As a real estate agent or agency, you are always looking to stay ahead of the competition. Take advantage of existing technology to make the most of your time by purchasing real estate marketing software. Real estate marketing software simplifies marketing services, allowing users to generate leads and brand themselves seamlessly.
Real estate agents deserve excellent marketing. To help you pick the best real estate marketing software for your needs, we’ve compiled a list of our top 10 real estate marketing software available on the market right now.
Top x Best Real Estate Marketing Software
- GetResponse – Best for Lead Generation
- Contactually – Best for Customer Relationship Management
- Streak – Best for Gmail Integration
- Propertybase – Best for Real Estate Brokerage Firms
- Wise Agent – Best for Small Teams
- Rethink CRM – Best for Commercial Real Estate
- Follow Up Boss– Best Communication Tools
- Placester– Best Integrations
- Real Geeks– Best All-In-One Real Estate Marketing Solution
- ClickUp– Best for Task and Project Management
1. GetResponse – Best for Lead Generation
Pricing: Users can access GetResponse for free. For a more comprehensive set of tools, users can subscribe to one of three different plans. The Basic plan is $12.30/month, the Plus plan is $48.18/month, and the Professional plan is $81.18/month.
While GetResponse is recognized as an email marketing leader, the software is particularly beneficial for real estate agencies. The software includes numerous lead-generating tools, such as landing page templates, marketing automation, live chats, webinars, and conversion funnels. Users can directly run Facebook and Google Ads from GetResponse, and build a website for their real estate business.
| Pros | Cons |
| Affordable | Somewhat fiddly drag and drop interfaces for creating landing pages |
| Sophisticated marketing automation tools | No phone support is provided for most plans |
| Flexible approach to data segmentation | Split test functionality is limited to content and subject lines |
| Excellent webinar functionality | – |
| Custom DKIM is provided on all plans, even the free one | – |
| Support is provided in a variety of languages | – |
>>MORE: Best Private Cloud Software (Most Secure & Reliable)
2. Contactually – Best for Customer Relationship Management
Pricing: Contactually’s Professional plan can be purchased for $69/month, and the Accelerator plan can be purchased for $119/month.
Contactually is specifically designed for real estate agents. The software includes an outstanding referral feature that encourages referrals and allows users to communicate with clients. Contactually focuses on segmentation, content targeting, and personalization to help users simplify and automate their personal communications. Other key features include custom templates and automated personal messages.
| Pros | Cons |
| Real-time linking with your email | A free version is not available |
| Intuitive and clean user interface | Some hidden fees for additional features |
| Excellent custom templates and automated personal messages | – |
| Helpful integrations | – |
| Great support team | – |
| Amazing data consolidation picked up from a variety of sources | – |
| Guides direction to clean up and/or manage contacts | – |
>>MORE: Best Transport Management Software & Systems (TMS)
3. Streak – Best for Gmail Integration
Pricing: Streak offers a free version of its software. The Solo plan is $15/month, the Pro plan is $49/month, and the Enterprise plan is $129/month.
While Streak is perfect for individual users, real estate agents most commonly use the software. Streak lets users efficiently group Gmail contacts and manage everything from one place. By using Streak, you will be able to manage and share documents, track performance, set permissions, and aggregate your data. The software’s intelligent outreach tools let users know who to contact and when to contact them.
| Pros | Cons |
| Easy to use | Only works with Gmail |
| Very easy to set up | Prone to some glitches |
| Sits discreetly within Gmail inbox | – |
| Excellent productivity tools | – |
| Customizable states and pipelines | – |
>>MORE: Best Media Buying Software (Most Innovative & Reliable)
4. Propertybase – Best for Real Estate Brokerage Firms
Pricing: To request a demo, please visit Propertybase’s website.
