In today’s society, having an online presence plays an important factor in drawing customers to your business. Keeping your social media accounts up to date is a great way to reach out and communicate with your customers.
Buffer is a tool that gives companies the ability to manage their social media accounts on all platforms. You can plan, schedule, and publish your posts. You can also pull reports to see your analytics and optimize your campaigns. Even though Buffer offers many tools, it does have some gaps. Here you can explore a list of alternatives that can fill those in.
Top 12 Best Alternatives to Buffer
- Hootsuite – The Leader
- Sprout Social – Your Central Hub
- Social Pilot – Best at Bulk Scheduling
- Loomly – The Best Cloud-Based Library
- Sendible – Amplify Your Brand’s Voice
- MavSocial – The Best Bang for your Buck
- Salesforce Social Studio – The Best Artificial Intelligence
- Later – A SimplerIntelligenceSimpler Way
- Tailwind – The Best Visual-Focused Platform
- Fanbooster – A Full-Featured Management Tool
- MeetEdgar – Best at Social Automation
- Hubspot Marketing Hub – Transform Your Marketing Strategies
1. Hootsuite – The Leader
Pricing – starts at $49/month.
Up first, we have Hootsuite. This all-in-one site allows you to manage your social media platforms by scheduling your posts, managing your analytics, and make critical business decisions. No matter the size of your business, Hootsuite offers a 30-day free trial to see if Hootsuite is right for you. With Hootsuite, you have everything you need to successfully manage your social media accounts, all in one place. You will have access to real-time analytics and insights on the steps you need to take to grow your online presence successfully. This worldwide social media management site pushes your business further and grows your social media accounts faster.
| Pros | Cons |
| All in one place | No hashtag tracking |
| Easy to set up | Frustrating interface |
| Clear analytics | Does not connect to all platforms |
| Reliable | – |
| Easy desktop to mobile transition | – |
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2. Sprout Social – Your Central Hub
Pricing – starts at $89/month.
Next, we have Sprout Social, a central hub for managing all of your social media accounts. Sprout Social allows you to create solutions for your business through post-management, engagement, listening tools, and custom analytics. With added CRM integrations, it allows your business to accelerate its effectiveness. These CRM integrations listen to what consumers have to say about your brand so you can improve your marketing strategy. Being able to integrate your social media management into one central place, you can easily use real-time collaboration to turn your data into meaningful insights. This all-in-one package is intuitive and easy to use, plus, you can start with a 30-day free trial!
| Pros | Cons |
| Simple interface | Limited YouTube integration |
| Automation tools | Limited features for less expensive plans |
| Community management | Messy site navigation |
| 30-Day free trial | Cannot customize reports |
| Onboarding webinars | – |
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3. Social Pilot – Best at Bulk Scheduling
Pricing – starts at $30/month.
Social Pilot is a great tool for streamlining all of your social media management processes. The Social Pilot platform caters to small businesses that need a social management program to manage their campaigns. Finding a platform that is easy to understand allows you to push content out to your customers, quickly. Social Pilot is great for bulk scheduling your posts as it can schedule up to 5,000 posts. It offers a great group feature where you can control what posts each set of groups sees. It also connects all of your accounts without paying a high-end price tag so you can focus on what matters most.
| Pros | Cons |
| 14-Day Free Trial | Complicated Interface |
| Post Scheduling | Poor Analytic Tools |
| Social Inbox | No Engagement Features |
| Multi-Account Compatible | Lacking Statistics |
| Content Curation | – |
| Content Calendar | – |
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4. Loomly – The Best Cloud-Based Library
Pricing – starts at $34/month.
Up next, we have Loomly. Loomly is a cloud-based social media management platform that builds your brand to success. This social media publishing tool allows you to optimize your content and build posts directly on the platform. You can create multiple post mockups that will get stored in a library for future use. Quickly creating social media posts ahead of time gives you the freedom to update the information in real-time. With an excellent collaboration feature, your team will be able to flawlessly create content for your audience, faster. Loomly is available on desktop and switches to mobile seamlessly to allow you to build your business from anywhere.
| Pros | Cons |
| Free 15-Day Trial | Calendar Updates are Slow |
| Post Optimization Tips | Direct Posting is Limited |
| Engagement Interface | No Post Preview Options |
| Organize Post Mockups | – |
| Advanced Analytics | – |
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5. Sendible – Amplify Your Brand’s Voice
Pricing – starts at $29/month.
Sendible is an all-in-one platform that allows you to manage your social media accounts and help amplify your brand’s voice with storytelling. You can connect multiple social media accounts and schedule posts for each one. Sendible also offers a unique CRM function that allows you to manage your customers and offer them personalized messages. You can track your analytics with custom reports and hear what people are saying about your brand through social listening. This easy-to-use platform offers a free trial to see if it is right for you. At first, you might find the platform a tad clunky, however, many users say it becomes clearer after the slight learning curve.
| Pros | Cons |
| 14-Day Free Trial | Poor Site Navigation |
| Custom Reports | Feels Clunky at First |
| Social Listening | Glitchy Mobile App |
| Content Calendar | Cannot Archive Posts |
| Manage All-In-One Place | – |
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6. MavSocial – The Best Bang for your Buck
Pricing – starts at $19/month.
Next in line, we have MavSocial. This great social media managing platform can help you curate fantastic content for your customers. With their excellent social listening tool, you can create campaigns that fall in line with the image your brand has given its customers. You can store your campaigns in a library for future use and use their report tools to collaborate with team members. MavSocial keeps its interface simple so you can navigate the platform with ease. With MavSocial, there is a larger learning curve however, once you’ve got the hang of it, you will get the option to create, store and analyze each post to grow your business exponentially.
| Pros | Cons |
| Campaign Separation | Lacks User Experience |
| Large Stock Image Libary | Pinterest is Not Supported |
| Team Collaboration | Large Learning Curve |
| Social Listening | No Bulk Scheduling |
| Content Curation | – |
| Asset Management | – |
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7. Salesforce Social Studio – The Best Artificial Intellegence
Pricing – cost is based solely on your needs.
