CRM is a business tool that shouldn’t be taken for granted. It’s a relief that things have taken a new turn with the various methods of implementing CRM. Until now, putting together data for CRM has been a stressful task. This is because the information was stored in jotters and kept in files.
Excel sheets and documents were invented to efficiently manage these data, but it wasn’t sufficient to cater to a large amount of data. Also, there it was demanding and task-consuming. Inventions that had to do with the hosting of CRM on the company’s server were introduced as well, but it was also challenging to use.
Finally, CRM software was built to combat the challenges faced by these other methods. Two great examples of this CRM software are Salesforce and AWS. Below is a detailed review of Salesforce and AWS. Keep reading to find out all the interesting features of these software and their best uses.
Main differences between Salesforce and AWS
| Features | Salesforce | AWS |
| Main use | A good CRM tool for marketing, sales, and business support | A major tool to help cooperates grow and scale |
| Functions | Salesforce helps businesses to use cloud technology to connect more effectively with other clients and business partners. | An online platform that provides pocket-friendly cloud computing solutions |
| Other functions | Salesforce allows companies to track various activities of their clients and also market to their clients | It aids operations like content delivery, computing power, and database storage. |
Salesforce vs AWS: Features and capabilities
There are distinct features and capabilities between Salesforce and AWS that you should know
Features and capabilities of Salesforce
Salesforce Sales Cloud
This feature allows you to organize your company’s sales and marketing
Salesforce Marketing Cloud
The Salesforce Marketing Cloud feature acts as a very good digital marketing platform
Salesforce Service Cloud
This feature is used by the customer care center or support group to track cases, as well as do social networking plug-in which will help in analytics and conversation
Salesforce Community Cloud
It is used to exchange data and images in real-time. This is an online social platform for businesses to build branded sites uniting customers, employees, and partners to these companies in question
Salesforce Commerce Cloud
This enhances customer care service. It empowers users to create easy eCommerce experiences that motivate and convert shoppers
Salesforce Analytics Cloud
A platform to operate with vast data records create graphs, diagrams, and other pictorial charts to aid representations of data
Salesforce App Cloud
Helps you to create custom applications
Salesforce IoT Cloud
Good for storing and processing Internet of Things (IoT) data
Salesforce Health Cloud
Enhances doctor-patient relationships by integrating data from multiple data sources. This helps you centralize patient data, and promote communication across different mediums and devices. This helps a company ultimately strengthen patient relationships and morphogenesis
Features and capabilities of AWS
Amazon S3 Icons
This include bucket, bucket with objects, and object
Amazon EFS icon
This provides scalable file storage compatible use with Amazon EC2.
Amazon Glacier Icons
It comprises archive and vault
AWS Storage Gateway Icons
It comprises cached volume, virtual tape library, and non-cached library.
AWS Snowball Icons
Allows you to establish and organize jobs to import and export data from Amazon S3.
AWS EBS Icons
It comprises snapshots and volume
Salesforce vs AWS: Pricing
Salesforce pricing plan
Essential
Essentials are at $25 per user per month
Professional
Professional is at $75 per user per month
Enterprise
Enterprise is at $150 per user per month
AWS pricing system
Pay-as-you-go model
This is for its clouds services and it is based on a per second or a per hour basis
1-3 years
This is at a discounted price for those subscribing for the long-term usage
AWS free tier
With this package, you do not have to pay a dime
Keynote
AWS services aren’t fixed, it all depends on the package you are signing for and what you want you to want to do.
Reasons to choose Salesforce over AWS
- Salesforce helps you achieve a better time management
- Even though Salesforce and AWS are good tools for improving customers relation management, they both come with distinct features which make their makeup and usage different. The major difference is that Salesforce is better aimed at customer success, while AWS is concerned more about infrastructure and is aimed at improving it.
- Salesforce ensures a personalized outreach with automation
- You can achieve ultimate and global accessibility with salesforce
- Within a Less time, you experience an Increased Revenue with Salesforce
- Salesforce helps you concentrate more on all your metrics and data by showcasing all your data on your dashboard
- Salesforce helps in Simple Account Planning
- Salesforce offers Trusted Reporting
- Salesforce helps you with Improved Team Collaboration
Reasons to choose AWS over Salesforce
- AWS provides detailed documentation for each service thereby making it easy to use and refer to.
- it also has AWS training and Certification programs which makes learning and understanding AWS simple
- There is Stability with AWS, that is why they are a Trusted Vendor which is why brands like Airbnb, Spotify, Adobe, and Netflix host their data on AWS.
- Looking at the features of both, AWS is the better technology, but it depends on your skill set. As emphasized earlier, both of them have different technologies and do not operate on the same technology level.
Similarities between Salesfront and AWS
- Both salesfront and AWS feature cloud computing services.
- AWS and salesfront are at the forefront of the cloud services market globally (Salesforce in SaaS and AWS in IaaS).
- Both of them are connected because Salesforce employs AWS as its general cloud infrastructure provider.
Salesforce and AWS alternatives
The following software are alternatives because they also provide cloud computing services and CRM services to help businesses, only that they all differ in some few features which make each software unique
- Oracle Cloud Infrastructure
- VMware Cloud on AWS
- Alibaba Cloud – International
- vCloud Air powered by OVH
- Tencent Cloud – International
- Quickbase
- Airtable
- Claris FileMaker
- AppSheet
- OutSystems
The softwares listed above are AWS and Salesforce’s greatest competitors. Most of them do not share the same features with AWS and Salesforce, but they offer the same services they offer and solve the same problem they solve as well.
Salesforce vs AWS final verdict
AWS is an on-demand cloud computing and API platform that operates on a pay-as-you-go basis. It is a combination of infrastructure as a service (IaaS), platform as a service (PaaS), and packaged software as a service (SaaS) offerings, while Salesforce stores data in a single database schema. Salesforce uses a metadata-driven development model that provides a powerful source of APIs
AWS and Salesforce both gauge towards helping business customers get the best experience, but Salesforce is geared more towards customers’ success than AWS. AWS is geared more towards customers’ infrastructure and this is clear in the respective features, benefits, and uses of both.
FAQ
Does Salesforce compete with AWS?
Amazon Web Services and Salesforce.com are the top cloud providers in their niches of infrastructure as a service (IaaS) for AWS and software as a service (SaaS) for Salesforce.com, therefore, they are both each other’s competitors. However, looking at the difference between both software, one can also conclude that they aren’t competitors to each other. This is because Salesforce is majorly software as a service (SaaS) to carry out effective customer relationship management(CRM) services. While AWS is a combination of infrastructure as a service(iaas) and Platform as a service(paas). This means that salesforce could buy infrastructure from AWS
Which is a better technology: Salesforce or AWS
Therefore, comparing the technologies might not be very accurate. However, judging by the inn-built technologies of both software, there is a better technology infrastructure in the development of the features of AWS.
Which is better: Salesforce or AWS
While both of them can stand together as competitors, it is not advisable to rate them together in all aspects because they both belong to two different markets.
Is AWS a Salesforce
Many Salesforce commodities run on AWS. In addition, Salesforce clients can build on AWS to extend their Salesforce skills.