You might think Canva does not make much money, but its value now comes to $40 billion. It makes money by offering graphic design services and features to individuals and businesses. So it does not just have one source to make money through its business model.
So, are you wondering how does Canva make money? If you are, you have come to the right place. Here is your complete guide.
The Business Model of Canva
Before we move on to understand how Canva makes money, you need to understand its business model. The platform operates as a unique SaaS business model that utilizes a freemium revenue model to attract, market, and convert leads. As a result, the primary target audience of Canva is people who are not professional graphic designers.
Their audience is people who don’t have the time and resources to learn challenging design tools such as Adobe Suite. Besides that, their audience does not have the money to hire a professional designer. So Canva saw a market gap and successfully filled it to make money.
How Does Canva Make Money?
Canva runs as a freemium SaaS business model that provides the primary product to its audience for free. However, if their audience wants to access specific add-on features that boost their experience, they will have to subscribe to the premium plans. The platform offers three pricing plans: Free, Pro, and Enterprise that their audience can choose from.
Besides the subscription plans, here are some other sources that Canva utilizes to make money:
1. Design School
Yes, Canva has a design school. It is a series of courses that will cover all aspects of branding, social media marketing, and graphic design. The online courses are free.
However, the physical courses can begin as low as $5. The primary aim of these courses is to ensure that the user understands Canva. Besides that, it is a great way for Canva to promote its platform to new people.
2. Print Services
Canva offers printing services to its audience. If you want to print your designs, Canva will do it for you and deliver them to your doorstep. Canva Print ships to over thirty countries worldwide. The price varies between countries and what you want to print.
3. Canva Marketplace
Finally, another source of revenue for Canva is the marketplace where the audience can buy designs to use once on Canva. Such designs are only for people not part of the Pro or Enterprise plan. The best part is finding a design for as low as $1.
Final Words
That was your complete guide to understanding how Canva makes money. It is one of the top graphic design platforms that will ensure you can fulfill all your design needs in no time. Its business model and revenue model have proved to be successful.
If you also want affordable design solutions, you can opt for Canva. The platform will not disappoint you, as millions of people use it worldwide.