Getting a bump in website traffic feels great, but it’s meaningless if you can’t determine where it came from. Therefore, one of your primary concerns should be tracking your website’s visitors. Link tracking software allows you to discover where your visitors are coming from, helping you measure the success of your ad campaigns.
Consequently, we made a list of the 13 best link tracking software. Compare important features like speed and analytics given the pros and cons for each software.
Software Examples
- ClickMagick – Best Link Tracking Software for Versatility
- RedTrack – Best Link Tracking Software for Auto-optimization
- Voluum – Best Link Tracking Software for Analytics
- Improvely – Best Link Tracking Software for Super Affiliates
- ClickMeter – Best Link Tracking Software for Link Management
- ThriveTracker – Best AI Link Tracking Software
- LinkTrackr – Best Link Tracking Software for Google Analytics
- ClixTrac – Best Free Link Tracking Software
- Bit.ly– Best Link Tracking Software for URL-shortening
- Rebrandly – Best Link Tracking Software for Custom URLs
- TinyURL– Best Link Tracking Software for Beginners
- T2M – Best Link Tracking Software for Quick URLs
- PrettyLinks – Best Link Tracking Software for WordPress
1. ClickMagick – Best Link Tracking Software for Versatility
Pricing: Free Trial, Starter: $37/month, Standard: $77/month, Pro: $197/month
Who knows link tracking better than affiliate marketers? Created by an AM guru, ClickMagick enables you to track your entire sales funnel from start to finish. Track users across devices and even track phone sales or offline conversions. You can easily optimize for platforms like Google, YouTube, and Facebook. Rest easy as ClickMagick ensures that they are unaffected by changes in these platforms’ terms of service. Finally, this software delivers rapid real-time analytics such as ad spend and ROI so you can retool your campaigns on the fly.
| Pros | Cons |
| Complete solution | Difficult for beginners |
| Industry-standard | Poor customer service |
| Realtime analytics | |
| Tracks nearly everything |
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2. RedTrack – Best Link Tracking Software for Auto-optimization
Pricing: Free Trial, Billed Annually: Individual: $41 – $124, Teams: $208 – $933
Wouldn’t managing your campaigns be much simpler if you could delegate it to someone else? RedTrack has an auto-optimization tool where you set rules to keep your campaigns running and avoid low-performing banners and landing pages. If you aren’t meeting your benchmarks, the tool notifies you as it runs in the background 24/7. RedTrack is also great for collaboration as you can allow access and grant roles to a variety of stakeholders. RedTrack is perfect for eCommerce and affiliate marketers – it integrates with over 100 affiliate networks.
| Pros | Cons |
| Full package link tracker | Slow interface |
| Roles for collaboration | Expensive |
| Excellent support staff | |
| Easy to use |
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3. Voluum – Best Link Tracking Software for Analytics
Pricing: Discover: $75/month, Profit: $79/month, Grow: $359/month, Custom: contact sales
Voluum has one of the most thorough analytics dashboards in the industry. While any affiliate marketer will appreciate that it logs visits, clicks, costs, and profits, advanced users have even more to gain. This software permits you to split test landing pages as its AI tracks traffic distribution to each one and diverts traffic towards successful pages. Not to mention, Voluum secures your pages from snoopy competitors as it filters bot traffic and cloaks your landing page.
| Pros | Cons |
| Easily direct traffic | Better for advanced users |
| Excellent reporting scheme | Cannot track across devices |
| API for ease of integration | Some granularity is lacking |
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4. Improvely – Best Link Tracking Software for Super Affiliates
Pricing: Free Trial, Freelancer: $29/month, Startup: $79/month, Small Agency: $149/month, Large Agency: $249/month
If you sell high-ticket items, link tracking is especially helpful when you can analyze individual users. Improvely helps you create profiles for various users based on their activity. This software is perfect for super affiliates as it keeps detailed records of commission and sign-up sources. Moreover, Improvely protects you from common threats like click fraud and cloaks your links and keywords.
