If you own a brand, you need to invest time in social platforms to gain more visibility and brand awareness. This is why opting for tools like Hootsuite and HubSpot will give you more visibility. It would be best if you had these tools to gain visibility through your brand’s buyer journey. Both Hootsuite and HubSpot have social media management functionality.
If you are about to dabble into the business of selling online or creating an online brand, which of these two would you go for? And if you currently use Hootsuite or it’s a venture you are considering, do you need HubSpot? Do they have similar functionality? In this article, we shall be highlighting and analyzing their strengths and weaknesses.
Main Difference Between Hootsuite Vs. HubSpot
| Hootsuite | HubSpot |
| Hootsuite focuses on social marketing and management | HubSpot is more than just a social media management and marketing tool. It has other features that make it a great CRM solution as well |
| If you need social media management and marketing, Hootsuite is the ideal option | HubSpot only has social media features packed in its premium plans |
| Hootsuite displays social media streams in different tabs for each channel | HubSpot doesn’t have independent channels |
| Hootsuite focuses more on social media engagement, hence why it has fewer analytic features and capabilities. | HubSpot lets users integrate their social media strategy into the broader customer journey to create unique buyer personas. |
Features and Capabilities of Hootsuite and HubSpot
HubSpot seems more like an extensive toolkit packed with features to make your business’s different aspects thrive. In the social media management space, the two tools overlap, and we’ll beam the light on these core features:
Hootsuite
All messages sent or received via social media are directed to your inbox. These messages are synced into a single inbox thread. But these don’t just include your DMs. Instead, each interaction is assigned an item in the inbox. That way, you’ll get notified of all the messages and not miss out on your audience engagement.
Hootsuite has a team plan that lets you register all your coworkers to your account while assigning conversations with customers and prospective customers directly to different agents. In addition, you can tag messages to show on your analytics.
It supports Facebook, LinkedIn, YouTube, Pinterest, and Twitter. In addition, you can edit the images you intend to upload using the built-in image editor. Thanks to this editor, you can upload the right resolution for different social media channels, such as the wide-screen posts on Facebook and square-type images on Instagram.
Enable the approval process when you’re working alongside a team to check the posts for flaws before they’re published. You can ensure that relevant posts or content are published to avoid off-brand content don’t slip through.
HubSpot
You’ll find the social media features in the marketing hub of the HubSpot tool. It simply means that outside social media, the tool is still useful for different marketing channels. Now let’s take a closer look at some of its core features.
Interaction management easily stands out. Like Hootsuite, HubSpot provides users with a centralized inbox for more organized channels. You can interact with your consumers or prospective consumers from this synced inbox.
HubSpot has a wide range of features, hence why it is not just social media management and marketing platform but also an effective CRM, sales, operations, and marketing solution. However, it is important to note that these are all separate products with different but powerful features. If you opt for HubSpot, you can combine these products or use the free version. In addition, you’ll also access its Ad campaign management and email marketing, email tracking, online form builder, and sales email automation capabilities.
Reasons to Choose Hootsuite
One of the areas where Hootsuite shine is its planner feature. With the social media planner feature, you can generate and schedule posts and choose which social media profiles are linked with Hootsuite to upload the content. It is easy to use and features a drag-and-drop capability. Thanks to this drag-and-drop content on your calendar. It also lets you easily edit when the posts are scheduled and what the posts entail.
The platform lets you monitor your social media profiles from a synced dashboard. From there (the dashboard), you’ll get a comprehensive view of your social media feeds, your scheduled content, and your feed in real-time.
Reasons to Choose HubSpot
When it comes to analytics, HubSpot is superior to Hootsuite. It digs deeper and shows you comprehensive reports of your marketing efforts, including your social media platforms and on what platforms you’re having the most impact. In addition, you’ll get to monitor individual posts and how each of these posts is performing, how many users clicked on the link or went to the landing page linked to the posts.
You’ll also enjoy that it lets you track the customers’ lifespan from their initial engagement to when they finally make a purchase. In addition, HubSpot has a unique CRM feature that allows you to collect, store, and manage information on valuable customers. Meanwhile, the marketing hub lets you track these different leads and manage them while syncing them into a single database.
Hootsuite Vs. HubSpot – The Similarities
Hootsuite and HubSpot enable their users to schedule and optimize their posts before and after publishing. Thanks to their scheduling features, you’ll be able to know the right time to publish your posts to attract more audience engagement. Both also offer fairly powerful browser extensions that let you preview different web content to publish on all your social media pages without using the login tools. Finally, they offer free plans.
Hootsuite Vs. HubSpot – The Alternatives
Sprout Social
Sprout Social is a comprehensive social management tool designed to help users collaborate with team members in real-time, empower customers and optimize their social media strategy and gain a more effective connection with audiences.
Agorapulse
It is a CRM and a social media marketing suite that helps business owners, agencies, and digital marketers to analyze and manage their social media platforms, including a Facebook page, Instagram, and Twitter accounts.
Final Verdict
There you have it, we’ve come to the end of the review, and there’s just one question yet to be answered: which of these tools is the right one for me? If you focus on the social media management features alone, you’ll see that Hootsuite is the better option as it is affordable and packs a lot of rich features in its $800 monthly plan.
But on the flip side, HubSpot is more of a comprehensive platform packed with features that make it possible to manage multiple business operations. It also streamlines your inbound SEO and digital marketing strategy. In addition, HubSpot has free tools that further provide a wide range of features you won’t readily get when you opt for Hootsuite.
FAQs
Can Hootsuite be considered a CRM tool?
Yes, Hootsuite is a CRM tool because it has basic CRM functionality. For example, it lets you track your social media interactions and overall response time from a single dashboard.
What’s HubSpot’s main function?
HubSpot is an inbound marketing tool designed to unite sales, PR, and marketing teams to help manage their entire business activities in one place.