Virtual tour software programs vary in price, ease of use, and purpose. Hobbyists and professionals use this software to create escape rooms, virtual tours, market, and grow their businesses.
To help you pick the virtual tour software best suited for your needs, we’ve compiled a list of our narrowed-down, top 15 virtual tour software available in 2021, along with the pros and cons of each.
Top 15 Best Virtual Tour Software
- Floofy– Best For All Business Sizes
- Concept 3D – Best Ease of Use
- ThingLink – Best For Educators
- Breakroom – Best For Metaverse
- My 360 – Best For Capturing Leads
- iGuide – Best For Mapping
- Fusion – Best Value
- Your VR Tours– Fastest VR
- Threshold 360 – Best For Hospitality Industry
- TogoTiki – Best For Audio and Video Producers
- Live Tour – Best For Tour Guides
- EyeSpy360 – Best Value for Real Estate Professionals
- Kuula – Best for VR
- Cloud Pano – Best For Lead Generation
- True 3D – Best Quality for Real Estate Professionals
1. Floorfy – Best For All Business Sizes
Pricing: Custom plans ranging from $33-113
Floorfy will take your uploaded 3D images and automatically convert them into virtual tours, HD photos, and a commercial video. The interface looks very user-friendly, making this potentially one of the most accessible software programs to use. As a result, many companies, including Century 21, use this software. Its flexible monthly charge makes it appealing as well. It’s best for real estate agents, brokers, photographers, and builders.
| Pros | Cons |
| Free trial | There’s no weekend service. If you upload photos on Friday, they will not be ready until Monday. |
| User Friendly | |
| Affordable | |
| Customer Support |
2. Concept 3D – Best Ease of Use
Pricing: Free trial.
Concept 3D has a 4.8 rating on Capterra. This software is excellent for outdoor tours and concert venues. Used by Universities and Disney, they offer two types of virtual tours, 360 tours and Map Tours. Most reviews are from colleges using this software for campus tours.
| Pros | Cons |
| Free demo | The website doesn’t give you much information without downloading a free demo, including pricing info. |
| Customer service | Learning curve |
| High resolution | Some features cost extra |
| Excellent for mapping |
3. ThingLink – Best for Educators
Pricing: Pricing varies depending on use. There are different prices for marketing, education, and corporate training.
Over eight million content creators use ThinkLink in 190 countries. Microsoft Gold, Google Cloud, Canvas, and Canva use this software. It’s used to create interactive tours, images, 3D models, and simulations. But it’s also used in education and in museums and libraries. Being able to track engagement makes it practical to those in marketing. Reviews from educators were very complimentary, and the projects they used the software for varied from music to making escape rooms to history projects.
| Pros | Cons |
| Free trial | The e-learning account doesn’t have all the features of the other accounts |
| Interactive and engaging | Learning curve |
| Works with Google Apps, which is what most schools use |
4. Breakroom – Best For Metaverse
Pricing: Prices range from $14-16
Breakroom was launched in 2020 by Sine Wave Entertainment in London. Sine Wave has been in the Metaverse business for fifteen years. Sinespace is a free-to-play multiplayer virtual world where people can customize their own worlds and content. People can create vehicles, costumes, and mini-games and sell them for real-world money. Their website offers virtual training and classrooms for support.
| Pros | Cons |
| Price | No free version, but the prices are low. And they do not offer a free trial |
| You can use an avatar during virtual meetings. | Learning curve with building virtual worlds |
| Steep learning curve |
5. My 360 – Best Software For Capturing Leads
Pricing: Free trial or $40 per month
My 360 is mainly for real estate agents to create virtual tours and is used primarily for capturing leads. Their website is not highly informative; it wants you to try the free trial, which is web-based and doesn’t require a download. You can add call-to-action buttons to your tour to enhance your business.
| Pros | Cons |
| Free trial with no download | Paypal is necessary to purchase |
| Easy to use | |
| Customer service |
6. iGuide – Best For Mapping
Pricing: No subscription fee, it’s a pay-as-you-go platform with processing fees.
iGuide is a camera and software platform for capturing and delivering immersive 3D tours and property data. The company was founded in 2013 and is based in Canada. According to Capterra, it’s the only platform that provides 3D tours, floor plans, room dimensions, and reliable square foot calculations in one place.
| Pros | Cons |
| No monthly subscription fee | Learning curve |
| Good all-around platform | |
| Intuitive software |
7. Fusion – Best Value
Pricing: One-time fee of $99, free trial, and free version
Fusion is used mainly by photographers to create tours for real estate agents. It can also be used to schedule photography jobs. Fusion is by RTV (Real Tour Vision) and has been in business since 1999. It has excellent reviews for its affordability and customer service.
| Pros | Cons |
| Affordable | Very few cons reported |
| Great customer service | |
| Easy to use | |
| Frequent updates |
8. Your VR Tours – Fastest VR
Pricing: Individual tour-$80, Subscription with unlimited tours-$100 a month
With Your VR Tours, you publish directly from your mobile phone, giving you the quickest turnaround for creating a tour. This app also offers a “play” button, which saves the viewer from scrolling the tour using the arrows. Because the tour is designed in the app, it can be used by beginners.
| Pros | Cons |
| Fast delivery | Pricier than other software |
| Wi-Fi, Internet, and mobile are not necessary | Not available on Android |
| Great for bars and restaurants | |
| Easy to use |
9. Threshold 360 – Best for Hospitality Industry
Pricing: 3-tier pricing system, there are no prices listed on the webpage, free trial.
