If you struggle with writing, you’re not alone. For you and many others, writing is a long and arduous process. However, in the time it takes you to write a paragraph some copywriting software can generate a whole article! Whatever copy you need to write, there are several tools to assist you with writing ideas, grammar, research, and more.
To facilitate your research, we organized a list of the 15 best copywriting software with the pros and cons of each one. Combine these tools to achieve optimal results.
Top 15 Copywriting software
- Jarvis – Best AI Copywriting Software
- Copysmith – Best AI Copywriting Software for Growth
- Writesonic – Best AI Copywriting Software for Versatility
- CopyAI – Best AI Copywriting Software for Translation
- Closers Copy – Best AI Copywriting Software for Long-form Copy
- Rytr – Best Free AI Copywriting Software
- Frase – Best AI Copywriting Software for Research
- UberSuggest – Best Free Copywriting Software for Keyword Research
- Semrush – Best Copywriting Software for Market Research
- BuzzSumo – Best Copywriting Software for Trend Research
- Grammarly – Best Free Grammar Checker
- Hemingway Editor – Best Free Writing Assistant
- Yoast SEO – Best Copywriting Software for WordPress
- Scrivener – Best Copywriting Software for Organization
- Coschedule Headline Analyzer – Best Copywriting Software for Headlines
1. Jarvis – Best AI Copywriting Software
Pricing: Free Trial, Billed Annually: Starter: $24/month (20,000 words,) Boss Mode: $49/month (50,000 words)
If you find writing copy is a challenge, then writing it at scale is practically impossible. Fortunately, Jarvis helps both individuals and companies write blogs, web copy, social media posts, and more. The AI was developed by SEO experts and DR consultants to help you save time without cutting corners as the software writes 80% of the article for you. As there are 25 languages available, you might never need to hire a writer again.
| Pros | Cons |
| Accelerate your workflows | Often repeats words |
| Helps you scale | Occasionally suggests irrelevant ideas |
| Accessible developers | |
| Easy to learn and use |
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2. Copysmith – Best AI Copywriting Software for Growth
Pricing: Free Trial, Starter: $19/month, Professional: $59/month, Teams: $118/month (2 users), Enterprise: contact Sales
When you start adding people to your marketing team, you need to make sure your solutions scale. Copysmith is another AI copywriting tool built for growth as it facilitates collaboration and integration. Notable integrations include Frase, Google Ads, Shopify, and others. They also offer vital marketing tools such as A/B testing.
| Pros | Cons |
| Many templates | Weak blog posts |
| Tailored for Ecommerce | Requires some editing |
| Quickly generate content | |
| Offered in 60+ languages |
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3. Writesonic – Best AI Copywriting Software for Versatility
Pricing: Free Trial (10 credits), Basic: $12/month (75 credits), Professional: $36/month (unlimited credits), Startup: $76/month, Agency: $156/month
Writesonic is an AI writing assistant suitable for a range of teams. The developers of this software fed the AI page after page of high-converting copy, so you know it will deliver results. With Writesonic, the writing process is unbelievably easy: simply choose a template, describe your product or service in a couple of sentences and then generate the copy. You might have to spend a bit of time editing, as you will receive several different pieces of copy every time you click to generate.
| Pros | Cons |
| Many options generated | Limited Templates |
| Few errors produced | |
| Earn free credits | |
| Checks grammar |
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4. CopyAI – Best AI Copywriting Software for Translation
Pricing: Free Plan (10 Credits/month), Pro: $35/month, Team: Custom Pricing
Have a piece of copy that you want to share in other languages? CopyAI is the perfect tool. From headlines and blog intros to social media and web copy, this software covers a lot of ground in 25 different languages. Apart from translation services, they endow users with powerful tools to manage content across multiple channels and generate content ideas. Furthermore, CopyAI is trusted by over 500,000 marketers so you know their copy is reliable.
| Pros | Cons |
| Translates copy | Can only collaborate on Team Plan |
| Excellent collaboration tools | Difficult to generate long-form content |
| Excellent 24/7 support |
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5. Closers Copy – Best AI Copywriting Software for Long-form Copy
Pricing: Starter: $21/month, Professional: $35/month, Unlimited $56/month
The longer the copy, the more roadblocks you might run into. Fortunately, Closers Copy furnishes you with over 300 marketing frameworks to help you write continuous long-form copy. Its other useful features include templated marketing workflows plus the ability to organize your research using tools like swipe files. Beginners will also appreciate the guidance and advice they offer on copywriting.
