Aside from acquiring new business and keeping existing customers happy, there is nothing more important to long-term company success than utilizing tools and resources efficiently. Enter the white label SaaS: a Software As A Service company with the potential to streamline customer service and maximize revenue, thereby allowing their clients to scale their business with minimal resistance. Sounds pretty good, doesn’t it?

What is White Label Software?

Simply put, software that is white label has been purchased by a business from a service provider and rebranded as the company’s own. The SaaS provider is bought by an agency which adds its own brand, repackages the product, and sets the price; this revamped product is then sold to small businesses looking for personalized software services.

The bulk of white label software available today comes in the form of SaaS businesses leasing out the rights to their software over a predetermined subscription term. Generally, SaaS products combine software with customer support services which are in turn rebranded for various companies. This is accomplished primarily through offering an unbranded platform to buyers or adding a company’s brand elements to the existing software.

The difference between white label SaaS products and white label software is chiefly the associate service component with SaaS. With either product, customers are generally unaware they are using third-party software.

Examples of white label marketing services include designed and coded email campaign management, landing pages, and fresh websites. Keeping these elements of marketing up to date is critical to keeping existing customers happy as well as hooking new leads for customers. By outsourcing some of this work, companies can continue to focus on growing their business.

Advantages of White Label Tools and Software

There are several advantages to utilizing subcontracted white label offerings. Three main benefits are:

  • Saving time and money: It is often in a business’ best interest to choose white label software or services to save on development time and resources. This way, a company need not create new products or campaigns, hire any staffing with accolades associated with development, or train existing staff on brand new practices—the white label agency will do all of that for the cost of their services.
  • Scale business appropriately: White label products allow businesses to scale up with minimal investment, resulting in new revenue streams as well as new leads and customers.
  • Offering customized solutions: Choosing white label software or services allows a business to tailor its marketing solutions for every unique client.

4 Common Types of White Label SaaS Products

While opting for white label software may impart some limitations in terms of function or design of an app in terms of a business’ control over these features, the benefit of streamlined scalability is often worth the tradeoff.
Here are four major players when it comes to white label SaaS:

#1 Mobile Applications

When it comes to mobile apps, many effectively provide a similar service but with different approaches to branding and outreach. An example of a white label mobile application is LevelUp. Primarily known for developing its own mobile payment plan as well as a loyalty program application, LevelUp also acts as a white label for several restaurants so they may promote its services as their own.

#2 SEO or SEM Management Software

Essential in expanding reach to clients and thereby generating revenue, some companies find they do not have the time to provide their own SEO or SEM services to customers managing small- or medium-sized businesses. White label SEO services tend to be more popular than SEO software, as many business owners don’t prioritize researching how to perform SEO professionally. Serpstat is an example of a service which offers SEO and SEM dashboards in addition to management software for its customers.

#3 Social Media Management Software

Frequently used by agencies or social media companies, this software can be used to post, manage, and even respond to social media exchanges. Typically, businesses which opt for white label social media management choose to either use it as their own software or resell the platform to another business. Clients are invited to view a limited interface so they will not be at full disclosure to other tools or dashboards used to manage their social media presence; in other words, they are given a slightly limited view to a company’s toolbox. An example of a white label social media management software is Vendasta.

#4 Email Marketing Software

Most companies’ marketing efforts rely heavily on email marketing. Sending AND tracking email campaigns is hugely beneficial for a business’ marketing strategy. With white label email marketing, companies are able to craft emails with their own branding as well as create customized dashboards for their benefit, or for their customers to access. The primary goal of white label email marketing software is to create the effect that the services belong to the business, with little trace of a white label agency.

How To Choose the Right White Label

Streamlining your business’ scaling efforts through a white label software or service is a small price to pay in the long run. Take some time to find the best fit for your company’s needs by asking yourself some basic questions and walking through these straightforward steps:

  1. Identify the product you need. Let’s say the marketing team for your business has decided they’d like to send out an email campaign to encourage a bump in revenue.

    Identifying the need for the campaign takes resources and planning, but once you’ve made the decision, hiring a white label business to take care of the job takes a little research.

