Real estate is a time-consuming business. It can take 70 days to sell residential property. Even worse, commercial real estate can take many months to sell. In this tough industry, going it alone isn’t a viable option. Qualified interested buyers aren’t going to be found without aggressive marketing campaigns. However, real estate agents have more experience showing their listings than in marketing them successfully. In today’s competitive marketplace, SEO, CRM, and high rankings in SER are key, but few realtors understand these vital marketing techniques. However, in a time when 50% of buyers find their homes online, you can’t afford to miss out on these awesome marketing opportunities.
The solution is to turn to a trusted marketing agency that can effectively bring eager buyers to your location. You need advertising experts who can generate interest and enthusiasm about your properties and bolster respect for your brand. That’s why we’ve compiled this list of our favorite real estate marketing agencies. The agencies on our list are passionate about putting their experience to work for you. Don’t miss out on attractive promotions, interactive websites, and opportunities to reach tons of eager buyers!
Top 12 Best Real Estate Marketing Agencies in the USA
- REQ – Best Real Estate Marketing Agency in the U.S.
- TREM Group – A Top Contender
- ICR Inc. – Best for B2B and Property Development
- The Brandon Agency – Best on the East Coast
- Newell Ledbetter Advertising – Best in the West
- Frederick Swanson – Best for Residential
- Stevens & Tate – A Reliable Thought Leader
- KHJ – Best for Social Media Marketing
- Blue Sky Marketing – Best Search Engine Marketing (SEM)
- O’Neil Interactive – Best for B2C Marketing
- Kaminsky-Brand Group – Most Innovative
- Barker and Christol – Powerful Native Advertising
1. REQ – Best Real Estate Marketing Agency in the U.S.
| Pricing: | $50,000 |
| Location: | 1211 Connecticut Avenue NW, Suite 250, Washington, DC 20036 |
| Founded: | 2008 |
| Key Clients: | MGM, Atlas Air, American Standard, Dart Real Estate, Hoffman Urban Life, Golden Gate Hotel, First Washington Realty, Tenerife, Ampere |
REQ stands out from the crowd. The agency markets for a variety of industries, including nationally recognized real estate and hospitality companies. REQ starts with developing an attractive brand identity for your company. The agency then markets through online advertising, organic backlinks, SEO content, and masterful social media campaigns. REQ also supports your company through reputation management and public relations, ensuring your real estate business is seen as a reputable leader by home buyers and sellers alike.
2. The Real Estate Marketing Group (TREM Group) – A Top Contender
| Pricing: | Fees from $2,500 per project, retainer from $2,000 |
| Location: | 2828 Coral Way, 435, Coral Gables, FL 33145 |
| Founded: | 2015 |
| Key Clients: | Barkin-Gilman Group, Nancy Batchelor Real Estate, Ritz-Carlton, Nelson Gonzalez Luxury Real Estate, Audrey Ross, Douglas Elliman Real Estate, Prinsloo Group |
The Real Estate Marketing Group (TREM Group) is the authority on marketing for realtors, property developers, and private home sellers. Focusing exclusively on the real estate industry, TREM Group is dedicated to marketing homes and commercial properties. The agency designs innovative websites featuring interactive searches to help prospective buyers locate just what they want. The team at TREM Group also supports you with customer relations, so each client is satisfied and ready to make the purchase. The agency can be hired for individual projects by HOAs and private sellers, or kept on retainer, ensuring a great fit for your budget.
3. ICR Inc. – Best for B2B and Property Development
| Pricing: | $10,000+ |
| Location: | 150 Spear Street. Suite 835, San Francisco, CA 94105 |
| Founded: | 1998 |
| Key Clients: | RE/Max, Darden, CalAtlantic Homes, Purple Bricks, LaSalle Investment Management, Korn Ferry, Cartesian Capitol, Royal Bank of Canada, National Restaurant Association, One Group Lifestyle |
You’re sure to recognize the clients in ICR’s portfolio. The agency has perfected marketing for real estate, property development, and investment. With offices in San Francisco, New York, and Boston, you’re sure to find an ICR office near you. The professionals at ICR offer digital brand management, marketing, and investment strategies. The agency will work with you to craft an exemplary marketing campaign both online and locally. Their experience can benefit both small startups and large, established companies. ICR provides marketing support whether you’re selling to home buyers or offering B2B services.
