The Crucial SaaS Dashboard
Whether you are in the fledgling stages of your startup or are an established subscription-based business, there are certain chunks of data you will need to monitor in order to keep your business healthy. Keeping tabs on your Monthly Recurring Revenue (MRR), Average Revenue Per Account (ARPA), and your Customer Acquisition Cost (CAC) are just some of the pivotal players when it comes to planning how to budget.
The fundamental ideas of churn (losing a customer) and conversion (gaining a customer) are touchstone concepts around which the SaaS Dashboard was created. Understanding how these two opposing forces interplay in data gives business owners the ability to break down their dollar to its maximum efficiency, thereby empowering them to make savvy decisions moving forward.
What Is a SaaS Dashboard?
In a nutshell, a SaaS dashboard organizes vital metrics from marketing, development, finance, support, and sales to give executives the pulse of their business. Since understanding the efficacy of every dollar spent can make or break a business, the SaaS dashboard works as a quick synopsis of the freshest data for all the major pivot points for a business.
What Information Is On a SaaS Dashboard?
There are various models of SaaS dashboards available, but some common key metrics include:
- Monthly Recurring Revenue (MRR)
- Average Revenue Per Account (ARPA)
- Customer Acquisition Cost (CAC)
- Cash at the close of the current month (Runway)
- New customers and signups per month
Why Use It?
Not only will a SaaS dashboard tell the story of a business’ health through real-time data, but it will also share trending data as well, over the course of many months or years. This is particularly useful for potential investors, who will want to know as much as possible about how their money might be spent.
A SaaS dashboard also communicates to your team of entrepreneurs the major growth levers for a growth trajectory so that everybody might be pitching in the full extent of their brainpower when it comes to business ideas and decisions. As they say, knowledge is power, and more heads are better than one!
Conclusion
It is better to invest in a SaaS dashboard which can clearly reflect the common metrics which become the backbone of your business’ budget. This will not only pay dividends in the short term with keeping employees informed and on message, but also helps to ensure your business will maintain its upward trajectory and find suitable investors in the future.
References
- klipfolio.com/resources/dashboard-examples/saas
- geckoboard.com/dashboard-examples/company/saas-dashboard/