Email Marketing Database: Top 10 Providers & Best Practices

Are you in search of an email marketing database provider? This is our guide to email marketing databases in 2022.

So, you want to grow your business? When it comes to marketing, you’re missing out if you’re not capitalizing on email marketing.

Email marketing helps connect you to your customers as well as build and maintain relationships. There is an incredible return on investment when it comes to email marketing. However, you need to make sure you’re doing it right in order to reap the benefits.

Read on to learn more about email marketing databases, how to use them, best practices and frequently asked questions, or you can jump straight to our review of the top 10 best email marketing database providers.

What is email marketing? And what is an email marketing database?

Email marketing is arguably the best marketing tool available to companies in 2021. In a recent report by Adestra, 68% of companies rated email marketing as great or excellent in terms of return on investment.

Email marketing is simply the ability to send emails to your customers. Your emails can be weekly or monthly newsletters, general information sharing, holiday greetings, sales campaigns and new product launches, and much more.

Now, what are email marketing databases? An email marketing database is simply your list of customers and potential customers to whom you will send your emails. It takes time and care to cultivate an effective and valuable email database. Let’s further explore email marketing.

How to Use Email Marketing Databases

There’s a lot of information on the web regarding email marketing databases. Many people will tell you never to buy an email marketing list and to rather create and cultivate a database organically.

However, there are reputable email marketing database providers out there, which we’ll talk about soon. But first, let’s talk about how to use an email marketing database.

You can build an email marketing database by simply putting a call-to-action button on your website or blog, urging visitors to sign up to receive your emails.

You can also set up an email capture capability at check out on your website, urging customers to subscribe to emails as they purchase your products. However you decide to begin collecting email addresses, make sure that you communicate what customers are signing up for and the value behind signing up to receive your emails.

Once you have a good email marketing list, you’ll want to segment your list so that you can send out targeted emails to specific groups of customers. You can now send specific emails that answer these groups’ questions, solve their problems, and meet their unique wants and needs.

You can segment your email marketing database into groups based on demographics like gender, age, income, location. You can also segment customers based on how they’ve interacted with your website, be it returning customers or visitors that have simply downloaded brochures.

If you find that it’s difficult to cultivate a robust email marketing database, you can purchase an email marketing database. This is where things get tricky.

Purchasing Email Marketing Databases

Many experts will tell you never to purchase an email marketing database. This is because some providers sell databases that contain faulty addresses or they provide addresses for individuals who have not consented to receive your emails. When you send emails to individuals who have not provided consent, you run the risk of breaking their trust and getting marked as spam. This will ultimately hurt your business.

However, there are reputable providers out there that sell effective, high-quality databases. These email databases will include recent addresses that have been verified and cross-validated. Investing in a marketing email database, from a reliable source, can help improve your customer engagement through higher conversion rates and customer retention.

One of the best b2c and b2b email database providers out there is E-database Marketing. With their permission-based email lists, you’ll get more than just faceless email addresses. You get access to customer details, which will help you segment your lists and send targeted emails, like a contact name, city, state, country, career, business, income, etc.

Hotsol – Best Online Tool Option For Purchased Email Lists

Hotsol is a bulk email solution for purchased email lists. It works with small, medium, and big businesses to send enormous volumes of cold emails every day. Whether it’s a transactional email or a promotional email, the network design is tailored to each client’s unique requirements.

Hotsol set out on a quest to create an email marketing solution that would enable businesses of any size to send mass emails without restrictions and at reasonable costs. The email specialists work tediously to ensure that your email marketing efforts are successful, regardless of whether the email data is from a purchased list or was provided voluntarily.

Try Hotsol

Let’s narrow down the top ten email database providers.

Top 10 Best Email Marketing Database Providers

Now, let’s compare these email marketing database providers based on features and prices.

