It is impossible to overstate the value of relatable, informative content. Over 90% of potential clients judge your web content when making decisions about your brand. Quality content can inspire brand loyalty and reduce bounce, but dull, off-putting content will turn away prospective shoppers.
As a business owner, you’ve put in too much time and energy to lose sales due to sloppy, inefficient content. It’s essential to ensure you are providing the content your readers and buyers want to see. Quality content leads to backlinks, traffic, and reduced cart abandonment. It also offers you a chance to connect with clients and develop a relationship which will keep them coming back. Engaging, insightful content helps customers feel valued by your brand. This leads to strong word-of-mouth sales and a high reputation among buyers. Clearly, no business can afford to put off producing high-quality content that positively influences viewers and buyers.
However, producing your own content can be taxing. It isn’t enough to churn out a lot of content; all your content needs to speak directly to buyers. Small business owners and in-house marketing teams can quickly become overwhelmed by the appetite for high-quality content online. This is why working with a professional content marketing agency is so important. The experts on our list understand that content marketing is vitally important to getting your company the conversions and loyalty you deserve. Whether you already have a stellar reputation and need to keep the vibe going, or need help getting started with content marketing, the agencies on our list have you covered.
Top 10 Best Content Marketing Agencies in the UK
- Red Hot Penny – Best Overall
- Wildfire – Best for Small Business
- Digital Litmus – Most Scalable
- Impression – Strong ROI
- Superb Digital – Best for E-Commerce
- Inonda – Best Social Media Content Marketing
- Don’t Cry Wolf – Most Innovative
- Hudson – Most Sophisticated Campaigns
- Incite – Best B2B Content Marketing
- SGK – Best for Enterprise
1. Red Hot Penny – Best Overall
| Pricing: | $5,000+ |
| Location: | Warren House Rd, Wokingham Berkshire, England, RG40 5BS |
| Founded: | 2015 |
| Key Clients: | Virgin, Tesco, SanDisk, Harlequins RFC, Viking, Crabtree & Evelyn, Lipsy London, Virgin Sport, World of Wallpaper |
Red Hot Penny has one goal, and that is to get your company at the top of the search engine results. The team’s drive and enthusiasm are why Red Hot Penny has worked with some of the biggest names in the UK. First page placement on Google and other search engines ensures exposure to vast audiences in need of your product or service. The agency doesn’t merely rely on creating great content. They carefully tailor all content to ensure your target audience is captivated and ready for more. The agency combines effective marketing strategies to ensure your brand skyrockets to the top of the search engine. Become a household name with Red Hot Penny.
2. Wildfire – Best for Small Business
| Pricing: | $5,000+ |
| Location: | 7 Bell Yard, Holborn, London, England, WC2A 2JR |
| Founded: | 2018 |
| Key Clients: | RIM Scaffolding, NAR Group, MySolomon, PowerMark, Arnett Vintage, Constant Power Solutions, K&M Global, Unlocked Ltd. |
Wildfire will help your company burn through the competition with quality content and digital marketing. Founded in 2018 by marketing experts Billy Foulkes and Neal Foster, Wildfire offers sizzling hot content marketing campaigns for both B2B and B2C brands. From relatable blog posts to enticing product pages, the agency offers it all. The specialty of the house is crafting a user experience which buyers will love and come back for. This includes providing captivating content and powerful web functionality to keep users browsing longer.
3. Digital Litmus – Most Scalable
| Pricing: | $5,000+ |
| Location: | 86-90 Paul Street London, England, EC2A 4NE |
| Founded: | 2015 |
| Key Clients: | Spektrix, GeoSLAM, Digital Knights, Modulr, Roche Martin, Lighthouse London, Archover |
Digital Litmus offers a creative approach to content generation and marketing. Their unique demand generation style ensures the content that visitors will clamor for. By considering your company’s specific client relations goals, Digital Litmus will ensure marketing strategies which help you connect to customers. By incorporating conversational marketing techniques, the agency will help you create a relationship with clients and increase conversions. Digital Litmus provides content marketing which is high-quality and reliable. Through a multi-pronged approach, the agency ensures not only effective marketing but real return on investment. Their method is highly scalable and perfect for growing companies.
4. Impression – Strong ROI
| Pricing: | $25,000+ |
| Location: | Fothergill House, 16 King Street, Nottingham, England, NG1 2AS |
| Founded: | 2012 |
| Key Clients: | Weber, English Football Association, Cancer Research UK, Clarins, Experian, Land Rover, University of Nottingham, Nottingham City Council, Motorpoint Arena, The Environmental Investigation Agency |
Impression is a Nottingham-based content marketing agency which has worked with some top names locally and internationally. The agency’s success proves SMBs can achieve outstanding results with determination and passion. Conversion rate optimization is the metric Impression uses to judge its performance. If you’re struggling to ensure high ROI, Impression is the agency for you! Impression’s marketing strategy combines strong, relevant content with market research and competitor analysis. The result is impactful marketing sure to place your business on top.