| Pros | Cons |
| Excellent for A/B Testing | Limited visits tracked |
| Detail for customer profiles | |
| Versatile |
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5. ClickMeter – Best Link Tracking Software for Link Management
Pricing: 30 Days Money-back: Medium: $29/month, Large: $99/month, X-Large: $349/month
Imagine, you’ve designed and paid for a persuasive ad campaign, then unbeknownst to you, a link breaks. Sometimes you don’t have the time to manage all your links, luckily, ClickMeter fixes broken links promptly. Apart from monitoring broken links and preventing click fraud, ClickMeter targets visitors where they yield the best conversion rates. This software is versatile – it offers functionality for agencies, affiliates, advertisers, and publishers to manage their campaigns while offering an API for developers.
| Pros | Cons |
| Diversity of features | A generic solution, comparable to others |
| Share with clients easily | Difficult to use interface |
| Shorten URLs |
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6. ThriveTracker – Best AI Link Tracking Software
Pricing: Free Trial, Billed Annually: Cloud Lite: $44/month, Cloud Lite+: $50/month, Cloud Classic: $79/month
If you work in advertising, it’s easy to get tangled up in a web of spreadsheets, ThriveTracker makes them obsolete. With AI performance tracking, you can account for all your KPIs in real-time and split test your landing pages and marketing funnels. Your only responsibility is to input a few data points as the AI can even backtrack to evaluate your past advertising decisions. Other standard features include bot-tracking, redirects, and tracking pixels. The platform uses AWS for faster tracking.
| Pros | Cons |
| AI helps A/B testing | Hard to learn |
| Great support team | |
| Real-time analytics |
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7. LinkTrackr – Best Link Tracking Software for Google Analytics
Pricing: Free Trial, Basic: $7/month, Pro: $17/month, Hyper: $27/month, Extreme: $47/month
Google Analytics users will appreciate LinkTrackr, a full-service link-tracking software that works with many popular affiliate networks. Viral marketers favor this software because with it you can easily shorten and cloak affiliate links and split test your landing pages and offers. Custom redirects are offered based on geography, clicks, and expiration dates. On the analytics side, LinkTrackr wields sophisticated rules helping you avoid double-counting your conversions so you receive accurate and in-depth profitability reports.
| Pros | Cons |
| Easy to use | Only pay through PayPal |
| Customizable for various funnels | |
| Affordable compared to competitors | |
| Integrates with Google Analytics |
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8. ClixTrac – Best Free Link Tracking Software
Pricing: Free
We can’t blame you if most of the software we’ve suggested so far is out of your price range. Fortunately, ClixTrac offers banner and link tracking for free. While this software is rather limited compared to others on this list, it still offers many of the standard functionality such as analytics, redirects, and dynamic campaign editing. Aside from these features, ClixTrac offers you many conveniences such as free domain hosting and the ability to export your analytics to CSV.
| Pros | Cons |
| Free domain hosting | Terrible UX |
| Track banners, links, clicks, and more | Limited functionality compared to paid solutions |
| Free split testing |
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9. Bit.ly – Best Link Tracking Software for URL-shortening
Pricing: Free plan, Billed Annually: Basic: 29$/month, Premium: $199/month, Enterprise: contact sales
You’ve probably seen bit.ly links many times before. In case you weren’t aware, Bitly is one of the most reputable URL-shortening tools out there. Users love this tool to create, share and manage links for free, though personalized URLs cost money. In addition to link management, Bitly offers solutions for social media, digital marketing, and customer service, helping you manage and identify conversions across social channels. There is one drawback: many people use Bitly links nefariously and as such, your prospects might ignore them entirely.
| Pros | Cons |
| Easily scalable | Some users avoid Bit.ly links |
| The free version works well | |
| Industry-standard | |
| Excellent analytics |
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10. Rebrandly – Best Link Tracking Software for Custom URLs
Pricing: Free Plan, Billed Annually: Starter: $24/month, Pro: $75/month, Premium: $416/month, Enterprise: contact sales
For you to properly address the pitfalls of common URL shortening tools, you need custom URLs. Rebrandly helps you create customized, memorable links to your content using any domain name you wish. Its link management tools are ample, from QR codes and unlimited quick redirects to editable destination URLs. You can even have links containing emojis. The analytics suite is also quite thorough and complies with GDPR privacy regulations. Rebrandly also offers extra tools such as domain name management, training, and team workspaces.