4. The Brandon Agency – Best on the East Coast
| Pricing: | $5,000+ |
| Location: | 51-53 Broad Street, Charleston, SC 29401 |
| Founded: | 1959 |
| Key Clients: | Daytona Beach, Timbers Kiawah, Newland Communities, Santee Cooper, Brittain Resorts & Hotels, Southern Pines, Pinehurst. Sawtooth |
The Brandon Agency provides stellar marketing services across the East Coast. The agency specializes in promoting luxury residential and corporate real estate. Whether you work with individual or corporate clients, The Brandon Agency offers the experience and talent you need. The agency offers customize retail research to help you plan open houses or virtual walkthroughs, prepare flyers, and attract buyers. The Brandon Agency works with individual sellers and startups as well as real estate development, hospitality enterprise, and management companies.
5. Newell Ledbetter Advertising – Best in the West
| Pricing: | $5,000+ |
| Location: | 3803 Palmer Park Blvd., Colorado Springs, CO 80909 |
| Founded: | 1996 |
| Key Clients: | Red Door, Galvan and Gardener Real Estate, Merit Co, Denver Stucco and Stone, Ace Hardware, Greg Unseth Painting, Briargate, Stratus |
Newell Ledbetter Advertising provides online and local marketing solutions for real estate. Newell Ledbetter specializes in bringing local buyers to your door. From using geofencing that ensures ads only attract nearby buyers to advertising on local TV and radio, Newell Ledbetter will find home buyers and investment agencies in your vicinity. Their method includes targeted ad delivery to promote your company to customers who have previously accessed competitors’ sites. No more wasting money on uncommitted buyers. Newell Ledbetter will also tidy your website with quality SEO content and give you a voice on social media.
6. Frederick Swanson – Best for Residential
| Pricing: | $10,000+ |
| Location: | 2400 Lakeview Parkway, Suite 175, Alpharetta, GA 30009 |
| Founded: | 1999 |
| Key Clients: | Ashton Woods, Crosswinds, Kolter Homes, Starlight Homes, Iberostar Hotels, City of Alpharetta, Château Élan, North Pointe Hospitality Group, Verizon, Le Bonheur |
You can trust Frederick Swanson to effectively market homes and properties throughout the American South. The company has worked with many home builders, home associations, real estate agencies, and property developers to engage buyers and make the sale. At Frederick Swanson, the expert agents are dedicated to giving each property an attractive identity that will resonate with shoppers. The agency also knows the local market and can develop a strategy to specifically target buyers in the immediate area.
7. Stevens & Tate – A Reliable Thought Leader
| Pricing: | $10,000+ |
| Location: | 1900 S Highland Ave, Lombard, IL 60148 |
| Founded: | 1992 |
| Key Clients: | St. Catherine’s Village, Walgreen’s, K. Hovnanian Developments, The University of Chicago, Tim O’Brien Homes, Wheaton College, Franciscan Communities, Meritus Homes, Southwest Suburban Homebuilder’s Association |
Stevens & Tate is obsessed with instilling customer trust. Their goal is to establish long-lasting relationships between you and the buyer or investor you seek. Unlike agencies which only focus on the immediate task of selling a property, Stevens & Tate knows how to craft a strong brand identity which will mark you as a leader in your area. During your consultation, the agency will work to develop a marketing strategy customized for your company’s needs. Digital marketing and social media promotions that grab viewer attention are key with Stevens & Tate.
8. KHJ – Best for Social Media Marketing
| Pricing: | $25,000+ |
| Location: | 155 Seaport Blvd, 3rd Floor, Boston, MA 02210 |
| Founded: | 1986 |
| Key Clients: | Normandy Real Estate, Cronin Real Estate Development, Pembroke, Benchmark Senior Living, Boston Properties, Columbia Construction, Winn Companies, The Davis Companies, Mass Housing, Nordblom |
With KHJ at your side, you can be confident of engaging potential buyers. The campaigns created by KHJ are designed with emotional appeal to help buyers and investors feel seen. More than just outstanding promotions, KHJ ensures brand placement to get your company noticed. Utilizing social media is one of KHJ’s strongest tactics. The staff at KHJ work with social media experts and influencers to increase brand awareness and help you find buyers even in tough times. Providing interactive experiences that speak to the heart as well as the mind, KHJ is sure to bring a flood of traffic to your door.
