The Best Email Marketing Software for Service Businesses in 2024

The Best Email Marketing Software for Service Businesses: Constant Contact

If you have a service business, then you need to look into upping your email marketing game. One of the oldest and best email marketing tools still out there is Constant Contact. They have been involved in email marketing since 1995. They have over half a million customers, and many features make their email marketing service much more attractive than others.

This software is easy to use and is one of the largest and fastest-growing email marketing tools on the internet. Constant Contact can help you manage many of your email marketing efforts, including lists, contacts, email templates, calendars, and even tracking and analyzing your reports. Here are just some of the many reasons why Constant Contact is the most effective email marketing software for your service business.

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1. Stellar Pricing Based on Contacts

As said in the name, their pricing depends on the number of contacts you have. Whether you have one hundred or several hundreds of thousands, this email marketing software can help you in your service business to reach your goals. Constant Contact has a couple of different email marketing plans that you can choose from. Have a look at the pricing table below:

Pricing plan	Price per month
Email Plan (Basic)	$20
Email Plus Plan (Mid-Range)	$45

Email Plan (Basic)

The first plan, the email plan, is only $20 to start per month. This is based on the number of contacts and includes several features that you’d be excited about.

You will have unlimited emails, customizable templates, branded or industry templates, digital marketing tracking and reports, automated resend emails for non-openers, and many more. You can even access polls, surveys, RSVPs, coupons and consult with new customers. They truly make it easy for you to connect and engage with your customers, even from the very beginning.

For their basic email plan, you can create logos, a list, import lists, manage contacts, connect with Facebook and Instagram, and Google ads. So, they make it easy for you to integrate multiple areas of your business so that you can manage everything from a single spot.

For their basic plan, you even have access to websites, e-commerce services, and support, making it incredibly easy for you to choose this plan. Not to mention, with all of the above features, $20 per month seems very reasonable and feasible for everything that this plan has to offer.

Email Plus Plan (Mid-Range)

For those who want a little bit more than just the Email Basic Plan, the Email Plus plan from Constant Contact is a little bit more expensive but comes with some more unique features that you can get excited about. Like the other plan, they have some of the very same basic features as listed above. But then they go a step further to provide you with more opportunities to automate and engage.

Price of $45 per month, and based on the number of contacts you have, you can expect the same features and more. The significant difference here is that many of the specialized features involve automation. For example, you can send the same professional email with this plan, so you created the primary goal to automate them and schedule them. This makes it incredibly easy for you to engage, even when you are away from the computer and taking a break.

While there are only two plans, it is essential to know that they are based on context. For example, your decision on which plan to choose should depend on whether or not you need automation or if you can rely on members of your team to be ready to respond to any customer comments or concerns.

Truthfully, choosing the Email Plus plan would be a great choice if you have an established business and want to continue to grow your consumer base and respond to customer needs effectively.

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2. Beautiful Templates to Customize

It is essential to mention that Constant Contact has over a hundred different email templates that you can choose from. The best part is that you can customize a template, even if it is nearly exactly what you need. It is incredibly flexible and functional. Best of all, many are mobile responsive and made tailored for multiple devices to access your information.

Customizing these emails is also incredibly easy. Constant Contact has several different ways that you can customize your emails. As with many other email marketing Services, drag-and-drop is one of the best and most efficient ways to create a template that you want. Even if you don’t have enough experience with digital marketing or coding of that nature, you can create precisely what you wish to on Constant Contact.

Additionally, you also have the option to choose specific preferences, photos, products you want to include, and even surveys that you want to send to your customers. Constant Contact helps you create a very streamlined and beautiful email that your customer can open and know exactly what you are trying to communicate to them. It also allows for responses back, with surveys, to enable you to receive feedback and continue improving your business even from afar.

You can send any number of different email templates. There are templates for holidays, sales, event invitations, HTML email formats, announcements, thank you emails, and email newsletters. There are several different formats that you can choose from for all of your business events and needs.

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3. Automation and Engagement with Customers

As a service company, it is essential that you continually engage and connect with your customers. Constant Contact makes it quite easy with automation and engagement features for you and your business. For example, you can send a welcome email to new leads or even new subscribers.

Constant Contact can help you set up very quickly. You can also create drip campaigns, which target contacts based on how they interact with your emails. This can help further their engagement or even make a conversion to purchase a service from your business.

