If you want to buy a new hand wash, you go to a grocery store and make a quick decision to pick one up while standing in line at the grocery store. But buying a house is practically different. It requires a lot of thought and consideration before deciding as houses are high-ticket items. You will surely contact a trusted and loyal real estate marketer.
Therefore it is highly recommended that a real estate marketer needs to spend more time nurturing customers to gain customers’ trust and loyalty. He can’t drive straight to the sale or try to convince prospective buyers into making a decision as well.
In the downtime, real estate emails are helpful to close more deals. If you know how to write effective emails for real estate, you are more likely to be preferred and contacted via email.
But the interesting question is, if you are a real estate marketer, how can you manage your real estate business and keep growing besides a limited time to meet people, show houses, draft proposals, and manage to engage with potential customers? While on top of that, you have a life to live and enjoy.
Every real estate marketer knows that staying in touch with old customers is an important task of his business. For a real estate marketer, it is a tiring job to find new customers.
However, it might be possible, being a real estate marketer, you are already working with media strategies like social media, and advertising platforms to grow your business. But what do you think about email marketing? Email marketing provides a reliable connection between marketers and buyers efficiently and effortlessly. It also connects you with much broader audiences by sending emails.
Choosing the best Marketing software for real estate can have a huge impact on your real estate marketing campaign’s success. However, the selection of the software according to your business needs always matters, and it could be a difficult moment for you. But as you continue to read, I’m going to review some of the best email marketing software for real estate so that you could choose the perfect software for your business.
Before we jump into details for the best email marketing software for real estate agents, it would be useful to know the important features to consider in choosing the software for your business.
What you should check in a useful Email Marketing Software
- The interface should be easy to understand and well designed.
- Builder and segmentation should be targeted with relevant emails
- Integrations with CRM for real estate marketers
- The software should be triggered to the real estate drip campaign
Lets explore some best email marketing software for real estate
4 Top Email Marketing Software for Real Estate
- ActiveCampaign – best for easy-to-use email marketing
- SendX – best and affordable for advanced automation
- Zoho Campaigns – best for users’ convenience
- MailChimp – best for all-in-one facilitation and world’s largest
1. ActiveCampaign – best for easy-to-use email marketing
ActiveCampaign is an amazing software that can engage your customers with 130,000 businesses by connecting 170+ countries.
However, it helps you to maintain your customers with its advanced automated system. With its optimized automation support, ActiveCampaign creates customers for making sales behind the scene. It also organizes the customer’s data to build your relationship with your customer in a manageable way.
Feature of ActiveCampaign
ActiveCampaign adds a mechanical learning aspect for creating and sending emails.
The main features are:
- Drag-and-drop design tool
- Email and marketing automation
- Dynamic content options
- Integrations with social media
- Opt-in forms
- ActiveCampaign also offers customer support through chat and email during business hours. Moreover, the live chat option and phone support are also available with their higher plans.
Ease of use
ActiveCampaign presents three standard options to insert your contacts into an email list. You can add your contacts individually, importing email contacts from a file, or copy-pasting them. However, there is another easiest way to add your contacts; if you have a list with another marketing service, you can transfer your contacts by its advanced automation by connecting it. Here, you just need to add tags on each of them and you can easily organize your contacts.
Meanwhile, after creating a campaign, you can choose several options for your campaign depending upon the type of campaign. There are the standard campaign, automation, data-based, split testing, and RSS triggered.
Then, add a contact list to your campaign. While doing this, keep in mind that you cannot add your contacts individually. Now, the next step is to create your email. You can create your email by choosing a tool, from scratch using the editor tool, or by inserting custom HTML code.
» MORE: How To Write Marketing Email
Here you have 21 pre-designed templates and several layout options. It also has an image editing tool in the email editor so you can swiftly edit your image in a little time.
Mobile editor
ActiveCampaign has a mobile app and acts as a reporting tool. So, you can check your reports, track customer’s activity, and you can also access your CRM through this mobile app.
Pricing
Active Campaign offers both options for monthly and annual plans but the annual costs are cheaper than monthly subscriptions. It allows you to transfer your data freely from other email marketing platforms.
The basic plan for ActiveCampaign starts at $9/month with 500 contacts. It also offers a 14-day free trial with some limited features but does not provide any money-back guarantee.
Bottom line
“The advanced features of this software are impressive. Its advanced CRM combines contact organization with sales automation. And, this software helps you to automate and contact management, and keep track of your tasks for your real estate business.”
» MORE: How Effective Is Email Marketing?
2. SendX – best and affordable for advanced automation
SendX is an efficient, affordable, and full-featured email marketing software. It is one of the best email marketing software for real estate marketers because it saves your time, grows customers’ engagement, and gets more people to realtors’ expos. Not just that, it is a powerful tool with advanced automation that helps you to create a series of emails that you can send to your subscribers when triggered by a specific time or event.
Features of SendX
SendX is a full-featured software that offers the most effective email marketing at a reasonable cost. This software provides advanced automation for its users.
The main features are:
- Auto-Responding
- A/B split testing
- CAN-SPAM Compliances
- Drip campaigns
- Dynamic content
- Customer surveys
- Subscriber management
- Analytics for campaign performance
- Image library
- WYSIWYG email editor
- Template management
Customer support is also available 24/7 over email and phone.
