Want to cut right to the case? The best eCommerce platforms for beauty brands right now are Wix eCommerce and BigCommerce.
The beauty industry was estimated to make well over 49 billion dollars in 2019, according to Statista. Whether you are a beauty blogger testing new products in online videos or looking to launch a line of your own, it is critical to the success of your beauty business to select the right eCommerce platform that supports your vision.
Choosing the best eCommerce platform for beauty businesses is not an easy decision to make, especially if you are entirely new to the eCommerce industry.
Here are a few things to consider when shopping for the best eCommerce platform for beauty businesses.
- Simplicity is key. The eCommerce platform you choose should only elevate your workflow, not act as a chore. Signing up for an eCommerce platform that simplifies the process enables you to focus on the growth of your business.
- Focus on branding. The eCommerce platform should offer just enough, if not more, features that will help you build out an attractive online store that emphasizes everything the brand is about in a seamless and user-friendly way.
- Scalability for success. If the eCommerce platform does not allow room for growth, it might be best to avoid it. The platform should fully support the overall vision, including scalability. As your business grows, so should your eCommerce platform.
With a simple Google search, dozens of different eCommerce platforms pop up in the search results, which could be overwhelming at first. We have put together a helpful list of the 12 best eCommerce platforms for beauty products and services.
Top 12 Best ECommerce Platforms For Beauty Brands
| Brand | Starting price | Best for |
|---|---|---|
| 1. Wix eCommerce | $28/month | Online beauty brands |
| 2. BigCommerce | $19/month | WordPress |
| 3. Nexcess | $29.95 – $299.95/month | Large beauty businesses |
| 4. Shopify | $29.95 – $299.95/month | Small to medium-sized beauty businesses |
| 5. Volusion | 14days free trial | All-in-one features |
| 6. Spree Commerce | Request quote | Multilingual and multi-currency beauty brands |
| 7. Big Cartel | $9.99 – $29.99/month | Artists |
| 8. Salesforce Commerce Cloud (SFCC) | $25/month | Beauty brands of all sizes |
| 9. SAP Commerce Cloud | Request quote | Scalability |
| 10. Global-e | Custom pricing | Online retailers |
| 11. Drupal | Custom pricing | Online store experience |
| 12. Squarespace | $12/month | Online stores |
Let’s take a deep dive into each platform!
1. Wix eCommerce
Wix is considered one of the most popular eCommerce platforms for online beauty brands, next to Shopify and BigCommerce. Wix offers various payment plans to choose from, and each renders foundational elements necessary to launch a beauty brand successfully.
The platform is easy to use in multiple ways and user-friendly. Their platform services a drag and drop interface and guided tutorials that help you become familiar with the platform more efficiently. Wix falls under the most affordable platforms to host an online beauty store, starting at $28/mo. You will see some cost savings by opting in for the annual plan. A few additional perks include:
- 24/7 customer support
- Custom domain included with purchase
- Unlimited inventory
- SEO tools
- Hosting available
- Multichannel sales support
- External app integration
- Beginner-friendly
- Creative freedom
2. BigCommerce
BigCommerce is the perfect eCommerce platform for large beauty businesses. Some notable brands that operate on BigCommerce include Olay, SK-II, and Gillette, to name a few. BigCommerce is an open SaaS solution that offers retailers a robust and sophisticated platform that embraces simplicity and is user-friendly.
This platform is best for beauty businesses with vast product catalogs. Pricing starts with their Standard plan of $29.95/mo. The cost can increase up to $299.95/mo, depending on the needs of your business. Here are a few perks about this platform:
- Amazing 24/7 Customer Support
- Community Forums
- Detailed Analytics and reporting
- Multi-Currency Sales
- Ratings and Reviews
- Over 160 themes to choose from
- No custom coding required
- Email marketing software integration
- Strong SEO tools and resources
3. Nexcess
Nexcess Storebuilder has all the features you need for your beauty store, from building amazing landing pages to setting up your store, listing your products, automating sales, payment processing, and shipping. Nexcess Storebuilder offers zoomable product images, product search, and upselling & cross-selling. You can manage your ratings and reviews and utilize Google eCommerce analytics and product data feed.
