The Ultimate Guide to Mailchimp Alternatives For Your Company in 2021
Online marketing has grown exponentially over the last decade, and there are many platforms to help push your business into the hands of new and returning customers.
Mailchimp is your all-in-one integrated marketing tool that will help you build your brand name, and you can start with the basics for free. However, there are many different online tools at various price points to help boost your business, which would mean that there’s an option for everyone.
Top 13 Alternatives to Mailchimp
- Sendinblue – Clear Analytics
- GetResponse – Best Value for Your Money
- Moosend – Revolutionary Automation Options
- Dotdigital – Best Marketing Email Systems
- Sendy – A Simple Email Newsletter Service
- MailPoet – Best WordPress Plugin
- TinyLetter – Absolutely Free
- MailerLite – Best Email Templates
- Campaign Monitor – Best for Detailed Automation and Personalization
- AWeber – The Team Player
- ConvertKit – The Creators Dream
- MailJet – Track and Trace Your Mailing List
- Constant Contact – The Helpful One
#1 Sendinblue – Clear Analytics
Pricing – starts at $25/Month
First up, we have Sendinblue. This unique, all-in-one platform will help automate and grow your online profile with ease. It’ll help build a stronger customer relationship and give you the freedom to choose how you wish to communicate with your customers. With an elaborate WordPress plugin, Sendinblue takes this advantage. If your company is just starting out, this might be a good choice since most of its features come with the free plan. The only downside is there’s a sending limit of 300 emails. Unfortunately, this wouldn’t be ideal if your company is larger, however, there are many options Sendinblue has to offer for larger businesses.
| Pros | Cons |
| User friendly | Slow customer support |
| WordPress plugin | Daily sending limit (on the free plan) |
| Free plan available | – |
| Unlimited contacts | – |
#2 GetResponse – Best Value for Your Money
Pricing – starts at $15/Month
Next, we have GetResponse, a simplified site that automates your marketing. This global email marketing platform offers you a simple plan that will grow your business exponentially. GetResponse believes that having a spam-free solution gives the business a greater opportunity to grow, which makes it ideal for your content to show up in your customer’s inbox. With GetResponse, you will have the power to create customizable templates and use them over and over, as well as mobile-responsive email designs. Even though GetResponse has 24/7 live chat, you can purchase the “Enterprise” plan and get an account manager to help aid with email support and other behind-the-scenes technical aspects.
| Pros | Cons |
| Discounts available for more extended contracts | No free plan is available |
| 24/7 live chat support | No phone support |
| 30-day free trial | New features are slowly updated |
| Easy to use | – |
#3 Moosend – Revolutionary Automation Options
Pricing – starts at $8/Month
Moosend offers a free forever plan, which means that you can create the business you want with any budget. Even though the free program has its limits, you can purchase a plan that can give you everything you might need. It’s an easy-to-use platform with real-time analytics to help grow your business. Moosend focuses on developing your business, and it gives you the tools to do so. Webinars are available with any plan to help you learn how to use Moosend properly for your business. Moosend also has an easy-to-use software system that makes editing your email newsletters a breeze.
| Pros | Cons |
| Free forever plan available | Not many integrations |
| Unlimited customer segregation | Slow user interface |
| Drag & drop editor | Limited features for the free plan |
| Webinars are available to teach you how to use the website | – |
| Real-time analytics | – |
#4 Dotdigital – Best Marketing Email Systems
Pricing – starts at $150/Month
Up next, we have Dotdigital; an alternative that has a focus on creating engaging marketing emails. At first glance, Dotdigital might look like an engagement platform. However, they offer many opportunities to grow your business which include SMS features and real-time APIs, and integration tools. It does have the best options for email marketing options. Dotdigital is essentially a cloud-based system that you can integrate with multiple sites to set your business up for success. When moving forward with Dotdigital you will receive segmentation and communication tools as well. You can make advanced data-driven decisions with product recommendations based on your analytics.
| Pros | Cons |
| Online training hub | No self-serve help section |
| Engagement-focused | Higher in price |
| Data-driven | – |
| Personalized product recommendations | – |
#5 Sendy – A Simple Email Newsletter Service
Pricing – One-time payment of $69
Sendy has a system in place to save you money. Once you pay the one-time fee, you will get access to your own self-service email newsletter system. Then you will then only have to spend $1 per 10,000 emails, which are significantly less than its competitors. Though it may seem like Sendy only generates the outbox, it does a lot more than what meets the eye. With Sendy, you will be able to send marketing, transactional, and notification emails to your contacts. You will also be able to import and export your contact list, schedule your emails, receive analytic reports, and integrate from 3rd party apps.
| Pros | Cons |
| Cost-effective | No phone support |
| Advanced analytics reports | No templates |
| Autoresponders | Self-hosted |
| Custom fields | – |
#6 MailPoet – Best WordPress Plugin
Pricing – starts at $15/Month
MailPoet is a WordPress plugin that you can use directly within your WordPress dashboard. You have the option to run a free account, however, it is limited and does not offer every feature. With the MailPoet plugin, there is only a slight learning curve within WordPress, making it easy to send your first campaign within the first 15 minutes of installing the plugin. You will be able to capture your analytics and have access to Woo Automated easily. MailPoet also supplies you with an email sending infrastructure to ensure that your emails get delivered so you can have complete control of communication.
