For most marketers, social media management is both time-consuming and overwhelming. That’s why so many people look to social media management tools. If you’re an active user of social media, you may have heard about “Hootsuite and Agorapulse”, two very popular social media management tools that can help you streamline your marketing efforts and make social media much more manageable. Both Hootsuite and Agorapulse have their strengths and weaknesses, but which one is better?
In this article, we break down the similarities and differences between these two platforms to help you make an informed decision about which one might be right for your business.
Main difference between Hootsuite and Agorapulse (Summarized)
Here’s a table that highlights the main differences between Hootsuite vs Agorapulse;
| Hootsuite | Agorapulse | |
| Monitoring conversation | It has a complicated conversation stream making it tedious to select a message that requires immediate attention | It organizes conversation making it easier to find out which conversation and message require immediate attention |
| Interface | It has a complicated user interface, especially for non-tech savvy folks | It has a beginner-friendly user interface that is not intimidating to new users. |
| Competitor research | It has no functionality that supports competitor research | It provides functionality that helps track metrics about competitor’s performance |
| Customer support | It offers customer support via chat and email but with late response | It offers customer support via chat and email with an average response time of 30 minutes at most. |
Hootsuite vs Agorapulse: Features and capabilities
Features and capabilities of Hootsuite
Communication management: Hootsuite inbox tool which includes messages, mentions, and comments helps notifies and communicate updates to your audience
Content management: It provides integrations, plug-ins, collaborative tools, a media library, and calendar software that allows users to assign individuals specific assignments and collaborate on a single calendar for a harmonious workflow.
Dashboard: It allows social media administrators and marketers to manage all of their social media platforms from a single interface
Employee Engagement: makes it simple for your staff to share your content safely on social media, extending your reach.
Mobile Access: For easier sharing of photos on social media, Hootsuite sends users notifications and accesses the image gallery.
Social media integration: Connects to over 20 social media platforms.
Reporting and Analytics: Measure your performance across all social media platforms to influence your brand’s bottom line.
Features and capabilities of Agorapulse
Brand Tracking: It identifies when, where, and how people mention your company or specific related terms on social media
Campaign Management: It has tools that handle publishing, engagement, monitoring, and reporting
Content Management: allows the brand to plan, collaborate and schedule content for their social media platforms
Sentiment Analysis: Scan your customer’s reviews and comments to find out how your audience speaks
Social media monitoring: has a tool that allows users to capture conversations and video descriptions on social media
Pricing: Hootsuite vs Agorapulse
Pricing of Hootsuite
Free: $0/month
For a user/ 2 accounts
Professional: $49/month
For a user/ 10 social accounts
Team: $129/month
For 3 users/ 20 social accounts
Business: $739/month
For 5 users/ 35 social accounts
Enterprise: Contact vendor for pricing
For Unlimited users/ 50+ social accounts
Pricing of Agorapulse
Free: $0/month
1 user/3 social account
Pro: $99/month (or $79/month when paid annually)
2 users/ 10 social accounts
Premium: $249/month (or $199/month when paid annually)
4 users/ 20 social profiles
Enterprise: Custom pricing based on customer need
8 users/ 40 social accounts
Reasons to Choose Hootsuite over Agorapulse
Here are the reasons why you should choose Hootsuite over Agorapulse;
- Hootsuite offers more flexibility in pricing than Agropulse as it does not charge based on the number of social accounts
- Hootsuite offers multiple app integrations than Agorapulse
- Hootsuite has tools for more audience engagement than Agorapulse
- it provides tools that help users oversee paid campaign tracking
- Hootsuite has tools that make advanced filtering easier
Reasons to Choose Agorapulse over Hootsuite
Here are the reasons why you should choose Agorapulse over Hootsuite;
- Agorapulse offers easy to use and an intuitive dashboard than Hootsuite
- Agorapulse offers better customer support than Hootsuite
- With Agorapulse, what you see is what you get with no hidden cost as you scale
- Constant improvement and expansion of features to adapt to the newest social media trends and tools
- Eliminate workflow confusion and back-and-forth edit delay with role assignments and shared content calendars
Similarities between Hootsuite and Agorapulse
- They make it easier to publish the same content across multiple platforms at once
- They both offer analytic tools like reporting and data management
- They both have a mobile application version
- They both have a content Reports & Dashboards for Social Media Analytics
Hootsuite and Agorapulse Alternatives
Here are notable alternatives to Hootsuite and Agorapulse;
Loomly: Helps Manage digital assets, fuel storytelling, polish material, approve messaging, reach the audience, engage the community, and monitor performance.
Brandwatch: This is a one-stop shop for social listening, publishing, interaction, measurement, and benchmarking. It helps marketers provide more tailored brand experiences across all digital touchpoints.
Sprout social: simplifies social management, collaborates across teams, and improves customer experience. It also supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Buffer: help you plan and schedule content, analyze results, and engage your audience.
Hootsuite vs Agorapulse: Final Verdicts
Hootsuite and Agorapulse are both popular among social media mavens, boasting a host of features that help you schedule updates, respond effectively to comments and questions, and analyze your success with data
There were a few features that set them apart from the competition, and if you’re someone who relies on Hootsuite for your social media needs, you’re sure to like it better than a tool that just offers a selection of free tools and templates. But, if you have a budget to work with, Agorapulse will likely deliver more value for less money. And even though one product may be more expensive than another, it doesn’t mean that it’s a bad product for your social media marketing needs
Frequently Asked Questions
Here are some helpful frequently asked questions;
Can you integrate Hootsuite with other CMS systems
Hootsuite does integrate with several CMS systems depending on users’ purposes whether it is for website management, sales collaboration, and cloud storage.
How can I integrate Hootsuite with a self-hosted WordPress website
To do this, your WordPress site must be at least version 3.4 and XML-RPC enabled. Then you will install a WordPress plug-in on your dashboard to link your site to Hootsuite
Can Agorapulse be used to track keywords and hashtags
All plans include unlimited keyword and hashtag tracking on Twitter and YouTube. On Instagram, you can track as many hashtags as allowed by the Instagram API. Facebook doesn’t allow the creation of keyword or hashtag searches, and LinkedIn does not offer third-party Listening at all via their API.
Resources
- https://www.g2.com/compare/agorapulse-vs-hootsuite
- https://techpenny.com/hootsuite-content-management-system-cms/
- https://www.agorapulse.com/hootsuite-alternatives/
- https://www.hootsuite.com/plans
- https://www.agorapulse.com/pricing/