In every business, your success hinges on two things: marketing and adaptability. In 2021, video marketing dominates the landscape – latecomers are rushing to adapt. To make a marketing video worth watching, you’ll need the best video marketing software at your disposal.
Whatever video marketing tool you need, find one that suits your business in the list below, and learn the pros and cons of each one. Combine different tools for powerful results.
Top 15 Best Software for Video Marketing
- Video Marketing Blaster – Best Software for Video SEO
- TubeBuddy – Best Video SEO Tool for Beginners
- Vidyard – Best Video Software for Remote Sales
- Biteable – Best Video Software for Professional Templates
- Hippo Video – Best Video Software for Personalized Sales
- Dubb – Best Video Software for LinkedIn
- Wistia – Best Video Software for B2B Marketing
- Vimeo Pro – Best Software for Video Quality
- Filmora – Best Video Editing Tool for Beginners
- Adobe Premiere Pro – Best Software for Advanced Video Editing
- Wideo – Best Software for Making Quick Videos
- Powtoon – Best Software for Short Videos
- Animaker – Best Software for Animated Videos
- Vidnami – Best AI Video Marketing Software
- ViewIt3D – Best Video Software for Augmented Reality
1. Video Marketing Blaster – Best Software for Video SEO
Pricing: $27 one-time payment
Can you hack the YouTube algorithm? The founders of this software claim they did, resulting in this lethal YouTube keyword and tag optimization tool. With VMB, video SEO is merely a three-click process. You only need to input your topic and channel and this software generates a set of keyword, title, and tag options tailored to beat your competition. You might outrank your competitors after only a couple of weeks of using this tool, without needing backlinks.
| Pros | Cons |
| Perfect keywords and tags | Windows only |
| Analyses your niche | |
| Fast, easy to use | |
| Scans existing videos to improve them |
2. TubeBuddy – Best Video SEO Tool for Beginners
Pricing: Free (limited) browser extension, Pro: $2/month, Star: $7.59/month, Legend: $19.59/month
If you want to learn video SEO without spending much money, use TubeBuddy. This tool connects to your YouTube channel in-browser to help you optimize your content, keywords, and tags. Their paid plans also offer several productivity tools to help you save time. For example, you can embed several videos and playlists to your website at once, without needing to fuss with code.
| Pros | Cons |
| Bulk tools, editing | Outdated UI |
| Rapidly engage your audience with canned responses | Slow |
| Cheap | 1 account per channel |
3. Vidyard – Best Video Software for Remote Sales
Pricing: Free: $0/month, Pro: $15/month, Teams: $300/month, Business: $1250/month
Every step of the video sales process is important. Vidyard guides you the whole way through. Foremost, Vidyard is an excellent tool for prospecting. And once you’ve created your video, this software recognizes the job still isn’t done. SEO tools join forces with animations to optimize your call to action. With a detailed analytics suite, Vidyard tracks viewers’ aggregate attention spans and even tracks individual viewers!
| Pros | Cons |
| Prospect effectively | Bad enterprise solution |
| Customization | Difficult to record long videos |
| Outlook integration | |
| Real-time analytics |
4. Biteable – Best Video Software for Professional Templates
Pricing: Starter: $20/month, Pro: $29/month, Unlimited $49/month
The sales world is guided by tried-and-true templates. Biteable gives you those templates, from ads and promos to pitches. Get access to their built-in library to obtain animations and over 85,000 stock photos. Then, adapt these features to reach any audience. All your promotional videos will have a clean, professional look.
| Pros | Cons |
| Versatility | The unlimited plan is required to make more than 3 videos per month |
| No experience needed | Tries to do everything |
| Free animations, pro templates |
5. Hippo Video – Best Video Software for Personalized Sales
Pricing: $15/month – $99/month (several different plans)
Hippo Video is yet another sales video tool that emphasizes personalization for your client. Like Biteable, Hippo Video simplifies prospect outreach with templates, though they give you more flexibility to create your own. This tool could be used by everyone in your organization, hence the complex pricing plans. Whatever your use case, you will surely benefit from its teleprompters, virtual backgrounds, and sales guides.