Ease of use
SendX is easy to use. Even if you are not familiar with HTML, you can still use its email editor. The drag-and-drop editor allows you to create emails in the easiest and fastest way. You don’t need to craft your email from scratch. This software offers ready-to-use templates that can be customized further for your brand or use case.
Once you have created your email, whether from your template or using a pre-existing one, you can do personalization with the recipient’s names, welcome message or birthday note, etc.
SendX’s automation helps you to save time and enhance engagement. Again, the automation features in SendX allow you to create a series of emails that you can send to your subscribers when triggered by a specific time, activity, or event.
Mobile editor
SendX doesn’t have a mobile app. However, you can access your account through a mobile browser. And, an email can also be edited through a mobile browser.
Pricing
SendX doesn’t offer a free plan. But, you can test their services for 14 days because it allows a 14-day trial.
The cheapest plan starts at 7.49/month for 1000 contacts. Unfortunately, it doesn’t offer a money-back guarantee.
Bottom line
“SendX has the necessary features real estate marketers want and need. The pricing is also affordable, and the software is user-friendly. The software has great potential, and I think there is nothing to dislike.”
» MORE: Best Cheap Email Marketing Software
3. Zoho Campaigns – best for users’ convenience
Zoho email marketing software is one of the best email marketing software for real estate that assembles all the donor’s data and interactions with their brand into one place. It also updates the contact data and information promptly to keep in touch with your clients.
Feature of Zoho Campaigns
Zoho Campaigns is a great tool that connects you to your subscribers with the right messages at the exact time. You can create perfect emails in a few minutes by using the pre-designed templates, and layouts. It also facilitates the drag-and-drop editor.
The main features are:
- Readymade newsletter templates
- Drag-and-drop editor
- Subscriber management
- Sign-up forms
- Mail-list managing
- Advanced automation with workflows
- Geo tracking
- Provides social statistics
Ease of use
Zoho campaigns is designed for all types of business, and it supports a lot of features for your email marketing campaigns. This easy-to-use email marketing application provides everything necessary for your business. It facilitates list management to automate and track your reports as well.
Pricing
Zoho Campaigns offers two different plans for email marketing purposes; one is email-based while the other is subscribers-based. So, you can buy a plan according to your business requirements.
The email-based monthly plan starts from $2/month with 500 emails and 250 contacts, and with basic features. On the other hand, the subscribers-based plan starts from $4/month with 500 subscribers. It is the most popular plan with all the necessary features.
Mobile editor
Zoho Campaigns also supports a mobile-friendly editor and facilitates a mobile app. This gives you immediate access to campaign reports and allows you to share reports via email.
Bottom line
“Zoho Campaign provides you with advanced reports and facilitates its users with its advanced features as well. This email marketing software stores all the important information in one place for the user’s convenience.”
» MORE: Make Money With Email Marketing
4. MailChimp – best for all-in-one facilitation and world’s largest
Mailchimp is an email marketing platform that offers all-in-one facilitation to manage your real estate business and helps you to communicate with your client as well. Mailchimp is easy and simple to use, and it allows you to start as an expert business manager. Besides, you will find everything here that you need to get started with. It provides a custom domain to its users to make their work easy and more simple.
However, this software helps you to expand your circle with email campaigns, landing pages, social media, and much more. And that’s why it is the world’s largest automation platform used for email campaigns.
Features of MailChimp
MailChimp has all the advanced features required to run a real estate Email campaign. And, you can have prepared templates and add some custom HTML codes.
The main features are:
- Particular items can be connected to online stores to showcase
- Like, share, and comment features also collaborate
- Drag-and-drop design tool
- Customer segmentation options
- Dynamic content
- Email automation
- Sign-up forms
- 200+ integrations
Ease of use
Once you get started with your account, you can import email contacts from a file or by copy-pasting them to MailChimp’s dashboard. After organizing your contact statuses, you can review the outcome, insert additional data and add tags. You can also add or remove contacts or other information from the audience Dashboard whenever you want.
However, you can choose a ready-made template layout, or you can also create an email in plain text or using a custom HTML code. Mailchimp also has a design tool with drag-and-drop functionality.
One of the best features of MailChimp is its integrated image editor for email builders. With this, you can design your complete email without leaving the MailChimp site.
Pricing
If you are a beginner in the business field and want to take your business to the next level, then this platform is one of the best options for you. Because this platform supports small companies, so if you have less than 2000 contacts and you send less than 12000 emails in one month, then this software is totally free to use.
However, if you have contacts greater than 2000 and want to send emails more than 12000 in a month, you would be charged.
So, if you want to increase your contacts from 2000 to 2500, you will have to pay $10 for a month.
Bottom line
“MailChimp is an all-in-one email marketing software that helps you to direct conversations to your clients, and other interested parties as well. Its marketing approach is to focus on management practices and powerful data analysis mainly.”
Now you’ve discovered the best email marketing software for real estate, it’s time to make a decision. The amazing thing is that all the email software discussed above are fantastic. But, always filter for the perfect one for your business by going for the software with the best options according to the nature of your business.