More than 4,500 brands in real estate use PropertyBase. PropertyBase is a great solution for larger real estate brokerage firms, offering website building, lead generation, and marketing tools. Other key features include smart lists for databases, real-time dashboard reporting, automated and highly targeted follow-ups, MLS integration, automated workflows, and calendar integration. The software also connects with all lead sources like Trulia, Zillow, your website, and more. Propertybase goes above and beyond traditional CRM solutions.
| Pros | Cons |
| Excellent database management | Prone to some glitches |
| Easy to export reports on various metrics | Requires a decent amount of salesforce experience |
| Great dashboards to track sales and goals | Software can be overwhelming because of its vast amount of tools |
| Highly customizable platform | – |
| Helpful and responsive customer support | – |
>>MORE: Best Test Management Tools (Top Software)
5. Wise Agent– Best for Small Teams
Pricing: Wise Agent offers a 14-day free trial. The software is available for $32/month, or a $326 annual payment. For custom enterprise pricing, please contact Wise Agent via their website.
Wise Agent is an all-in-one real estate CRM platform. The software includes a centralized database for client information, marketing automation, and transaction management functionality. Other features include drip marketing campaigns, monthly newsletters, reporting tools, social media integrations, lead automation, customizable landing pages, and unlimited document storage. Wise Agent includes all the features you might need while being incredibly easy to use. Their customer service is exceptional, offering unlimited training, one-on-one onboarding, and free, around-the-clock support.
| Pros | Cons |
| Excellent set-up teams | Prone to some glitches |
| Great lead automation tool | Transaction management tool could be more robust |
| Extensive integrations with Google and other platforms | Built-in word processor could be improved |
| Easy to use | – |
| Affordable | – |
| Highly customizable | – |
>>MORE: Best Neural Network Software
6. Rethink CRM– Best for Commercial Real Estate
Pricing: Rethink CRM is available at three different price points. The Listings plan is $75/broker/month, the Marketing plan is $150/broker/month, and the Premium marketing plan is $200/broker/month.
Rethink CRM is a comprehensive real estate CRM platform geared toward commercial real estate managers. This solution might not be able to accommodate your needs if you sell residential properties. Rethink CRM helps users manage leads, prospects, and clients. Rethink CRM includes deal pipeline management, GEO search, back-office tools, stacking plans, a comp database, and custom dashboards. The software can help you forecast revenue, reduce vacancies, measure KPIs, track lease expirations, and much more.
| Pros | Cons |
| Includes a website builder | No free trial |
| Highly customizable | Integrations with Salesforce apps not available in all plans |
| Great automation features available | Pricey |
| Excellent analytics tools that help identify problems | – |
| Automatic messages and notifications | – |
>>MORE: Best Customer Loyalty Software
7. Follow Up Boss– Best Communication Tools
Pricing: Users can gain access to Follow Up Boss at three different price points. The Grow plan is $69/per user/month, the Pro plan is $499/up to 10 users/month, and the Platform plan is $1,000/up to 30 users/month.
Follow Up Boss is a software designed specifically for real estate agents and agencies that integrates with over 200 lead providers like Realtor.com, Homes.com, Zillow, and more. Additional tools and features include 2-way email sync with Office 365 and Gmail, around-the-clock customer support, google calendar sync, iOS and Android mobile apps, and drip campaigns. By using Follow Up Boss, you will be able to create smart lists for buyers and hot prospects, pinpoint people who need to be contacted and set up custom templates for home tours, property recommendations, and more.
| Pros | Cons |
| Easy to use | Pricey |
| Great reminders and organization tools | Customer support could be improved |
| Excellent for tracking down new leads | Wide range of tools could be overwhelming at first |
| Useful customer rating system | – |
| Intuitive user interface | – |
>>MORE: Best Link Tracking Software
8. Placester – Best Integrations
Pricing: Placester’s Starter plan is $64/month, the Advanced plan is $120/month, the Office Builder plan is $240/month, and the Concierge Custom plan is $1,250/month. The Starter plan and Advanced plan both come with a 30-day free trial.