Brands	Features	Prices
4Orange	– In-depth consumer data – Marketing services and software – Dutch company	Contact + 31 (0) 20 -7504400 or info@4orange.nl for a price quote.
Acxiom	– Focus on consumer data and database marketing – Data for 500 million international active consumers with 15,000 data points per customer	$0.88 CPM (per thousand impressions) or contact for detailed price quote.
Audiencepoint	– Provides predictive business intelligence to buyers to improve email send time optimization – Boosts customer engagement, click through rates, and conversions – Partners with ESP to gain access to consumer data	Try it for free here or contact for a custom quote based on list size, frequency of reporting, etc.
BlackBox	– Predictive abuse-prevention solution – Protects against bad sender reputations – Avoid blocklists and boost deliverability	Basic Plan: $299/month Plus Plan: $750/month Pro Plan: $1500/month Or contact for custom pricing.
Bouncer	– Email verification and validation provider – Maintain healthy email lists – Decrease bounce rate and increase deliverability	Pay as you go and calculate prices based on number of email addresses here or subscribe for one of the following monthly plans: Apprentice: $20/month Adept: $100/month Master: $500/month Or contact for custom pricing.
CQuotient	– Analytics software company – Personalization and targeting specific for retail email marketing	Basic Plan: $400/month Pro Plan: $1,250/month Corporate: $3,750/month Enterprise: Request a quote.
DataValidation	– Rehabilitate suspended accounts – Align accounts with anti-spam standards – Improves deliverability – Manage email data, clean email lists, automate email validation	Get started for free. You can pay as you go per email addresses, purchase email verification packs on 4 different pricing tiers, or subscribe for free extra verifications. For more info, vist https://www.datavalidation.com/pricing/.
Exact Data	– Online and offline consumer behavior data – Data products including postal lists, email lists and other data enhancements	Fill out the contact form to get a free, instant quote.
FreshAddress	– Build, clean and update email address lists – ECOA services, email appending, list cleaning, and real-time email address correction	Check out their free tools here or talk with an expert for more information.
PrivIQ	– Helps with EU’s data protection regulation (GDPR) compliance – Governance documentation and customized data protection tools – Oversight of any compliance issues	$235.85 per month for SME plan or contact for a custom, direct quote.

Email Marketing Best Practices

Don’t use “no reply” in the sender’s email address.
Limit your email format to three different typefaces.
Edit and optimize your email’s preview text to improve engagement.
Regularly monitor and clean your email list.
Always include a call-to-action that is intuitive and easy for readers to find.
Personalize the email greeting. It’s nice to include the recipients’ names.
Brand your emails with your logo.
Tie your emails to landing pages.
Conduct a five-second email test.
Switch up the content you are sending emails about.
Send newsletters and education content, not just promotional emails.
Use engaging subject lines and consider selling incentives to encourage recipients to open the email.
Include a way for recipients to unsubscribe in order to follow email compliance guidelines.

FAQs

Q: Do I need to schedule my emails?

A: It is recommended that you schedule your emails and optimize the time you send them to increase click through and conversion rates. Additionally, sticking to a regular schedule can help customers anticipate your emails and build trust. You can pre schedule emails as well so that you are digitally connecting with customers without having to physically be present, freeing up your time for other business endeavors.

Q: How often should I send emails to my customers?

A: This is entirely dependent on your company, your brand, your industry, and many other factors. However, do not send too many emails or you will run the risk of losing subscribers, or worse, being marked as spam. Too many spam reports and you will hurt your deliverability.

Q: Do I need to send targeted email campaigns?

A: In order to get the most out of your email marketing, we highly recommend that you send targeted email campaigns. This will increase your consumer engagement and will indefinitely drive more sales to your business. When you send email campaigns based on certain demographics, you are more likely to build personalized relationships with your customers because you anticipate their wants, needs, and interests.

In conclusion, if you are not investing in email marketing, or email marketing databases, you are truly missing out on an excellent opportunity to grow your business. If you are just starting out and don’t have access to a large email database, purchase a database through one of the many reputable businesses we’ve mentioned. They will surely help get you off the ground.