15 Amazing Alternatives to Google Analytics to Use Today
Marketing is all about understanding customer behavior and creating effective strategies, but none of this is possible without an analytics tool like Google Analytics.
Analytics tools make it easier to monitor customer activities, create their journeys, keep them engaged, and develop tactics. Although many people use Google Analytics, it does not always have what you need. If you’re looking for alternatives to Google, we have compiled the best 15 out there.
Top 15 Best Google Analytics Alternatives
- HubSpot – Best Alternative for CRM Marketing
- Matomo – Best Alternative for Free Data Ownership
- Mixpanel – Best Alternative for Proper Organization
- FoxMetrics – Best Alternative for Advanced Users
- Gauges – Best Alternative for Real-Time Data Breakdowns
- Clicky – Best Alternative for Old School Analytics
- Chartbeat – Best Alternative for Advanced Web Analytics
- Woopra – Best Alternative for Customer Engagement
- Piwik PRO Analytics Suite – Best Alternative for Advanced Privacy Features
- W3counter – Best Alternative for Beginner Users
- Heap – Best Alternative for Product Analytics
- GoSquared – Best Alternative for SaaS Businesses
- StatCounter – Best Alternative for Creating Customer Journey
- Leadfeeder – Best Alternative for Generating Leads
- Smartlook – Best Alternative for Analyzing Customer Behavior
1. HubSpot – Best Alternative for CRM Marketing
Pricing: Starts at $50
The first on our list is HubSpot, popularly known for its CRM-powered services and free options. HubSpot brings a unique CRM platform to you, as any information like conversions, traffic sources, webpage performance, and more ties back to the contact records on your CRM. You can also create custom reports and track customer lifecycles.
| Pros | Cons |
| User-friendly interface for small business owners. | Inflexible contracts. |
| Free services are available. | Technical support has to be paid for. |
| Combines many tools and information in one place. | – |
| Constantly educate their users with HubSpot Academy. | – |
| Allows for upgrade and expansion. | – |
| Impressive CRM service. | – |
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2. Matomo – Best Alternative for Free Data Ownership
Pricing: Starts at $9
This Google Analytics alternative excels at providing you top-notch privacy and complete data ownership, so you have full control. In addition, this full-service web analytics tool allows you to import data from Google Analytics, so if you’ve been using the latter, you can easily make the switch. You can also choose between hosting Matomo on your server or cloud-based hosting servers.
| Pros | Cons |
| Wide range of integrated tools. | Not ideal for larger companies. |
| No data limits. | Installation is a bit complicated. |
| Free trial is available. | – |
| Does not use your customer’s data. | – |
| Complete customization and convenience. | – |
| Supports multiple logins. | – |
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3. Mixpanel – Best Alternative for Proper Organization
Pricing: $25
If you’re having trouble with staying organized, this Google Analytics alternative is just what you need. Mixpanel is highly intuitive and organized, setting itself apart from traditional tools. It allows you to build user flows, which would show you how visitors and customers navigate your website and products. You can also make comparisons between free and paid users and identify drop-offs in your funnel.
| Pros | Cons |
| A free version is available. | Weak support system. |
| Allows creation and customization of reports. | Creates duplicate data. |
| Helps in building customer engagement. | – |
| Includes a handy mobile app. | – |
| Allows for data gathering. | – |
| Very easy to use and well-designed. | – |
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4. FoxMetrics – Best Alternative for Advanced Users
Pricing: Starts at $99
If you want to create custom data models for better analytics, FoxMetrics gives you the necessary tools that you need. But because of all the customization, the platform is better suited for more experienced users, especially those who have learned how to use SQL. With SQL, you can generate reports and create specific queries. Asides from creating models, you can set up alerts for abnormalities.