Salesforce is a cloud-based software that specializes in customer relationship management. Salesforce offers a feature called Social Studio. This allows you to create, schedule, monitor, and manage your social media campaigns all in one place. They also offer social listening tools to help you grasp your brand’s reputation among social media chatter. Salesforce Social Studio pricing is based on what you are looking for and what your budget is. A unique feature that the Social Studio offers is image recognition software, which they call Einstein vision. This software gives you the upper hand with classifying the objects in the photos and finding the leads that will draw more customers.
| Pros | Cons |
| Multi-User Access | No Upfront Pricing |
| Reporting Analytics | No Free Trial |
| Create & Configure Workspace | Limited Support |
| One-Stop-Shop | – |
| Easy To Use | – |
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8. Later – A Simpler Way
Pricing – starts at $15/month.
Originally, Later started as an Instagram marketing tool but has adapted to many sites for social media management. Later focuses on visual scheduling, marketing, analytics, and media management. This platform also utilizes a hashtag suggestion tool that will recommend hashtags that can lead to greater discovery. With Later, you can schedule posts up to a week in advance and generate reports on previous posts. They also offer a drag and drop calendar feature where you can freely move scheduled posts from one day to another. With the interactive dashboard, you have access to your analytics, reports, and management programs so you can swiftly create new content. Later also offers a Free Forever plan which allows small businesses and creator’s the opportunity to have a baseline social media management platform.
| Pros | Cons |
| Free Forever Plan Available | Faulty API’s |
| Simple to Use | Limited Sharing Capabilities |
| Content Library | Not Every Social Media Platform is Supported |
| Unlimited Media | – |
| Hashtag Suggestions | – |
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9. Tailwind – The Best Visual-Focused Platform
Pricing – starts at $9.99/month.
Tailwind is an official partner to Pinterest, Facebook, and Instagram. With Tailwind, you have the opportunity to decide the schedule when you want it to push your posts. It also gives hashtag suggestions that’ll help increase engagement. You will receive large design capabilities that allow you to create excellent visual dynamics for your social media accounts. With these marketing tools directly at your fingertips, you will be able to personalize posts as well as preview what they will look like on various social media apps. Tailwind offers a unique community where you can connect with others in your niche globally. With Tailwind, you can review insightful analytics to further grow your business and improve your performance rapidly.
| Pros | Cons |
| Free Forever Plan Available | Small Learning Curve |
| Personalized Content | Manual Link Editing |
| Hashtag Suggestions | Challenging Navigation |
| Mockups & Previews | Mobile App Needs Improvement |
| Insightful Analytics | – |
| Autoposting Available | – |
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10. Fanbooster – A Full-Featured Management Tool
Pricing – starts at $49/month.
Next, we have Fanbooser, a full-featured social media management platform that gives you the tools needed to create engaging content. Fanbooster offers in-depth analytics and reporting to show how your brand is growing. It also offers insights on reviews, mentions, and messages all within the Fanbooster dashboard. A brand new feature that they present is Canva integration, which is different from other management platforms. With Fanbooster, you can schedule posts, publish content, and drive engagement to all of your social media channels. This will save you time and keep you organized. Fanbooster has a great overall experience and advances social media growth.
| Pros | Cons |
| 14-Day Free Trial Available | Confusing Interface |
| Easy to Set Up | Reports are not Always Accurate |
| Create Separate Workspaces | Limited Customer Support |
| Easy to Understand Analytics | No Direct Publishing to Instagram |
| Saves You Time | – |
| Canva Integration | – |
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11. MeetEdgar – Best at Social Automation
Pricing – starts at $19/month.
Up next, we have MeetEdgar. A platform that offers a fantastic self-scheduling feature to auto-assign exactly when a post should be published. Once you assign a category to each of your posts, MeetEdgar will schedule them automatically, keeping your content fresh. Having a constant stream of new content for social media will keep your brand name at the forefront of social media. You can also view reports of the posts and see their analytics. MeetEdgar would be perfect for those looking to keep their contact organized and easy to store previous campaigns. It works well on mobile-friendly platforms but does limit the image resolution for desktop applications. You also only have one-way control which makes teamwork challenging, however, if you are looking for a platform that you will control solely, look no further!
| Pros | Cons |
| 7-Day Free Trial Available | Photo Resolution Shrinks to Mobile-Friendly Resolutions |
| Manage Multiple Accounts at Once | Limited Reporting Available |
| Library Available to Store Popular Content | Limits the Number of Photos Allowed in a Post |
| Assign Timeslots for Content | No Conversation Management |
| Easy to Navigate | One-Way Control |
| User Friendly | – |
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12. Hubspot Marketing Hub – Transform Your Marketing Strategies
Pricing – starts at $45/month.
Finally, we have Hubspot. This all-in-one marketing hub gives you the freedom to control how your customers are experiencing your online business. Having a powerful platform like Hubspot allows you to customize and schedule social media posts with ease. It also has an easy-to-navigate interface making it an experience that everyone can enjoy. Hubspot allows you to scale your company the way you want to see it succeed. When you purchase a plan, you get access to the CRM software as well. This will give you the chance to learn who your posts are being seen by. These tools offered by HubSpot will help build your business to run better.
| Pros | Cons |
| Free Plan Available | Higher Prices |
| Email Templates | Reports Cannot Be Customized |
| Personalization | 24/7 Support Unavailable |
| Easily Manage Your Analytics | Small Learning Curve |
| Growth Opportunities | – |