Finding the best email marketing service for your small business is one of the most critical steps to generating more of an audience and maintaining your success. Out of all of the email marketing services out there, the best for small businesses, particularly individuals with a brand, is SendInBlue.

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SendinBlue is one of the most affordable and intuitive tools that small business owners can use for their email marketing purposes. Here are just a few of the numerous reasons why businesses should use SendInBlue for their email marketing. But, why SendinBlue? Well, this interesting guide will expose you to the reasons why SendinBlue is the best email marketing service for individuals with a brand.

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Why SendinBlue is the Best for Individuals with a Brand

  1. The Price is Affordable
  2. Multiple Communication Methods to Reach Contacts
  3. Personalization to Meet Your Professional Needs
  4. Assisting with Vital Conversions
  5. Improvement Through Testing and Analytics

» MORE: How Effective is Email Marketing?

1. The Price is Affordable

One of the best features about SendInBlue is that it is incredibly affordable, especially for small businesses. Their plans range from free to $54, and they offer a whole host of features that make money well worth the investment. While other companies might request hundreds of dollars to accommodate their thousands of subscribers, SendInBlue does not order more than $54 for 35,000 contacts. This is determined by a sliding scale, with less than 300 contacts being free and 35,000 contacts being $54. The table below illustrates the specific options that the user can choose:

Total ContactsPrice
300Free
2,500-10,000$25
10,000-35,000$54

For the smallest and even the growing business, the affordability of SendInBlue is hard to beat. And, many users flock to this service because of the fantastic features that they can offer their customers.

» MORE: Best Free Email Marketing Software for Small Businesses

2. Multiple Communication Methods to Reach Contacts

Apart from the price, there are several reasons to use SendInBlue. This includes the several types of communication that the software can help set up. Whether contacts have opted to receive emails or text messages or even want to engage on chat, SendInBlue offers all of the above for users to prepare for their contact list. Let’s figure out the three communication methods below.

SendinBlue’s Communication Methods to Reach Your Contacts

  • Email Marketing
  • SMS Marketing
  • Chat Boxes on the Site
1. Email Marketing

One of the main reasons small businesses turn to software like SendInBlue is to improve their marketing. SendInBlue allows users to select various templates, schedule, and professionalize their communications. Users don’t have to send out mass emails either but can tailor their communication to specific groups or new visitors. With the email marketing capabilities that SendInBlue offers, it is hard for brands to say no.

2. SMS Marketing

For urgent situations or even time-sensitive messages, some brands will need SMS capabilities. SendInBlue offers various templates, notes, and other features for their users to maintain multiple communication forms. In the end, their communication’s versatility aids them in obtaining more conversions or sales from their clients over time.

3. Chat Boxes on the Site

Some people overlook this feature, but it can be incredibly helpful in keeping visitors engaged on the site. SendInBlue offers chats to respond to users and their questions instantly. These can help keep visitors intrigued, alert and educate them about your website’s various products or services. Having a chat box is better than not having one and leads to more visitors converting to contacts.

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3. Personalization to Meet Your Professional Needs

One of the best benefits of choosing SendInBlue is the number of extra features that users have. Other companies usually charge more for these features, yet SendInBlue allows customers to access much more than they would expect. One of their best features is the personalized tools that they offer their clients. Here are some of the many devices that allow for user personalization on SendInBlue.

Top SendinBlue’s Features for Personalization

1. Customer Relationship Management (CRM)

CRM is one of the significant features of any email marketing service, yet SendInBlue makes it incredibly easy for users to set up their accounts. In addition, the software acts as a centralized location for all contact information, including their name, email, and other applicable details needed for mass communication.

However, organizing them by group or defining demographic is also an option. And, this allows customers to opt into particular interaction levels. The user can also tailor their messages to these specific populations, all with the ease and guidance of the SendInBlue software. With this software, it is straightforward to stay on top of CRM and maintain high customer and audience satisfaction levels.

2. Marketing Automation

While many people have not worked with automation tools, SendInBlue’s automation tools make even the individual brand owner’s work incredibly simplified. For example, users can create rules and requirements that automatically send out communications to each of the customers or readers from the software’s marketing automation tools.

For example, one form of automated communication might be a signup email that lets them know they have opted into communications from your site. Another automatic message might be regarding a particular time when the user can choose what communications are sent out. In other instances, events can also trigger mass communication, either emails or SMS, to be sent out to particular groups. And, with all of these automated choices, it is not difficult for the user not to see how wonderful SendInBlue is for individuals with small businesses or brands.

3. Tracking Transactional Emails

If your brand sells any products or services, this is one of the most excellent tools that SendInBlue offers its users. There are various options for formatting, presenting, and delivering the communication to the customer’s inbox. From there, users never have to worry about it being produced because of the intuitive software that tracks and stops issues before they happen.

