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Marketing Planning software can be a significant asset to your business. However, your success in creating a successful marketing campaign within your budget depends on the type of marketing planning software you choose.
To help you choose the best marketing planning software to meet your needs, we’ve compiled a list of the first-rate choices we found, the top 13 best marketing planning software available for use in 2022, along with the pros, cons, and price of each one.
Upfront Conclusion
The best marketing planning software right now is Monday.com and ClickUp
Top 13 Best Marketing Planning Software
- Monday.com – Best Marketing Planning Software for Project Management
- ClickUp – Best All-Inclusive Marketing Planning Software
- Smartsheet – Best Marketing Planning Software for Managing Multiple Projects
- Wrike – Best Marketing Planning Software for Professionals
- Trello – Best Marketing Planning Software for Increasing Productivity
- Jira – Best Marketing Planning Software for Software Development
- Zoho Projects – Best Marketing Planning Software for Small Businesses on a Budget
- Celoxis – Best Marketing Planning Software for Workflow Management
- Asana – Best Marketing Planning Software for Meeting Project Deadlines
- Teamwork – Best Marketing Planning Software for Operations Management
- Scoro – Best Marketing Planning Software for the Service Industry
- Basecamp – Best Marketing Planning Software for Small Groups and Businesses
- Airtable – Best Marketing Planning Software for Sales and Marketing
#1. Monday.com – Best Marketing Planning Software for Project Management
Pricing: $10/user/month (Minimum of 3 users)
Monday.com is undoubtedly the best marketing planning software on the market. This software is uniquely suited for project management. It allows collaboration across the project team, can be customized to meet the needs of your project, and allows the entire project team to see the status and progress of the project’s deliverables. In addition, Monday.com can mark tasks in order of priority which is essential for project management. This software is compatible with Windows, Mac OS, and Linux.
| Pros | Cons |
| Simple user interface | Specific numbers of users required |
| Allows automation | Cost (Monthly subscription fee) |
| Intuitive interface | Automatically upgraded if over number of users for plan |
| Allows follow-up tracking | Limited reporting functionality |
| Allows external users to view with acquiring a license | |
| Amazing tutorials |
#2. ClickUp – Best All Inclusive Marketing Planning Software
Pricing: Unlimited Plan – $5/user/month; Business Plan – $9/user/month; Business Plus – $19/user/month
ClickUp is an all-in-one software package. The ClickUp founders, Zeb Evans and Alex Yurkowsi developed this software because they could not find software that met their needs. They decided to create one with everything they were looking for because they knew other people must be experiencing the same issue. The feature that we love most about ClickUp is that everything is included. It is compatible with Windows, Mac OS, and Linux.
| Pros | Cons |
| Allows client feedback | User interface is not intuitive |
| Supports interdepartmental communication | Can be complex to use |
| Very customizable | Unable to integrate data from other sources |
| Allows remote collaboration | |
| Provides daily work summaries |
#3. Smartsheet – Best Marketing Planning Software for Managing Multiple Projects
Pricing: Smartsheet Pro – $7/user/month (minimum three users); Smartsheet Business – $25/user/month (minimum three users)
Smartsheet is a spreadsheet-based program that is an excellent choice for those familiar and comfortable with spreadsheet programs like Excel. This software can be customized to meet your needs and supports automation. The only real downfall to this software is its learning curve, but it is worth it if you have the time to spend learning the software. Smartsheet is web-based software.
| Pros | Cons |
| Can create detailed communication plans | High computer usage |
| Automated emails for uncompleted tasks | Steep learning curve |
| Excellent support team | |
| Customizable | |
| 30-day trial period |
#4. Wrike – Best Marketing Planning Software for Professionals
Pricing: Wrike Professional – $9.80/user/month (5-15 users); Wrike Business – $24.80/user/month (5-100 users – must have a minimum of 5 users); Wrike Marketers – $34.60/user/month (minimum of 5 users)
Wrike began as an online platform for team collaboration, project management, and work management. This software continues to add new features. We truly love the one feature that it can predict when a project is at risk of not meeting the deadline and shows the possible causes. It is compatible with Windows and Mac OS.