    It’s advisable to spend some time analyzing benefits of several different available services before jumping right in and buying. Here are some ideas for questions to ask yourself before you get started:
    • Does the product fit cohesively with your existing product?
    • Is the product user-friendly and easy to scale?
    • Why should your customers purchase the product from you? What is its value?
    • How frequently is the product updated, bugs fixed, or new features added?
  2. Test your final selection. Even if the software or service of your choosing doesn’t offer a free trial, it’s beneficial to invest a small amount to get your hands on a prototype and give it a test run before fully committing.

    Consider how well the white label product integrates with other apps and software before making a final purchase. It is absolutely in a company’s best interest to fully investigate a white label’s services and track record before putting their name and branding on it.

    Here are some questions to ask yourself before purchasing:
    1. How long has the company been in business?
    2. What have they accomplished for other customers?
    3. How wide is their customer base?
    4. How do they avoid conflict of interest? What is their business strategy?
  3. Pay the required licensing fees. Like other SaaS products, white label SaaS charges monthly or annual subscription fees for the ability brand and resell their product as your own. Look ahead for potential profit gains as well to set goals for yourself down the road.

    Be prepared for other expenses added to the bare cost of a white label product, such as customer service and support. Here are some questions to think about in this arena:
    1. Does the vendor offer free product training?
    2. What is the time frame before can you start selling their product?
    3. How quickly do they respond to your inquiries?
    4. What is the minimum lock-in period on your contract?
  4. Adjust branding. Personalizing your white label SaaS product can range from changing font, sizing, and general layout to adding your brand or trademark on a product before selling it as your own. This step is key to adding that customized feel to your venture and making your customers feel as though they’re a part of something.

    It’s important to ask yourself what services your clients want that you don’t offer, as well as asking which services you can offer that customers are currently seeking elsewhere. One-stop shopping is easier on the customer, and also benefits a business by making it more resilient.

Signs Your White Label SaaS Might Be Moving In the Wrong Direction

There are a few red flags to watch out for when signing on with a white label producer. Here are the top three pitfalls of signing on with a white label company that isn’t the right fit for your business:

Software or Services That Are Not Re-sellable

Perhaps the most vital mistake a company looking to sign on with a white label business can make is purchasing software or services that doesn’t translate into their market. An over-valued product wastes company time and resources—so it’s always better to find a product with a value your customers are willing to pay for. Building trust with customers is more important in the long run than a short-term revenue gain.

Non-Optimized Pricing

Knowing how to price your white label product is key to company and customer success, especially with a SaaS model company!

Pricing white label services can be tricky for a business, as outsourced labor and resources necessary to create the white label product might be hard to track and quantify. As such, extensive research is pivotal to understanding a fair price that will set you up for long-term success.

Lack of Data and Metrics

Fresh data analysis is the backbone of any decision-making for a successful business. For example, if a business is analyzing revenue without looking at a customer’s usage of their product, overall contract lifespan, and churn, they are not getting a complete picture of the health of their SaaS company.

Investing in some kind of metrics dashboard is a common step businesses take in order to have their finger on the pulse of their financial well-being at all times.

As such, it’s important to investigate how accurate and thorough the metrics report is when it comes from a white label business. A flashy product that looks good from the customer perspective isn’t always a great option for a business if they aren’t receiving robust and accurate metrics on its usage.

Best Automated White Label Marketing Tools

Once you’ve identified the product you need to purchase from a white label agency, it is prudent to consider setting up marketing automation. This is an especially good idea if a business’ clients use multiple channels to access their target demographic. Triggered email nurture streams and automated campaigns—with a company’s branding and trademark—can go a long way with reaching customers.

Adding white label marketing automation tools to your agency tool stack allows you to pinpoint prospects while tracking campaigns across different channels. Here are two automation tools to get you started:

#1 ActiveCampaign

This common option for complete automated marketing also offers a Customer Relationship Management suite for companies. ActiveCampaign allows a business to alter the pricing and branding while keeping the platforms features and automation capabilities with the option to resell the product as your own automation tool and CRM branch.

ActiveCampaign also allows its customers to enhance their product with extra services called Value Added Resellers (VAR). A client might opt for services, training, and added analytics for an improved experience with one bottom-line price. An example of this is WildAudience with Wildmail.

#2 Mautic

Slightly newer to the market, this white label SaaS is an open-source marketing automation platform. In other words, Mautic has the large advantage of offering its code to customers to install to their own server to change as they see fit. Other benefits of Mautic include:

  • Sending emails
  • Setting up web forms
  • Managing contacts
  • Managing social media marketing campaigns
  • Monitoring audience engagement
  • Creating reports

For businesses with the technical skills to run their own server in this way, Mautic offers all the necessary tools to automate marketing. It allows for a large markup and enormous profit potential, but only for businesses equipped to adjust its coding appropriately.

