Email marketing is one of the most popular forms of communication for businesses. We’ve selected what we believe are the best email marketing blogs.

Did you know that 86% of all professionals use email marketing more than any other platform (according to a survey released by HubSpot).

If you are a successful business in 2021, you are likely using email marketing to communicate with your customers and clients. If you’re not, what are you waiting for?

While there are numerous benefits to utilizing email marketing tools, the information overload can be a little daunting. Luckily, there are so many free resources out there to help you make smart decisions regarding email marketing, one of which are email marketing blogs.

Email marketing blogs are excellent resources for free information. They help inform you of your competitors and other marketing trends, as well as provide lessons on what to do and what not to do when it comes to your campaigns. We’ve reviewed the top blogs out there and have compiled a list of 13 email marketing blogs that you need to follow in 2021.

1. MailChimp

We all know MailChimp as the behemoth market leader in email marketing. But did you

know that they have a blog as well? The MailChimp & Co Blog posts regularly, so you’re

sure to find a plethora of information from email marketing 101, business tips, automating emails, and using data to inform your marketing strategies. Beyond their blog, the company also has podcasts and documentaries for further learning and inspiration.

A few of our favorite blog posts include:

2. VerticalResponse

Vertical Response has made a name for themselves among brand managers in every corner of the world for their advice and expertise regarding email marketing campaigns.

Their blog is advertised on their website as an email marketing resource center. They not only write blog posts but also infographics, case studies, ebooks, guides, videos, webinars and white papers.

To make it all the more easier to find information on the topic you’re interested in, they’ve sorted their resources into several different categories: email marketing, email list building, email design, email subject lines, email newsletters, social media marketing, small business marketing, and product updates.

A few of our favorite blog posts are:

3. Trendline

Trendline is an email marketing agency with a dedicated team of strategists, creatives, and technologists to provide specialized consulting services.

Their blog can be found through the “resources” tab on their website with information in article, case study, news, and white paper formats, as well as information regarding upcoming events. You can trust that the information shared through their blog is informed and tried-and-proven marketing strategies.

A few of our favorite blog posts are:

4. Campaign Monitor

Campaign Monitor is a software development company that also happens to manage a killer blog.

The company offers products such as email marketing solutions, making them experts on building email lists, improving open and conversion rates, building and sending emails, and setting up automated email campaigns. Their blog offers information, tips and tricks on all of these topics and more.

A few of our favorite blog posts are:

5. MailBakery

The MailBakery has been creating email templates since 2018. Their blog is an amazing resource for creative cultivation in the email marketing world, as they provide creative email solutions to businesses and entrepreneurs all over the globe.

A few of our favorite blog posts are:

6. GetResponse

GetResponse offers a variety of marketing solutions to both big and small businesses. They are pros at executing successful email campaigns.

GetResponse’s blog is an excellent resource for small businesses on a tight budget, as most of their posts are tailored to limited budgets, small businesses, and the challenges that come with growing a business.

A few of our favorite blog posts are:

7. Twilio SendGrid

Twilio SendGrid is another email marketing solution provider with a strong blogging presence. Their blog is dedicated to helping clients connect with their subscribers and optimize their email programs.

A few of our favorite blog posts are:

8. Marketo

Marketo is a state of the art resource when it comes to email marketing advice. Their writers focus on things like modern technologies and integrated psychology into your marketing strategy.

A few of our favorite blog posts are:

9. SparkPost

SparkPost offers email strategy and expertise through their data-driven email marketing platform. As a relatively fresh company, five years old this year, their blog offers a refreshing take on email marketing by using an empathic approach. They also explore best practices, analytics, and other marketing insights.

A few of our favorite blog posts are:

10. Email on Acid

Email on Acid provides information more specifically on the content design and creation aspect of email marketing, rather than the tactical stuff.

Their blog should be a welcome addition to your email marketing reading and research as they offer A/B testing and different product trials, as well as detailed information on selecting the right content to fit your email marketing needs.

A few of our favorite blog posts are:

11. MarketingProfs

The strength of the MarketingProf’s blog is that it offers something for everyone. They

have everything from beginner’s guides to comprehensive reviews of marketing tools. In addition to their blog, they also publish webinars and tutorials.

A few of our favorite blog posts are:

12. MailJet

MailJet’s blog takes a unique spin on email marketing advice. Rather than just provide information regarding best practices, tips and tricks, they also provide information on what not to do and negative examples of marketing campaigns to teach readers which mistakes to avoid. They also share information regarding new trends in the industry.

Here are a few of our favorite blog posts:

13. MarTech

MarTech is the go-to source for all things marketing trends, best practices, and other industry news and updates in the email marketing world. If you find their blog informative and would like to stay up to date on their new posts, you can subscribe to their newsletters and receive emails when they post new articles.

Here are a few of our favorite blog posts:

Well, that just about wraps it up for our top email marketing blogs. These are our favorites, but we encourage you to search around and find the blogs that most closely match your needs and interests.

No matter which email marketing blogs you follow, it’s imperative to seek further education on marketing trends and to find what’s working and not working for other companies in order to make the right decisions about your own email marketing campaigns.