Union Pacific, UNICEF, Pew Charitable Trusts, OfficeMax, Siemens, Ace Hardware, Make-A-Wish |
Rule29 knows all the plays to make your brand number one. The agency works with midmarket and enterprise retailers as well as non-profits. They craft interesting and authentic brand identities that speak to customers. When you hire Rule29, they will engage in deep dive research to uncover your ideal audience and identify your competitors. The staff will then collaborate with you to identify the goals you have for presenting your brand. Finally, the agency will implement strategy and launch the kind of campaign you’ve only dreamed about. Continued audits ensure your brand strategy grows alongside you and continues to remain relevant for years to come. Mind-blowing campaigns and immaculate branding make Rule29 our favorite Chicago branding agency.
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2. Motion – Best for Enterprise
| Pricing: | $10,000+ |
| Location: | 233 N. Michigan Ave. Chicago, IL 60601 |
| Founded: | 2007 |
| Key Clients: | Home Depot, American Marketing Association, Craftsman, Kenmore, Bed Bath & Beyond, Tractor Supply Company, Serta Mattress, Whirlpool, Feld Entertainment |
Motion is ready to get your company moving with creative and interactive brand experiences customers will love. Focus groups and dedicated analysis will ensure a brand identity buyers really connect with. Microsites, influencer collaboration, and public relations experts keep your brand evergreen. Motion works with your company to set KPIs customized to meet your unique needs. Expect gorgeous designs, social media touchpoints that maintain familiarity, and hot, innovative campaigns that get your company noticed.
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3. Simple Truth – Best for SMBs
| Pricing: | $25,000+ |
| Location: | 314 West Superior Street Suite 300 Chicago, IL 60654 |
| Founded: | 1996 |
| Key Clients: | Allstate, Scion, HR Source, Chicago History Museum, National Safety Council, Avalon Bay Communities |
Simple Truth develops brand ideas with impact. The agency utilizes industry research to find the unique niche your company fills. With workshops, customer engagement, and vision, Simple Truth will forge a solid brand identity that speaks to your company’s values and finds a way into shoppers’ hearts. Business, financial, medical, and real estate are the industries Simple Truth understands best. The scope of their work covers both small and start-up companies as well as charitable organizations.
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4. Pivot Design – Best Brand Storytelling
| Pricing: | $10,000+ |
| Location: | 321 N Clark St. Chicago, IL 60654 |
| Founded: | 1992 |
| Key Clients: | Red Bull, Google, Northwest Community Healthcare, Novo Nordisk, Brooks Brothers, Time Warner, Mercedes Benz, Uber, Oracle, Chicago Public Schools |
You’ll flip for Pivot Design’s innovative branding techniques. The team at Pivot know it can be difficult to find the right words to explain what your business is all about. They will help you identify your company’s purpose and effectively communicate it to potential buyers. Pivot works primarily with mid-level businesses in a variety of industries. The agency is capable of juggling the needs of diverse clients, ensuring service is always personal. From helping you choose a name to providing catchy ads that promote your brand, Pivot Design does it all.
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5. Paragraphs – Best Buyer Engagement
| Pricing: | Fees vary by service, please enquire. |
| Location: | 200 S. Michigan Avenue, Suite 1410, Chicago, IL 60604 |
| Founded: | 1984 |
| Key Clients: | IBM, Coca-Cola, Hyatt, Baxter Healthcare, Exelon Corporation, Optimus Solutions, Aprimo, Weiss Scholarship Foundation |
Compelling branding is easy with Paragraphs. Paragraphs has expertise working with any size company, from small startups and large enterprise. The agency knows how to make your company feel contemporary and likeable to buyers. Paragraphs knows customers want more than products and services. They demand relationships and want to feel a genuine connection with your company. Paragraphs offers brand stories and identities that draw in your desired customers and invite them to be part of something bigger than themselves. The result is highly personalized branding that turns visitors into lifelong fans.
