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The emergence of eCommerce highly disrupted the traditional way of doing commerce in all settings. The technological advancement eCommerce came with has spilled into parts of commerce like logistics, customer relationships, marketing, and all others. In this article, we will discuss one of the key parts of eCommerce, customer relationship management.

Since the advancement of technology, the customer relationship was not left untouched; several eCommerce software can help businesses take a step forward to another level. This software is a sophisticated tool, easy to use, even easy to train workers.

This eCommerce CRM software can be used in various businesses like SMEs, eCommerce websites because it helps this organization understand customer patterns and behaviors that can help make business decisions.

In this article, we will discuss various customer relationship management software, their benefits, pricing, and various reasons why they can be trusted, which can help you make decisions on the type of CRM software that suits you.

Upfront Conclusion

The best ecommerce crm right now is Marketo CRM and Salesforce Pardot

Top 10 Best eCommerce CRM

  • Marketo CRM – Best for B2B and B2C marketing
  • Salesforce Pardot – Best for B2B marketing automation and sales.
  • Creation CRM – Best for marketing and Sales.
  • Lucrativ CRM – Best for sales
  • Ontraport CRM – Best for marketing and sales processes.
  • amoCRM – Best for customer communication and sales.
  • ActiveCampaign – Best for marketing.
  • SendinBlue – Best for communication.
  • SharpSpring – Best for sales and marketing.
  • Iterable – Best for Sales and promotions

1. Marketo – Best for Business-2-Business and Business-2-Consumer marketing.

Pricing:- This depends on the total number of contacts in a database rather than use. For up to 10,000 contacts, Marketo costs $895 per month. The monthly fee for all features is $3,195. Organizations will pay $895 in setup costs.

It has been the mission of Adobe Marketo Engage since 2018 to help marketing teams drive demand and growth in their companies by offering exceptional customer experiences in concert with sales at every stage of the customer journey.

Key Features include:

  • Marketing Automation
  • B2B marketing & lead management
  • Consumer Engagement Marketing
  • Email & campaign management
  • Lead Generation

Reasons to Buy:

  • It is easy to use
  • It allows user customization.
  • It allows users to perform various tasks on the platform.
  • It helps in customer interaction, campaign strategy, and market automation.

Reasons to Avoid:

  • It is quite expensive.

2. Salesforce Pardot – Best for B2B marketing automation and sales.

Pricing: They have a growth plan which begins at $1,250 for 10,000 contacts, a plus plan of $2,500, an advanced plan of $4,000, and a premium plan of $15,000 for 75,000 contacts.

A B2B marketing automation tool, Pardot enables marketing and sales teams to cooperate on locating and nurturing prospects, increasing transaction volume, and maximizing ROI.

A number of Pardot’s lead management features may help the marketing and sales teams collaborate more effectively to generate and qualify sales leads, shorten the sales cycle, and track the return on marketing investment (ROI).

Key features include:

  • Dashboards that can be customized.
  • Connect to a variety of third-party data sources.
  • From any device, share insights.

Reasons to buy:

  • A wide variety of automation and email marketing options
  • Unlimited automation splitting.
  • Onboarding new users with a white glove service.
  • Integration with Salesforce products.

Reasons to avoid:

  • For small business owners, it’s too costly.
  • There are no independent mobile applications available.

3. Creatio – Best for marketing and sales.

Pricing: Creatio does not have a free plan but a 14-day free trial; it costs $25 per person.

With no coding and the highest level of flexibility, Creatio is the leading provider of an all-in-one platform to automate industrial processes and CRM. As part of Creatio’s portfolio, Studio Creatio includes no-code CRM applications (Marketing, Sales & Service), industry processes for 20 vertical markets, as well as marketplace extensions.

Key features include:

  • Reporting & Statistics
  • API
  • Third-Party Integrations
  • Activity Dashboard
  • Alerts/Notifications
  • Data Import/Export
  • Email Marketing

Reasons to buy:

  • The marketing, sales, and service functions are all completely integrated.
  • There are no hidden fees.
  • There is a remarkably low learning curve for users, administrators, and technicians.

Reasons to Avoid:

  • Third-party tool integration.
  • Changes are simple to make, but they usually need compilation.
  • The security is quite thorough and adaptable to any model.

4. Lucrativ – It is the best for sales.

Pricing: This software allows a free trial and demo, and it starts at $50 per user for one month.

Lucrativ is a sales acceleration and CRM software for sales development teams in any business. An integrated dialer, SMS, calendar, and more are all part of a multichannel customer interaction center that allows sales teams to boost efficiency.

Key features include:

  • Pipeline Management
  • Automation
  • Insights
  • Gamification
  • Communication Tools
  • Mobile CRM

Reasons to buy:

  • It closes the gap between the process of Sales and customer relations management.
  • It helps identify potential customers.
  • It gives options for dashboard customization.
  • It allows sending bulk texts and emails with easy and automated follow-ups.

Reasons to avoid:

  • It is expensive.

5. Ontraport – Best for marketing and sales processes.

Pricing: It has a 14-days free trial and a four-pricing plan. The basic plan costs $79 monthly, the plus plan $147, the pro plan costs $297, and the enterprise plan costs $497 monthly.

Designed for small and medium organizations, Ontraport is an all-in-one marketing automation and CRM platform. User-created activities, such as the acquisition and retention of consumers, and the engagement of customers throughout the customer lifecycle may all be developed, automated, and visualized using the platform.

