Companies are always looking for the best software solutions that maximize efficiency while not compromising spending budgets. Software as a service, or SaaS, providers seek to bridge that gap by offering cloud-based applications for vital functions like email, calendaring, metrics, and productivity. SaaS technology seeks to move at the speed of business, offering sleek options that integrate seamlessly into daily operations.
Wading through the immense amount of data on the internet to determine which SaaS provider has the best solution for your company can be overwhelming at best. Knowing how to best utilize these resources will maximize investment and give vital statistics to help scale your organization. That’s where some amazing bloggers have stepped in to help you, as a business owner, up your game. They have condensed a wealth of information, mostly through trial and error within their businesses, to offer you actionable data to utilize in your organization.
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Here is our list of the Top 20 SaaS Blogs and Bloggers
- Rand Fishkin – The co-founder of Moz, one of the best SEO software on the market, and Sparktoro, this entrepreneur has extensive experience in SaaS solutions. His blog is filled with useful and actionable information honed from his years of running a wildly successful business.
- HubSpot – HubSpot is a SaaS CRM provider. The blog on HubSpot is the go-to tool for Saas marketing, SEO optimization, sales process, analytics, and how to put them into action from the industry’s top professionals. HubSpot is one of the gold standard SaaS blogs filled with vital information.
- Hitten Shah – Is an entrepreneur who isn’t afraid to be upfront and honest about the struggles he has faced along his path as a business owner. He co-founded Crazy Egg and KISSmetrics with Neil Patel and isn’t afraid to tell the story of their struggles to build KISSmetrics. One of the first marketers to utilize growth hacking, putting in place someone responsible for solely focusing on growing a startup in any way possible.
- Eric Sui – Former eSport gamer and CEO of Simple Grain, Eric Sui’s blog is filled with his unique take on the world. He famously bought the faltering, full-service digital marketing company Single Grain in 2013 for $2… Yes, TWO DOLLARS: and grew it into a multi-million dollar agency.
- Alex Turnbull – Alex Turnbull’s blog is fantastic for information on scaling and growth. Giants such as HubSpot, Shopify, and AT&T look to the company he co-founded and serves as CEO of Groove for simple yet effective customer service software solutions. He focuses his content on the stark realities of balancing the demands of entrepreneurial life.
- Buffer – Tackling social media and online marketing is Buffer’s area of expertise. They offer content on how to best practices to grow an engaging social media presence that converts. Leaving the power of social media to drive revenue is highlighted while offering a plethora of tools, from case studies to video marketing to offering insights on current trends.
- Neil Patel – Neil Patel is known for his impressive resume, working with such giants as Amazon and NBC to maximize their marketing potential. He co-hosts the daily podcast Marketing School and often writes for Entrepreneur as well as HubSpot’s blogs.Co-founder of KISSmetrics, Hello Bar and Crazy Egg, he specializes in SEO marketing. Having found his love of entrepreneurship at the age of sixteen this successful businessman was named one the top entrepreneurs under 30 by President Obama.
- Steli Efti- High school dropout turned CEO, and renowned SaaS, sales, and startup expert Steli Efti built in-house software that became Close CRM. His blogs, many of which can be found on his company website, are packed with sales and startup information. He also highlights how the frame of mind can flip negative situations into positives, like how he came from Europe with a one-way ticket to the United States and managed to thrive in Silicon Valley.
- Crazy Egg – The SaaS software offered by Crazy Egg gives vital analytics on how customers interact with your website. They use click technology to be able to map where time is being spent on your site and what parts are being ignored. If you are looking for resources on website and conversion optimization, the Crazy Egg’s blog, The Daily Egg, offers resources on Saas, website conversion, branding, copywriting, and marketing. It is a great general go-to resource.
- Tomasz Tunguz- Attention to detail is the calling card of Tomasz Tunguz’s blog content. His field of expertise is all things startup and all things financial, from fundraising to data analysis. The venture capitalist at Redpoint Ventures offers a wealth of information in an accessible format.