| Pros | Cons |
| Many tools | Needs tweaks |
| Guidance for copywriters | |
| Spam analysis | |
| Variety of options |
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6. Rytr – Best Free AI Copywriting Software
Pricing: Free Plan, Saver: $9/month, Unlimited: $29/month
For those with a tight budget, Rytr offers you many of its features for free. While the free plan is limited to only 5,000 characters, you can get a lot of mileage out of it if you use it for snippets of copy. Examples include profile bios, caption ideas, headlines, and more. That said, you will run out of characters quickly if you use it for other use cases such as blogging and testimonials.
| Pros | Cons |
| Diverse use cases | Limited free plan |
| Easily create targeted content | |
| Cheaper than competitors |
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7. Frase – Best AI Copywriting Software for Research
Pricing: Billed Annually: Basic: $40/month, Team: $100/month, Enterprise: contact sales
When you have mountains of research to sort through, it’s easy to get lost. Frase is an AI-driven tool that curates your content in minutes. Afterward, you can create high-conversion copy with a single click and benchmark it against competitors. Frase also facilitates your research by helping you identify opportunities for new topics with their analytics suite.
| Pros | Cons |
| Affordable compared to alternatives | Hard to narrow down content |
| Find specific info easily | English only |
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8. UberSuggest – Best Free Copywriting Software for Keyword Research
Pricing: Free Plan, Free Trial, Individual: $12/month, Business: $20/month, Enterprise: $40/month
Before you write your copy, you usually need to spend some time researching keywords. UberSuggest is an excellent keyword research tool developed by Neil Patel, a renowned SEO specialist. While much of this tool is locked behind paid plans, one advantage for budget users is that it offers 3 free keyword searches per day. With each search, you get in-depth insights into long-tail keywords, questions, and the competitiveness of the keyword. The paid tools are unlimited and expand into greater detail, covering things like location research.
| Pros | Cons |
| Depth of research | Can occasionally be slow |
| Cheaper than competitors | Limited free plan |
| Chrome extension | |
| Constantly updating features |
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9. Semrush – Best Copywriting Software for Market Research
Pricing: Free Trial, Billed annually: Pro: $100/month, Guru: $192/month, Business: $375/month
Another important aspect of research in copywriting is analyzing your target market. Semrush offers tools for researching SEO, content marketing, and social media research. One aspect of this software that stands out to users is that it enables you to benchmark against your competitors in several areas. Its keyword research tools let you drill down at the national and local levels.
| Pros | Cons |
| Covers everything | Very expensive |
| Excellent keyword research | Advanced solution |
| Help videos and advice |
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10. BuzzSumo – Best Copywriting Software for Trend Research
Pricing: Free Plan, Billed Annually: Pro: $79/month, Plus: $139/month, Large: $239/month
Keeping up with the latest trends is vital if you want to onboard new customers. Like Semrush, BuzzSumo offers a full suite of content research tools. However, BuzzSumo stays attuned to the latest trends by delivering insights for keyword research and social media platforms. Use BuzzSumo to identify emerging topics to help develop your content strategy. Moreover, if you’re looking for an influencer to promote your brand, BuzzSumo will assist you.
| Pros | Cons |
| All in one solution | English only |
| Helps write engaging articles | Alerts sometimes scrape old content |
| Build alerts | |
| Useful API for customization |
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11. Grammarly – Best Free Grammar Checker
Pricing: Starter, Premium: $11.66/month, Business: $12.50/user/month
For prospects to take your copy seriously, you need to review it to detect grammatical errors. But without a proper grammar checker like Grammarly, editing becomes unnecessarily tedious. So why not save time? This AI-powered program tends to make its users feel more confident about their writing. It connects to almost any of your apps including Microsoft Word, Google Docs, Outlook, and more. While the free plan is perfect for revising your grammar, paid plans will enhance your writing style and tone.
| Pros | Cons |
| Removes the need for proofreading | Not always correct/accurate |
| Useful free plan | Lags somewhat |
| Integrates with almost any app |
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12. Hemingway Editor – Best Free Writing Assistant
Pricing: Online: Free, Desktop: $20 one-time payment
Looking for a writing assistant that is both free and easy to use? Hemingway Editor helps you go beyond grammar checks to help you perfect your written content. This app highlights several common errors including unnecessarily complex words and sentences, passive voice, and weakening phrases. If you want a free demo, head to their website right now and paste in some text to see how this solution can work for you.