Key Features include:

  • Fully customisable CRM and sales pipeline
  • Visual marketing campaign builder
  • Intuitive email and landing page builders
  • Partner and affiliate platform
  • Payment processing and ecommerce systems
  • Membership sites
  • Metrics and KPI dashboard

Reasons to buy:

  • It has great customer service.
  • It provides more than CRM capacity
  • There are several free templates available
  • The campaign-builder software is easy to use and effective.

Reasons to Avoid:

  • It is expensive for SMEs
  • It isn’t easy to learn.
  • The email design feature isn’t as user-friendly.

6. amoCRM – Best for customer communication and sales.

Pricing:- It allows a 14-days free trial. The basic plan starts from $15 per user monthly; the advance costs $25 per user, and the advanced cost $45 per user in a month.

amoCRM is a versatile CRM that excels at elevating your interaction with your consumers. A one-on-one connection is established with messengers. AmoCRM supports all major IM systems. AmoCRM’s code-free chatbot generator lets you build your own chatbots. The platform also includes analytics, reporting, and automation.

Key Features include:

  • API Access
  • Cadence
  • Contact Management
  • Database Management
  • Funnel Reporting
  • Integrations
  • Performance Reporting

Reasons to buy:

  • It has a very simple interface.
  • It allows users to customize its dashboard.
  • It allows more than one user.
  • Its APIs are ready to use.

Reasons to Avoid:

  • It is expensive for small businesses.
  • It also has some limitations with its APIs.
  • Its user interface can be clumsy at times.

7. Active Campaign – Best for marketing.

Pricing: This software has a Lite plan that costs $9 monthly for 500 subscribers, and the highest plan, the Enterprise plan, costs $258 monthly.

130,000 companies in 170 countries across the world rely on ActiveCampaign’s platform to successfully interact with their customers. 500+ pre-built automations on the platform allow businesses of all sizes to effectively use social, email, messaging, chat, and text to segment and personalize their customer experiences across all channels.

Key Features include:

  • Performance Metrics
  • Pipeline Management
  • ROI Tracking
  • Social Media Integration
  • Spam Blocker
  • Subscription Management

Reasons to buy:

  • It has an advanced level of automation.
  • It gives a well-detailed report.
  • It gives room for migration from one software to another.

Reason to Avoid

  • It doesn’t have a free plan.
  • It is not easy to quickly learn.
  • It charges for a client preview.

8. SendinBlue – Best for communication.

Pricing: It has a free plan, while its Lite plan is $25 per month and the Premium plan is $65 monthly.

Sendinblue is a fully – featured marketing tool that helps you engage with your contacts and establish stronger customer relationships by sending targeted and meaningful messages. Using our fully – featured solutions for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM, and sending messages through email and SMS, you can cover your whole marketing funnel.

Key Features include:

  • Pre-sending testing feature
  • Marketing Automation
  • Unlimited Contacts
  • Customizable Sign-up Forms
  • Advanced Contacts Segmentation
  • Real-Time Reporting
  • Hard Bounce & Unsubscription Management

Reasons to Buy:

  • It comes with free CRM software.
  • It is affordable for small businesses.
  • It has a plugin for WordPress websites.
  • It has a free plan.

Reasons to Avoid:

  • The responsiveness might be slow.
  • Its free plan is limited.

9. Sharp Spring – Best for sales and marketing.

Pricing: It has a basic plan that costs $550 per month for 1,500 contacts, another plan that costs $850 monthly for 10,000 contacts, and the highest plan costs $1,250 monthly for 20,000 contacts.

Sharp Spring is a sales growth business tool that assists small businesses in generating leads, improving conversions to sales, and increasing marketing ROI.

Key Features include:

  • Visitor IDs
  • Web forms
  • Landing page builder
  • Social media marketing
  • Analytics and reporting
  • Multi-device tracking

Reasons to buy:

  • It allows unlimited users on its plans.
  • Regardless of the plan, there is a lot of access to other tools.
  • It allows the addition of various integrations into the account.

Reasons to Avoid

  • It is difficult to cancel plans.
  • It is expensive for small businesses.

10. Iterable – Best for sales and promotions.

Pricing:- It has no free plan or trial, and the price starts from $500 monthly.

Iterable is an inter-platform that enables marketers to develop, optimize, and monitor every interaction that occurs along the customer journey.

Key Features:

  • Auto-Responders
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Channel Management
  • Contextual Targeting

Reasons to Buy:

  • It allows users to send emails in different languages.
  • It aids segmentation.
  • It is easy to use event data.

Reasons to Avoid:

  • It has limited customization.

Frequently Asked Questions

What is eCommerce CRM Software?

An ecommerce customer relationship management system (CRM) is software that allows companies to store, access, and handle customer relationship data in order to improve client interactions. A better sales strategy may thus be offered to clients, resulting in increased sales and income for the company.

Why Should Businesses use eCommerce CRM software?

An Ecommerce CRM will be able to acquire client data through connecting with your social infrastructure, including a Ecommerce website, monitor client browsing activity, and construct a comprehensive customer review. Furthermore, when you do get a large number of client inquiries, this will direct them to the most appropriate agents, helping you to make the most of your personnel.

Is eCommerce CRM software expensive to use?

Regular CRM systems are more costly than cloud-based CRM solutions, especially when evaluating the IT expenses of traditional systems. Regular CRM systems necessitate specialized computing hardware, software installation, maintenance, and employees to supervise the system. The subscription costs are the only expenses businesses face because cloud-based CRM solutions are already maintained, upgraded, and backed up by the CRM service provider.

Is CRM software easy to use?

Over 90% of CRM software available in the market is easy to use and can be learned within a short period.