5. Superb Digital – Best for E-Commerce
| Pricing: | $5,000+ |
| Location: | Spike Island 133 Cumberland Road, Bristol, England, BS1 6UX |
| Founded: | 2014 |
| Key Clients: | Aspect, Bitcade, Lillicoco, Wurlin Umbrella, Compton House of Fashion, Superior Vapour, Rhodes, Clarity, Old Gloucester Road B&B |
Superb Digital mixes expert understanding of content marketing with a genuine passion to help your company succeed. Primarily focused on meeting the needs of small businesses, Superb Digital understands how to implement content marketing for local companies. They offer content auditing services to evaluate the performance of existing content, then help your business redefine your marketing goals. Armed with this knowledge, the staff at Superb Digital then provide authoritative content which will inspire your customers. See a real increase in leads and sales with Superb Digital at your side.
6. Inonda – Best Social Media Content Marketing
| Pricing: | $5,000+ |
| Location: | 163 City Rd, Shoreditch, London, England, EC1V 1NR |
| Founded: | 2017 |
| Key Clients: | Open Cloud Invest, Kaya Work Club, Tutor Too, Gilbro Group, Fourcast, iCyber Security, Media 10 |
London-based Inonda specializes in B2B content marketing, primarily for SMBs. The agency, which was founded in 2017, has worked with a number of local businesses within the East London area. Their content marketing services have also benefited many independent professionals. Inonda’s talent for marketing through LinkedIn and other social media services have allowed collaboration between individuals and small companies. The agency knows how to generate leads and create a positive brand image through content marketing.
7. Don’t Cry Wolf – Most Innovative
| Pricing: | $5,000+ |
| Location: | Unit 1, The New Warehouse, Libby’s Drive, Stroud, England, GL5 1RN |
| Founded: | 2018 |
| Key Clients: | Manhattan TV Limited, Owlet Baby Care, Tangle Teezer, Meridian, Elvie, N26 Banking, |
For a content marketing agency that’s as out of the box as it is successful, you can’t beat Don’t Cry Wolf. The agency is laser-focused on creating real relationships between your company and your consumers. Their plan combines careful research into your target audience with thought-provoking content to keep them thinking about your brand. Brand activism and research to understand the consumer are essential services Don’t Cry Wolf offers. This small agency has big ideas about making buyers passionate for your business. Authenticity isn’t just a marketing ploy; Don’t Cry Wolf creates environmentally-friendly marketing strategies for companies who care.
8. Hudson – Most Sophisticated Campaigns
| Pricing: | $10,000 |
| Location: | 230 Carnegie Road, Glasgow, Scotland, G52 4NA |
| Founded: | 2016 |
| Key Clients: | Rolls Royce, Aston Martin, Craft 56, GB Watch Shop, Executive Shaving Company, Zasimo, Eclipse |
Glasgow-based Hudson proves sophisticated content marketing can be found far away from the bustle of London. Since 2016, the creative team at Hudson has worked to understand the appeal of high-quality content, as well as the value of carefully prepared SEO. Content marketing for platforms such as Shopify, Amazon, and Magneto is a specialty of the agency. The staff at Hudson also create content for email and social media campaigns. Known for its work with e-commerce and SMEs, Hudson provides content strategies you can count on.
9. Incite – Best B2B Content Marketing
| Pricing: | $5,000+ |
| Location: | The Factory, 2 Acre Road, Kingston Upon Thames, Surrey, England, KT2 6EF |
| Founded: | 2003 |
| Key Clients: | Intel, Adobe, Livingstone Moss, Ernst & Young, Interactive Software, BankServ Africa, Grand Thornton, CPA Global, Frontline Analysts |
Incite is known as an outstanding agency for B2B marketing. With significant experience working with financial, consulting, construction, and tech companies, Incite knows how to market your business to professional clients. The agency designs attractive content for education, webinars, collaboration, and marketing. Whether for whitepapers or websites, Incite offers well-researched content which will effectively communicate to your business clients. Generating demand and fueling sales is key with the team at Incite. Incite provides targeted B2B strategy and yields exciting results.
10. SGK – Best for Enterprise
| Pricing: | $25,000+ |
| Location: | Angel House, 338-346 Goswell Road, London, England, EC1V 7LQ |
| Founded: | 1953 |
| Key Clients: | Nike, Coca Cola, P&G, Heineken, Chick-Fil-A, Dollar General, Air France, Scotch, KIND, Sperry, Pfizer, Kellogg’s, Revlon |
With a portfolio of big-name campaigns, SGK is a trusted source for content marketing throughout the United Kingdom and the world. Specifically targeting large enterprise, SGK is an international agency which started in London. Offices can be found in Leeds, Manchester, and Newcastle, as well as internationally. SGK has represented many major brands with their innovative content marketing strategies. Building a strong reputation and creating allies out of consumers is what SGK staff love. Put your company on the map with the support of SGK.