There are lots of software available in the SMS marketing software industry. They are both good for achieving great successes in business management and email marketing. We will take a look at what makes these two SMS marketing software thick, we compare and contrast and we will also see how they can be put to good use.

Kartra VS ClickFunnels are the two most powerful all-in-one online business management tools. ClickFunnels has been on the market for several years before the emergence of Kartra. Kartra is trying to dampen the dominance of ClickFunnels since it is coming on to the market years after ClickFunnels has been around.

Just like in all areas or fields of life; both software has their advantages and disadvantages. In this article, you will have a good idea of both software and you will be able to know which one is best for you. They are both great email marketing tools.

They both have some tools in common and they also have tools that are exclusive to each platform. The fact is that they are in no way of the same product.

Background Information on Both Kartra and ClickFunnels

ClickFunnels: ClickFunnels has been in existence since 2014. It was started by Russel Brunson, who is a marketing guru. ClickFunnels is a leader in the industry with over 100K users who make use of the platform. In the past 6 years, they have been at the top of marketing software with competition just coming from Kartra which started in 2018.

Kartra: Andy Jenkins and Mike Filsaime started Kartra in 2018 and it has since grown in leaps and bounds. It is now a popular choice for entrepreneurs and business owners because of its affordability and functionality. Kartra is a software that is also backed by Mike Kern, a legendary direct response marketer.

Now that we have background info about the two software, we can go ahead to compare and contrast both based on their features and functionality.

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Kartra

Kartra is a marketing software that can help you create membership sites, campaigns, landing pages, sales funnels, lead capture forms, and a helpdesk system. it is an encompassing digital marketing tool that can perform a lot of functions. It is a sales funnel builder that is exception for email marketing, web hosting, and list building among other functions.

It is easy and simple to build a webpage using Kartra. All you need to do is to choose a template from the page editor and all is set. The page editor has two modes; Component and Column. In the component mode you can change and customize the content within the columns to suit you. While in the column mode, you can choose a column and customize anyhow you like it.

You can also add pre-built sections such as download boxes, testimonials, and pricing tables among others.

Important Features on Kartra

  • Integrations and API: this allows kartra to integrate with several business apps and it has a comprehensive API to program and code your custom add-ons.
  • Marketplace: It has many expert services that are created by other Kartra users and as a result, you don’t have to create landing pages, and marketing funnels.
  • Lead Capture Forms: This allows you to customize your fields with automation and tagging rules with the help of capture form templates.
  • Built-in Calendars: Kartra has a built-in calendar that allows you to organize and set reminders for meetings and sessions with customers; all on one integrated dashboard.
  • Agency: For those who provide services to people online, you can use Kartra to manage accounts of your customers from a centralized console.
  • Helpdesks: The helpdesk that comes with Kartra Checkouts offers billing support and you can submit tickets or have a live chat with customers through the Helpdesk portal.
  • Drag-and-Drop: It has a drag-and-drop membership site where you can deliver training, content, or course material.
  • Funnels and Campaigns: This is a feature on kartra that gives you the chance of setting up a multi-page sales funnel to convert prospects into leads, leads into clients or customers, and customers or clients into regular customers or clients.
  • Checkouts: It has pre-designed checkout forms that make it great for ecommerce. It simplifies payments using credit cards, PayPal, or through other online merchants.
  • Easy to Use: It is easy to use Kartra because of its drag-and-drop builder and simple dashboard. You will also get tips that will put you through on how to use the features on Kartra.
  • Affiliate Program: The affiliate program on kartra makes it easy for you to organize and track affiliates to promote your goods and services. You can also manage commissions and set payment milestones with this feature.

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ClickFunnels

Just as the name suggests, ClickFunnels is superb for sales funnels. It employs the use of automation software called actionetics, which makes personalized email marketing very easy with ClickFunnels. The job of actionetics is to bring together all your client’s information such as their interests, social media profiles, and addresses so that you can target your marketing to their preference.

The client’s information is made available through their emails and the easy integration of actionetics with Google, Twitter, and Facebook among others.

ClickFunnels makes simplify the task of marketing and selling your product online. It provides solutions like sales funnel building, Facebook automation, drag-and-drop editor, one-click upsells, and email marketing.