White Label Email Marketing Services

Setting up optimized email campaigns to reach customers is one of the largest players when it comes to marketing options for a business. As such, finding the right white label agency to brand as your own can act as an enormous boost in reaching and engaging with your customers. Two excellent options for this include:

#1 ConstantContent

A large player in the content marketplace, ConstantContent allows a business to assemble and scale a team of quality ghostwriters equipped to evolve with your customers. Their freelance writers can write for lead generation campaigns, SEO-optimized content, landing pages, emails, blogs, and more.

“Content is king” is a common adage for internet-based business for a reason; opting for a white label company to help guide your business towards success with optimized content allows you to scale your business and easily compete in the marketplace.

#2 InboxArmy

This full-service email marketing agency can be a “secret weapon” in advancing a company’s email marketing. With multi-ESP platform support and expertise, InboxArmy offers a wide array of email marketing services from Salesforce to Mailchimp.

If a company has specific coding requirements, delivery schedules, or project management operations or processes, InboxArmy has the ability to tailor campaigns to the needs of its clients and its clients’ clients. Other services it offers include:

  • Email template creation
  • Email marketing strategy
  • Custom email design and coding
  • Campaign audits
  • Full-service campaign management

White Label Email Marketing Tools

Now that you’ve had a glimpse of two major players in white label email marketing services, let’s take a look at two email marketing tools to add to your business’ tool stack.

#1 Moosend

A high-powered Mailchimp alternative, Moosend attracts SMB clients for its white label email marketing solutions. Some of its features include:

  • Adding your own markup
  • Advanced customization functions
  • Real-time analytics
  • Administrative dashboard to manage customers
  • Drag-n-drop email campaign editor

Another added benefit is Moosend’s clients have the ability to manage all sub-accounts, or the accounts of their clients, from the same dashboard. This tool makes scaling your business a little bit easier by adding email marketing to your digital marketing strategy for SMB.

#2 CakeMail

A reseller email marketing tool, CakeMail offers its clients the ability to tailor and rebrand it as they choose. It is a simple platform by design, and therefore doesn’t offer much in terms of advanced features. Its existing features include:

  • A data and analytics dashboard
  • Reusable campaigns
  • Multilingual and translatable services
  • Easy contact management
  • A mobile app to track campaign stats in real-time

White label email marketing platforms enable a business to run a complete email marketing agency, which pays enormous dividends down the road.

#3 SendinBlue

A highly popular ESP offering white label solutions, SendinBlue is user-friendly and offers many email marketing tools to aid its customers in running a successful campaign. Some of its features include:

  • Customizable URLs and logins to match a company’s domain
  • Your own pricing and contracts with individually-assigned credits
  • Produce and share templates in sub-accounts
  • Branding customization on its interface
  • Ability to activate or deactivate facets like SMS, SMTP, and Marketing Automation per customer

SendinBlue also has the benefit of straightforward pricing. Premium plans start at $66/month for 120,000 emails.

#4 Best Email Editor: BEE Plugin and BEE Pro

Short for “Best Email Editor,” BEE also features a landing page builder with customizable templates; a company might create its own design by using BEE’s built-in content blocks and features or start from scratch.

Although BEE Pro is not white labeled, all pages and emails produced through its platform are considered white labeled. There is also the BEE Plugin, a very popular embeddable editor which is white labeled for every paid plan.

White Label eCommerce Tools

While the undertaking of developing and supporting a complete eCommerce platform is large and time-consuming, eCommerce remains an important channel for revenue for any digital business. Hooking up with the right white label agency takes the weight off of businesses so they can focus their energy elsewhere. Here are a few examples of successful white label eCommerce companies:

#1 Ecwid

A white label eCommerce platform, Ecwid’s reseller program allows a business to rapidly transition its eCommerce store to market. Some of its features include:

  • Fast installation
  • Mobile friendly
  • Manage inventory
  • Tools for promotion and marketing
  • Compatible with almost any digital platform
  • Supports commerce on numerous sites simultaneously

When it comes to hitting the ground running in order to start turning a profit, Ecwid is an excellent bet. And for more good news: it’s only $15/month and starts with a free trial!

