Most salespeople often give up after a few failed trials. But the good news is, it shouldn’t have to be that way, especially when you invest in the right CRM. With such investment, you can be one of the few people who are consistent with bringing sales in, making you the envy of your coworkers. Speaking of the right CRM, to effectively boost sales, CRMs such as Freshworks and Salesforce are some of the two options you can explore.
But what if you can’t just decide which of these two you’d be investing in? Well, that’s why we are here. Continue reading this comparison article to find out the ideal option for your business.
Main Difference Between Freshworks Vs. Salesforce
| Freshworks | Salesforce |
| Its pricing is beginner-friendly; making it ideal for startups | Its pricing is geared towards already established big businesses |
| Freshworks CRM gives you all the data you need to analyze | Salesforce gives more. You might feel overwhelmed with the date it provides |
| It doesn’t require any paid add-ons to get the results | There are many paid add-ons you can choose from |
| With Freshworks, you can get started quickly. In addition, it has a short learning curve. | You need a lot of training to use this tool effectively. |
Features and Capabilities of Freshworks Vs. Salesforce
Freshworks
Freshworks, just like other CRMs, offer a visual pipeline, deals, lead management, contacts, and the other basic features you’ll love to find on CRMs. But the main features that give Freshworks the oomph it has included:
Team Management
For businesses with a sales team, Freshworks offers features aimed at keeping the tasks organized and grouping your team by different categories like deal size, geography, and product division. It (Freshworks) will automatically assign prospects to the right salespeople.
Although the basic version of this tool doesn’t necessarily deal with team management, you can get the premium version that offers lead assignment with a few extra dollars. Workflow automation, event tracking, audit logs, advanced reporting, and sales goals, coupled with other powerful features designed to help your boost your team’s sales.
Lead Scoring
Sales leads aren’t created equally. With a few lines of conversation, you can turn a prospective buyer into a customer. But meanwhile, some aren’t just interested in your products or services. Now, this is where Freshworks comes in – understanding how close you are to your next sale is crucial in defining the path you’ll take with the interaction and what strategy you’ll use when dealing with a prospective buyer. With the Freshworks lead scoring feature, you can rank these different leads based on the level of engagement.
Salesforce
Salesforce has now extended its CRM services into various fields. Like Freshworks, Salesforce’s features transcend the basic features you’d expect in a CRM. Below are some of the features that give it the edge it has today:
Opportunity Management
Salesforce enables you to manage sales deals while also keeping you connected with prospective customers and sharing the data you need to wrap up every deal. The opportunity management capability includes every deal’s phase and highlights the move required to seal the specific deal.
Sales Collaboration
It allows your sales team to work together seamlessly while also giving you powerful social tools to work with to make the job fairly easy. But that’s not all – the feature also shares competitive data with your team members and find sales expert, just to name a few.
Salesforce Engage
With the engaging feature, you’ll get to share marketing content with the sales section of your business to further enhance the brand’s selling power. It’s more like a bridge, one that exists between marketing and sales. With this feature, you’ll also access real-time sales notifications based on the engagement with prospective buyers.
Reasons to choose Freshworks.
Freshworks has been around for over a decade. The company’s main goal is to help boost sales, thereby bringing in more revenue using the context-driven simplified sales technique. The company does this by aiding salespeople with personalized engagement and shortened sales cycles.
The Freshworks CRM has a free version that you can explore. Then, once your business has grown to a phase where it needs more features, you can easily opt-in for the premium plan.
Pros
- It is easy to use. It doesn’t require a lot to get started
- Freshworks has an impressive customer support
- A free version which means a low starting point
Reasons to choose Salesforce.
Salesforce is undoubtedly one of the best CRMs out there – it might also be the best-known CRM there is in the market right now. Salesforce has one goal – to help almost every business owner to generate more sales. Now known as a Software-as-a-Service (SaaS), it shook the business world.
With Salesforce, business owners can now pick and customize the features they need. Surf through the Salesforce add-ons, and see how pricey they are. But take nothing away from the importance of those add-ons, and if you have the money to spend, you should opt for these add-ons.
Pros
- The company offers 24/7 customer support, especially for its premium plans.
- They have lots of integrations
- Pick and customize the features you need
Similarities Between Freshworks Vs. Salesforce
For one, both Freshworks and Salesforce are CRMs and are proficient at what they do. Freshworks and Salesforce also provide users with the data they need to analyze to generate more sales and seal the deal with almost all prospective customers. Whoever is going for these tools has one thing in mind, upscale and generate more revenue – and one of the ways to go about this is by choosing one of these CRMs.
Freshworks Vs. Salesforce – The Alternatives
Some of the worthy alternatives include:
- Nutshell
- Zoho
- HubSpot
- ActiveCampaign
- Freshsales
- LeadSquared
- Page Marketing
- Microsoft Azure
- Pipedrive
- AWS Cloud9
Final Verdict
Freshworks is the right CRM for users that are on a budget. Thanks to its affordable pricing, you can start low while also taking advantage of the great customer support available on both the free version and the premium plan. Meanwhile, Salesforce is globally known as one of the best CRM solutions.
If you already have CRM experience and have acquired the sales support you need, explore the Salesforce option.
FAQs
Do I need to move my workforce to Salesforce or Freshworks at once?
You don’t have to transfer your workforce all at once. We recommend doing it slowly. Moving your organization at once might disorganize your company’s system. So, don’t.
Is Freshworks Free Version worth the try?
Opting in for Freshwork’s free plan is indeed worth it. Sign up for the free plan if your company is just starting to help you get conversant with the different features; though basic, it’s still worth having. And as you progress, you can decide if you want to pull out your credit card for the premium plan or not.
Do I need to invest in a CRM?
Yes, investing in a CRM such as Salesforce or Freshworks will help you recognize every lead and prospective customer’s actions. But, more importantly, it will help you increase your company’s revenue.