ClickFunnels is a software that you can use to increase your online presence and in turn boost your sales. It gives you the chance of designing eye-catchy funnels and pages that can give your audience direction on how to patronize your business.

Key features of ClickFunnels

The key features on ClickFunnels are as follows;

  • Ease-of-Use: You can easily build your sales funnel using the ClickFunnels’ drag-and-drop builder tool even without any coding knowledge. Building a sales funnel is very easy with this software regardless of whether you are building from scratch.
  • Funnel Builder: This is a feature that allows you to easily build your sales funnel from scratch or edit an already designed sales funnel template.
  • Drag-and-Drop Etison Editor: This is a feature on ClickFunnel that you can use to set up your sales page or landing page. You can create webinar event pages, membership sites, opt-in pages, order form pages, and sales page among others.
  • 1-Click Upsells: Adding 1-Click Upsells to your shopping cart will go a long way in increasing your revenue.
  • Lead Generation: This feature allows you to easily generate new leads and you can capture the contact information of visitors on your pages.
  • Follow-Up Funnels: This feature allows you to connect with your customers from anywhere across the globe using multi-dimensional marketing. You can send messages to your audience via text, social media, email, and desktop notifications.
  • Facebook and Email Marketing Automation: Marketing automation is one of the many things ClickFunnels does through Actionetics. Actionetics is an email autoresponder. It also integrates Zapier for sending messages between Facebook and ClickFunnels.
  • Affiliate Commissions: This is a feature that you can use to send funnels to your friends and family, and you get affiliate commissions for every sign-up.

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Comparing Kartra Versus ClickFunnels

The major difference between Kartra and ClickFunnels is that ClickFunnels is designed to build sales funnels and educate people regarding online marketing. Whereas Kartra is built to run your entire business. This is the major difference between the two tools.

A major benefit that Kartra offers is that all systems are connected to create unique experiences for your audience. It has a data-rich customer Relationship Management features that allow you to analyze, create and manage your entire sales funnel in one piece. You can easily manage payments, answer questions through the inbuilt Help Desk, and you can give your followers access to your membership platform.

On the other hand, ClickFunnels is a funnel and website builder before any other thing. This is why many business owners and entrepreneurs prefer to use for online promotion of their products and services.

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Similarities Between Kartra and ClickFunnels

  • Good For Building Sales Funnels: Both Kartra and ClickFunnels can be used for building sales funnels because of the amazing features they have at every level.
  • Drag-and-Drop Functionality: Both Kartra and ClickFunnels are codeless funnel creation software. This means that you can build your website and sales funnels without knowing anything about website design or coding. All you need to do is to drag and drop elements when creating funnel building, and landing pages.
  • Prebuilt Funnel Templates: both Kartra and ClickFunnels have several pre-designed funnel templates from which you can use to customize your page. You can design to suit your brand and kind of business.

    For ClickFunnels, you will need to choose your funnel type, and page templates before you even start building your funnels. While on the other hand, kartra gives you lots of page templates options from which you can choose. With Kartra, you can even choose ready-to-use funnels that look like they are designed by professionals.
  • Creation of Course Hosting/Membership Site: Both Kartra and ClickFunnels will allow you to create a page that requires special access to only people who are authorized. Hence, they can both be used to set up a membership portal or enroll people for online programs.
  • Affiliate Management Tool: Both Kartra and ClickFunnels have inbuilt software that allows you to assign, manage, and track affiliates that help you to bring more sales so that you can reward them accordingly through commissions.
  • Inbuilt Email Marketing Automation: They both have their inbuilt email tool. For example, kartra email marketing tool allows you to easily manage and put your customers into segments depending on their activities. While ClickFunnels has a feature that is called follow-up, it helps you follow up with customers regularly through texts and emails.
  • Funnel Sharing Feature: Kartra and ClickFunnels both have a funnel sharing feature. If you need to share a funnel, you only need to copy the link and share it with others who can download it into their accounts. You can also import inbuilt funnels into your ClickFunnels and Kartra account.
  • Difficult to Learn: Both Kartra and ClickFunnels are difficult to learn. Hence, it will take you a while to master how to use the features on both. However, once you master them, you are on a cruise. You will get a guide or lesson tour to put you through on both, so never worry about the difficulty in learning how to use both tools.
  • Split Testing: they both have the split testing feature that allows you to know which version of your funnel is doing well so that you can focus on that. Split testing will help you focus on what matters so that you can increase your conversions.
  • Shopping Cart: They both have a checkout cart system. so, you don’t need any third-party checkout solution to sell your services or products online.
  • Affiliate Program: They both have affiliate programs that allow clients or customers to sign up using your link. Both Kartra and ClickFunnels pay up to 40% recurring commissions.
  • Support: They both have features that cater to offer customer support to their users.
  • Facebook Group: They both have a Facebook group. However, the Kartra Facebook group is more like a support group than that of ClickFunnels. Kartra has over 30K members, while ClickFunnels has over 200K members.