| Pros | Cons |
| Gives you real-time control on events. | Difficult for beginners to use. |
| Allows easy creation and access to data. | Requires technical knowledge. |
| Offers free trial. | – |
| Helps optimize site surveys and popups. | – |
| Offers JavaScript and Segment libraries. | – |
| Ideal for ecommerce companies and businesses. | – |
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5. Gauges – Best Alternative for Real-Time Data Breakdowns
Pricing: Starts at $6
The highlight of Gauges as a great alternative to Google Analytics is its ability to give you all essential data in real-time, and you don’t have to refresh the dashboard to get this. It also has impressive modeling capabilities so that you can analyze revenue, insights, and campaign performance. In addition, gauge allows you to monitor the traffic coming into your site from the littlest details.
| Pros | Cons |
| Highly affordable services. | Limited number of tools integrated. |
| Impressive real time analytics available. | No heatmap. |
| Easy to understand dashboard. | – |
| Easy to setup for beginners. | – |
| Ideal for small and big companies. | – |
| Includes a free trial. | – |
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6. Clicky – Best Alternative for Old School Analytics
Pricing: Starts at $9.99
If you prefer your analytics to be done old-school, Clicky is the perfect alternative for you. This tool offers a free and paid version, allowing you to monitor your site generally. It alerts you whenever the site is down and tracks every single visitor activity. It also features heatmaps and real-time traffic monitoring. In addition, Clicky is helpful if you’re having trouble with clogged data because of spam.
| Pros | Cons |
| Real-time reports. | Places limitations on file exportations. |
| Works seamlessly with high traffic volumes. | Limited range of advanced metrics. |
| Includes mobile apps for all devices. | – |
| Features on-site analytics. | – |
| Includes no identifiable back tracking code. | – |
| Easy to use. | – |
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7. Chartbeat – Best Alternative for Advanced Web Analytics
Pricing: Starts at $19.95
Opposite to Clicky, Chartbeat is a Google Analytics alternative that focuses on giving you advanced tools for web analytics. The tool is perfect for online publishing and content outlets because it includes tools that help you increase customer loyalty. It even provides image testing and headline optimization, features you can’t find in many other analytics tools. Additionally, you can check engagement, ad drop-off, play rate, and more on this content intelligence platform with the video dashboard.
| Pros | Cons |
| Analyzes customer engagement and retention. | Only includes data for the day, no previous history. |
| Includes headline AB testing. | A bit complicated to operate. |
| Shows the source of all traffic coming in. | – |
| Includes email alerts in case of story spikes. | – |
| Easy-to-understand daily graphs. | – |
| Real-time reports that you can view at a glance. | – |
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8. Woopra – Best Alternative for Customer Engagement
Pricing: Starts at $79.95
Although the Woopra pricing looks relatively high, it offers a free trial and a free version, and it’s an easy way to start things off if you’re struggling with customer engagement. The alternative provides categories of data that show people, trends, journeys, and retention. With the tool, you can improve engagement and the different touchpoints of your site and integrate other systems with a single click. In addition, it combines all your data in one place for easy use.
| Pros | Cons |
| Easy and intuitive to use and setup. | Reports have a long loading time. |
| Helps to improve customer engagement and retention. | Limited number of third-party tools. |
| Free version ideal for startups. | – |
| Allows tracking product and feature usage by revenue. | – |
| Updates analytics in real time. | – |
| Tracks individual rather than aggregate data. | – |
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9. Piwik PRO Analytics Suite – Best Alternative for Advanced Privacy Features
Pricing: Starts at $500
Although Piwik PRO Analytics Suite includes a free trial, there’s no doubt that the services are very expensive and more suitable to larger businesses in the government, finance, and healthcare sectors. The highlight of this Google Analytics alternative is its advanced privacy features that allow you to pay special attention to customer data. Piwik PRO Analytics Suite also includes tools to monitor user behavior across all systems and gives you complete control over data.
| Pros | Cons |
| Complete control over data analytics. | Very expensive. |
| Easy to export raw data. | Complicated user interface. |
| Allows tracking personal data with consent. | – |
| Can easily create reports. | – |
| Attractive looking dashboard. | – |
| Great choice if your focus is on privacy. | – |
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10. W3counter – Best Alternative for Beginner Users
Pricing: Starts at $12
If you’re starting with data analytics, it will be better to start with W3counter rather than Google Analytics. With an attractive dashboard and straightforward interface, you can view all the essential information at a glance. It allows you to see the most dynamic website pages, track your visitor’s paths, and understand their behavior. It is fully customizable and does not include any need for coding. You can also identify the sources of your traffic.