#2 Magento

Trusted by corporations like Nike and Ford, this well-known community hub for eCommerce is a popular open-source option for getting your product to market. While Magento itself is not white label, its add-ons are. These include:

  • Plugins
  • Reporting and analytics
  • Hosting
  • Website development services
  • A full network of white label partners

One of the best eCommerce development platforms on the market, Magento is a great starting place for you and your clients.

White Label Social Media Management Tools

In this day and age, developing a social media presence has a huge impact on business through developing leads for new customers as well as relationships with existing ones. Third party tools have long been utilized by agencies to run social media marketing campaigns for their customers. White label social media management allows a business to do just this, but with their own branding and logo. Some white label social media management major players include:

#1 Mention

This tool allows a company to see how the public is reacting to their social media campaign. Perhaps its most desirable trait is that it connects multiple social media accounts to one dashboard. Other features include:

  • Sentiment analysis
  • Prices monitoring through Boolean alerts
  • Real-time social media monitoring
  • Emailed automatic reports
  • Competitive analysis and campaign tracking
  • Social media scheduling and publishing
  • Crisis and reputation management

Mention offers a free plan, as well as paid plans starting at $29/month.

#2 SocialPilot

This highly customizable social media management tool is easily adapted to its clients’ needs and branding. Other SocialPilot features include:

  • Social media calendar
  • One integrated social inbox
  • API integration
  • Email personalization and integration
  • Bulk scheduling
  • Secure interface with access controls

This tool comes complete with an included analytics dashboard. After it’s free 14 day trial, pricing is available upon request or after a demonstration.

White Label Customer Relationship Management

Because lasting business is built on customer relationships, every successful business needs a good CRM software. Additionally, from a marketing perspective, this is a product you can add to your list of services! Here are a couple of Customer Relationship Management software products to consider:

#3 AllClients

This economical white label CRM was built with small businesses in mind and offers plenty of tools to help customers to run a successful business. Some of its features include:

  • Funnels
  • Workflows
  • Customizable templates
  • Landing pages
  • Autoresponders
  • Opt-in email
  • Pipeline deals

AllClients is split into two price plans for the same product. This first is for an in-the-box plan for $99/month plus a $299 set up fee; the second is for $25/month with a $5,500 set up fee. These two plans are distinguished by the level of service, customization options, and commissions.

#4 GreenRope

This white label CRM offers unique advanced sales, marketing, and customer service features including:

  • Email marketing
  • Social marketing
  • Live chat
  • Lead scoring
  • Website management
  • Marketing automation
  • Project management functions

GreenRope was designed to efficiently boost healthy growth of a business. An upfront cost of $5,000 grants access to system training, a branded portal, and a complimentary CRM.

From an agency perspective, once the product is sold it is easy to turn a profit. Pricing for this white label CRM for resellers starts at $149/month, and agencies make 50% off all GreenRope sales made.

White Label Analytic Tools

Keeping tabs on your business’ metrics is key to understanding not only the health of your company and the efficiency of your dollar, but also what the next steps for your company should be. By keeping your finger on the pulse of your business through fresh or real-time data, you can not only flow with the market but learn to set the pace. Here are a few reporting tools to look at:

#1 Klipfolio

This simple analytics tool allows customers to interact exclusively with a business’ brand and not a third party, perhaps its most notable distinction. Other features of Klipfolio include:

  • Full customization
  • Regular data refreshes
  • Over 300 integrations
  • Automated reports

Reporting and analytics are an essential part of every company. This affordable white label analytics tool option starts at $49/month.

#2 AgencyAnalytics

AgencyAnalytics monitors and reports on all of a company’s customers’ marketing campaigns and assimilates the data to a single dashboard. Some of its features include:

  • Completely customizable
  • White label offering
  • SEO optimization tools
  • Automated reports
  • Integration with most digital marketing avenues

#3 White Label Website Builders

Because content produced by a company or its affiliates is what attracts leads for new customers, it is essential for a business to find a good host platform to showcase their content to a wide audience. An agency’s returning revenue on website building may lie in white label Content Management Systems. Some CMS content management and website builders include:

#4 Simvoly

Simvoly is a fully customizable website builder offers discounts up to 60% off, and includes features such as:

  • Customizable pricing plans for reselling
  • No coding knowledge necessary for adjustments
  • Amazon hosting for fast-loading web pages
  • Build your own responsive templates

This white label website builder can be monetized both by building websites for clients as well as reselling the website builder itself.

