ConvertKit is a marketing automation platform that makes it simple to set up drip email campaigns and build simple forms and drip campaigns to send new subscribers emails automatically. It is a feature-packed email service provider (ESP). ConvertKit assists you in reaching your target audience, converting them into true fans, and earning a living as a creator. It is an email marketing software that is quite helpful in building an audience.

It is pretty simple to use, appropriately strong, and its paid plans are reasonably priced. A free landing page plan is also available. ConvertKit is aimed at a specific group of people: online developers/creators (like bloggers and YouTubers). As a result, there aren’t many eCommerce-specific elements that you don’t need.

What we like about ConvertKit

  • ConvertKit is built with relative simplicity, unlike other ESPs designed with older generation technologies and overcomplicated features (as in the case of Keap).
  • It is easy to use and aptly powerful.
  • It is developed for a specific type of audience, online creators, implying that it doesn’t have a lot of unnecessary e-commerce features

What we don’t like about ConvertKit.

  • It’s difficult to remove inactive subscribers from the list.
  • It doesn’t have wide options of templates.

Here is a list of alternatives that might come in handy when ConvertKit does not meet up your needs:

1. Mailchimp 

Mailchimp is a marketing platform that allows you to manage and communicate with your companies, consumers, and other interested parties in one place. Suitable contact management methods, beautifully crafted campaigns, and practical data analysis are at the heart of the marketing strategy employed.

Small businesses can use Mailchimp’s all-in-one marketing platform to sell smarter and expand faster. They serve as the foundation for your customer relationships, providing AI-powered, user-friendly resources that everyone can use to succeed. Mailchimp puts your customers first, allowing you to send marketing emails and automated messages, create targeted ad campaigns, create landing pages, send postcards, track and analyze data, and sell online.

Pros

  • Mailchimp conforms to any email format, enabling us to work with transactional or personal emails while also adding content (mostly visual) to our mailings.
  • During the execution of a single campaign, Mailchimp allows you to send various types of emails.
  • It doesn’t show any restrictions on how many emails can be sent, and it doesn’t slow down with email drips.
  • Because of the service’s ease of installation and setup, getting up and running is almost immediately after reviewing the software’s general features (in terms of simultaneous sends and average reach capabilities).
  • Mailchimp models are compatible with the majority of email clients and devices. This is very much efficient than hand-coding.

Cons

  • The platform lacks tools to precisely identify users who use anti-spam filters in their email inboxes. Hence, it doesn’t allow them to stop sending email to these users and refocusing energy on another potential customer.
  • Mailchimp is not adequately optimized to deal with links to online Advertising and social networks without the site freezing, and the internal ad editor does not allow for the import of information from the source pages of these ads.
  • Even though there are several templates geared toward the production and subsequent mailing of postcards, the majority of the models used for these postcards do not meet the visual standard required to be used in the campaign in a consistent manner.

2. MailerLite

MailerLite is a straightforward email marketing platform for all kinds of companies. Its concept is based on simplicity. It offers an easy and user-friendly content editor, streamlined subscriber management, and campaign reports that provide the most relevant statistics to users.

It is laser-focused on delivering outstanding value to its customers, including an intuitive user interface, fast 24/7 live support, and simple pricing that is affordable for small businesses. MailerLite is designed for users of all skill levels and allows building skilled campaigns from start to finish.

Pros 

  • It has step-by-step tutorials for non-marketing users.
  • It’s simple to design newsletters that look great on desktops, laptops, and mobile devices.
  • Email analytics are fantastic because they allow users to see who on the list is reading the emails and who needs to be added or reached out to to get the mail.
  • The ability to customize the font, color, and design of emails makes them more interesting to read.
  • The customer service is excellent. MailerLite has a live chat feature which helps sort out queries quickly.

Cons

  • Some of the text formatting options are pretty difficult to use. It constantly moves text to a new line and staggers one column from the next.
  • Cropping a photo reduces its resolution, and any editing will degrade the quality of the original image that is uploaded.
  • When importing contacts, the app can be a little slow or get stuck.
  • When you add a new textbox, image, or another element to an email, it appears at the bottom. It can be challenging to switch parts from the bottom to the top, depending on how much material there is.

3. Sendinblue

Sendinblue is an all-in-one marketing platform that helps users engage with their contacts and create stronger customer relationships by sending targeted and relevant messages. With an all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM, and sending transactional messages through email and SMS, it covers the entire marketing funnel.

The true strength of Sendinblue is its flexible and adaptable marketing automation platform. The Sendinblue Tracker script allows the monitoring of contacts’ web activity and uses that data, as well as their email interaction and data, to build complex automation workflows that can save time and help scale and expand one’s company with no effort.

