In the world of social media, there are a lot of different tools to choose from. You can find all kinds of solutions for posting to multiple social networks, scheduling content, measuring performance, and more. With so many options available, it can be hard to know which one is the best for your business or organization. There are many great tools out there, but that doesn’t mean every one of them is perfect for you and your team. In this article, we’ll explore the pros and cons of Hootsuite vs Planoly so you can decide which one works best for your organization.
Main Differences between Hootsuite vs Planoly summarized
| Hootsuite | Planoly |
| Allows over 1000 users suiting larger businesses and enterprises | More suited to small business and personal use with 1-50 users |
| Management tracking capabilities and filtering available by keyword | Manage content and schedule posts |
| Considerable training available | Self-train using documentation and videos |
| Integrates with 20+ social networks | Integrates with four of the top platforms |
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Hootsuite vs Planoly: Features & Capabilities
Hootsuite
Managing several social media platforms is difficult on a personal level and practically impossible from a business standpoint. Hootsuite offers a complete package where you and/or your team can manage, post, and schedule your social media on more than 20 available platforms and multiple accounts.
Features
- Create and schedule posts to multiple social media networks
- See multiple social media channels and monitor your posts and your messages and responses, with the ability to answer. Conversations can be assigned to different teammates
- Plan a campaign with your team with real-time collaboration.
- Get recommendations on when to schedule your posts based on analytics allowing for more effective campaigns and reaching more people
- Analytics measure the performance of your posts. See your ROI and stay on top of trends.
Planoly
Planoly integrates directly with your Instagram, Pinterest, Facebook, and Twitter accounts allowing for cross-platform scheduling and more. They announced that integration with TikTok is coming soon, covering the most popular social media networks all in one place.
Features
- Planoly is an official partner of Instagram and Pinterest. You can plan, draft, and schedule all your content for these platforms all in one place, streamlining your social marketing tasks
- Via sellit, you can market and sell all in one post with a single click. No website required. This turns any social platform into your personal storefront
- The integrated design app allows you access to templates to customize all your content, and it’s also available on mobile
- Drag and drop interface makes adding your photos and content easy
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Hootsuite vs Planoly: Pricing
Hootsuite Pricing
Hootsuite currently has four pricing tiers, each one offering slightly different features such as the number of allowed users and how many accounts they can be used to manage. Their professional and team tiers range from $49/month to $129/month and offer a 30-day free trial. You can request a demo for their Business and enterprise tiers which allow 5 users or more and start at $739/month.
Planoly Pricing
Planoly caters to a smaller focus. Access to their accounts is based on what they call a Social Set, or one account on each platform, and how many users. The Starter package is $11.25/month, billed annually, and allows one user and one social set. With Growth, you gain the option of two more users and unlimited upload but are still restricted to one social set at $19.50/month (billed annually). Finally, their Professional tier at $36.50/month (billed annually) allows six users to manage unlimited uploads to two social sets. Each tier offers a 7-day free trial.
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Reasons to choose Hootsuite over Planoly
Hootsuite integrates with significantly more platforms. If you’re part of or own a Social Media Marketing Agency with multiple users and multiple accounts to manage, Hootsuite offers everything you need to not only manage your client’s accounts but also your team. With a considerable number of analytic tools, including influencer identification, it’s a sound choice for any marketing agency covering everything from Instagram and Twitter to WordPress and LinkedIn. Your team can connect to all your content from outside sources like Dropbox and Google Drive speeding up workflows and collaboration.
Reasons to choose Planoly over Hootsuite
If you only need a scheduler to plan posts to Instagram, Pinterest, Facebook, and/or Twitter, Planoly is a great option. The easy design allows you to drag and drop your photos and videos and move them around to visualize how your platforms will look. Small businesses can take advantage of the time-saving nature of scheduling your weeks’ worth of posts in one shot, at an affordable price point. You can even sync with Canva, one of today’s most popular content-creating sites. The sellit feature allows beginning businesses to build their customer base before investing in a personal website.
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The Similarities between Hootsuite and Planoly
In the end, if you’re looking for a platform to plan and post to Instagram, Pinterest, or Facebook, either of these suites would work well. You can design, plan, schedule, and post all in one place within an easy interface and both programs offer analytics to help decide when to post and how your marketing is performing. With nice visualization and comment/messaging tracking, it’s a win/win either way.
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Hootsuite and Planoly Alternatives
SproutSocial
SproutSocial allows you to understand your audience and influence your marketing and business strategy. You can plan, organize, and schedule your content to Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and more. They offer a 30-day free trial for their three subscription tiers that range from $89 per user, per month to $249 per user, per month.
Planable touts that with their software you can plan, approve, and post your content to social media 6x faster. Designed for team collaboration it covers the process from start to finish integrating all the steps and communication in one place. Your team can manage content for Instagram, Facebook, Twitter, Google My Business, YouTube, TikTok, and LinkedIn and it starts for free. For free you can manage a total of 50 posts to check out the software. Their three paid subscriptions range from $11 per user to a custom package for enterprise businesses.
Hootsuite vs Planoly: Final Verdict
Picking a winner in this fight is difficult as each program caters to a different market. However, Planoly overwhelmingly outshines Hootsuite in consumer reviews, frequently winning by over half a point. Current users have spoken that Planoly is a better program for those popular social media platforms at a lower price point.
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FAQ
What are the benefits of using a social media scheduling tool?
It’s important to post daily and often for good social media growth and marketing and that is time-consuming. To maintain this consistent social media presence, brands can use scheduling tools to post for them, so you don’t have to sign on and monitor them 24/7. This saves you time that you can invest in other areas of your life.
Do social media platforms punish or flag you for using scheduling tools?
No. In the end, the constant content being published by brands via these tools positively affects the reach and engagement of the platforms and gains them more business as well.
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