| Pros | Cons |
| WordPress plugin | Limited email templates |
| Free to use up to 1,000 subscribers | Unreliable email delivery |
| Autoresponders | – |
| List segmentation | – |
#7 TinyLetter – Absolutely Free
Pricing – 100% Free
Next up, we have a simple email marketing platform that is free to use up to 5,000 contacts, which makes it ideal for small businesses who want to send quick updates to their customers. TinyLetter has a clean, minimal design, which makes it easy to use and has the tools you need to create beautiful email content. TinyLetter is perfect for a start-up business or creator who wants to get their foot in the door. You will receive basic reports for your analytics that will give you an idea of how successful each campaign is. Even though TinyLetter offers the bare minimum, it’s a great place to start, and as I’ve mentioned, it’s entirely free to use!
| Pros | Cons |
| Easy & simple to use | No templates |
| Simple sign-up process | Only able to add 25 email addresses per day |
| Real-time editor | No advanced features |
| Manage replies with ease | – |
#8 MailerLite – Best Email Templates
Pricing – starts at $10/Month
MailerLite is well known for its email templates that are user-friendly and they have excellent customer support, even for the free plan. MailerLite is priced moderately in the middle of its competitors, however, it offers editors, file managers, pop-ups, web forums, and a landing page builder that will help reach your overall marketing goals. MailerLite also offers add-ons to their paid plans which can help grow your subscriptions even further. These add-ons start at $50/Month but give you dedicated IPs and GDPR-compliant web forums. MailerLite also has a feature where you can create a PDF brochure and share it with your customers.
| Pros | Cons |
| Newsletter templates | 3rd party CRM unavailable |
| Landing page builder | Editing is cumbersome |
| 24/7 customer service | Slow software |
| Free plan available | Limited API’s |
| Email automation & integration tools | – |
#9 Campaign Monitor – Best for Detailed Automation and Personalization
Pricing – starts at $9/Month
If you want to have full control of what your email newsletters will look like, Campaign Monitor is the way to go. However, this comes with a price, as the basic plan limits how much personalization you can do, but each template is set to adjust nicely when being viewed on different displays. Campaign Monitor has a visual designer dashboard that allows you to personalize your emails, and you also get an excellent automation builder that beats out its rivals! Other users have suggested that Campaign Monitor makes creating customer journeys straightforward and approachable.
| Pros | Cons |
| Free plan available | No advanced support |
| Personalization to emails is available | Limited integration |
| Dynamic segmentation | No stock photos allowed |
| Very detailed analytics | No landing page creator |
| Detailed automation | – |
#10 AWeber – The Team Player
Pricing – starts at $19.99/Month
If you want to use multiple tools but need one place to integrate them, then AWeber is right for you. With its unique set of features, you can create campaigns that will boost your relationship with your customers. Since AWeber is easy to use, many different-sized businesses can utilize its templates and track the progress of your campaigns. You have the option to be billed monthly, and you can be billed annually with a discount on the price. AWeber allows you to make your emails personal and beautiful, all with a few clicks of your mouse.
| Pros | Cons |
| Campaign personalization | Basic automation features |
| 3rd party integration | Some dates email templates |
| 24/7 support available | High cost per subscriber |
| Free plan available, up to 500 subscribers | – |
#11 ConvertKit – The Creators Dream
Pricing – starts at $25/Month
Up next, we have ConvertKit. This platform is excellent for creators who are looking for a simple way to connect with your audience through email automation. ConvertKit integrates with 3rd party platforms and makes creating email designs with ease. You can use the Facebook Lead Ads and the easy segmentation or tagging systems to help boost engagement too. ConvertKit also provides outstanding support to answer quickly to keep your systems going. One key feature that ConvertKit offers is being able to use your very own custom domain, even on the free plan, which helps cut back on some costs. It has a great email automation system in place, too.
| Pros | Cons |
| Start for free | Creators mainly benefit |
| Creator friendly platform | No in-depth reporting is available |
| Custom features | Not practical for a small budget |
| Unlimited emails | – |
| 3rd party integration | – |
#12 MailJet – Track and Trace Your Mailing List
Pricing – starts at $15/Month
MailJet is one of the more affordable options for newsletter software. They have an easy-to-navigate dashboard and email templates, making MailJet great for beginners. MailJet offers cool collaboration and SMS features, which is not seen by many other email newsletter software. Your business can see each campaign’s data and determine if it’s failed or if it was successful. Having this data at the tip of your fingers is critical for determining what is drawing your customers to click through your email newsletter. With this data, you can adjust each campaign where you see fit.
| Pros | Cons |
| Great for beginners | Segmentation is not available for the free version |
| Large selection of email templates | Limited automation |
| Track user behavior | Poor customer service |
| Compare campaigns | Minimal list management |
| SMS marketing available | – |
#13 Constant Contact – The Helpful One
Pricing – starts at $10/Month
Finally, we have Constant Contact. This platform has been called “The Helpful One” by many users since it does just about everything. Even though there is no free plan, the starting fee of $10 is outstanding if you are on a budget. Constant Contact offers a few other features that their competition does not, which gives them an advantage. Being able to sport digital product downloads, manage events, schedule appointments, and create social media campaigns shows us that Constant Contact is perfect for a growing business. Another nice feature is the learning modules that come with your plan to aid in design ideas and how to successfully use the Constant Contacts platform. However, you will want to keep your contact list updated so you do not have a poor price-to-performance ratio.
| Pros | Cons |
| Auto-responders | No free plan |
| List & Subscriber management | Limited automation |
| Social media sharing | Poor price-performance ratio |
| List-building tools | Not a fully-fledged SMTP platform |
| Tracking tools | – |