Additionally, you can segment your contacts and ensure that you engage with the right people in the right message to the right people. Constant Contact also allows you to resend emails to non-openers. This is incredibly important as many people believe an email in their inbox and not read it. If you want to ensure that your customer base continues to grow and you continue to engage, this is a must-have for your business.

You can also use Constant Contact for new customers. However, you have several options for continuing to engage and grow your customer base. These include signup forms and lists that you can build even through Instagram and Facebook ads. This is really beneficial and will help you build your business even if you are not using digital analytics or analyzing data on your own. So let Constant Contact help you grow your business.

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4. Specific E-Commerce Tools

If your business operates online, that’s going to be a significantly beneficial tool for your business. Constant Contact enables artificial intelligence in automation to understand what your customers are looking for and how to reach that. Then, using pre-designed and targeted e-commerce Playbooks that Constant Contact has created themselves, you can start on the right foot and adjust as you go to make more sales.

Using artificial intelligence, Constant Contact can learn and test different campaigns for your customers. This makes it incredibly easy and utterly straightforward regarding creating more engagement and building your customer base. If you can create customers and your software can self-learn as you go, you can save a lot of time on your email marketing campaigns.

By combining these elements of automation artificial intelligence, you can look at your analytics and see exactly what’s happening with your business. Constant Contact makes it incredibly easy to see the results of what you are doing. It also helps you to see how much your business has grown and how genuinely beneficial Constant Contact has been for you and your business profitability over time.

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5. Industry-Specific Tools

No matter what sort of service you provide your customers, Constant Contact has several different industry tools that you can use. They have many different ways, but they can help you scale your business.

Some of these specific industries that they have on their website are the following:

Accounting, bookkeeping, taxes, Payroll Services
Administrative and business support services
Child Day Care Services
Community Services
Consulting
Educational Services
Financial advisors management
Health practitioners in other centers
Home and Building Services
Independent artists, writers, and performers
Insurance
Legal Services
Manufacturing
Personal Care Services
Real estate
Recreation and fitness
Repair and maintenance services
Restaurants and other food service companies
Retail
Technological Services
Transportation services
Travel and tourism

With all of these specific Industries, it is straightforward for you to find exactly what you need for your business. Constant Contact is one of the only email marketing software programs out there that allows this sort of targeted campaigning for your customers and your business.

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6. Segmentation and Efficiency

Constant Contact also, like many other email marketing services, can segment your emails and customer base. By creating custom segments, you can identify and categorize different groups based on various criteria you feel need to be targeted differently. This can be very helpful if you are trying to gain more engagement from one group versus another.

You also can send targeted emails based on this information with the help of Constant Contact. This can be really beneficial in continuing to scale your business and doing so in light of what other clients could require. Constant Contact understands that no two customers are the same, so it aims to tell your business how to cater to their needs.

By doing all these things, you may increase engagement and continue to segment your business. Constant Contact ensures that you will achieve some variation of success no matter what happens and be able to say that your email marketing efforts were constructive, even in the very beginning when you knew nothing about them potentially.

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7. Try it for Free

If you’re unsure about Constant Contact, one last fantastic future you should know is that they offer a free trial. Depending on your number of contacts and your specific needs, Constant Contact will create a detailed plan for you. From there, you can try a trial period and use their services. Even if you don’t like it, you won’t be charged after a specific time. This is a fantastic way for you to feel what their email marketing software can do for your business without investing too much upfront.

We should note that you can still send automated emails during the free trial period, and the prices are as they say above. However, to keep things simple, Constant Contact only allows you to have a hundred contacts during the trial period. This is not usually a drawback for many people, but it is something that you should know about the trial.

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Conclusion

Constant Contact is the best email marketing software for service businesses because of its outstanding features. However, there are several reasons why you should be excited about this for your service company. So, if you want to scale your business, this software has loads of interesting features and tools to take your breath away. And, aside from all of the fantastic features that come with other email marketing services, there are the specific industry tools and campaigns that have been proven to work that Constant Contact for bites you.

If you’re looking to specialize and email marketing for your service business, there are several different tools that you should check out to take advantage of this software. It is unlikely we’ll find another service like this for the money you’ll pay per month. Starting at only $20 per month for 500 contacts, this is a fantastic offer that you should not pass up.

Therefore, if you’re in the service industry and want to scale your business, Constant Contact is the email marketing service for you. It’s recommended to test out the free trial before diving deeper into all of their amazing features.