Users also have the personalized feature of monitoring performance for these transactional emails. If there is a particular issue that is not working, SendInBlue will help you identify how to fix it, what to do, and prepare for future communications. SendInBlue truly is a personalized and automated assistant for most of your needs.

4. Personalizing Customer Segmentation

Categorizing customers or audience members based on different criteria is incredibly easy with SendInBlue. Also, groups of contacts can be separated from one another on any variety of other features, including but not limited to:

  • Interests
  • Previous engagement or purchases
  • Socio-economic characteristics
  • Geographical characteristics

With any premium account, these are guaranteed personalized features to help users accomplish their marketing goals without spending a lot of their capital on these software programs. SendInBlue has a host of features that any user would be excited to use, but these bonuses extend beyond just personalization. As with any small business or brand, most of the concern should be to convert visitors into contacts on the email subscription list.

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4. Assisting with Vital Conversions

Another integral part of the email marketing service that any business owner looks for is the tools that help with conversions. In the digital world today, people are continually visiting websites, but not all will become regular users or those on the contact list. Here are some of the fun tools that users can employ to help with these critical conversions.

Fun Tools for Critical Conversions

1. Specialized Landing Pages

For each of the campaigns that are created, users can create unique landing pages for their contacts. What this does is create a specialized experience for the user while also remaining organized. It also makes the business much more professional with a connected landing page for their email campaign. From there, if the drive is for a sale or other applicable sales events, the contact will be more likely to be converted to an actual client if they are already on the leading site.

2. Creating Signup Forms

This is one of the essential parts of the email marketing process. For contacts to transition from visitors to the contact list, they have to sign up somewhere on the website. Some users will employ a pop-up that allows visitors to receive something free or unique in their inbox, giving them an incentive to sign up. But, other small business owners choose to have the option on the side.

As the best email marketing service, endInBlue’s signup feature is unique because of the several custom forms that users can choose from. Instead of one general template for a pop-up, users can create their pop-up or sidebar forms, allowing people to have a more pleasant experience on their website. This is one of the best reasons that small businesses or brand owners should consider using SendInBlue.

3. Connectivity to Other Social Medias

One of the coolest aspects of the SendInBlue software is the fact that there is connectivity to Facebook Ads. This makes advertising on social media easily connected to your email marketing efforts. As one of the most popular social media on the internet, this is a vital feature that helps users grow their business, even when they are not actively on SendInBlue or other sites.

Using the contact list and demographic information from the analysis of the user’s site, SendInBlue can help create targeted ads that seek to reach people on the contact list and other users. In addition, the metrics collected over time can help create more successful ads. As a result, you build new audiences, grow the contact list, and continue to expand your small business. Even when you aren’t actively working on your laptop, SendInBlue makes it incredibly easy to keep growing.

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5. Improvement Through Testing and Analytics

SendInBlue offers many real-time features that help users improve their marketing skills and take note of statistics that will help them analyze their current strategies. Nowadays, all that matters is what holds people’s attention the longest and prompts them to take action. With this email marketing program, users have many tools in their hands that can help improve their messaging methods over time.

Tools for Improving Messaging Strategies

1. Reports on Email Campaigns

Without analyzing, users will never improve their marketing campaigns and have a higher conversion rate. Luckily, users can see click-through reports and open reports to determine where exactly they convert a visitor into a contact. This helps to figure out where there may be a disconnect or an issue with your campaign. Using these analytics, users can tailor their email campaigns and change what isn’t working so that their emails continue to be successful well into the future.

2. Email Heat Maps

One of the more unique features is the email heat map, allowing users to see how contacts read and engage with a particular email. It is a technical report that recently has become popular but can create severe changes for your business. If you want to discover how to create stellar email campaigns and fix the issues with your current methods, then SendInBlue is one of the best programs for you to use. Email heat maps are one of the unique ways that you can analyze how users engage with your content.

5. A/B Testing and Send Time Optimization

Most importantly, A/B testing is a vital feature of any email marketing service that any user should know. With this program, users can test two ideas against one another, compare them, and then use the more successful one. Not only does it save time, but it provides vital information for users to tailor their future messages.

Send Time Optimization might seem like an unnecessary feature, but it is beneficial. Analyzing the best time and day to send an email will trigger more contacts opening the email and converting it into purchases or engagements on the site. Email marketing campaigns need to find the most optimal time and day to send the email. In the long term, users will find that this will be one of the more useful tools that SendInBlue can offer their growing business.

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Conclusion

SendinBlue is the best email marketing service for individuals with a brand. And so, there’s little reason for anyone to doubt the capabilities of SendInBlue. It is incredibly affordable, and not to mention numerous features make the price worth every penny. Personalized campaigns and contact lists allow users to analyze their current metrics and their population. Additionally, users have the potential to improve their movements over time with real-time statistics and reports.

So, if you’re a small business owner or an individual with a brand and looking for easy email marketing software to take care of your stress, then SendInBlue is the program for you!

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