Email marketing is one of the most powerful tools available for entrepreneurs looking to build an online business. It fits in so well with many types of business strategies. One of the best marketing methodologies that the top marketers teach is Inbound Marketing. It is a fairly simple concept, and it can actually be started with very little cost.
What is Inbound Marking?
Inbound marketing is a powerful marketing strategy based on a method that relies on using specific content designed to attract subscribers’ attention. By connecting with your subscribers on a more personal level, you can get to know what makes them click on links in your emails.
Using this information to tailor your email content is what will fuel your inbound marketing strategy and therefore boost your business growth. This article will discuss several aspects of an effective email marketing system and talk about ways to enhance your current system.
4 Steps to an Effective Inbound Marketing Strategy
- Gain the attention of visitors
The first step is to establish a way to use your business website to gain the attention of prospects who are visiting your website for the first time. You can do that in several ways, including using valuable content, visual ads like banners and pop-ups. Then, use a simple call to action to encourage them to take advantage of a giveaway in exchange for their email address.
- Build a strong relationship with prospective customers
Once you have them on your email list, you want to cultivate a good relationship. By contacting them regularly, you can easily gain their trust, and soon, you will take advantage of this business relationship.
- Convert visitors into buyers
After developing a good relationship with the subscribers on your email list, you can then send out email campaigns. Remember, the goal of these campaigns is to convert as many of your subscribers into buying customers.
Therefore, your success will depend on how much time and effort you invest into creating the right email content. To create persuasive email content, ensure to check out the important tips for writing a rich email campaign.
- Keep your customers happy
Last but certainly not least, you will want to be sure that you continue to keep your subscribers turned buyers happy. Contact after the sale is equally important to your success. You also want to encourage them to recommend your business to others.
» MORE: Best Free Email Marketing Software For Small Businesses
5 Characteristics of an Effective Email Marketing within Inbound Marketing Strategy
- Messaging needs to be engaging
Engaging email messaging is the key to building a successful email marketing strategy. It is important to pay close attention to what kinds of messaging work best at encouraging your subscriber to act.
- Make the message as personalized as possible
Email Marketing campaigns lend themselves to be personalized to subscribers and buyers. The more personalized you can make your email content, the more likely you can convert at a higher rate.
- Gaining permission to contact upfront
Email marketing has a built-in advantage in that your subscribers have agreed to receive emails from you when they initially sign up. However, once you have them on your list, it is up to you to keep them happy with the email content in your email campaigns.
- Allows you to categorize your subscribers
Organizing your subscribers to get the best results from your email campaigns is another part of email marketing that makes it a very successful marketing method.
- Cost-effective means to convert visitors
One of the best things about email marketing is that you don’t have to spend a lot of money to improve your conversion rates. Instead, you just have to put in the necessary time to create the email content that your subscribers will want to open.
» MORE: Best Affordable Email Marketing Software
6 Ways to Boost Your Email Marketing Efforts
In improving the results of your email marketing efforts, there are several things that you can do. We came up with a list of the top things that you can do to help improve your results from your email marketing efforts.
- Place an opt-in form on your homepage
Putting an easy-to-find opt-in form on your homepage and other pages will help you grow a list of email subscribers quicker. Pre-qualifying your subscribers will also improve your conversion rates.
- Keep your email content relevant
Be sure that the emails you’re sending in your email marketing campaigns are relevant to your website. Nothing annoys people more than receiving emails that are not related to what they were subscribing to when they gave you their email address in the first place.
- Create a newsletter for your subscribers
Newsletters are a great way to keep your email subscribers informed, happy and motivated. A newsletter is super easy to prepare, and most email service providers have a way that is built into their system that allows you to schedule email deliveries. So, you create multiple newsletters and then schedule automatic delivery dates.
- Inform subscribers of new product releases
Inbound Marketing that includes email marketing is a great way to make sales on the digital products and services you are selling on your website. For example, you can send out an email campaign ahead of an upcoming product release to generate buzz and possibly boost your conversion rate.
- Build a good relationship with subscribers
One of the best ways to get better results from your email marketing campaigns is to build a solid relationship with the people on your email list. This helps you to gain their trust, and they will be more likely to open your emails. The higher your open rate, the likelihood your conversion rate will be higher.
- Organize your subscriber list
If you have been building a list for quite a while, chances are you have built a pretty large list. It would be helpful to organize your list into different categories better. This will help you tailor your email campaigns with offers that better suit a certain group of your subscribers.