- Brad Feld – When looking for a blog that covers topics off the beaten path, look to Brad Feld. This entrepreneur and investor has been on the scene since the 1980s co-founding the Foundry Group and Techstars. He comes with a wealth of experience in networking and doing business in challenging political climates and isn’t afraid to broach topics like mental health and the burnout that many entrepreneurs face.
- Saas Metrics-The blog for ChartMogul is focused on best practices for SaaS mobile subscription organizations. Analytics, financials, branding, startups, as well as business culture all play a big role in their content. They dive into the key metrics that will help drive the expansion of recurring revenue.
- Lincoln Murphy – Customer retention, messaging frameworks, the SaaS business model, and customer relations play heavily in the content of Sixteen Ventures founder Lincoln Murphy’s blog. His approach to success completely revolves around identifying your customer and tailoring your solutions to their needs. Not afraid to work hard, his prolific writing covers a multitude of topics.
- David Skok – Entering the business world at twenty-two, David Skok has gone from serial entrepreneur to venture capitalist. He founded four companies before he made the change and is very open about the long road to success. He knows his trials and tribulations along the way, and expertise in SaaS, startups, business management, and marketing can be vital lessons to other entrepreneurs.
- Jason Lemkin – Named one of the Most Powerful People in Business Technology, Jason Lemkin is a powerhouse in focusing on and maximizing your strengths and outsourcing in your weaker areas in business. He has utilized that strategy to leverage massive success in his ventures. Specializing in nanotechnology, he sold the NanoGram Device Corporation, which manufactures battery storage for implantable medical devices for $50 million dollars a year after starting the company.
- Georgiana Laudi & Claire Suellentrop- If you are looking for information on the massive growth potential and SaaS marketing, this will be your go-to blog. Focusing on Customer Led Growth, this duo recognizes that optimizing the end-to-end customer experience and quantifying customer value can lead to the explosive growth of your organization. Their combined 15 years of experience and track record of successful growth make them an invaluable resource.
- Dave Kellog- Consult and angel investor, David Kellog’s blog, Kellblog, focuses on startup, scaling, growth, corporate strategy, marketing, and management, all from his “uncommon” perspective. He proclaims to love industry disruption. His extensive experience in high-level positions with powerhouse organizations like Salesforce and Host Analytics give him a wealth of knowledge he gladly passes on.
- Brian Halligan – CEO and co-founder of HubSpot, Halligan was named top CEO four times between 2014-2018. His insightful, detail-oriented blog posts on HubSpot cover topics from growth strategy, to marketing, to the challenges of an ever-changing business landscape. He offers actionable steps in an approachable manner that make his one of the best all-around SaaS blogs.
- Joel York –Processes and procedures play heavily in the success of Joel York’s enterprises. With having scaled an impressive, three sales, five product-based, and six marketing organizations to his credit and over two decades of experience, he credited his strong background in science for his success. He holds a BS in Physics from Caltech, an MS from Cornell, and an MBA from the University of Chicago. This foundation taught in the importance of creating strong operating procedures and business practices that are backed up by hard statistical data, which he shares in his blog Chaotic Flow.
- Intercom – Intercom labels itself as a conversational relationship management platform utilizing personalized, messenger-based experiences. The impersonal nature and sheer scale of the online landscape have alienated organizations from organic one on one interaction with their customers. Intercom understands that growth comes from stronger relationships with your customers. The company blog offers a host of resources, including podcasts and videos, to implement their unique strategies.
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Just starting out and seeking funding? Looking to maximize customer retention and conversion? Are you looking for exponential growth in your organization? The SaaS blogs and bloggers listed above will be an invaluable tool in your arsenal.
With decades of experience and verifiable results, they can help navigate through the trials and tribulations experienced by so many entrepreneurs. This list above is by no means exhaustive but will give you a valuable reference point in your organization’s growth and expansion. You can learn from their wea