Youtube is so saturated with information that if you were to put up your content it’ll get lost in the shuffle. How do you solve this particular issue? Use one of YouTube’s competitors, some may be completely obvious to you and others not so much. But all are capable of launching careers, promoting your business, and overall have the capacity of making you an influencer.
#1. Vimeo
Need to know
Vimeo was launched in 2004 by founders Zach Klein and Jake Lodwick who are filmmakers. In the years that it has been launched, it has become a place for musicians, filmmakers, and businesses to have a more professional-looking video. It has a superior interface and higher quality video capability than YouTube, 4k Ultra HD. Because of this, it is mostly geared towards the Professional Arts such as filmmaking. This makes Vimeo one of the longest and more popular YouTube competitors.
You can start with a free account which includes features such as sharing videos, being able to upload videos, and, commenting. The only downside to Vimeo is that you have a limited amount of space to upload videos if you have the free version. But if you are serious about creating high quality videos you may want to try their paid packages. Starting with Vimeo plus at 7, VimeoPro at 20, Vimeo business at 15, and Vimeo premium is 75. All of them give you certain benefits primarily storage space.
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#2. Twitch
Need to know
Twitch is known primarily as a gaming platform. Where gamers can livestream themselves playing the latest video games. Its headquarters is in San Francisco, California, and was founded by Justin.tv in 2011, which was another website that was created by Justin Kan where you got to see his life 24 hours a day. After three years of its launch twitch was bought by Amazon for approximately 1 billion dollars. In 2014 it was the 4th ranking video streaming website. As its traffic continues to grow over the years it has become one of the major streaming service platforms.
Twitch does not seem to be stopping or slowing down anytime soon. In 2018 they had an average of 15 million daily viewers and every month, 3.2 million people stream live. It has several diverse methods of revenue stream such as subscriptions advertising and bits. Which are coins you can tip your favorite broadcasters, and share Emojis with friends.
The main appeal that Twitch has is the accessibility of watching your favorite game being played live and interacting with the broadcaster. In the last couple of years, twitch has expanded to other types of broadcasters not game related. Such as demonstrating a product that the broadcaster has created or promoting their business in some way.
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#3. Dailymotion
Need to know
Dailymotion is very similar to YouTube in that it is a sharing videos platform. The platform was founded by Benjamin Bejbaum and Olivier Poitrey in 2005. It is a French Run company and is available in 25 languages and 43 locations throughout the world. It has an average of 112 million viewers a month and is one of the biggest YouTube competitors. The website looks sleek and simple so it is easy to navigate and find what you’re looking for. Dailymotion used to allow only 20 minute long videos but now the length of videos is much longer.
One of the benefits of Dailymotion is that the videos are high-quality resolution, unlike YouTube that tends to compress its videos. You can upload up to 4 GB of videos and at a resolution of 1080p. Similar to YouTube Dailymotion has a variety of different types of videos such as sports music politics fashion and video games play. When you go to the website there is a section for popular videos, channels, playlists, and trending topics. They are also a very transparent company unlike YouTube they don’t feel too corporate. So you don’t feel like if you are a number in a sea of videos.
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#4. TikTok
Need to know
Tik-Tok is a smartphone app that allows you to upload short 1 to 3 minute long videos. The platform was created in China by ByteDance in 2016. Since then the site has completely blown up. It has become one of the most popular places to upload short videos. Mainly for young adults from the ages of 16 to 25. It has over 1.5 million users, which is no wonder because they have 7 million daily views. In September of 2021, Tik Tok added the feature that allows users to record their reactions to videos and added a wellness feature that alerts the user that they have consecutively watched over 2 hours on the app.
Though the community is very young there are a lot of people of older ages that upload a vast variety of videos. Such as companies promoting their services in a fun and youthful manner. What seems to be appealing about Tiktok is it the videos are so short there isn’t much to have to pre-produce. All you have to really do is put your camera on a stand and press play and you can post it instantly. Tiktok is an excellent platform to show off your company in a fun and transparent way.
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#5. DTube
Need to know
Dtube is a crypto-decentralized video sharing platform. It was founded by Ned Scott, Dan Larimer and launched in 2016. Because Dtube is decentralized it is not able to censor videos nor force any guidelines. Which gives the Creator an enormous amount of freedom in comparison to YouTube and its guidelines. Only users can censor their community through the power of upvoting and downvoting content similar to Reddit.
If you’re a die-hard YouTube fan you will find that the Dtube interface is almost identical to YouTube making it super easy to navigate. You are given money through an Avalon blockchain which prints out DTC’s, (a type of cryptocurrency) then distributes a certain amount to all the creators depending on their views, upvotes, and downvotes. Because of this, there is no advertising on any of the videos, so say goodbye to the skip ad button. But as a creator, you are allowed to have a sponsor for any videos that you may create. But the community on DTube is known for not liking sponsored videos.
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#6. IGTV
IGTV is a short video format that was created by Instagram. Instagram is one of the largest growing social media Networks. That originally started with just sharing photos but now has grown to a larger audience and has become a bit of a Powerhouse. Because of this In 2012, Facebook purchased Instagram for 1 billion dollars.
You can create 10 minutes or longer videos on IGTV and it has a separate app that you can watch without having Instagram. Unlike all the other short format social media platforms, IGTV gives you a little bit of everything photos, short stories, and full length videos. As one of YouTube’s competitors it can definitely make a difference in your business.
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