| Pros | Cons |
| Client personalization | Difficult to get support responses |
| Good in-team communication | Hard to fully customize |
| Create templates | Elaborate pricing plans |
6. Dubb – Best Video Software for LinkedIn
Pricing: Starter: $0/month, Pro: $32/month, Pro Plus: $80/month (much more customization)
LinkedIn is an important component of B2B sales, Dubb knows this well. Dubb differentiates itself from similar tools, like Vidyard or Biteable, by emphasizing the call to action. The software combines attractive CTA templates with powerful analytics to boost your conversion rate. It even notifies you when your prospect viewed your video! Furthermore, it permits your clients to respond to your CTA directly, view your availability, and schedule an appointment.
| Pros | Cons |
| Integration with LinkedIn | Difficult to learn |
| CTAs that are easy to follow | Poor customer relations |
| Integrate with email marketing | |
| Real-time analytics |
7. Wistia – Best Video Software for B2B Marketing
Pricing: Free trial, Pro: $99/month, Contact sales for >10 videos/month
Wistia might be the most complete video marketing software, covering everything from video strategy to production. This software provides many tools, from lead generation to sophisticated video embedding. Moreover, Wistia is perfect for large teams; you can seamlessly collaborate at every step of production.
| Pros | Cons |
| Easily integrate with other software | Expensive |
| Easily customized | Poor analytics |
| Excellent customer support | Tries to do everything |
| Unlimited users |
8. Vimeo Pro – Best Software for Video Quality
Pricing: Pro: $20/month, Business: $50/month, Premium $75/month
Poor video quality reflects poorly on your brand. From mobile to TV screens, Vimeo is recognized for providing the best video quality to its users, regardless of format. Vimeo easily integrates with other software like Adobe Premiere Pro and lets you publish to social media directly. Security leaks are of little concern as teams collaborate directly on their platform, no need to share links.
| Pros | Cons |
| Industry-standard video quality | Limited analytics |
| Excellent privacy and security | Poor customer support |
| Publish to social media | Expensive |
9. Filmora – Best Video Editing Tool for Beginners
Pricing: Free trial, $70 one-time fee, or $40/year
You might be an amateur video editor, but you shouldn’t settle for amateur quality. Give your videos a professional look and feel with Filmora’s enhanced video effects. Avoid frustration as importing and exporting videos to and from Filmora is quick and painless. Although Filmora offers fewer features than other software, its motion-tracking is appreciated.
| Pros | Cons |
| Enhance video quality with effects | Basic editing tools |
| Quick rendering | |
| Easy to use for beginners |
10. Adobe Premiere Pro – Best Software for Advanced Video Editing
Pricing: Pro:$20.99/month, Business: $79.99/month
Sometimes, you need a tool that allows you to be more precise; more refined than everybody else. YouTubers generally recognize Adobe Premiere Pro as the most complete video editing tool. Add filters and concentrate on any element, from sound to animations, with their AI tools. If you need the entire Adobe Creative Cloud package anyways, purchasing this tool is a no-brainer. Beware, this tool takes time to learn, it’s not for beginners.
| Pros | Cons |
| Detail-oriented | Steep learning curve |
| Many filter options | Poor organization |
| Real-time rendering | |
| Separates sound and video |
11. Wideo – Best Software for Making Videos Quickly
Pricing: Basic: $19/month , Pro: $39/month, Pro+ $79/month
If you just need to make a few quick videos, Wideo’s intuitive user interface and easy-to-use features make it the best choice. Stay consistent with built-in keyframes or create them from scratch. Then, animate your videos and add effects with a single touch. Once you’re done, share your videos with a single click.
| Pros | Cons |
| Beginner-friendly | Limited video length and quality |
| Easily create keyframes | |
| Drag-and-drop graphics |
12. Powtoon – Best Software for Short Videos
Pricing: Pro: $19/month, Pro+ $59/month, Agency $99/month
Time is valuable, that’s why Powtoon makes it simple for you to create short, animated marketing videos. Use Powtoon to prospect and generate leads with a variety of video formats, from screen recordings to stock footage. Powtoon is excellent for increasing brand awareness as you can incorporate your branding using customizable characters, colors, and fonts.
