In 2022, upholding a strong brand and social media presence means everything. However, ensuring these things are consistent across platforms can be challenging. This is where a social media manager can come in handy as a useful tool for organizing your brand and effectively executing a strong social media strategy.
On the market today, Hootsuite and Loomly are two leaders in the realm of social media manager platforms. Hootsuite is a platform that helps users organize and schedule posts, grow followings, and collect useful data to analyze trends. Loomly is a brand success platform aimed to help users optimize their branding and social media performance.
Let’s have a closer look…
Main Differences between Hootsuite vs Loomly summarized:
| Hootsuite | Loomly | |
| Features & Capabilities | Publishing functionEngagement toolsInsightsAdvertisement managerAdvanced analyticsMobile appsCustomer Care by Sparkcentral | Post ideasContent libraryOptimization tips Post & ad mockupsApproval workflowAutomated publishingAdvertisement managerInteractionsAdvanced analytics |
| Pricing | $65.00 USD – $739.00+ USD per month | $26.00 USD – $269.00+ USD per month |
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Hootsuite vs Loomly – Features & Capabilities:
Hootsuite
- Hootsuite was founded on a mission to help businesses seamlessly manage their social media channels in one place and today is used in over 200 countries, with over 200,000 paying customers
- The platform allows you to craft and schedule social media posts to publish onto multiple social media channels, while also allowing users to monitor each account and all posts and messages
- Strategizing and planning campaigns while also using collaborative tools to communicate with multiple teams are some functions offered on the Hootsuite platform
- Analytical tools allow users to measure performance across different channels and create custom reports which present the impact of the brand
- Similarly, Hootsuite provides insights on current trends to help guide vision on the brand moving forward
Loomly
- Loomly currently manages the social media for over 16,900 users, including some high profile companies like L’Oréal Paris, LVMH, and Porsche
- All social media content, from organic posts to ads, can be managed from the platform through calendar and list tools and communications channels like Slack, email, push notifications, and more
- Social media ideas are generated through RSS feeds, Twitter trends, best practices and more
- All assets, from photos to videos to notes, can be managed on the platform in a central library
- Posts and ads can be generated using various tools such as Loomly Studio with integration of Unsplash and Giphy and later evaluated using Loomly’s analytics tools
- Loomly allows for seamless scheduling and automation of all posts and contains tools to enhance communication and interaction with your target audience
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Hootsuite vs Loomly – Pricing
| Hootsuite | |||
| Professional | Team | Business | Enterprise |
| $65.00 USD/month per user | $129.00 USD/month per 3 users | $739.00 USD/month per 5 users | Custom pricing |
| Loomly | ||||
| Base | Standard | Advanced | Premium | Enterprise |
| $26.00 USD/month per 2 users | $59.00 USD/month per 6 users | $129.00 USD/month per 14 users | $269.00 USD/month per 30 users | Custom pricing |
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Reasons to choose Hootsuite over Loomly
Some areas where Hootsuite excels over its competitors are its exceptional analytics tools and its ability to manage contacts. While the platform is overall a bit more expensive, these features can be a huge selling point for larger organizations needing support in analytics and who have a large number of contacts to keep organized. Beyond this, Hootsuite is a high performing platform and is an excellent choice. Overall, if contact management and clear and precise analytics are of value for you or your organization, this is the choice for you.
Reasons to choose Loomly over Hootsuite
Of the two platforms, Loomly is significantly more user friendly and offers greater user support. Through its intuitive tools to help craft, strategize, and schedule organic social media posts and campaigns, the platform has a ton of features to help optimize social media strategies for any company. It also is significantly lower in price while offering a very similar set of features to competitors. If you or your organization is seeking a platform catered to user experience and accessibility, as well as being affordable in price, Loomly is the better option for you.
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Similarities between Hootsuite and Loomly
Both Hootsuite and Loomly are globally recognized social media managers and the two platforms offer comparable features. Both have the tools which enable crafting organic posts or ad campaigns, scheduling these posts, and automation tools which help to publish them onto social media effectively. They also offer tools to gain insights into social media trends to help better optimize strategies moving forward and have capable analytics tools to measure results of the posts. While the prices do vary, the two platforms also offer a similar tiered system in their product options.
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Hootsuite and Loomly Alternatives
Social media today means everything and having an effective social media strategy is extremely important for companies in the digital age. On the market today, some of the best social media manager platforms of 2022 include Sprout Social, a social media manager with a leading reputation, Zoho, a popular all-in-one social media tool, and Buffer, the price-friendly social media manager.
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Hootsuite vs Loomly – Final Verdict
Both Hootsuite and Loomly are leading social media managers on the market today and either would make an exceptional choice for you or your organization in strategizing an effective social media plan and execution. If analytics is of high priority and your organization is slightly larger where you’re managing a large volume of contacts, Hootsuite may be a better option for you. If you’re considering price and user ability, while not compromising on features, Loomly may be the better choice.
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Frequently Asked Questions
Who should be using a social media manager platform?
Anybody can use a social media manager platform, from individuals to entire enterprises! Frequent users include local businesses, publicly traded companies, cross-functional or marketing teams in organizations, agencies, and teams working remotely. Many individuals can also benefit from the platform including freelancers or influencers interested in developing a stronger brand identity and ensuring a cohesiveness amongst all social media channels. Social media manager platforms make the experience of social media easier and more effective, so anybody interested in growing a following strategically can be a user of these platforms.
What are the benefits of using a social media manager platform?
There are so many social media platforms out there today and the number only seems to be growing. It is important for companies to keep a consistent brand across all channels and the most seamless way to do that is by the use of a social media manager platform for support. They will assist in crafting posts that align with market trends, as well as help to strategize and schedule posts accordingly. By automating these processes, it will relieve the work off of an individual or team and give them time to better use towards other things.
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References & Links
- https://www.hootsuite.com
- https://www.loomly.com
- https://www.capterra.com/social-media-marketing-software/compare/166498-121701/Loomly-vs-HootSuite
- https://www.g2.com/compare/hootsuite-vs-loomly
- https://www.investopedia.com/best-social-media-management-software-5087716