Placester is a real estate website builder. Users can create and manage their own real estate website without help from a web developer using Placester. No special training or coding experience is necessary with their simple site editor. Some of Placester’s key features include simple CRM and autoresponders, IDX integration that displays listings, unlimited posts and pages, custom landing page options, agent and office roster pages, and office detail pages. Placester supports more than 4,000 external applications through the Zapier platform.
| Pros | Cons |
| Code-free site editor | Starter plan comes with limited customer support |
| Easy IDX integration for branded, on-site search options | Limited options for users who want code-level customization |
| Intuitive interface | No robust CRM options |
| Helpful and responsive customer support | – |
| Simple client search tool | – |
| Highly customizable | – |
>>MORE: Best Copywriting Software
9. Real Geeks – Best All-In-One Real Estate Marketing Solution
Pricing: For pricing options geared toward your needs and to request a demo, please visit the Real Geeks website.
Real Geeks is a great solution for real estate marketing. The software has everything you need to manage all aspects of your real estate business like home valuations and social media marketing tools. Real Geeks also helps users create customized landing pages. Some other important features include automated drip campaigns, email blasts, custom workflows, lead source tracking, agent activity reports, and lead capture notifications. Real Geeks integrates with third-party solutions, such as Zillow, Zapier, Trulia, MailChimp, Realtor.com, and more.
| Pros | Cons |
| Easy to navigate | Limited design options |
| No setup fee | Can be difficult to learn initially |
| Powerful website linkage | – |
| Excellent set of features | – |
| Great customer support | – |
| Strong Google AdWords and Facebook ad focus | – |
>>MORE: Best Lease Management Software
10. ClickUp – Best for Task and Project Management
Pricing: ClickUp offers a free version of its software. The Unlimited plan is $5/member/month, the Business plan is $9/member/month, and the Business Plus plan is $19/member/month. For Enterprise pricing, please contact ClickUp’s sales department.
ClickUp is similar to Trello, but it incorporates more useful features. Consider using ClickUp if you collaborate in a team setting. ClickUp’s web and mobile apps are intuitive and very easy to use. The software allows users to organize and assign projects, as well as to create custom views that can be shared with everyone. Add-ons called “ClickApps” also allow for rich customization for each individual team. ClickUp is used by over 100,000 teams at companies like Uber, Nike, Airbnb, and Google.
| Pros | Cons |
| Powerful tools for teams | Wide set of features can be overwhelming at times |
| Simple, and easy to understand user interface | Many options for customization can be overwhelming |
| Efficient dashboard view | User interface could be improved |
| Full-featured free version | Time tracking tool could be improved |
| Friendly layout | – |
| Cost-effective | – |
>>MORE: Top USB Formatting Software
Important Questions to Ask Real Estate Marketing Software Vendors
Will this real estate marketing software grow with my company’s goals?
You need to make sure that your purchase doesn’t become outdated over time. You’re most likely looking for a long-term solution, rather than a quick fix to a current problem. A great real estate marketing software vendor will make sure that their solution remains up-to-date by setting future goals and expectations.
How easy is your real estate marketing software to use?
Knowing how easy the software is to use and implement ahead of time is important for organizational purposes. You need a good idea of how your staff and agents will embrace the software over time, so make sure you understand specific details surrounding the software’s customization, implementation, data migration, adoption, initial and ongoing training, and expected timelines.
What kind of technical support will we need in order to use your real estate marketing software?
Technical issues happen even with the most user-friendly softwares. You need to understand what basic level of support is provided by the vendor and whether you’ll need to invest more for broad-based usage. Make sure to inquire about the support team’s professionalism and efficiency. You will need to know exactly when the vendor’s support team can be contacted and what they will be qualified to help you with.
How scalable is your solution?
A great real estate marketing software will grow with you. Evaluate the software’s short and long-term scalability to figure out if the solution can withstand the test of time.
Does your real estate marketing software integrate with other tools and platforms?
Finding a real estate marketing software that integrates with tools and software solutions that you currently use is a big plus. Fewer integrations could require changing your workflow completely. You also need to know if the solution integrates with your website and other commercial real estate tools, so you can just focus on improving your processes, rather than overhauling them.