| Pros | Cons |
| Includes a free version. | Might not be suitable for more advanced analytics. |
| Allows you to see the footsteps of visitors. | Not a lot of features in the free version. |
| Very easy to use and customize. | – |
| Attractive dashboard design. | – |
| Ideal for beginners. | – |
| Highly detailed. | – |
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11. Heap – Best Alternative for Product Analytics
Pricing: Quote Only
Heap is known for its friendly pricing system because there are no fixed prices – the company would give you a quote instead. There is also a free version. If you need more online product analytics than customer analytics, Heap has impressive tools in the store. You can use this alternative to discover trends, categorize data, analyze data and receive reports on micro trends. In addition, it gives detailed information on how all website visitors interact with your products.
| Pros | Cons |
| 100% real time reports. | Expensive technical support. |
| Allows for retrospective analysis. | Problems with personal information exposure. |
| Helps in improving customer interaction with products. | – |
| Highly optimized for all platforms. | – |
| Affordable tagging maintenance. | – |
| – |
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12. GoSquared – Best Alternative for SaaS Businesses
Pricing: Starts at $29
If you’re running a SaaS business and looking to increase sales, GoSquared will be a perfect fit for your marketing plan. This Google Analytics alternative does provide not only standard analysis but also a live chat module for better customer interaction. In addition, you can view many of the small details, including customer social activity, through their email address. The automation and customer data hub features require JavaScript but would be perfect for SaaS businesses.
| Pros | Cons |
| Includes different tool integrations. | Requires JavaScript for operation. |
| Live chat modules have a small free plan. | Difficult to find old data. |
| Detailed customer behavior analysis available. | – |
| Offers automation for businesses. | – |
| Real-time statistics available. | – |
| Allows for instant upgrades. | – |
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13. StatCounter – Best Alternative for Creating Customer Journey
Pricing: Starts at $9
StatCounter is quite affordable, and there is also a free version making the creation of your customer journey more manageable. This alternative will map out the entire customer journey that visitors go through so you can quickly identify problems with site structure and navigation. When a critical visitor comes back to your site, you get a notification to give them a better experience. The tool has a unique feature that identifies click fraud for paid adverts.
| Pros | Cons |
| Shows detailed information of traffic sources. | No customer segmentation and other advanced analytics. |
| Allows real-time monitoring. | Finds it hard to analyze heavy traffic. |
| Breaks down analytics for ease. | – |
| Easy to setup and begin. | – |
| Allows for customized reporting. | – |
| Identifies click fraud for paid ads. | – |
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14. Leadfeeder – Best Alternative for Generating Leads
Pricing: Starts at $63
Leadfeeder is a great alternative to Google Analytics if you need a tool to generate leads, but it does way more than this. It includes a CRM, integrates all data for convenience, has convenient email alerts, and provides data on the pages that companies look at. In addition, to simplify your experience, there are seminars and webinars held regularly so you can make the most of the platform.
| Pros | Cons |
| Full-service web analytics tool with lead generator. | Difficult for team collaboration. |
| Educates its users regularly. | Paid version is expensive. |
| Simple user-interface and management. | – |
| Helps in future planning and advertisements. | – |
| Shows website traffic in different categories. | – |
| Anonymous IP tracking available. | – |
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15. Smartlook – Best Alternative for Analyzing Customer Behavior
Pricing: Starts at $31
Owners of websites, apps, and games would enjoy using Smartlook because of its excellent monitoring of customer behavior. It includes tools for qualitative and quantitative analysis and includes filters for easier monitoring. Smartlook is also an excellent alternative for more prominent businesses because of its multi-user workspace.
| Pros | Cons |
| Works well with large amount of traffic. | Dashboard has a complex design. |
| Seamless integration of tools. | Limited cache storage capacity. |
| Allows for collaboration and sharing. | – |
| Compatible with different devices. | – |
| Shows data history. | – |
| Includes features for data segmentation. | – |