Warby Parker is an American online retailer of prescription eyeglasses and sunglasses. They are currently one of the most recognizable brands globally, but their success has led to competitors following in their footsteps. The article will explore some Warby Parker Competitors.
Below are three company examples that offer similar services as Warby Parker
#1. FETCH
- Founded: 2008
- Headquarters: 2281 NW Glisan Street 3rd Floor Suite #301, Portland, OR 97210, United States
Need to know
FETCH is a brand of eyewear launched in 2008 by entrepreneur Ann Sacks. The brand sells unisex items such as double-rimmed glasses like the “Fetcher” style featured above. The company has become popular with celebrities such as singer Beyonce Knowles, actress Emma Watson, model Karlie Kloss, musician Pharrell Williams, and basketball player James Harden.
Warby Parker has been the winner of “Best Glasses Online” for three years. Lightspeed FETCH is a multi-channel retail solution that allows companies to deliver, manage and measure omnichannel customer experiences.
Both Warby Parker and Lightspeed FETCH have incredible online platforms, but they also have stores. For example, when you buy glasses from Warby Parker’s website, it only shows the physical locations in the country you are buying from. Once the order is placed, a representative will call you to confirm the order and discuss your prescription. Warby Parker also gives you a choice of going to a store to try on their glasses for free before buying them. Lightspeed FETCH has successfully combined an online store with physical locations, allowing both the best of both worlds.
#2. GlassesUSA
- Founded: 2009
- Headquarters: 954 Lexington Avenue, New York
Need to know
GlassesUSA is one of the leading online retailers of eyeglasses and sunglasses. They offer a large selection of glasses and sunglasses for both men and women, and they have a wide variety of styles and brands to choose from. In addition to their vast selection of eyewear, GlassesUSA also offers great prices and discounts on their products.
Lightspeed GlassesUSA offers Reading Glasses for the same low price as Warby Parker. They are also offering free shipping, something Warby Parker does not offer.
Lightspeed’s free shipping excludes orders over $99, unlike Warby Parker’s free shipping, which excludes orders over $50. Lightspeed states they have a 30 day trial period, allowing the customer to try their Reading Glasses for a month. If not satisfied, they can return them without incurring any charge whatsoever. Warby Parker also has a 30-day trial period but charges a flat rate of $14.95 for the first pair and $9.95 for any additional pair (additional charges may apply in some locations).
Lightspeed’s trial period does not require a credit card, unlike Warby Parker, which requires one to be on file when placing an order. Lightspeed also has a 7-day return policy instead of 30,
#3. Fedon
- Founded: 1919
- Headquarters: New York, US
Need to know
Giorgio Fedon & Figli is an eyewear company that has been in business since 1919. They make high-quality sunglasses and optical frames, and their products are sold in over 70 countries around the world.
One thing that sets Giorgio Fedon & Figli apart from other eyewear companies is their focus on quality and craftsmanship. All of their products are made in Italy, and they use only the highest-quality materials.
Y-Combinator funds both companies. Warby Parker has graduated from the program while Lightspeed Fedon is still participating in it. This means that both companies share a lot of similarities when it comes to their customer service – you can expect fast responses, an easy process for submitting issues and requests, quick turnaround time. This kind of customer experience should be anyone’s priority when dealing with customers. It leads to better brand loyalty and improved relationships between customers and brands or services.
Warby Parker uses marketing methods that are considered modern, while Lightspeed Fedon tends to use traditional marketing approaches due to its particular type of business model. If you’re interested in learning more about traditional vs. modern marketing techniques, then you should check out this article. On another note, fedon’s website is pretty basic. Their site isn’t engaging to the viewers, making people less inclined to purchase. However, Warby Parker implements some interactive features on their site (e.g., virtual try-on experience), making it more appealing for customers to make purchases.
Lightspeed Fedon’s product descriptions are also very traditional and standardized, while Warby Parker creates product descriptions related to its clientele.
#4. Pair Eyewear
- Founded: 2017
- Headquarters: New York, NY, US
Need to know
Pair Eyewear is one company that offers custom-fit specs at affordable prices by blending Japanese design philosophy and user feedback into their frames, delivering fashionable designs that are made exclusively per order. The process begins when customers take either their current frame or a picture of their face to one of Pair’s stores, where the staff creates a 3D model using an in-house scanner.
Traditional measurements are taken with devices that measure length, width, height, and depth, all of which are used along with the 3D scan to produce perfect optical frames.
Warby Parker glasses start from $95 while Lightspeed Pair Eyewear starts from $75 for non-prescription eyeglasses and average around $80 for prescription lenses. Warby Parker offers free shipping both ways outside the United States but requires that you pay for the return shipment. Lightspeed Pair Eyewear provides free international delivery and also covers the cost of returning if you are not satisfied with your purchase; however, there may be additional duties and taxes charged on returned shipments based on country.
Both brands are pretty upfront about where they get their products. Warby Parker has a well-known open-door policy, which means they are open about who manufactures their products and how they are made. Both companies offer free shipment and returns within the United States if you are not satisfied with your purchase.
#5. Bonlook
- Founded: 2011
- Headquarters: Surrey, CA
Need to know
Bonlook is a Canadian eyewear company founded in 2011 by two friends, Sophie & Louis-Félix Boulanger. Thanks to its unique and affordable glasses styles, the company has since exploded in popularity.
What makes Bonlook so unique is that it offers a wide variety of glasses styles that are stylish and affordable. In addition, the company also offers free shipping on all orders within Canada and the United States.
Warby is a truly American brand, whose goal is to make high-quality glasses accessible to as many people as possible, whether that be with their Home Try-On service that allows you to try up to five pairs of glasses at home before purchasing, or their Just Because program which donates a pair of glasses to someone in need for every pair sold.
Bonlook is an eyewear company that’s primary goal is to bring luxury fashion eyewear to the mainstream market. Their focus is on creating the perfect pair of glasses for any face, using high-quality Italy-made materials.
The prices are pretty similar; even though the styles are different at Warby Parker, you can get a pair for as low as $95. This is great because it’s much easier to spend money buying glasses than other things. Most people don’t shop for them that often so spending $100 every 1-2 years isn’t that much. Plus, you can get semi-rimless or rimless, which looks great on most face shapes!
The other similarity is the variety of styles. At both Warby Parker and Bonlook, there are tons of styles to choose from. Whether you’re looking for something vintage, modern, or trendy, classy, you’ll be able to find it. Plus, both places have a great return policy. You can try on your glasses for up to a month, and you get two free adjustments per pair of glasses. If you decide that you don’t like the style or want something else, they will send you new ones without charging additional shipping costs.