Email software programs vary in price, ease of use, and purpose.One of the most powerful strategies for lead generation is email marketing. When you combine your expertise with the cold email software outlined below, your campaigns will be a success.
To help you pick the cold email software best suited for your needs, we’ve compiled a list of our narrowed-down, top 12 email software available in 2022, along with the pros and cons of each.
Top 12 Best Cold Email Software
- SmartReach – Best for Workflow Automation
- Reply – Best for Automation
- Uplead – Best for Bulk Emails
- MailShake – Best for Event Trigger Emails
- Outreach – Best for International Calls
- WoodPecker – Best for Contact List Integration
- Snov – Best for Email Search
- Hunter.io – Best for Teamwork
- AutoKlose – Best for Lead Database Integration
- Mailrush – Best for Drag and Drop Email Design
- Saleshandy – Best for Email Scheduling
- Close.io – Best for Tracking All Communications
1. SmartReach – Best For Workflow Automation
Pricing: Standard Plan: $24 per month/userUltimate Plan: $59 per month/user
SmartReach is just what you need if you’re an expert user seeking a feature-rich solution for cold emailing. Because of enhanced hyper-personalization and smart scheduling, you may send emails in your prospect’s timezone. As a result, your emails will have a greater chance of generating a response.
| Pros | Cons |
| Email send time is customizable | Contact list filters are limited |
| Customized emails | |
| Works with a variety of email clients | |
| Simple to use interface | |
| If-then-else, as in workflow automations |
2. Reply – Best for Automation
Pricing:User to Contact 1,000 people per month: $55, User to Contact 3,000 people per month: $70,User to Contact 30,000 people per month: $90
With Reply, you can take your sales outreach to a whole new level. You may create an email campaign with follow-ups and then conduct split tests to increase your conversion rate using their dashboard.
Reply’s strong reporting mechanism is one of its most remarkable features. This system displays all of your email campaign’s statistics and indications, including delivery, open rates, link clicks, bounced emails, and more. Depending on a customer’s activities, you may exclude particular people from your automatic email queue.
| Pros | Cons |
| Numerous features | Expensive per-number-of-contacts pricing |
| Simple to install and use | Organizing lists in the app is difficult |
| Extensive automation capability | Intended for advanced users who want to learn more about email marketing |
3. UpLead – Best for Bulk Emails
Pricing: Free Trial: $0 (5 credits),Essentials: $99/month (170 credits), Plus: $199/month (400 credits), Professional: $399/month (1000 credits)
You should try UpLead if you’ve been seeking a trustworthy B2B sales intelligence platform but have been dissatisfied with leads that go nowhere.
UpLead’s database has more than 54 million B2B contacts, enabling you to easily connect with highly qualified prospects. You may also utilize the information to update and improve your existing lead database, locate leads based on their CRM, and check their contact information in real-time.
| Pros | Cons |
| Lighting-fast | Not suitable for sending just one or two emails every month |
| Easy to operate | There isn’t a mobile app. |
| Ability to search in bulk | |
| Intuitive consumer profiles |
4. MailShake – Best for Event Trigger Emails
Pricing: Basic: $29/month, Pro: $49/month, Omni: $99/month (30-day Money-Back Guarantee)
Mailshake is one of the most user-friendly cold-emailing platforms. They provide excellent content promotion, lead creation, first-mover advantage, link-building, PR pitches, and guest post templates.
You can run A/B testing, measure link activity in your emails, and track conversions with MailShake. They provide fantastic email templates divided into categories based on your aims, such as sales emails, link-building emails, and public relations emails.
| Pros | Cons |
| A/B testing | “Out-of-Office” emails are counted as a lead. |
| Event trigger for emails | |
| Emails are mobile-friendly |
5. Outreach – Best for International Calls
Pricing: On their website, you may contact them about the price.
Outreach is an all-in-one technology that allows a sales team to grow leads more effectively. Salespeople may use Outreach to phone or text customers in any region of the nation and incorporate social media into their sales process.
They also offer an SMS integration function that allows you to contact prospective consumers over the phone. It also gives you more information about your prospects, allowing you to send more tailored emails. Unfortunately, while Outreach has the most features, it’s also the most expensive.
| Pros | Cons |
| Outstanding chat support | Bulk emails take a long time to reach customers |
| A wide range of integrations | The Gmail and salesforce integration could be better |
| Numerous valuable features, including international calls |
6. Woodpecker – Best for Contact list Integration
Pricing: Free Trial: 14 Days (includes all add-on functions),50 Contact Emails Per Day: $40 – $59,200 Contact Emails Per Day: $44 – $64, Unlimited Contact Emails Per Day: $49 – $69
With features like reply detection, cold email personalization, opens and clicks monitoring, teamwork security, and more, Woodpecker may be your best cold-emailing partner. It will sync your mailbox in a matter of seconds.
A/B testing, if-campaigns to send prospects to other streams, manual tasks to incorporate non-email activities in the campaign, and snippet-based criteria for simple customization and personalization are just a few of the advanced features available in Woodpecker.
| Pros | Cons |
| A user-friendly interface that is simple to use and comprehend | If several slots and add-ons are necessary, it may be pricey for small firms. |
| It’s simple to set up and integrate your contact list. | Only seven follow-ups are allowed. |
| A/B testing is totally automated and provides useful information. |
7. Snov.io – Best for Email Search
Pricing: Small Plan: $29 month/user, Medium Plan: $49 month/user, Large Plan: $79 month/user, Extra-Large Plan: $139 month/user
Snov.io is a platform that allows you to find excellent leads, communicate with them through email, and track transactions in a sales CRM (Customer Relationship Management).