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6. SGK – Internationally Recognized
| Pricing: | $25,000+ |
| Location: | 1918 W. Walnut St. Chicago, IL 60612 |
| Founded: | 1953 |
| Key Clients: | Amazon, Air France, Pfizer, Campari, Unilever, Revlon, Kellogg’s, American Express, Kraft, General Mills, Nike, Sainsbury’s, PepsiCo |
SGK has worked with many well-known domestic and international companies. With an eye on enterprise, SGK knows how to make big business relatable to individual consumers. Forging a lasting emotional connection between buyers and your business is what the talented staff at SGK love. Learning from consumers helps SGK identify what your buyers are looking for and how to reach them. The agency knows how to give clients what they want in their own unique way. More than just branding, the agency offers an experience. Don’t just advertise to customers, make your brand an essential part of their lifestyle.
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7. Monogram Group – Best for Local Business
| Pricing: | $50,000+ |
| Location: | 4001 N. Ravenswood Ave, Suite 501, Chicago, IL 60640 |
| Founded: | 1990 |
| Key Clients: | Eli Lilly, State University of New York, Pennant Park, IT Savvy, Life Fitness, Covenant Trust, Chicago Symphony, Leboa Hotels |
Designing a brand clients will remember is the goal of Monogram Group. The talented staff create signature identities for both new companies and those in need of a fresh image. Branding at Monogram starts with influential concepts which speak to both logic and emotion. This unique style primes customers for obsessive brand devotion and long-term loyalty. Monogram also provides opportunities for local engagement through devising strategies that resonate with people in your hometown. From locally popular search terminology to collaborative relationships with Chicago institutions, Monogram will enable you to stand out in the city.
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8. Concentric Design – Best Visual Branding
| Pricing: | $1,000+ |
| Location: | 1212 N Ashland Ave, Fl 2, Chicago, IL 60622 |
| Founded: | 2005 |
| Key Clients: | Hertz, United Airlines, University of Chicago, Taskfully, Teach for America, Resolute Health, Cloudhelm |
Concentric Design brings your brand full-circle, from planning effective strategy to implementing innovative marketing campaigns that get your company noticed. Visually-appealing web design, branded merchandise, and media are utilized to craft a memorable brand identity. Concentric works primarily with small and mid-sized businesses to determine a target audience. They then direct marketing efforts toward the clients your business wants the most. Buyer profiles and research into what methods captivate buyer attention is part of the service Concentric offers. Your company will stand out from the crowd with innovative branding from Concentric.
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9. Color Jar – Most Innovative
| Pricing: | $50,000+ |
| Location: | 1000 W. Fulton Market, Suite 213, Chicago, IL 60607 |
| Founded: | 2008 |
| Key Clients: | Google, MillerCoors, Discovery Channel, Laphroaig Whiskey, Hollenwolff, Albie’s, Restoration Ministries, Truant Brewing, Navy Pier, CareerBuilder |
The branding experts at Color Jar know how to make a splash. Brand strategy is the foundation of Color Jar’s service. The team offers a consultation workshop to develop your brand’s story, values, and persona. Thoughtful positioning places your brand in the line of sight of prospective clients and investors, ensuring you’re seen and remembered. Vibrant and effectively communicated campaigns get your company noticed. Color Jar works to meet your business’s objectives with consistency and reliability, so your company make a memorable impact.
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10. Famous Victory – Great for Rebranding
| Pricing: | $10,000+ |
| Location: | 400 Ashland Avenue, River Forest, IL 60305 |
| Founded: | 2015 |
| Key Clients: | Spitfire, Thomas H. Bergman, Halyard Compliance, Harvest Kitchen, Delta Institute, Chicago Oakbrook Financial, MCD Consulting, Kona Advisors |
Famous Victory knows how to help you win over the competition. Making certain that your company stands out from the pack is important to the staff at Famous Victory. They will work with you from start to finish, producing not just a great brand identity but products that give your company a voice. Rebranding is the priority of Famous Victory. Whether you’ve gone through a rough patch or simply aren’t getting the ROI you deserve, you will receive an updated, original brand concept that intrigues the buyers you want. Succeed with a new brand identity and presentations that give your company a fresh start.