Learning about what your clients and potential clients are doing on your website can help you grow leaps and bounds. It makes a huge difference when you know exactly what keeps the visitors scrolling your site and what turns them into paying customers.
Having the best heat map tools can help you improve your online presence and keep your visitors clicking and scrolling. Here are 15 of the best heatmap tools on the market right now.
Top 15 Best Heat Map Tools
- Hotjar – Best for beginners who are learning heatmapping
- Mouseflow – Best for accessible view recordings.
- Crazyegg – Best for heatmap automation.
- Lucky orange – Best for providing real-time support to visitors.
- FigPii – Best in reliable conversion growth.
- Contentsquare – Best for thorough and diverse heatmapping.
- FullStory – Best for reliable conversion rates.
- Inspectlet – Best in user-friendly heatmapping.
- Freshworks – Best for all in one use.
- VWO – Best for simplicity
- Matomo – Best for large scale data security
- Seevolution – Best in live analytics.
- PtEngine – Best for business growth
- Notifyvisitors – Best in multi-channel usage
- Zoho Page Sense – Best Heatmapping for teams
#1. Hotjar – Best for startups learning about heatmapping
Pricing: Basic – $0, Plus – $39/mo, Business – $99/mo, Scale – $389/mo
Hotjar is one of the most popular heatmap tools on the market. They are fast and easy to use while teaching you what your users are experiencing on your site. Learn how your users view and interact with your site in a user-friendly way.
| Pros | Cons |
| Easy to learn | LImited predictive analytics |
| Wide tool integration | Recordings can often be challenging to render, making it difficult to gather information. |
| Basic plan is great for startups | Limits on ROI analytics |
| Easy playback on recorded sessions | – |
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#2. Mouseflow – Best for easy to view recordings.
Pricing: Basic – $0, Starter – $24/mo, Growth $79/mo, Business – $159/mo, Pro – $299/mo
Mouseflow is great for any business looking for heat maps that are easy to navigate. It’s all gathered through automation, from easy-to-read heatmaps to stress-free and easy-to-read user-friendly reports. Finding out how to see your site through your viewer’s eyes has just gotten easier with Mouseflow. Find out how the visitors on your site interact and why they keep coming back for more conversion and better improvements.
| Pros | Cons |
| Compatible with all major website builders | Lacking in Funnel Analysis |
| A/B testing included with the plan | Lack of filters |
| Great UX and UI | Limited features in the free trial |
| Easy to read reports | Limited session playbacks |
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#3. Crazy Egg – Best for Heatmap Automation
Pricing: Basic – $24/mo, Standard – $49/mo, Plus – $99/mo
Many heat mapping tools and software indeed offer automation, but Crazy Egg definitely provides some of the best options for automation. Reporting, recording, clicks, and scrolling are all done for you so you can improve and grow! Essentially you and your team can be on autopilot while Crazy Egg does all the work.
| Pros | Cons |
| Great for automation | A/B Testing can lag |
| Reliable online support | Snapshots can often be glitchy |
| Great UX and UI | The free version is very limited |
| User-friendly (great for beginners) | |
| A/B Testing Available |
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#4. Lucky Orange – Best for providing real-time support to visitors
Pricing: Basic – $0, Starter – $10/mo, Small Business – $20/mo, Medium – $50/mo, Large – $100/mo
Lucky Orange makes heat maps a breeze for small businesses. Heat maps are dynamic and user-friendly for the whole team to grow your business. Recordings, clicks, scrolls, and more are easy to see and digest. