Do you want to learn more about email marketing so you can be more effective in your practices? This is our compilation of the best email marketing courses available in 2021.

We’ve talked about the free blogs, podcasts, webinars, guides, and data available to those who want to learn more about email marketing, but there are even more resources available if you want to get a truly in-depth guide on how to best utilize email marketing tools.

One of these resources are email marketing courses. Yes, there are a plethora of free (and paid) learning resources available to you through a variety of experts and providers. Gone are the days where you could only take courses through schools and universities.

Now, you can gain in-depth knowledge from online courses, training, and certifications, all easily accessible through a quick Google search. Lucky for you, we’ve researched the market and have come up with this list of the very best email marketing courses available in 2021. Save yourself the Google search and read on to hear our course reviews and recommendations.

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6 Best Email Marketing Courses

1. Managing Email Marketing Lists and Campaigns by LinkedIn

  • Length: 1 hour 21 minutes
  • Level: Intermediate
  • Price: Sign up for 1-month free trial then $24.99/month paid annually or sign up for 1-month free trial then $39.99/month* paid monthly. Or make a one-time purchase of the course for $34.99.

Course Description:

Megan Adams, digital marketing expert, teaches how to build and manage email

marketing lists, and how to run more effective campaigns. The course covers the basics of selecting an email marketing platform, adding contacts to your list, and segmenting and maintaining your email list. Megan also explores writing captivating emails, calls to action, reducing bounce rates, testing different versions of an email, and automating emails.

Key Takeaways:

  • This course teaches how to automate fundamental concepts, helping you to reduce the time and effort you put into your email marketing campaigns.
  • You will learn more about spam filters and open rates in order to make the most out of your own email marketing campaigns.
  • You can view the course “offline” making it accessible without wifi so you can learn from anywhere.
  • The course is organized and divided into 7 different sections including assessments and practical examples.
  • The content of the course is free with a one-month free trial.
  • Megan Adams shares a plethora of helpful tips and tricks.

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2. Digital Marketing Masterclass by Udemy

  • Length: 32.5 hours
  • Level: Beginner
  • Price: Regularly priced at $149.99, it is currently one sale at 84% off for $23.99.

Course Description:

With 23 courses in 1, this masterclass will teach you how to grow your business with digital marketing through social media marketing, Facebook, curated content, email marketing, and websites.

The course also promises to help you with branding, content marketing, copywriting, search engine optimization, Google ads and analytics, Twitter, Instagram, Pinterest, LinkedIn, Live-streaming on social media, video marketing, podcasting, and Quora.

The instructors are Phil Ebiner and Diego Davila, who are both owners of six-figure businesses that have successfully used digital marketing to grow their business. With your purchase you get lifetime access to the course and all of its updates, personalized support, a Udemy certification of completion, and a 30-day 100% money-back guarantee.

This course is rated 4.4 stars on Udemy according to 16,700 ratings.

Key Takeaways:

  • You can see the results as you apply what you’ve learned to your own business as you complete the course.
  • You will learn over a dozen proven digital marketing strategies.
  • You will learn how to use all of the most popular social media platforms to grow your business.
  • You will improve your brand identity and ultimately grow your audience.

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3. The Complete Mailchimp Email Marketing Course by Udemy

  • Length: 2 hours
  • Level: Basic HTML knowledge is required.
  • Price: Regularly priced at $49.99, it is currently on sale at 64% for $17.99.

Course Description:

This course teaches you all about how to use Mailchimp, one of the most popular email marketing options available.

You will learn the principles and strategies to build successful email marketing campaigns. You will also learn how to build squeeze pages, sign up/opt forms, create hyper-segmented email lists, create targeted email campaigns, build and design email marketing campaigns, run A/B split test emails, and how to analyze data.

Key Takeaways:

  • You can learn all of the ins and outs of building successful email marketing campaigns on Mailchimp.
  • This course is a best seller and is rated 4.4 stars according to 2,901 ratings.
  • You get a certificate of completion and full lifetime access to the course.
  • You can also access the course on your mobile device or TV.
  • This course is for everyone from beginners to experts looking to grow their own email lists on Mailchimp.

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4. Email Marketing Course: Get Certified in Email Marketing by HubSpot

  • Length: 3.18 hours
  • Level: Beginner
  • Price: 100% free

Course Description:

This course is created to help you master the fundamentals of email marketing. You can also actively apply what you learn with HubSpot’s free email marketing tools.

It’s a certification course that teaches you how to create an email marketing strategy to grow your business in career, covering topics from contact management to email deliverability and analyzing your sent emails. They’ll also teach you how to build trust with your contacts.

Key Takeaways:

  • This course is 100% free. You can’t beat a price like that.
  • You can apply what you are learning as you go through HubSpot’s free marketing tools.
  • The course includes 9 lessons, 28 videos and 9 quizzes.
  • The course is available in multiple languages making it internationally accessible.
  • You can create a free account through HubSpot and gain access to their complete library of education and free software tools.

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5. Start & Run a Local Viral Email Marketing Home Business by Udemy

  • Length: 5.5 hours
  • Level: Beginner
  • Price: Regularly priced at $109.99, it is currently on sale at 82% for $19.99.

Course Description:

This course is created by Chris Towland and explores how to build a lucrative email marketing home business. Chris runs a home digital marketing business from the United Kingdom, and has attracted clients from all over the world.

The course is rated 4.4 stars based on 1,325 ratings. You’ll learn everything about how to build a simple home business that is profitable, with hours that suit you, and you’ll learn how to make it as profitable as possible.

Key Takeaways:

  • This course offers 5.5 hours of on-demand video, 8 articles, 34 downloadable resources, full lifetime access, a certificate of completion and access on your mobile device and TV.
  • This course is accessible to everyone and teaches you how to build a business from the ground up.
  • The course professor provides specialized and personal attention to students and answers their questions.
  • Over 10,000 students have enrolled in this course, speaking to its effectiveness.

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6. Email Marketing: Start Growing Your Own Email List Today by Udemy

  • Length: 2.5 hours
  • Level: Beginner (it helps to have a preexisting website)
  • Price: Regularly prices at $99.99, it is currently on sale at 82% off for $17.99.

Course Description:

This course is created by Phil Ebiner, the same professor from the Digital Marketing Masterclass we previously mentioned.

This course will help you gain more email subscribers, teach you how to build and design customizable opt-in boxes, drive more traffic to your website, teach you how to utilize free tools to build an email list, and will teach you how to create a lead magnet to turn website visitors into subscribers.

Key Takeaways:

  • This course offers 2.5 hours of on-demand video, 1 article, 3 downloadable resources, full lifetime access, and a certificate of completion.
  • This course is best for people just starting out building their email lists, people who aren’t getting enough subscribers, and people who need help creating visually appealing opt-in boxes.
  • This course is rated 4.4 stars based on 307 ratings and 26,561 students have enrolled.
  • You will learn how to use tools like MailPoet, MailChimp, or AWeber to build and grow email lists.

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Well, that sums it up for our top 6 email marketing courses available in 2021. We hope we’ve listed a course that is beneficial to you and your brand, but if you are still having a hard time deciding which course is best for you, we urge you to visit sites like Udemy and Coursera where there are a plethora of free and paid training courses available to you.

Investing in knowledge and education is like investing in your brand. Without the specialized knowledge on how to grow your business, you’re likely shooting in the dark and hoping that your strategies land. It’s time to invest in your education, turn on the lights, and know that you are utilizing proven email marketing strategies to support your business growth.