| Pros | Cons |
| Extremely flexible links | No free trial |
| Collaboration tools | Alleged billing scams |
| Detailed, relevant analytics | |
| Easy to learn |
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11. TinyURL – Best Link Tracking Software for Beginners
Pricing: Free plan, Billed Annually: Pro: $10/month, Bulk: $99/month
TinyURL is another typical URL shortener. The free plan poses an advantage compared to that of other tools such as Bitly in that it allows for customization. TinyURL is also highly scalable for your business as roughly 2 billion API calls are handled every month. Moreover, this software provides adequate flexibility in tracking links, as you can do so through QR codes, track links individually or in groups. However, to receive analytics from more than 2 months ago, you must sign up for a paid plan.
| Pros | Cons |
| Easy to learn | API limits on cheaper plans |
| Cheap, good value | Frequently associated with spam |
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12. T2M – Best Link Tracking Software for Quick URLs
Pricing: 3 Month Free Trial, $5 one-time – $809 or more for customizations
Time is of the essence. When you’re managing a viral campaign, you need tools to quickly shorten and deploy URLS – T2M achieves this with only a click. An alternative to tools like Bitly and TinyURL, T2M allows paid users to create short, brand-themed URLs. Every user receives advanced analytic reporting on their dashboard and excellent customer support. Most importantly, T2M is known to forgive charges if you unknowingly exceed their rate limits when your campaign goes viral.
| Pros | Cons |
| Intuitive UX | Offers similar features to Bitly |
| Create and manage links quickly | |
| Great customer support | |
| Works for many business types |
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13. PrettyLinks – Best Link Tracking Software for WordPress
Pricing: Free Trial, Beginner: $79/month, Marketer: $99/month, Super Affiliate: $149/month
We know you want to receive a high return on your advertising campaigns, everyone does. PrettyLinks is the perfect plugin for WordPress users who want to take their campaigns to the next level. This service takes the existing links on your pages and automatically places them in the spots it deems most suitable. PrettyLinks is dedicated to giving you an extra edge in every aspect of link tracking as it still includes standard functionality such as branded and cloaked links, QR codes, and analytics tracking.
| Pros | Cons |
| Automatically boosts your ROI | Limited to WordPress |
| Full-service link tracker | |
| Shortens URLs |
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Frequently Asked Questions
What is link tracking software and why is it important?
Link tracking software tells you the exact source of a visitor to your website. If you run any sort of ad campaign, knowing the precise origins of your visitors will help you divert funds to the campaigns that generate the most leads or sales, which ultimately boosts your ROI. In general, link tracking software helps you manage links and comes with analytics tools and mechanisms to protect you from your competitors.
How do I track a link?
As part of your marketing strategy, you will need to track links using link tracking software. Most link tracking software will come with dashboards that enable you to analyze and compare the success of your links so you can identify top performers.
How can you tell if someone clicked on your link?
Every link tracking software will provide the functionality to track important metrics like clicks and conversions. However, if you’re looking to drill down to see if specific customers clicked your link, this ability is provided only by some software. For instance, Improvely lets users focus on specific customers, and create profiles based on their interactions.
What are the best link tracking tools?
Finding the best link tracker depends on your specific marketing requirements. ClickMagick is often recognized as the best link tracking software because it helps you manage and analyze every aspect of your sales funnel from start to finish. However, other tools might cater better to your needs.
What is the best link tracking software for affiliate marketing?
While most link tracking software go hand in hand with affiliate marketing, advanced affiliates will appreciate Improvely because it keeps detailed records of your commission and sign-up sources.
What is the best link tracker for WordPress?
Since many marketers prefer WordPress, we must draw your attention to PrettyLinks, a WordPress plugin that helps marketers achieve a higher ROI. PrettyLinks boosts your conversions by finding the most optimal link placements on your WordPress site.
What is the best link tracker for link cloaking?
Link cloaking is essential for marketers looking to protect their sales pages from imitation by snoopy competitors. While most link tracking software offers the possibility of link cloaking, Voluum is among the best for this purpose as it takes extra measures to block bad-faith actors.
What is the best free link tracker?
While many link trackers offer free plans, ClixTrac offers its entire functionality for free. While it’s a rather basic tool, it still contains important tools like analytics and split testing.