Snov.io gathers information on organizations and accounts to assist you in identifying good-fit prospects, then incorporates that into your campaigns and automates sending and follow-ups.
You can measure interaction in your inbox using a Gmail plugin, and you can also examine performance analytics inside Snov.io.
| Pros | Cons |
| Email finder | There isn’t a way to unsubscribe. |
| An interface that is simple to use | It does not show the most frequently used email from each contact when given several email accounts. |
| Drip marketing |
8. Hunter.io – Best for Teamwork
Pricing: Free Version: Yes, Starter: $49/Month,Growth: $99/Month,Pro: $199/Month,Enterprise: $399/Month
Hunter.io is a web-based email verification and research platform that assists organizations in collecting and verifying professional email addresses.
Hunter.io is great if you’re searching for an all-in-one solution for cold outreach efforts. With Hunter.io, you can quickly uncover and verify emails from your target audience, as well as discover hard-to-find contact information for your prospects, allowing you to completely tailor your campaigns and enhance the outcomes of your outreach efforts.
| Pros | Cons |
| It readily integrates with the browser, making it simple to use. | There is currently no mobile app available. |
| There are no extra charges for a team subscription. | Capabilities for cold outreach are limited |
| An all-in-one approach to cold outreach |
9. AutoKlose – Best for Lead Database Integration
Pricing: Starter: $49.99 user/month,Small Business: $49.99 month/user,Enterprise: Custom Pricing
AutoKlose automates all of your email duties, and you can identify, target, and nurture your prospects with ease. Drip email campaigns, lead creation, and CRM connection are just a few of the fantastic things that AutoKlose has to offer. Additionally, you may send a large number of emails all at once.
| Pros | Cons |
| Contact import and export | Not user-friendly |
| Lead database integration | |
| Contact discovery |
10. MailRush.io – Best for Drag and Drop Email Design
Pricing: 14-day free trial, Low as $19 a month.
MailRush includes a lot of useful features that may help you work out a good approach for each email you send to a prospect. It also includes a contemporary and sophisticated architecture for tracking engagement metrics like click-through rate, open rate, and bounce rate.
| Pros | Cons |
| Drag-and-drop email template option | Need to pay extra for various features |
| 24/7 chat available | |
| Call and email support |
11. SalesHandy – Best for Email Scheduling
Pricing: begins at $9 per month for the basic subscription
SalesHandy is a marketing activity tracker built specifically for sales teams. This software allows you to send automated emails and delivers daily/monthly engagement rate statistics. It’s an excellent choice since it works with Gmail, Outlook, and practically any other email service.
| Pros | Cons |
| Three features are free forever, including email scheduling, unlimited email open tracking, and Gmail integration. | Email sending limit |
12. Close.io – Best for Tracking All Communications
Pricing: Begins at $29 per month.
No one would have imagined automated emails that are tailored and developed based on a prospective customer’s likes and preferences a few years ago. Close.io, for example, allows you to send cold emails in bulk, conduct phone calls, and log every conversation.
| Pros | Cons |
| The basic plan allows you to send multiple emails. | No custom activity can be made. |
Frequently Asked Questions
What is cold emailing?
Sending emails to people you’ve never met before is known as cold emailing. Cold emailing is like cold calling in that it involves phoning potential customers to check whether they’re interested in a product or service. But, on the other hand, cold emails are less obtrusive than cold calling.
Cold emails that are well-crafted and successful don’t make a hard pitch; instead, they engage your target consumer and provide them with the information they need to respond.
What are some best practices in cold email marketing?
1. Use a Catchy Subject Line in Your Email
Remember, it’s the first thing your prospect sees when your email arrives in their inbox. It may be the deciding factor in whether or not they open it.
Including your prospect’s first name in the subject line is a great approach to personalize your outreach emails right away.
2. Address the email to the intended recipient.
Creating a connection with the receiver is the most challenging component of sending cold emails. That’s why, in order to write very successful cold emails, you need to put yourself in their shoes.
The trick is to make the email about the receiver 95% of the time and your company 5% of the time. While providing the recipient’s name is important, email personalization should not stop there.
You should explain why you’re contacting that individual in particular and demonstrate that you’re acquainted with their work. Personalizing graphics and links, for example, are excellent methods to make the email about the receiver.
3. Make it simple for the recipient to unsubscribe.
An unsubscribe option should always be included in your communications. There’s no assurance that individuals who don’t know you will be interested in hearing from you if you send cold emails to them. If they aren’t, allowing them to opt-out of your mailing list is an excellent email approach.
When cold emailing prospects in this manner, you won’t jeopardize your sender reputation. It will also keep you in compliance with email regulations.
The most straightforward approach is to include an unsubscribe link at the bottom of your sales emails. The receiver may easily unsubscribe from your emails without labeling them as spam with this link.
Is Sending Cold Emails Legal?
Spam emails and cold emailing for commercial objectives are regulated by the Federal Trade Commission (FTC). The CAN-SPAM Act gives it comparatively lax spam rules.
Cold emailing is lawful in the European Union (EU) under the General Data Protection Regulation (GDPR) (General Data Protection Regulation). It does, however, have restrictions equivalent to those in the United States.
In general, both US and EU legislation allows you to send cold emails if you:
- Mention how you came upon the recipient’s contact information and why you’re contacting them.
- Give email recipients the option to unsubscribe or opt out.
- Include your contact information correctly in the email.
- Determine if the email contains any advertisements.
- Avoid utilizing contact lists acquired unlawfully from other parties, such as website crawling bots.
If you don’t follow the rules, you might face penalties of up to $43,000 in the US and €20 million in the EU.