In today’s environment, your internet image is almost as vital as your product or service, and reputation management software may assist you in maintaining a strong and favorable online profile.

Reputation management software allows your company to keep an eye on the web in order to respond to negative feedback and encourage favorable feedback.

Reputation management software provides the ability to locate significant problems and take a proactive stance in communicating with the public. Tracking customer feedback on social media and monitoring negative comments in the press and on the web is inconvenient and ineffective.

It saves your company time, manpower, and capital in both the short run and long run.

Customer evaluations are direct and honest, making them one of the most valuable resources for determining which valuation management software to purchase.

Take a look at Google and Facebook, which provide you access to hundreds of consumer reviews and an aggregate rating of the product. Getting positive feedback is a top marketing tactic for businesses.

So how do business management and owners make a smart decision on handling multiple feedback platforms?

This guide describes what reputation management software is, what its essential features are, and how to choose the right system for your company.

From all of the rated platforms on this list, select the one that best meets your demands.

What is the Best Reputation Management Software right now?

Here’s a rundown of some of the most effective reputation management tools.

1. Podium // The Most Effective Way to Increase the Number of Five-Star Reviews

Price range / Quote based.

Podium shows how automated messaging helped a company go from 3,000 to 50,000 online reviews in a case study and field report. You can get ratings and customer recommendations from any platform using Podium.

Your business will become more visible and receive more reviews, whether it’s on Google, Facebook, Yelp or a niche third-party network.

Nothing is more effective in maintaining a positive corporate reputation than creating positive reviews on a regular basis. Nothing works better than Podium at getting customers to post five-star ratings faster.

There is a messaging feature that offers a variety of options for boosting your company’s consumer perception by allowing your company to communicate effectively to customers.

Through a unified dashboard, Podium enables your customer care and sales teams to instantly respond to customer and prospect enquiries. This platform combines communication from Google, Facebook Messenger, SMS messaging, and other sources.

You can always see client interaction histories, preferred channels, and be notified of new communications as they arrive because it’s all in one spot.

Communicating with clients through Podium opens a unique way to build your reputation because of how quick it will make your reaction times.

When your timely service impresses a customer, your staff can capitalize on their good feelings by sending them a text message encouraging them to post a positive review.

The software also includes a web chat capability, allowing you to add a live chat widget to your website as an additional communication route.

Here is some of the goodies you get with Podium //

  • Show up where it matters // Gather customer reviews on Google, Facebook, and tons of industry-specific review sites.
  • Automate review invites // Gather online reviews automatically after a purchase so you can rank higher and your leads can find you even easier.
  • Track your progress // Set and keep goals with in-depth reporting that gives you a comprehensive view of your online reputation.

With Podium Starter, you can sample all of these features for free. Request a quote on their website when you’re ready to upgrade to the full-featured version.

Additional options such as team messaging, SMS marketing campaigns, and tagging are available in the complete edition.

2. Birdeye // Overall, the best quote-based reputation management software

Price range / Quote based.

BirdEye is a SaaS reputation management platform that collects input from over 150 online rating sources to ensure you have a complete picture of your brand’s online reputation. It is used by over 50,000 enterprises.

You may utilize a dashboard to monitor, promote, and respond to reviews, and you can use its own chat application to receive reviews from customers on desktop and mobile devices.

BirdEye offers capabilities to manage your social accounts, gather insights into your competitors and customers, produce survey tickets, and improve your customers’ entire experience with your business in addition to review monitoring.

Birdeye uses reputation management solutions to gather real user input from verified users and reviews for social proof. The product is a survey that can be issued to customers by SMS or email and shared with other rating systems.

It helps companies improve their ratings by social media monitoring, updated listings, review compilation and high-quality reporting. The online rating and evaluation feature helps companies collect reviews from across the web and display them on their website. It is an automated method of collecting reviews, and one of the most effective.

Here is some of the features you get with Birdeye //

  • The power of Google behind every review // Get more customer reviews on Google by leveraging Birdeye’s direct integration with Google’s private API.
  • Get more customer reviews automatically // Collecting new reviews has never been easier. Birdeye sends customers to top review sites to share their feedback.
  • Monitor all your reviews in one place // Access all your customer reviews, for every location, from every source, in one dashboard.
  • Online reputation management made easy // Let your customers do the talking to increase trust, social proof, and sales.