The Storebuilder is the perfect software for beauty businesses who want to provide an optimized customer experience with fast load time and desktop site speed. Pricing starts from $19/month for the Starter plan and can increase up to $999/month depending on your company’s needs. A few additional perks include:
- Unlimited products listing
- Top-tier customizability capabilities
- Inventory management and tracking
- 24/7 customer support
- Ease of use and setup
- Shipping management
- Free premium plugins
- Zero coding knowledge required
- Innovative dashboard
- No transaction fees
- Various free themes
- Third-party integrations
- Mobile-optimized storefront
4. Shopify
Shopify hands-down happens to be one of the beauty industry’s highly sought-after eCommerce platforms. Top beauty brands that use Shopify for their online store include renowned Kylie Cosmetics, Natura, and Innisfree. This particular platform is the best fit for those who are just starting in the eCommerce beauty industry and small to medium-sized beauty businesses. Shopify is one of the most accessible platforms to understand and supports sectors beauty & cosmetics, fashion, home, and more. Shopify offers three cohorts similar to BigCommerce, starting at their Basic plan of $29/mo, Shopify plan $79/mo, and their Advanced Shopify plan of $299/mo. Shopify does offer a 14-day free trial for those looking to test the waters with this innovative platform. A few additional perks include:
- Unlimited product listings
- Real-time statistics
- Inventory management and tracking
- Over 70 themes and templates available
- Custom domains
- Impressive 24/7 customer support
- Easy to use and navigate
- Competitive shipping rates & discounts
- Impressive SEO features
- Multiple in-house payment gateways
- Blog integration
- Extensive plug-ins available
- No prior web design experience needed
5. Volusion
Volusion is a popular all-in-one eCommerce solution with an intuitive drag and drop interface, making the website building experience smooth and efficient. Volusion equips you with the essential tools to successfully and quickly launch an online beauty business with excellent customization features. This platform is an ideal fit for those looking to get started with the basics and become familiar with the eCommerce industry. Volusion also offers a 14-day free trial to test the platform before committing. A few additional perks include:
- Innovative dashboard
- 24/7 customer support
- 24/7 Access to marketing specialists and web designers
- Mobile friendly
- No transaction fees
- Excellent built-in SEO tools
- Detailed Google Analytics
- Unlimited products
- Unlimited storage
- Inventory management
- Various free themes
- In-house payment options
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6. Spree Commerce
Spree Commerce is an excellent open-source eCommerce platform that accommodates multilingual and multi-currency beauty brands. This platform makes store building and maintenance easy and efficient with its impressive features and tools. It makes for an excellent solution for beauty businesses looking for an affordable, adaptable, and effective eCommerce platform. A few additional perks include:
- Can have one or more brands
- Fully customizable user interface
- Single vendor or multi-vendor
- Mobile optimized storefront
- Any currency, any language
- Accepts all payment methods
- Accepts any shipping method
- Third-party integrations
- Impressive Admin Panel
- Attractive transaction emails
- Higher Google rankings
- Social media integration
- Robust SEO tools
7. Big Cartel
Big Cartel is a creative eCommerce platform made by artists for artists. It focuses on creative individuals looking to sell unique fashion, beauty, photography, jewelry, and custom artworks. Big Cartel offers up to four different cohorts, including a FREE plan that allows you to sell up to 5 beauty products. The paid plans range from $9.99/mo to $29.99/mo making this one of the most affordable eCommerce solutions on the market. It is important to note that the highest-paid tier only features up to 500 products. So if you’re starting with only a couple of products, this platform could be a good fit. A few additional perks include:
- Free customizable themes
- Real-time stats
- Custom domain
- Google Analytics
- Inventory tracking
- Mobile-optimized
- Easy-to-use
- Affordable
8. Salesforce Commerce Cloud (SFCC)
Salesforce Commerce Cloud is by far one of the most reputable eCommerce platforms for beauty brands of all sizes. Popular brands such as Anastasia Beverly Hills Cosmetics, bareMinerals, e.l.f., Loreal, NYX Cosmetics, and many others utilize SFCC to its greatest potential. While fit for any industry, the beauty industry is one of the most popular that engages with SFCC. Salesforce offers an intriguing 30-day free trial that enables you to get a sense of the full experience of the platform. Their paid plan starts at $25/mo and is available worldwide. Today, they are rank as the world’s #1 CRM platform, powered by Customer 360. A few additional perks include:
- World-class experts and support
- Cost-effective
- Top-quality technology
- Accessible anywhere at any time
- Out-of-the-box functionality
- Rich customization
- External integration capabilities
- Scalable
- User-friendly
- Intuitive dashboard and easy-to-use
9. SAP Commerce Cloud
SAP is an innovative eCommerce solution focusing on simplifying selling and buying using modern processes. The platform has proven scalable and reliable for businesses launching an eCommerce store. This platform is constantly evolving and adapting to the latest industry trends, offering new features each quarter. SAP Commerce Cloud takes pride in the seamless interface and streamlined buying process for your customers. A few additional perks include:
- Fast and efficient in every way
- Real-time customer engagement analytics
- Inventory tracking and management
- Plug-and-play integration
- Adaptable built-in promotion
- User-friendly management console
- Multilingual catalogs
- Straightforward storefront management
- Supports more than one storefront
- Order management
- Highly customizable
10. Global-e
Global-e excels at providing international eCommerce solutions that are both simple and profitable. Global-e can integrate with partners such as Shopify, Paypal, Magento, and many others to provide a well-rounded experience for online retailers. Their cost-effective eCommerce solutions promote simplicity in their end-to-end operations, including border logistics. You can have your online beauty brand up and running using their Pro wizard in just a few days. Ultimately, Global-e is a leading cloud-based eCommerce solution that thrives on helping businesses of all sizes launch an online store with ease and care. Depending on the level of needs for your business, Global-e offers two growth opportunities in their packages: enterprise or pro. A few extra perks include:
- Multiple currencies
- Local pricing and currencies
- Multiple shipping options
- End-to-end operations
- Risk management
- No upfront set-up fees
- Simple third-party integration
- Streamlined transaction process
- Highly scalable
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11. Drupal eCommerce
Drupal provides first-class eCommerce solutions that enhance your online store experience. The platform is customizable with options to incorporate third-party integrations to build a well-rounded experience for your workflow and customers. Drupal is a robust open-source CMS tool that can take your store to the next level. Drupal is a good fit for developers, marketers, and agencies with some experience in web building, so some coding knowledge is required. A few additional perks include:
- Free and open source
- Amazing scalability
- Start from scratch with confidence
- Supportive community
- Mobile friendly
- Fast loading speed
- Excellent security
- Reliable performance
12. Squarespace
Squarespace is an exceptional platform for online stores. The powerful vital elements and award-winning template themes offer everything you need to design and launch your beauty brand. Starting at just $12/mo, you can have an online beauty experience live in no time. Squarespace offers a user-friendly interface that guides you through the process of launching your online store. This platform is ideal for entrepreneurs and small beauty business owners with basic eCommerce requirements. A few additional perks include:
- Award-winning templates and themes
- Highly customizable
- Flexible and adaptable interface
- Mobile-friendly
- Best-in-class 24/7 customer support
- Easy to use
- Simple navigation
- Free custom domain
- One-stop-shop
Summary
Most of these eCommerce platforms bill monthly, which means you are not locked into any contracts. Each platform provides the essential tools and resources necessary to run an online beauty business confidently and efficiently. Choosing the right eCommerce platform should not be a daunting task.
This list helps relieve some of that pressure by highlighting the platforms that stand out in positive, beneficial ways for the eCommerce beauty industry. When shopping for the perfect platform, it is crucial not to rush this process. Choosing the wrong platform could only harm the growth of your business.
Take the time to research and evaluate each platform to ensure confidence when making this big decision. If you are new to eCommerce stores, Squarespace, Big Cartel, and Shopify could be ideal solutions for your eCommerce beauty business. For larger companies displaying rapid growth, eCommerce platforms like BigCommerce and Salesforce Commerce Cloud might be the better fit.
Consider taking advantage of any trial runs available to ensure you are comfortable with the final decision.