| Pros | Cons |
| Simplifies writing process | Inappropriate for long-form writing |
| Clarifies your writing | Mediocre grammar checker |
| Evaluates your writing | Unsophisticated tool |
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13. Yoast SEO – Best Copywriting Software for WordPress
Pricing: Free Trial, $89/year for Premium Plugin
While Yoast offers a host of SEO solutions, your best bet as a WordPress user is to use its custom plugin. The plugin gives you local, news, and video SEO tips to help edge out your peers. Moreover, this tool helps you optimize your content directly on your WordPress site. Since the keyword data comes from SEMrush, you can rest assured that its insights are legitimate.
| Pros | Cons |
| Convenient WordPress plugin | The free version is limited compared to premium |
| Does a bit of everything | Limited analytics monitoring |
| Best for on-page SEO |
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14. Scrivener – Best Copywriting Software for Organization
Pricing: Free Trial, $49 for a license, $20 for iOS
Brought to you by literature and latte, Scrivener is a tool to help you organize pieces of research and writing into a finished product. Professional writers love this tool because of its easy-to-use templates which help you organize and navigate through your manuscripts. Compare documents side-by-side in a customizable writing environment as you try to extract the best results.
| Pros | Cons |
| Helpful for organizing research | Too many features |
| Many organizational tools | No cloud environment, only local |
| Versions differ between operating systems |
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15. Coschedule Headline Analyzer – Best Copywriting Software for Headlines
Pricing: Free
As a copywriter, you should know that about four times as many people read your headlines compared to your content. Therefore, you must produce engaging headlines backed by hard data. Coschedule is a free browser extension that helps you analyze your headlines for word balance, sentiment, and clarity. It also includes a thesaurus, so you choose the most powerful words to intrigue your audience.
| Pros | Cons |
| Easier to grab attention | Limited functionality otherwise |
| In-depth headline analysis | |
| Free browser extension |
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Frequently Asked Questions
What is copywriting software and why is it important?
Copywriting software refers to a wide variety of programs used by copywriters to optimize their writing. For brainstorming writing ideas, you might want an AI copywriting tool. To refine your writing, you might want software that checks your style or grammar. Of course, many copywriters must conduct topic and keyword research, which is done using various helpful websites.
When you combine these tools, you can speed up your writing process significantly. Which leaves you more time to focus on the other aspects of your business.
What software do copywriters use?
As a copywriter, you have many different tools at your disposal. Some copywriters use software that allows you to create and edit articles with the assistance of AI. Other software for copywriters includes grammar checkers, and tools for research, writing, and SEO.
How do beginners start copywriting?
The first step to becoming a copywriter is to start reading. Read (and watch) guides on copywriting, then read examples of the type of copy you’re interested in writing and take notes. Save the best examples to your swipe file. Your next step is to start writing. Implement the strategies you learned in your copywriting research
What is the best copywriting software?
As there are many different types of copywriting software, we can only discuss the best in each category, here are some notable ones.
What is the best AI copywriting software?
Jarvis is the best AI copywriting software for writers who need to accelerate their writing process. For large organizations, the tool is highly scalable as it writes about 80% of your content for you.
What is the best free copywriting software?
Of course, since there are many different types of copywriting software, the best free software depends on the category of interest to you. Rytr provides free AI copywriting functionality to its users. Meanwhile, Grammarly is a free tool that checks your grammar. Finally, Hemingway Editor offers a free website where you can avoid common mistakes and perfect your writing directly in your browser.
What is the best copywriting software for beginners?
ClosersCopy and Frase both offer copywriting software that is useful for beginners. While Closers Copy offers guidance for newbies alongside its swipe file tool, Frase provides in-depth guidance for getting your content to rank. Note that both tools can be useful for beginners but were not entirely constructed with beginners in mind.
What is the best copywriting software for sales?
Since salespeople require high-converting copy, Writesonic is the best copywriting software for you if you’re in sales. Writesonic is an AI-driven copywriting tool that helps you brainstorm and generate copy automatically. Its AI is particularly insightful as the developers fed it loads of high-converting copy.