HubSpot and Salesforce are some of the best CRM platforms in today’s customer relationship management space. While they are both great for different reasons, companies need to find out which one is best for their needs. This is why it’s necessary to compare both CRM tools.
The detailed comparison between “HubSpot” and “Salesforce” will help you select the best option in your search for reliable CRM services. This crucial guide will help you learn more.
The type of CRM platform you choose will act as the foundation of your sales process. So, ensure you follow the guide to choose the best CRM that will keep you organized. This is also important if you want to increase efficiency and grow your revenue.
Main Differences Between HubSpot vs Salesforce (Summarized)
Here’s a table that highlights the main differences between HubSpot and Salesforce;
| HubSpot | Salesforce | |
| User Interface | Intuitive dashboard for managing workflows and tracking leads | Heavy dashboard for task management and extending business productivity |
| Basic Features | HubSpot offers free SaaS CRM products and services for small businesses | Salesforce offers enterprise-level CRM features and capabilities |
| Integrations | It works with G Suite and Microsoft Office. It adopts Zapier integration | It works with Mailchimp, Slack, Dropbox, QuickBooks, and G Suite |
| Pricing | It offers free CRM service with paid plans for professional and enterprise | It charges per user and requires paid add-ons for extensive features |
| Customer Support | HubSpot offers a rich online content library that features an e-learning hub | Salesforce has low level licensing, so the customer support is limited |
HubSpot and Salesforce: Features and Capabilities
HubSpot and Salesforce differ in features and capabilities. So, here are some key highlights;
Key Features and Capabilities of HubSpot:
Here’s a breakdown of HubSpot’s key features and capabilities;
- MVP: launch campaign in hand with experts
- Live Chat: have one-on-one live chat with website visitors
- Email Marketing: send bulk emails that are tested and optimized
- Ad Management: connect accounts from supported ad networks
- Migration: move and recreate data, emails, campaigns, data, and workflows
- Execute: build, setup, and configure the foundational element of a new system
- Form: create standalone, embedded, and collected forms to gather contact details
- Process: create a blueprint for the solution design to meet short and long-term goals
- Reporting Dashboard: get in-depth customizable data on your marketing performance
Key Features and Capabilities of Salesforce:
Here’s a breakdown of Salesforce’s key features and capabilities;
- Analytics: empowers you to unlock the full potential of salesforce
- Slack: make smarter decisions and grow workflow insights
- Team Dashboard: empowers teams to make data-driven decisions
- Community: join a community ready to support you with every step
- Intuitive Exploration: advanced visual exploration with drag and drop
- Sharing and Collaboration: securely share insights across teams and departments
HubSpot vs Salesforce: Pricing
HubSpot and Salesforce differ in pricing. So, here’s what you need to know;
HubSpot Pricing Details:
- Free – HubSpot offers free CRM service
- Starter – starts at $45 per month billed at $540 per year
- Professional – starts at $800 per month billed at $9600 per year
- Enterprise – starts at $3,200 per month billed at $38,400 per year
Note: The pricing details above are for Marketing Hub to help capture leads into customers
Salesforce Pricing Details:
- Essentials – cost $25 per user per month billed annually
- Professional – cost $75 per user per month billed annually
- Enterprise – cost $150 per user per month billed annually
- Unlimited – cost $300 per user per month billed annually
Note: These are Sales Cloud Pricing with a 14-day free trial available on all paid plans
Reasons to Choose HubSpot over Salesforce:
Here are the reasons why you should choose HubSpot over Salesforce;
- HubSpot leaves plenty of room for scalability
- HubSpot doesn’t present a steeper learning curve like Salesforce
- HubSpot offers powerful automation tools and robust reporting
- You will get a unified experience that is easier to adopt with HubSpot
- HubSpot requires fewer admin resources to get systems working efficiently
- HubSpot has a knowledge base community with solution partner programs
- HubSpot has a free comprehensive edition for sales and marketing teams
- It offers an out-of-the-box CRM solution that is easy to navigate and use
- It offers powerful sales analytics to enable teams to work more efficiently
Reasons to Choose Salesforce over HubSpot:
Here are the reasons why you should choose Salesforce over HubSpot;
- You will have access to publish content externally
- Salesforce has more advanced reporting and forecasting
- It offers CRM services ideal for midsize businesses and large enterprises
- Salesforce offers endless customization for the most complex organizations
- Salesforce can be used to automate sales processes through the sales cloud
- Salesforce enables businesses to manage leads and track their progress easily
- Salesforce helps to automate tedious tasks and decision-making processes
- It features a marketing cloud module that helps with marketing intelligence
The Similarities between HubSpot and Salesforce
Here are some of the major similarities between HubSpot and Salesforce;
- They both offer third-party app integrations
- They both offer extensive marketing features
- Both HubSpot and Salesforce provide great onboarding processes
HubSpot and Salesforce are consistently rated as top CRM platforms. Thanks to their amazing benefits. Choosing the right CRM platform is foundational to the success of any business.
HubSpot and Salesforce Alternatives
Here are notable alternatives to HubSpot and Salesforce;
- Zoho CRM: it empowers SMBs and enterprises with an all-round CRM solution
- Salaesloft: provider of a leading sales engagement platform that helps sales teams
- Nimble: it combines the strength of a traditional CRM with marketing automation
- Groove: a sales productivity platform that enables enterprises to boost revenue
- Outreach: the largest and fastest-growing sales execution platform provider
HubSpot vs Salesforce: Final Verdicts
HubSpot is the perfect CRM for small businesses because it is cost-effective and easier to learn. HubSpot’s ease of implementation is a great advantage over Salesforce. However, Salesforce is a powerhouse and it’s better overall. Thanks to its powerful customization, AI, and analytics.
We have carefully reviewed two heavyweights in the CRM niche. Therefore, the verdict points out Salesforce as the better CRM option. It has a wealth of learning materials and is worth the investment. That said, you need to conduct your research to figure out the best option.
Finally, the CRM platform that best works for you will be determined by your specific needs.
Frequently Asked Questions
Here are some helpful frequently asked questions;
Is HubSpot a competitor to Salesforce?
HubSpot is a competitor to Salesforce. Here’s why; just like Salesforce, it offers four core products in terms of Sales, Marketing, Support, and Service. The functionalities are also similar.
Which one of HubSpot and Salesforce is superior for large enterprises?
If you’re running a large enterprise, you have to choose Salesforce. It is the superior company in terms of what it offers. While HubSpot is superior for use in small businesses and organizations.
Is HubSpot cheaper than Salesforce?
When it comes to paid services, HubSpot appears to be cheaper than Salesforce. Salesforce offers more varieties of tools, so it is understandable why its paid service is more expensive. Whichever one you decide to choose, you must be prepared to pay the price.
What makes HubSpot stand out?
HubSpot is known for its intuitive and easy-to-navigate interface. You don’t need to be a front-end developer to use it to create visually attractive landing pages. Its user-friendly interface has a straightforward style. Also, its free comprehensive edition beats most paid CRM platforms.
Why is Salesforce so popular?
Salesforce is so popular because of its vision and execution. The ability to execute a long-term vision has pushed Salesforce to the forefront of customer relationship management services.
Resource Links
- https://crm.org/crmland/hubspot-vs-salesforce
- https://zapier.com/blog/hubspot-vs-salesforce/
- https://marketsplash.com/hubspot-vs-salesforce/
- https://www.hubspot.com/comparisons/salesforce-vs-hubspot
- https://www.adamenfroy.com/crm-software/hubspot-vs-salesforce