SurveyMonkey is an online survey platform used by over 300,000 organizations and 98% of Fortune 500 companies. With a variety of templates and extensive analytic capabilities, SurveyMonkey is a very comprehensive platform that probably most people have interacted with on one side of the survey.
However, as most people familiar with Survey Monkey can attest, the software is expensive. To get the best features, you’ll need an annual plan, the annual premier plan costing over $1,000. Fortunately, there are numerous alternative platforms for building and sending surveys and analyzing the results. Here are ten of the top alternatives and competitors to SurveyMonkey.
Top 10 Best Alternatives & Competitors
- SurveySparrow – Most Personable Alternative
- Qualaroo – Most Business-Oriented Alternative
- Google Forms – Most Simplistic Alternative
- Qualtrics – Most Analytic Alternative
- TypeForm – Most Logic-Based Alternative
- LimeSurvey – Most Customizable Alternative
- Zoho Survey – Most Aesthetically Appealing Alternative
- QuestionPro – Most Supported Alternative
- Alchemer – Most Comprehensive Alternative
- SoGoSurvey – Most Extensive Alternative
1. SurveySparrow – Most Personable Alternative
PRICING: starts at $149 for business (2 users)
Based out of Los Angeles, SurveySparrow was founded by Shihab Mohammed, who took inspiration from messaging apps like WhatsApp to design a survey format with a conversational tone. This friendly interface can substantially bolster your survey response rates.
SurveySparrow’s interface has been praised as intuitive and easy-to-use. Furthermore, SurveySparrow is integrated with a variety of apps and offers a great dashboard for analyzing your collected data. However, to get the best SurveySparrow has to offer, you will likely need to get one of their upper-tier packages, which can be expensive.
KEY FEATURES:
- Executive dashboard
- Audience/contact lists for sharing surveys
- Customized email surveys
- Mobile-first surveys
REASONS TO BUY:
- Integrated with apps like Slack and Zapier
- Very easy to use
- Quality customer service
- Survey forms feel conversational
REASONS TO AVOID:
- 360 feedback software is expensive
- Best features are only available on upper-tier plans
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2. Qualaroo – Most Business-Oriented Alternative
PRICING: starts at $80 per month
Qualaroo is a survey software primarily aimed at collecting and analyzing feedback from clients and customers. One of its most highlighted features is its AI-based sentiment analysis function, which interprets general reactions from surveys. Qualaroo offers a fair amount of templates and question branches and has some basic built-in logic and question branching.
On the downside, pricing is a bit high. While other solutions charge based on the number of users, Qualaroo gives steep, incremental prices based on your plan. Also, while users are pleased with the selection of templates, color customization is, on the other hand, limited.
KEY FEATURES:
- 10 question types
- Question branching
- AI-based sentiment analysis
- Built-in templates
REASONS TO BUY:
- Fairly integrated
- Mobile app
REASONS TO AVOID:
- Pricing
- Limited colors
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3. Google Forms – Most Simplistic Alternative
PRICING: free
Google Forms is one of the most popular survey platforms out there, and it’s no surprise, as it’s free to use, only requiring you to have a Google account. The interface is very user-friendly on both the designing and receiving ends of your surveys, and Google Forms is a great option for survey creation if you are not looking for any high-end platform.
Simplicity is one of Google Form’s greatest strengths as well as weaknesses. You won’t get lost using the program, but that’s because there aren’t many features to fiddle around with or tweak. The survey format is basic, and you won’t be able to automate or schedule surveys.
KEY FEATURES:
- Mobile-friendly surveys
- Basic data analytics
- Integration with Google
REASONS TO BUY:
- Free
- Simplicity of the program
- Forms can be quickly created and sent
- Supports all devices
REASONS TO AVOID:
- Very limited interface
- Minimal customization
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4. Qualtrics – Most Analytic Alternative
PRICING: starts at $1500 per year
Qualtrics is a research and survey tool designed for larger companies and academic institutions. You can ask questions in over 22 different ways, as Qualtrics provides in-depth data analysis. Qualtrics also offers very extensive survey logic.
Given that Qualtrics is highly professional, the cost is steep, and the sheer amount of screens and tools provided makes for a steep learning curve too. Some users are also disappointed with the lack of app integration (Qualtrics is designed to be all-in-one) and how clunky collaboration is.
KEY FEATURES:
- 360-degree feedback
- Deep data analysis
REASONS TO BUY:
- Numerous survey designs
- Data visualization in 30 types of graphs
- Advanced tools
REASONS TO AVOID:
- Struggles to handle large amounts of data
- Steep learning curve
- Needs more app integration
- Clunky collaborative feature
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5. TypeForm – Most Logic-Based Alternative
PRICING: free plan plus paid plans
Typeform is an easy-to-use survey platform that not only provides aesthetically pleasing survey templates, but also rich data analysis on a navigable and intuitive interface. One of Typeform’s most noteworthy features is logic jumps, which will direct respondents down different paths depending on how they answer the survey.
TypeForm’s free plan is incredibly limiting, granting you only three free survey forms, and you can only receive 100 responses per month. You will likely prefer one of the paid packages, but they quickly get expensive.
KEY FEATURES:
- Pre-designed survey templates
- Logic jumps
- Integration with apps like Google Docs and Slack
REASONS TO BUY:
- Beautiful template designs
- Intuitive UI
- Questions are highly customizable
REASONS TO AVOID:
- Paid packages are expensive
- Free plan does not deliver much
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6. LimeSurvey – Most Customizable Alternative
PRICING: free, with paid plans starting at $29 per month
LimeSurvey is an open-source alternative to SurveyMonkey, which means that its code is available to anyone and can be readily modified to support a business’s specific needs. The basic version of LimeSurvey is robust on its own, but premium subscriptions provide you with a few more features and greatly increase the number of responses your surveys can receive per month.