3. Reputation.com // Large, Local Multi-Location Businesses Will Benefit the Most

Price range / Quote based.

Reputation.com offers tools to help you manage your online reputation by allowing you to be found, chosen, and endorsed.

It controls every client touchpoint and uses consumer input to boost your website’s rating by taking charge of your brand’s reputation.

Customer feedback can also help you improve your service and products by allowing you to interact with them.

Reputation.com claims they invented Online Reputation Management and are once again leading the industry with our Reputation Experience Management (RXM) platform.

  • All in one Platform // From Reviews to Surveys to Social to Business Listings, the Reputation platform pulls all of your business feedback into one platform and creates one tool for all the metrics that matter most to you.
  • Actionable Insights // Companies may use the comprehensive online reputation management technology to anticipate company demands and consumer issues.
  • Your Data, Your Way // Create customized views and reports to find out what matters most. Plus, import other data from other sources so you can see everything in one place.

Several multi-location businesses, such as Public Storage, Pearle Vision, Ford, Nissan, and US Bank, are among Reputation.com’s clients.

However, because Reputation.com is created for scale, it is not ideal for small or medium-sized firms – or if your industry is beyond their wheelhouse.

Pricing: Reputation.com is quote based.

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4. Brand24 // Best For Social Media Tracking

Price Range // from $47 per month

Brand24 is a reputation management platform for small to large companies that allows you to keep tabs on your competition, monitor social media, and enhance your online image.

It offers a one-of-a-kind automated sentiment analysis feature that finds and categorizes positive, negative, and neutral mentions about your business. You’ll also be notified immediately if your company or product receives a negative review.

Here is some of the goodies you get with Brand24 //

  • Protect your online reputation // Before the story gets ahead of you, follow up on good remarks from your brand champions and respond to a disappointed consumer.
  • Automated sentiment analysis // Positive, negative, and neutral remarks are segmented using advanced sentiment detection.
  • Instant notifications // Get fast notifications when someone mentions something unpleasant about you, and join in on important conversations before it’s too late.
  • Improve customer satisfaction // Track and interact with online reviews, social media mentions, blogs, message boards, and news sites, among other things.
  • Hashtag tracking // Find influencers by following various hashtags. Measure the impact of a hashtag campaign by looking at metrics like Reach and Engagement.
  • Measure your marketing/PR efforts // Find out how many people saw your brand mentioned. Keep track of engagement, such as Likes, Shares, and Comments.

Pricing //

  • Plus: $49 per month (tracks up to 5k mentions per month)
  • Premium: $99 per month (tracks up to 100k mentions per month)
  • Max: $199 per month (tracks up to 250k mentions per month)

5. Reputology // Best for review tracking and analytics

Price range // from $25 per seat per month

Reputology is a review management and monitoring tool that assists businesses in tracking, responding to, and analyzing their internet reviews all in one place.

Even if you’re used to dealing with disgruntled consumers, responding to negative reviews is a daunting undertaking. Making this a scalable procedure for your entire company can be even more difficult. Consistency, on the other hand, is essential for a high-quality response, escalation, and resolution.

Reputology has created a decision tree to walk your team through the most typical scenarios for dealing with a negative review and provide some less-obvious winning strategies. It’s based on what we’ve learned from industry leaders in healthcare, hospitality, retail, entertainment, and automotive, among other fields.

It also keeps track of all reviews published about your location, products, and services – all from a single dashboard – 24 hours a day, 7 days a week.

Furthermore, whenever a consumer leaves a review or asks a question, Reputology sends an automatic email message. You may respond to consumers straight from the Reputology interface, which saves you time.

Here is some of the goodies you get with Reputology //

  • 24/7 Review Monitoring
  • Respond Quickly from the Platform
  • Analyze Customer Sentiment
  • Aggregate All Feedback in 1 Place
  • Keep Tabs on How Reviews Are Managed
  • Measure Performance

Pricing // Includes 14-day free

Partner: $25 per seat per month

Agency: $40 per seat per month

Professional: $60 per seat per month

What Is Reputation Management Software?