| Pros | Cons |
| Automated workflows | Difficult for beginners to use |
| Custom request forms | Limited mobile functionality |
| Department-specific solutions | |
| Interactive Gantt chart | |
| Detailed reports and analytics |
#5. Trello – Best Marketing Planning Software for Increasing Productivity
Pricing: Trello Standard – $60/user/year; Trello Premium – $119.99/user/year
Trello is a team collaboration tool that looks like a whiteboard with sticky notes. This software allows collaboration not only across teams but also across various locations. It shows what is being worked on, by whom and where they are in the process with one quick glimpse. This is an excellent tool for anyone who is very visual. Trello is compatible with Windows and Mac OS.
| Pros | Cons |
| Very easy to use | Not for complex projects |
| Easy to add/remove users | No instant messaging or connection to Outlook |
| Excellent search capability | |
| Integration with 3rd party services allowed | |
| Excellent choice for visual people |
#6. Jira – Best Marketing Planning Software for Software Development
Pricing: $0/user/month for up to 10 users; $7/user/month for 11 to 10,000 users
Jira was developed by Atlassian originally as a bug and issue tracker. The software was named after “Gojira” which means Godzilla in Japanese. As the software evolved, it was primarily used by software developers. It is compatible with Windows, Mac OS, and Linux.
| Pros | Cons |
| Excellent development support | Plugins only available for a large number of users |
| Bug tracking tools | Steep learning curve |
| Audit tracking tool | Cost (Increased based on users & tiers) |
| SLA management with 3rd party alert | Permission matrix not user friendly |
| Can create custom queues |
#7. Zoho Projects – Best Marketing Planning Software for Small Businesses on a Budget
Pricing: Zoho Premium – $5/user/month (up to 50 users); Zoho Enterprise – $10/user/month
Zoho Projects is web-based software for small businesses on a budget. It can be used for time and expense tracking, budgeting, resource management, and portfolio management. It does not have some of the capabilities of the more expensive software, but it is an excellent value for the price.
| Pros | Cons |
| Has video conferencing | Steep learning curve |
| Milestones can be set and tracked | High computer usage |
| Can view resource allocation across the company | Difficult to customize |
| Cost-to-completion tracking | Slow to load and lags |
| Can track individual performance |
#8. Celoxis – Best Marketing Planning Software for Workflow Management
Pricing: Cloud Software – $25/user/month (minimum five users); On-Premise Software – $450/year/user (minimum five users)
Celoxis was developed by Nikhil Daddikar and Ravindra Wankar in 2001 because they realized that most businesses were struggling with project management. They wanted to provide a flexible and adaptable solution to meet the needs of businesses. As a result, Celoxis was the first company to offer business workflows and improve its software over time. Celoxis is compatible with Windows, Mac OS, and Linux.
| Pros | Cons |
| Amazing support team | User interface not intuitive |
| Time-tracking feature | Steep learning curve |
| Percent-complete tracking | No billing or invoicing features |
| Customizable portfolio management | |
| Allows app integration |
#9. Asana – Best Marketing Planning Software for Meeting Project Deadlines
Pricing: $13.49/user/month (billed annually) minimum of five users
Asana was created with the sole purpose of helping teams be more productive. This software makes it easy to manage team projects and tasks by ensuring that the entire team knows the marketing goals and expectations. It helps plan and organize marketing activities from beginning to end, making your team more productive and improving overall work quality. Asana sets up timeframes for tasks to be completed so deadlines do not pressure your team. It is compatible with Windows and Mac OS.