Being open-source, LimeSurvey is highly customizable, but your business will need a savvy IT group to maximize LimeSurvey to its full potential. The learning curve is steep enough that some users keep older versions to avoid retraining. Some users also report the platform being buggy.
KEY FEATURES:
- Open source code
- Conditional logic surveys
- Automation
- Anonymous and non-anonymous responses
REASONS TO BUY:
- Highly customizable
- Can create different survey types
- Multiple hosting options
REASONS TO AVOID:
- Customization is difficult
- Steep learning curve
- Can be buggy
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7. Zoho Survey – Most Aesthetically Appealing Alternative
PRICING: free, with paid plans starting at $20 per month
Zoho Survey is one tool of many in Zoho’s suite including a CRM tool and website builder. Zoho Survey’s interface is sleek and navigable, reminiscent of word processing software. Zoho Survey offers skip logic, which removes or adds survey questions based on how respondents reply.
The basic version of Zoho is free, though paid versions offer additional features like multilingual surveying, full white labeling, and a higher cap on monthly responses. Compared to SurveyMonkey, however, the full number of features Zoho offers is limited
KEY FEATURES:
- Skip logic
- Drag-and-drop questions
- Multilingual surveys
- Mobile friendly
REASONS TO BUY:
- Very customizable
- Easy-to-use
- Basic analytics
- Sleek interface
REASONS TO AVOID:
- Limited number of features
- Other platforms have better free versions
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8. QuestionPro – Most Supported Alternative
PRICING: free, starting at $129 per month for advanced plan.
QuestionPro offers a good array of features like multilingual support and advanced logic. The interface is navigable, so it won’t take much learning for you to publish surveys. Some users are particularly fond of customer support, which they describe as competent and courteous.
On the downside, multiple users find QuestionPro to run slowly at times or be buggy. Other users find that, while easy to use, the interface is dull
KEY FEATURES:
- Data import functions
- Multilingual support
- Various survey templates to pick from
- Advanced logic
- Scheduling
REASONS TO BUY:
- Helpful customer support
- Intuitive interface
- In-depth data analysis
- Can export data as XLS and CSV files
REASONS TO AVOID:
- Program can run slowly
- Not as customizable as other platforms
- Dull interface
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9. Alchemer – Most Comprehensive Alternative
PRICING: free, starting at $49 per month for advanced packages
Alchemer, formerly called SurveyGizmo, is great for comprehensive surveying, offering a wide variety of question formats. Alchemer’s interface is also very user-friendly, and if you need any help navigating the platform, their highly regarded customer support is available to help
As with other software, Alchemer’s free plan is incredibly lacking, and each of the paid plans is a significant step up cost-wise. Full access is $249 per month, for instance. Furthermore, compared to other platforms, Alchemer lacks the comprehensive analytics to review the data you’ve collected from your surveys.
KEY FEATURES:
- Language selection bar
- File library for adding media to survey templates
- Dozens of pre-built templates
REASONS TO BUY:
- Available for all devices
- Intuitive interface
- Helpful customer support
- Numerous question formats available
REASONS TO AVOID:
- Advanced packages are pricey
- Lacking in analytics
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10. SoGoSurvey – Most Extensive Alternative
PRICING: free, starting at $25 per month for advanced packages
SoGoSurvey provides you with a rich array of tools to build and release surveys like multiple question types and scheduling. The basic package of SoGoSurvey is entirely free.
SoGoSurvey’s paid plans greatly increase the number of monthly responses your surveys can receive, and compared to other platforms, these monthly fees are on the affordable side.
Some of SoGoSurvey’s features are disappointing, though, like SoGoSurvey’s survey logic only hinges on one question, whereas other software allows for multiple conditions.
KEY FEATURES:
- Scheduling
- Multilingual surveys
- In-depth analytics
- Skip logic
- Bulk editing
REASONS TO BUY:
- Easy-to-use and customizable UI
- Rich array of features comparable to SurveyMonkey
- Good variety of templates
REASONS TO AVOID:
- Survey logic hinges on one question
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References and Links
- https://surveysparrow.com/
- https://techjury.net/reviews/surveysparrow-review/
- https://qualaroo.com/
- https://www.g2.com/products/qualaroo/reviews
- https://www.techradar.com/reviews/google-forms
- https://growthsupermarket.com/cro-tools/google-forms/
- https://www.qualtrics.com/
- https://www.pcmag.com/reviews/qualtrics
- https://techjury.net/reviews/qualtrics-review/
- https://www.typeform.com/
- https://www.techradar.com/reviews/typeform
- https://www.limesurvey.org/
- https://www3.technologyevaluation.com/solutions/54178/limesurvey
- https://www.g2.com/products/limesurvey/reviews
- https://www.zoho.com/survey/
- https://www.techradar.com/reviews/zoho-survey
- https://www.questionpro.com/
- https://www.trustradius.com/products/questionpro/reviews
- https://www.alchemer.com/
- https://www.g2.com/products/alchemer/reviews
- https://www.techradar.com/reviews/surveygizmo
- https://www.sogosurvey.com/
- https://www.pcmag.com/reviews/sogosurvey
- https://www.techradar.com/reviews/sogosurvey
- https://qualaroo.com/blog/best-surveymonkey-alternatives/
- https://www.questionpro.com/surveymonkey-alternative/
- https://www.jotform.com/blog/best-surveymonkey-alternatives/
- https://surveysparrow.com/blog/15-best-surveymonkey-alternatives-top-competitors/
- https://www.pcmag.com/picks/the-best-online-survey-tools
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