Threshold 360’s platform allows destinations, resorts, venues, and other location-based organizations to easily create and distribute 360 tours to their customers.
Threshold 360 is used by corporations such as Marriot, Travel Austin, and the San Francisco Travel Association.
| Pros | Cons |
| Free trial | No free version |
| Easy to use | |
| Customer service | |
| Tools for sharing and publishing to social media |
10. Togotiki – Best For Audio and Video Producers
Pricing: 3 plans ranging from $12-75 per month, free trial
TogoTiki is used by a variety of industries, including education, real estate, hotels and resorts, and college and universities. TogoTiki offers advanced features such as pop-up hotspots, geo-mapping and routing, dozens of icons, picture in picture, and closed captioning.
| Pros | Cons |
| No pop-up ads. | Very few cons are listed for this product. |
| Offers translation and transcription | |
| Responsive customer service |
11. LiveTour – Best for Tour Guides
Pricing: 3 tier pricing ranging from $9-39, free trial, and free version
LiveTour allows tour guides to offer tours using a smartphone and earphones. This is an app-based software that customers and guides can download saving guides from using earphone rentals and providing better sound quality. Guides can save time and money by not having to buy new earphones and sanitize after tours.
| Pros | Cons |
| Free version | May freeze on phone |
| Easy to use | Stitching |
| Great customer service | Can only download ten images at a time |
12. EyeSpy360 – Best Value for Real Estate Professionals
Pricing: Self-capture-$15 processing fee or $19.99 per month for unlimited tours.
EyeSpy is designed explicitly for property listings, so this software is best for those in the real estate market. It was designed by EyeSpy360 and provides a variety of options. Like Floorfy, 360 photos are uploaded to the website, and they do the rest. EyeSpy also offers a professional package where they do all the work for you, including taking the photos. This package costs $249
| Pros | Cons |
| Easy to use | The website can take time to load |
| Free trial | Photo quality is not always good after uploading |
| Not as expensive as other programs | Not as many features as other software |
13. Kuula – Best For VR
Pricing: There are 3 subscription options ranging from a free basic option to $36
Kuula is used by over 250,000 professionals, artists, and companies from all over the world. Users have uploaded over 7,000,000 photos that got over 750 million views. Kuula was founded in 2016 and is developed by a team based in Los Angeles, California. This software is used by companies like Linkedin, Twitter, Facebook, Wix, Realtor.com, and WordPress. It can also be used with VR headsets.
| Pros | Con |
| Easy to use | Website can take time to load |
| Free basic version | Photo quality is not always good after uploading |
| Works with Matterport Tours | Not as many features as other software |
14. CloudPano – Best For the Automotive Industry
Pricing: Free trial, $33 per month
CloudPano is designed for entrepreneurs, photographers, real estate brokers, automotive dealers, RV manufacturers, and sales teams. Companies such as Toyota, Keller Williams, Zillow, Audi, and General Motors all use CloudPano for their virtual tours. When creating a virtual tour, you upload your images to the website, and they make the tour for you. The website has several examples of tours for ideas. You can also see the quality of their product on the site.
| Pros | Cons |
| Price | Google Street View is not yet supported |
| Easy to use interface | Some minor bugs |
| Customer Support |
15. True 3D– Best For Real Estate Professionals
Pricing: Free version, two paid plans-$9.99 and $69 per month
True 3D was designed by Matterport and is considered to be one of the leading virtual reality companies. Companies in over 150 countries use Matterport, including Coldwell Banker, Apartments.com, and Marriott London. The company was started in 2011 and is headquartered in Sunnyvale, California. However, it does have offices in San Francisco, Kansas, Chicago, Kansas, London, and Singapore.
| Pros | Cons |
| Real Estate Industry Standard | Price |
| Reasonably easy to use for 3D modeling | Need expensive equipment (camera) |
| Customer service | Price |
Frequently Asked Questions
How does virtual tour software work?
Virtual Tour Creation Software is a platform that allows anyone to upload their panoramic pictures and connect them to “hotspots” in the home to create a virtual walk-through or tour. There are several varieties of software to make your tour and most are very easy to use, requiring little technical skills.
What are the benefits of virtual tours?
You can reach a broader market. It saves your client’s time by allowing them to preview property before scheduling an appointment or booking a room at a hotel. The tours are available 24 hours a day so that your business can get leads and business during non-business hours.
What should be included in a virtual tour?
Along with the pictures, you can include videos, audio, photos, and other files so that the customer has access to all essential information about your business.
What makes an excellent virtual tour?
Be sure to include your brand and what makes your brand unique. It’s appealing to the audience you’re trying to reach. Be sure to include any elements that make your business unique. Do you offer a service that no one else does? Include some behind-the-scenes footage to hook your customer too. Have a clear “call to action”. What do you want your customers to do after viewing your tour? Do you want them to book a room? Make an appointment for a home viewing? Reserve a walking tour? Give your viewer something to do that leads to a mailing list, an appointment book, or another lead generator.
How can I prepare for a virtual tour?
Pick up any clutter or personal items you wouldn’t want to be shown to everyone. Make sure you have great lighting. You may need to play with different times of the day to find the best lighting for your tour. Do any staging you want to do. A restaurant may want to have its best meal on display. A hotel may show the best room with a great view.
What is a “hotspot”?
A “hotspot” is a clickable button on the tour that allows you to move from room to room or space to space. For example, a hotspot in a hallway may lead you to another room when clicked.