| Pros | Cons |
| Good quality visuals | Hard to edit videos after publishing |
| Good music library | 90-second limit for imported videos |
| Fun, easy to use |
13. Animaker – Best Software for Animated Videos
Pricing: Basic $10/month, Starter: $19/month, Pro: $49/month
Animating videos might seem hard. Animaker, however, makes it look easy. Tap into over 100 million assets and construct engaging videos with mere clicks of a button. All you need to do is drag, drop, and edit characters and scenes as you wish. You can bring in your own assets too. Don’t worry if your characters look awkward, they are highly customizable. Finally, Animaker automatically lip-syncs your voiceover to the characters’ speech.
| Pros | Cons |
| Drag-and-drop micro scenes | Browser only |
| Huge asset library | Laggy UI |
| Detailed animations and characters |
14. Vidnami – Best AI Video Marketing Software
Pricing: $35/month or $397/year
Don’t want to film and edit an entire video by yourself? With Vidnami, you only need to input a script and the AI quickly produces a video for you. In case the AI fails, you can go back and edit the video. This solution is optimal for creating short explainer videos with subtitles. While they provide an AI voice feature, you may want to hire your own voiceover artist to sound professional.
| Pros | Cons |
| Requires only a script | Sample AI voice sounds canned |
| Make long videos quickly | Untested technology, developers |
| Several voices offered | Might need to manually match clips |
15. Viewit3D – Best Video Software for Augmented Reality
Pricing: Depends on views: $19/month for 1,000 views – $690/month for 250,000 views
If you sell physical products, you might benefit from showcasing them in Augmented Reality (AR). Impress your customers with 3D models and integrate them seamlessly on your site. Scan your products in 3D so your customers get a better feel for the benefits as you highlight their best features.
| Pros | Cons |
| Visualize products in detail | Must 3D scan your products |
| Perfect for physical products | Views add up quickly |
| New technology risks |
Frequently Asked Questions
What type of video marketing tool do I need?
The best video marketing tool depends on your individual needs. If you’re on YouTube, check out Video Marketing Blaster and TubeBuddy for video SEO. If you need custom videos for advertisements or your clients, Vidyard, Biteable, Hippo Video, and Dubb all fit the bill. Regarding video editing, Filmora is good for beginners while Vimeo Pro and Adobe Premiere Pro are more advanced. Meanwhile, Powtoon, and Animaker both offer animation capabilities.
Why is video marketing important?
Video marketing is important because it enables your business to reach prospects in a much more engaging manner than standard marketing and prospecting. According to Biteable, 68% of marketers claim that video marketing produces better returns than Google ads. Moreover, 60% of marketers use video. The results are clear: if videos aren’t part of your marketing strategy, you’re falling behind.
What is the best video marketing software?
The best video marketing software depends on your business’ needs. It’s best to answer this question by looking at the best of the following categories.
What is the best video marketing software for a small business?
For small businesses, video marketing software must be easy to use and cost-effective. Filmora fits because it’s an excellent, hassle-free video editing tool for beginners. On the other hand, if you’re looking to use your videos for prospecting, the Vidyard Pro plan is a great solution at only $15 a month.
What is the best free video marketing tool?
While many of the products we mentioned have free plans or trials, only TubeBuddy gives you consistent SEO functionality for free. However, every free tool has its limitations. Most free video editing software limits the number and size of videos you create while also fixing its company watermark to the videos. If you want full flexibility and professional quality, you’ll need to pay up.
What is the best video editing software?
If your concern is quality, precision, and infinite features, Adobe Premiere Pro is the best video editing software. Although some appreciate Adobe’s flexibility, Vimeo Pro is said to offer the highest quality video resolution. Ultimately, you must decide which video editing software is appropriate for your business.
What is the best video marketing tool for social media?
For businesses focused on YouTube marketing, Video Marketing Blaster is the ideal video SEO tool. On the other hand, Dubb is best for businesses that reach out to prospects via LinkedIn. Meanwhile, editing tools like Vimeo Pro allow you to publish directly to social media.