In 2022, the options for digital and cloud-based platforms for managing workplace functions and optimizing processes are endless. However, with so many options to pick from, how can a company best decide which tools to employ for their practice?
Two notable cloud-based management tools are Hubspot and Monday.com. Hubspot is a leading company within the realm of digital marketing, offering its cloud-based CRM software as a tool to improve a company’s marketing and sales operations. Compared to a Swiss Army knife for managers, Monday.com is known for its versatility as a project management tool, optimizing processes and also enabling greater transparency within the workplace.
Let’s have a closer look…
Main Differences between Hubspot vs Monday.com summarized:
| Hubspot | Monday.com | |
| Primary Function | CRM | Project Management Tool |
| Features & Capabilities | Marketing HubSales HubService HubCMS Hub | Monday Sales CRMMonday ProjectsMonday MarketerMonday Dev |
| Pricing | Starter: $50 USD/month per 5 peopleProfessional: $400-890 USD/month*Enterprise: $1200-3200 USD/month* | Basic: $8 USD/month per personStandard: $10 USD/month per personPro: $16 USD/month per person |
*number of contacts vary by product
Hubspot vs Monday.com – Features & Capabilities:
Hubspot
- Since Hubspot’s inception in 2005, the company has been a primary learning resource for many and continues to provide a number of certification courses, blog posts, and videos for educational purposes
- Hubspot’s overall CRM is integrative and focuses on marketing, sales, and service tools guided by a RevOps strategy, while improving and optimizing digital marketing functions
- They offer four different “hubs”, each of which can be trialed through a free demo:
- Marketing Hub: marketing tools for running inbound marketing campaigns targeted for growing traffic and ROI
- Sales Hub: sales tools for increasing productivity and shortening deal cycles
- Service Hub: customer service tools to optimize the customer experience
- CMS Hub: digital web development tools to build a formidable website
- The Marketing Hub works as a one stop shop for all digital marketing functions, such as:
- Website hosting
- Email marketing
- Blog and content creation
- Social media
- SEO tools
- The Sales Hub provides detailed and organized dashboards and tracking and scheduling tools to present visual and tangible results from the sales team
- The Service Hub provides members with live chat/conversational bots, phone support, and customer portals to improve the customer experience
Monday.com
- The aim of Monday.com is to improve visibility and transparency within the workplace and company processes through optimized collaboration and communication tools within its platform
- They offer four different products, each of which offer a free trial:
- Monday Sales CRM: tools to support customer relations, from lead to post-sales
- Monday Marketer: tools for marketing execution, from planning to executing
- Monday Projects: tools for efficient project management
- Monday Dev: tools for development and design
- Monday.com provides management and organizational tools for various departments including, but not limited to:
- Creative & Design
- Software Development
- Marketing
- Project management
- Sales & CRM
- Human Resources
- Operations
- To optimize the workflow for various tasks and deadlines, Monday.com uses Gantt charts, automation systems, engaging dashboards, and a number of collaborative and customizable work tools
Hubspot vs Monday.com – Pricing
| Hubspot (Hubspot also offers a free CRM plan, providing only some of its tools with limited use) | ||
| Starter | Professional | Enterprise |
| Marketing Hub – $50 USD/month for 5 people Sales Hub – $50 USD/month per person Service Hub – $50 USD/month per person | Marketing Hub – $890 USD/month for 10 people Sales Hub – $500 USD/month for 5 people Service Hub – $400 USD/month for 5 people | Marketing Hub – $3200 USD/month for 20 people Sales Hub – $1200 USD/month for 10 people Service Hub – $1200 USD/month |
| Monday.com (No free plan offered) | ||
| Basic | Standard | Pro |
| $8 USD/month per person | $10 USD/month per person | $16 USD/month per person |
Reasons to choose Hubspot over Monday.com
If your company is in need of improving and optimizing inbound marketing initiatives and is mainly interested in the integrative marketing platform, Hubspot is the clear choice.
Hubspot has a focus on marketing functions and an ability to serve as a singular platform for web, email marketing, and social media and is motivated by an intention of connecting the sales and marketing teams, boosting ROI, and developing a clear marketing and business development strategy. This ensures a serious capacity to strengthen any company’s marketing efforts and generate greater sales.
Reasons to choose Monday.com over Hubspot
If your company is in greater need of improving project management functions within the workplace, through the use of collaborative tools and automated systems, it is clear that this is where the strengths of Monday.com lie.
This cloud-based software is recognized as a leading team and project management tool, optimizing processes and also enabling greater transparency for a workplace. It is also customizable while being intuitive in user experience and its versatility and variety in what is offered makes it a reliable selection.
Similarities between Hubspot and Monday.com
While both Hubspot and Monday.com follow their unique niches, there are certain areas where the two companies align. Both companies serve as cloud-based CRM platforms focused on optimizing functions within a workplace in the two main departments of revenue-driven business development: marketing and sales.
Hubspot and Monday.com Alternatives
With a number of companies turning to digital and cloud-based platforms to do the major leg work in improving a company’s infrastructure and processes, the supply for these platforms is favorable. Some of the best CRM software in 2022 comparable to Hubspot and Monday.com include Zoho, a notable and leading CRM software globally, Freshsales, Canada’s leading CRM software, and Zendesk, which has a focus on customer service and sales.
Hubspot vs Monday.com – Final Verdict
In conclusion, both Hubspot and Monday.com will offer unique advantages to your company and both have a proven ability to improve workplace functions. While Hubspot’s focus seems to primarily be within marketing and sales, it does have products in customer service and, more recently, has added the web development product. This recent growth and Hubspot’s proven success is an indicator that the company will only continue to expand. Meanwhile, Monday.com currently has expansive offerings across all functions, which may indicate it is a platform that will suit a diverse array of a company’s needs, making it the more reliable choice for scaling a business.
Frequently Asked Questions
What exactly does a CRM system do?
CRM, or Customer Relationship Management, involves the use of customer data analysis to help a company improve the customer experience in a method that is collaborative, operational, and analytical.
What is the benefit for a company to use a CRM software?
A CRM software will help a company acquire and retain customers and allow the company to scale and see tangible growth. They typically work to optimize processes within an organization linked to marketing, sales, and customer relationships.
What are the barriers to CRM?
Major issues that companies run into when implementing CRM include a misalignment within the various departments of a company and a lack of a long-term strategy. It is important for a company to have vision and guidance internally before deciding on a CRM system.
References & Links
- https://www.hubspot.com
- https://monday.com
- https://evenbound.com/blog/what-is-hubspot
- https://thedigitalprojectmanager.com/tools/what-is-monday-overview/
- https://www.forbes.com/advisor/business/software/mondaycom-pricing/
- https://www.emailtooltester.com/en/crm/hubspot-review/pricing/
- https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/6-Barriers-to-CRM-Success-And-How-to-Overcome-Them-44805.aspx