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Differences Between Kartra and ClickFunnels

Both Kartra and ClickFunnels are great tools based on their functionality, sophistication level, and mode of operation. But they have their differences. We will take a look at the differences between the two in this section.

  • Goal Differentiation: The way you build your sales funnels on Kartra is different from how you build it on ClickFunnels. For kartra, you build your funnels in reverse order. Whereas for ClickFunnels, you build your funnels in a sequence which makes it a little bit easier.

    What this means is that for Kartra, you first start with the goal your funnel is to achieve but for ClickFunnels you start with your front-end down to the goal your funnel is to achieve.
  • Video Hosting: kartra has an inbuilt marketing-oriented video feature that comes with great options for video conversion. ClickFunnels on the other hand does not have a video hosting feature, you have to upload on a third-party platform like YouTube, or Vimeo.
  • Webinar Funnels: ClickFunnels has an inbuilt automated webinar feature while Kartra does not. However, Kartra is designed to integrate with tools like Ever Webinar and Webinarjam for this functionality.
  • FunnelFlix: Only ClickFunnels offers this feature. FunnelFlix is a feature that has a full collection of training and marketing courses that will help you in online marketing.
  • Longevity: ClickFunnels has been in the business since 2014, while Kartra came on the market in 2018.
  • In-Built Calendar App: While Kartra has an in-built calendar app to help you design schedules, set reminders, or book appointments, ClickFunnels does not have this feature.
  • Helpdesk: ClickFunnels does not have a helpdesk feature but Kartra has this feature. The helpdesk feature on Kartra allows you to manage live chat and customer ticketing among other uses.
  • Membership Portal: This feature on ClickFunnels looks basic but on Kartra it offers you full access to the completion badge feature and members progress tracking. ClickFunnels does not have this.
  • Kartra BAM Behavioral Adaptive Marketing: This is the most glaring difference between Kartra and ClickFunnels. This is a feature found in Kartra that allows you to send customized messages to your customers. It automatically customizes your offers, videos, sales copy, emails, opt-ins, payment plans, and colors among others. You can’t get this feature in ClickFunnels.
  • Heatmap Tool: Kartra has an in-built scroll/heatmap technology. ClickFunnels do not have this feature.
  • SEO and Blogging: You cannot blog with ClickFunnels because it is not SEO-friendly. But on Kartra, you can create landing pages that look like blogpost. However, it is not a full blogging tool.

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Pros and Cons of Kartra

Kartra Pros

  • SMS integration
  • Ready-to-use marketing material which includes emails, copy, and design.
  • Fully supports email marketing.
  • It has great reporting and analytic features.
  • Pre-built marketing templates
  • Video hosting embedded with behavioral tagging.
  • Split testing for subject lines and email body.
  • It has an in-built calendar app.

Kartra Cons

  • It does not have a webinar feature.

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Pros and Cons of ClickFunnels

ClickFunnels Pros

  • Mobile optimization.
  • Beginner-friendly tutorial.
  • It has an email autoresponder tool.
  • Drag-and-drop builder.
  • Integrates with lots of marketing tools.
  • It can integrate with almost all applications on the market including Zaps, Webhooks, and custom code among others.

ClickFunnels Cons

  • It is more expensive
  • No customer support, only email support is available.
  • It cannot host videos.

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Summary

Going by all we have discussed about the two innovative and powerful marketing software. It is evident that they both offer value for your money. However, your choice between the two should be based on defining what your goals are and which of Kartra Versus ClickFunnels will best serve you right and help you achieve your goals.