9. Blue Sky Marketing – Best Search Engine Marketing (SEM)
| Pricing: | From $100/hr. |
| Location: | 4510 McKinney, Houston, TX 77023 |
| Founded: | 2010 |
| Key Clients: | Johnson Development Corporation, Newmark Homes, Signorelli Company, Viridian, Danner’s, Sienna |
Blue Sky Marketing doesn’t settle for great advertisements that connect with buyers. They stand with you throughout the entire marketing process, ensuring implementation of your ad campaign goes smoothly. The agency will verify that each promotion creates measurable results and provides high return on investment. Your total satisfaction is the goal of the staff at Blue Sky Marketing. From pay-per-click and social media ad placement to site map analysis and top place in search results, this agency does it all. Relax and trust Blue Sky Marketing to handle all your sales needs.
10. O’Neil Interactive – Best for B2C Marketing
| Pricing: | $5,000+ |
| Location: | 10914 York Road, Cockeysville, MD 21030 |
| Founded: | 2008 |
| Key Clients: | Bob Ward Homes, Home Creations, Stylecraft Builders, Gemcraft Homes, AV Homes, Brown Haven Homes, Crescent Homes, Woodland Valley |
We’re sure O’Neil Interactive will exceed all marketing expectations. Working primarily with commercial realtors, home builders, and property managers, the agency will provide high-ranking B2B and B2C property marketing. At O’Neil, it all starts with an inviting website which will appeal to the prospective buyer you have in mind. Crafting a trustworthy and expressive brand identity comes next, ensuring your company appears professional and reputable. O’Neil advertises both online and locally, creating eye-catching signage, attractive landing pages, and intriguing listings which will charm buyers.
11. The Kaminsky-Brand Group – Most Innovative
| Pricing: | From $150/hr. |
| Location: | 51 Rivard Rd, Needham, MA 02492 |
| Founded: | 1989 |
| Key Clients: | The Green Company, American Tower, Mount Alvernia, Connoisseurs, Governor’s Academy, Quebecor International, Homes at 45 Westwood, Harvard Medical School |
The Kaminsky-Brand Group delivers top-dollar marketing at budget-friendly prices. The agency uses storytelling to draw in prospective clients and encourage them to bond with your brand. Crafting brand backgrounds, values, and identities is a large part of what the agency provides. The result is consistent and devoted brand loyalty. The Kaminsky-Brand Group utilizes WordPress to build up-to-the-minute websites sporting unique interactive features. Dedicated mobile and email ads ensure you are continually interacting with clients who are genuinely seeking real estate services – no more time wasted on customers who’ve already stopped house-hunting.
12. Barker and Christol – Powerful Native Advertising
| Pricing: | $10,000+ |
| Location: | 100 E. Vine Street, Suite 401, Murfreesboro, TN 37130 |
| Founded: | 2011 |
| Key Clients: | Singer, Habitat for Humanity, Maples Realty, The Jones Company, City Tile, Middle Tennessee Electric, Volkswagen, American Red Cross, Roscoe Brown |
Barker and Christol offer highly-customized strategic marketing for a variety of industries, including real estate. The agency provides integrated campaigns, allowing your business to be promoted in a variety of ways. This allows your company to attract a many different clients, ensuring you never miss out on the opportunity for a sale. Barker and Christol has experience assisting companies with B2B marketing as well as providing solutions for attracting new customers. Native advertising is a frequently-used solution to seamlessly promote to engaged clients, particularly those who might not accept invasive ads. This method of promoting through local news and social media attracts smart, first-time home buyers by helping them identify with your brand.
F.A.Q
Q. Is hiring a professional worth it?
A. Definitely! Consider this – marketed homes sell for 30% more than homes which are not professionally marketed. And over 50% of home buyers locate their desired property online, meaning signage isn’t enough. Working with a marketing agency can promote the property to a wider audience and result in more bids.
Q. How does a marketing agency market real estate?
A. Each agency has their own technique, but most start with interactive listings on your website. This allows prospective buyers to sort through the available properties and find just what they need. Paid advertising on Google and other websites creates awareness about current and upcoming homes for sale. These agencies also utilize social media to get people interested in the homes and commercial developments you have for sale. Finally, local buyers can be targeted with unique signage, scheduled walk-throughs, and mailers.
Q. How do I choose a great marketing agency?
A. Luckily, we’ve already created a shortlist of fantastic agencies for you to visit. We recommend checking out reviews and portfolios, then making contact with an agent to ensure they are right for you.