#5 Weblium

This cost-effective white label website builder prioritizes getting your clients’ websites live as efficiently as possible. Some of its benefits include:

  • 100% customizable
  • Collaborative properties
  • Easy to use
  • Setting your own markup

Building your website faster means your bottom line will grow faster as well. With Weblium’s website supervisor function and easy to use tools, it is an excellent, affordable choice for a startup.

#6 WordPress

WordPress alone powers roughly 34% of all websites. As such, it is one of the largest Content Management Systems (CMS) available. While WordPress itself is free and open-source, it serves a litany of different white label website development plugins. Some of its qualities include:

  • Rich community
  • Lots of plugins and themes
  • Highly customizable
  • SEO-compatible
  • Reliable platform

It can be profitable to build customers a website on WordPress, but keep in mind it can sometimes be easy to see that the website was made through their platform.

White Label Landing Page Builders

Setting up landing pages for your business’ online marketing strategy is essential for unearthing offers and new leads. As such, it’s important to have a simple, user-friendly landing page building tool in your company’s tool stack. Two white label examples of this are as follows:

#1 Landingi

Originally designed for digital agencies, this highly customizable landing page builder offers personalized domains and login pages as well as sending branded emails. Other benefits of Landingi include:

  • Creating templates and image libraries
  • Unlimited landing pages
  • Creating sub-accounts
  • Assigning team roles

Customers won’t be aware the landing page builder came from a white label agency. With 10 sub-accounts, pricing starts at $149/month, with your markup easily added on top.

#2 Convrrt

This landing page builder has grown in popularity among other SaaS businesses and is used by brands such as SharpSpring, SendinBlue, and others. Here are some of Convrrt’s qualities:

  • Highly customizable
  • SEO-optimized pages
  • Exceptionally fast load times
  • Easy drag-and-drop landing page builder
  • eCommerce capabilities (landing page turned into checkout pages)

What’s more, Convrrt is a landing page builder specifically built to integrate with your SaaS software and should perform well with the tools your SaaS offers!

White Label FAQ

By now, you’ve got a basic understanding about some of the benefits of working with white label products, especially as a small business looking to scale up. Here are some frequently asked questions to give you the confidence you need to start your search!

Q: Will customers know I sell white label SaaS?

A: The short answer is no! In most cases, customers are unaware that a company’s marketing services, for example, are actually coming from a third-party. You can always ask your vendor for a Non-Disclosure Agreement (NDA) if you want to keep it extra hush-hush.

Q: Why do software developers choose to go white label with their products?

A: Both sides of the agreement benefit when working with a white label company. For example, the software developer is able to attract more customers to its software through the reseller’s marketing efforts, and the reseller gets to offer the software to its clients without having to hire a development team, thereby getting them to market much faster with a product they already know works.

Q: How can I make money reselling white label SaaS?

A: There are two main ways to accomplish this. The first way is to get a commission. For every client you sign up for the service, your vendor pays you commission. The second way to do this is to add a markup. In this instance, the vendor acts as the wholesaler. This way, you can mark up the price you paid for the product from the original vendor for a profit.

Q: What is the difference between private label and white label?

A: In private labeling, a manufacturer creates a product that can only be sold by the private label. Slightly less cost-effective than white label brands due to the fact they have to produce their own content, private labels deal directly with retailers. Private labels require a nice demographic to purchase their goods from the retailer in order to be successful.

In white labeling, a manufacturer creates a product and offers it to buyers to rebrand. White label brands are inexpensive and can prove to rake in high profit margins. They are cheaper to produce than a private label, and faster to get to market; and, white labeling your product allows it to be sold among multiple businesses or retailers.

Conclusion

In the rapidly changing digital landscape, white label SaaS affords us interesting business opportunities—whether we are looking to add another revenue channel or simply trying to keep up with the times.

White label products and services can help a growing business to scale quickly, gain a competitive edge, create new avenues for revenue, and access the most recent innovations without expending the cost of developing the software tools themselves. The sky is the limit with customizable software and new channels of customer outreach!

For businesses looking to expand their reach sustainably, a streamlined white label approach just might be the best means of scaling up.