Pros

  • Sendinblue requires no installation and can be used directly from the internet, making work more ergonomic and allowing for greater interactivity with emails.
  • It provides a free scope of up to 300 emails per day to build very small campaigns that serve as an excellent example of what the platform offers in terms of marketing generation.
  • Sendinblue provides advanced-level management through its remote support team, which assists in resolving most questions about the platform’s complex content application capabilities.
  • It also allows the user to organize the contact list into different segments.
  • It provides a wide range of statistics. It can tell how many people opened the emails, how many people unsubscribe, and even which links they press. These are all readily accessible and can be used to alter marketing strategies.

Cons

  • Sendinblue does not have search marketing functionality for consumers who search through a website, which means it is ineffective for monitoring customer behavior.
  • Sendinblue has one major flaw: it only allows you to communicate with customers through email, with no options to automate and synchronize interactions through text messages, phone calls, or even smart messages, which are primarily used to save time for the user, as is the case for some similar services. This means that Sendinblue is one of the mail marketing services.
  • Sendinblue does not have a strong integration with channels for conducting seminars and conferences, which will massively expand the contact ability regardless of the number of people we want to meet.

4. Constant Contact

Constant Contact is a small business-focused online marketing company. Its platform, among other things, allows business owners to initiate and monitor email marketing campaigns, create websites and online stores, and use social media.

Constant Contact is one of the world’s largest email marketing software providers, with over 600,000 users. It’s well-known for its adaptability, appealing models, and extensive feature set.

Pros

  • It’s a fantastic tool that automates the majority of the most critical tasks. It can, for example, send emails to new customers and alerts and updates to previous customers so that they can engage more fully in recent activities.
  • It is easy to use, both in terms of writing and sending emails and accessing and understanding the back-end summary resources.
  • It sends emails to new customers automatically. It updates existing customers so that they could adequately engage in recent activities.
  • The list segmentation and management are basic and well-organized.
  • It has good analytics as it shows who has opened the emails and clicked on the links in the emails.

Cons

  • Spam test is currently unavailable on this email marketing network.
  • The method of adding a new subscriber has changed recently, and it’s a weird workflow that doesn’t make sense.
  • Because of spam filters, the open and click rates are skewed. They don’t provide accurate two-factor authentication using the TOTP (Time-based One Time Password) algorithm, which is needed for accounts with thousands of users. The authentication method used by Constant Contact is vulnerable to a “SIM swap” attack.
  • The Contact page’s user interface is also lacking. The distinction between lists and tags is muddled, and the data fields are disorganized.

5. AWebber

Aweber is an email marketing app that lets users create a mailing list and collect data for the list. It creates newsletters that can be delivered to your list of subscribers by using ‘autoresponders’ to simplify email marketing.

AWeber provides the ability to easily create responsive landing pages, load and manage contacts, submit awesome emails, send instant push notifications, and analyze results without having to be a tech whiz. AWeber works with over 1,000 tech partners, helping consumers to easily connect with the applications and services they need to run and expand their businesses.

Pros

  • AWeber has fantastic email deliverability. Emails get into inboxes and not spam.
  • Their customer service is excellent and unparalleled. Their employees are well-trained, courteous, and readily accessible. If assistance is needed outside of business hours, their support tools and tutorials are simple to follow and almost always address the issue at hand.
  • Basically, if you don’t have enough money to pay for landing page apps, you can build your own landing page on AWeber to collect leads.
  • It helps users create follow-up email series so that they can begin receiving emails from you when a new subscriber joins your list.
  • AWeber has a much wider selection of models than most related programs. They have many personalization options and allow you to save your customized templates to use them later.
  • Aweber is also reasonably priced. Some mailing list software is prohibitively expensive, but Aweber fits into almost every budget. Its affordable price helps it to easily pay for itself.

Cons

  • Some keywords are not permitted in your emails, and if they are, AWeber will terminate your account.
  • The segmentation of the list is more seamless. They are so perplexing because they continue to use a list-based tagging scheme.
  • Drop and Drag is a fantastic feature, but it doesn’t seem to work as well on some templates as it does on others.
  • When sending emails, errors may occur, causing them to arrive in a different format than anticipated.
  • It lacks a smooth flow and can be challenging to navigate.

Other numerous alternatives can be used instead of ConvertKit when it comes to market automation. This does not necessarily mean that they are better than ConvertKIt, and it doesn’t necessarily mean that they are inferior to ConvertKIt. All these platforms have advantages and disadvantages (as indicated with some mentioned in this writeup) and the choice of platform to be used depends on the user’s preference.