Reputation management software has a variety of features to collect reviews, increase customer satisfaction and increase sales. The best features of the reputation management software include customizable review notifications, insightful dashboards, power reporting and analytics, centralized real-time review monitoring and review generation and management of course.

Reputation management platforms help companies monitor customer satisfaction, collect feedback and generate positive online reviews by enabling you to receive feedback from your customers via email, SMS, newsstands and printable rating cards.

Companies can use online reputation management software to gather, manage, and publish online reviews. You can evaluate, gather, and manage user reviews from over 100 websites using reputation management software. It simplifies the evaluation process for your consumers by offering a simple, polite, and private manner for them to submit comments before exiting the software.

Management of one’s reputation The practice of monitoring how your brand is perceived by consumers and implementing the strategic measures required to control and enhance your brand’s reputation is known as reputation management. The bottom line is that with the correct reputation management approach, you can shield yourself from potentially damaging crises while also increasing your credibility and trust among your customers.

This is especially beneficial for businesses that rely on online reviews from Yelp, TripAdvisor, Facebook, and other big review sites. You may use reputation management tools to find bad reviews about your company and respond appropriately. If you work for a small or medium-sized business with limited PR resources, software can help you keep track of what people are saying about your company.

What Are the Essential Features When Choosing a Reputation Management Software?

Here are some important characteristics to look for in your online reputation management software:

#1 A User-friendly Dashboard

Your reputation management software should include a user-friendly dashboard that allows you to view all of the necessary data in one spot. Directly from the dashboard, you should be able to generate reports, track online reviews or comments, create projects, and so on.

#2 Review Tracking

You should be able to track all of your customers’ reviews on a variety of business-critical review websites. Also, see how long it takes the reputation management solution to crawl all of the reviews from third-party portals and display them on your dashboard. If you miss out on critical input or receive a negative review that needs to be addressed quickly, it shouldn’t take too long.

#3 Live Monitoring

It’s critical to respond to unfavorable reviews or client inquiries as soon as possible, before it’s too late. As a result, choose a solution that can track internet reviews, social media comments, and forum discussions in real time. It’s preferable to begin damage control as soon as possible.

#4 Data and Sentiment Analytics

A reputation management platform should ideally be able to track metrics like the amount of mentions, engagement, outreach, and so on. Furthermore, you should be able to track the reputation of your brand based on your area, demographics, and keywords.

It should also provide competitive statistics to assess your competitors’ performance and deliver actionable insights in the form of a tailored report.

Similarly, keep an eye on the companies you believe are your competitors. It can assist you in learning all of the data regarding their marketing initiatives as well as client feedback on various companies.

These are just a handful of the methods that can assist you in using a standard reputation management software. These methods will also make it simple for you to develop marketing reports.

It’s difficult to keep track of every comment posted about your brand on social media. Customers’ sentiment analysis on social media sites can provide you a good indication of how they feel about your products and services. As a result, check to see if your reputation management program has this feature.

#5 All-in-one Messaging System

Responding to several messages on various platforms can be time-consuming. As a result, seek for a tool that can assist you in responding to many communications over a variety of channels, such as email and web-based messaging.

Bringing things to a close

These are some of the most effective reputation management softwares out in the market which are leading the industry. Today, attracting clients is more about providing excellent customer service than it is about offering a great product. It’s about marketing not only your product, but your reputation and image. This puts a perspective in the perception of consumers.

For satisfied and happy consumers, it’s critical for brands to excel at customer service and stay on top of customer feedback. In fact, studies show that 91% of millennials trust internet evaluations as much as face to face, personal recommendations.

The finest reputation management software depends on your specific requirements, the size of your company, and costs. For example, most firms might benefit from Brand24 because of its streamlined pricing, but if yours has specific conditions that force you to choose Reputology or Birdeye, that’s great too.

Nonetheless, referring to our five recommendations will ensure that you discover the correct instrument for your business. Remember to apply the above-mentioned recommendations to limit down your choices. The longer you wait to manage your online reputation, the longer it’ll take to change that negative feedback into a positive one and generate more customers.

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