| Pros | Cons |
| Very easy to use | Cost |
| Recurring task feature | Difficult to attach photos and files |
| Can sync with Google Drive or Dropbox | Difficult to archive completed tasks |
| Adds guests for no additional fee | |
| Excellent customer service (available 24/7) |
#10. Teamwork – Best Marketing Planning Software for Operations Management
Pricing: Teamwork Deliver – $12.50/user/month; Teamwork Grow – $22.50/user/month
Teamwork is an excellent choice if you are looking to manage the operations of your project. The main features include task lists, time tracking, file uploads, cost-to-completion tracking, and percent-complete tracking. This software is compatible with Windows, Mac OS, and Linux.
| Pros | Cons |
| Time and expense tracking | Lack of reporting features |
| Includes billing and invoicing | Steep learning curve |
| Mobile app works internationally | Unable to add messages to archived projects |
| Remote work supported | |
| Highly customizable | |
| Can group projects in categories |
#11. Scoro – Best Marketing Planning Software for the Service Industry
Pricing: Scoro Essential – $26/user/month; Scoro Standard – $37/user/month; Scoro Pro – $63/user/month
Scoro was created to be all-inclusive, so there is no need for other software. This software has customer relationship marketing, project management, billing, and reporting capabilities. It is cloud web-based software.
| Pros | Cons |
| Excellent customer service | Steep learning curve |
| User-interface quick and responsive | Custom template module very limited |
| Very customizable | Does not sync with large email companies |
| Can create quotes and orders | |
| Has invoicing |
#12. Basecamp – Best Marketing Planning Software for Small Groups and Businesses
Pricing: $99/month or $999/year
Basecamp allows everyone on the team to see everything happening with the project without restrictions on the number of users. This software is excellent for those new to project management or just looking for a simplified way to manage their projects. It is compatible with Windows and Mac OS.
| Pros | Cons |
| Automatic check-ins | No task management |
| Client access | Lack of permission customization |
| Integrated calendar | Can’t prioritize tasks |
| Cost | Limited project views |
| No restrictions on the number of users |
#13. Airtable – Best Marketing Planning Software for Sales and Marketing
Pricing: Airtable Plus – $12/user/month; Airtable Pro – $24/user/month
Airtable uses a spreadsheet format that focuses primarily on data organization and collaboration. It has a user-friendly interface and is easy to use. This software is ideal for tracking and organizing inventories, managing work, and planning events. Airtable is compatible with Windows and Mac OS.
| Pros | Cons |
| Asset management tool | Low storage space |
| Customizable templates | Unable to write formulas across tables |
| Event marketing | Limited mobile functionality |
| Content marketing | |
| Can manage multiple projects simultaneously |
Frequently Asked Questions
What is market planning software?
Market planning software helps marketers plan and organize their marketing campaigns by designing and creating a budget for their campaign. This software allows the team to analyze their results, determine the effectiveness of their campaign, and make changes as needed.
Why is a marketing plan essential to the success of your business?
When you start a business, you have a vision for the business and the goals associated with that vision. A marketing plan gives you the ability to achieve that vision, strengthen relationships with your customers, increase sales and brand awareness. These are essential pieces to the success of your business.
What are the essential parts of your marketing plan?
Your marketing plan should include market research, your target market, how you will position your company, a competitive analysis, your marketing strategy, budget, and metrics. Marketing research is the cornerstone of your marketing plan and provides critical information about the customers you want to attract to your business.
What is the most important part of your marketing plan and how can this one thing help you have the most success possible?
The most important part of your marketing plan is determining your target audience because you can determine their needs and goals. When you know your target audience’s needs and their goals, you can tailor your marketing campaign to meet those needs and goals.
What are the advantages of using subscription-based software compared to one-time purchase software?
Subscription-based software does include a monthly subscription fee, but this monthly subscription fee consists of the updated version of the software and better overall customer service. When you get one-time purchase software, you might be paying less for the software, and this may seem like a good deal, but you do not receive critical updates and the extra benefits provided through the subscription. Software companies work hard to create additional benefits for their subscribers and keep them engaged.
What is the most essential feature that you should look for in marketing planning software?
The most important feature that you should look for is usability. When you purchase software that is too difficult to use or has a steep learning curve. it can be detrimental to creating an effective marketing plan.