Marketers today are in no short supply of tools to help them reach and engage with their audience. This is especially true for Email Marketing software.
Let’s take a look at one of those platforms – ConvertKit.
How is priced? What are the features and benefits? And where will you get the most bang for your buck? Let’s find out!
General Pricing Structure
ConvertKit is priced like many email marketing and marketing automation platforms – with tiered pricing.
They offer three packages, where the starting point for each package is driven by email subscriber count. However, the adage “you get what you pay for” applies here, in that customers receive a richer, more robust product the higher the tier – this is really where price comes into play.
If you’re deciding between one level over another, you will want to consider how big your audience is and what your goals are. How are you measuring success? What performance indicators do you track?
The answers to those questions will come in handy as we delve deeper into the different packages ConvertKit offers.
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3 Pricing Packages of ConvertKit
- Base package: Price, Features & Benefits
- Creator Package: Price, Features & Benefits
- Creator Pro Package; Price, Features & Benefits
1. Base Package: Price, Features & Benefits
ConvertKit’s base package is actually free up to 1,000 subscribers.
With this package, you get access to many of the intended features to help you grow your audience, including unlimited landing pages and forms and email support. So, what are some of the things this package doesn’t offer?
Features of Base Package
- Free migration from a different tool
- Automated workflows/funnels
- Advanced reporting
However, if you’re just starting and looking to connect with more people while being mindful of a budget, this package may be the perfect fit.
But what if you need more data and insight to run effective email campaigns? It may be time to consider the Creator package.
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2. Creator Package: Price, Features & Benefits
The Creator package is ConvertKit’s mid-level package. It’s also their recommended package when weighing price vs. value.
Like the base package, the Creator package allows up to 1,000 subscribers; however, due to its wider range of included features, it does require a monthly subscription of $29/month. (Note: you can continue with both the Creator and Creator Pro packages if you exceed 1,000 subscribers, but your monthly subscription fee will also increase.)
So, if both the Base and Creator packages allow up to 1,000 subscribers, what exactly is the difference?
Well, for starters, it comes with everything included in the Base package, and more listed below:
Features of Creator Package
- Free migration from a different tool
- Automated workflows/funnels
- Advanced reporting, plus;
- Automated funnels/sequences
- 70+ API integrations
- Access to higher level of support
Clearly, the Base package features are a pretty big bonus for an email marketer looking to run a more sophisticated, intelligent campaign. But, the 70+ API integrations and access to a higher level of support round out some of the other key features that the Creator package has over the Base.
» MORE: Best Direct Email Marketing Software
3. Creator Pro Package; Price, Features & Benefits
We’ve taken a look at the Base and Creator packages and learned about what each has to offer. Now, let’s take a look at ConvertKit’s premier product offering – the Creator Pro package.
Starting at $59/month for, you guessed it, up to 1,000 subscribers, Creator Pro is a little more than double the price of the Creator package. You may be thinking, “if I’m paying double the price for my first 1,000 subscribers, what am I getting for it?”. Now, have a look at the additional features:
Features of Creator Pro Package
Just like with Creator vs. Base, Creator Pro includes everything that the two lower-tiered packages offer. In addition to those features we’ve already discussed, you also get:
- All Features in Creator Package, plus;
- Facebook Custom Audiences
- Newsletter Referral System
- Subscriber Scoring
- Advanced Reporting
- Access to Premium-level support
- The ability to add unlimited team members under your account
These value-added features are everything you need to run data-driven, cross-functional campaigns and probably make the most sense for an enterprise-level organization or someone who anticipates that their audience will scale rapidly in a short amount of time.
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Which package makes sense for me?
By now, you have a good understanding of what each package offers in terms of features and benefits, as well as the price commitment, but now comes the hard part – how do you decide which makes the most sense for you and your business?
It’s simple, but it’s not easy. You really have to take a step back and figure out what’s important to you and which of the features you learned about will help you achieve your goals. For example, if you’re content with running a small business that you do as a creative outlet or to make a few extra dollars a month, and are just looking for a way to engage with your existing clients, then you may be thrilled with the Base package and everything it has to offer.
On the other hand, if you’re an entrepreneur looking to retain existing clients, build loyalty, and grow your business quickly, you probably want to look more closely at ConvertKit’s Creator and Creator Pro offerings.
The fact of the matter is there is no wrong answer, just the answer that makes sense for you and your unique situation, but if you need more help deciding, take a look at the comparison chart below.
Comparison Chart
| Base | Creator | Creator Pro |
| Grow your Audience | ||
| Free up to 1,000 Subscribers Unlimited Landing Pages Unlimited Sales Pages Unlimited Link Pages Customizable Domain Unlimited Traffic Unlimited Sign Up Forms Deliver Opt-In Incentives Subscriber Tagging Facebook Custom Audience Newsletter Referral System | $29/mo. up to 1,000 Subscribers Unlimited Landing Pages Unlimited Sales Pages Unlimited Link Pages Customizable Domain Unlimited Traffic Unlimited Sign Up Forms Deliver Opt-In Incentives Subscriber Tagging Facebook Custom Audience Newsletter Referral System | $59/mo. up to 1,000 Subscribers Unlimited Landing Pages Unlimited Sales Pages Unlimited Link Pages Customizable Domain Unlimited Traffic Unlimited Sign Up Forms Deliver Opt-In Incentives Subscriber Tagging Facebook Custom Audience Newsletter Referral System |
| Connect With you Audience | ||
| Unlimited Email Broadcasts Visual Automation Funnels API & Direct Integrations Automated Email Sequences Edit Links in Sent Broadcasts Deliverability Reporting Subscriber Engagement Scoring | Unlimited Email Broadcasts Visual Automation Funnels API & Direct Integrations Automated Email Sequences Edit Links in Sent Broadcasts Deliverability Reporting Subscriber Engagement Scoring | Unlimited Email Broadcasts Visual Automation Funnels API & Direct Integrations Automated Email Sequences Edit Links in Sent Broadcasts Deliverability Reporting Subscriber Engagement Scoring |
| Earn a Living | ||
| Sell Digital Products Run a Paid Newsletter Sell Recurring Subscriptions Low Transaction Fee: 3.5%+30c | Sell Digital Products Run a Paid Newsletter Sell Recurring Subscriptions Low Transaction Fee: 3.5%+30c | Sell Digital Products Run a Paid Newsletter Sell Recurring Subscriptions Low Transaction Fee: 3.5%+30c |
| Get Support | ||
| Creator Community Access Email Support: BASIC Free Migration from Another Tool Add Team Members | Creator Community Access Email Support: Priority Free Migration from Another Tool Add Team Members: 1 | Creator Community Access Email Support: Premium Free Migration from Another Tool Add Team Members: Unlimited |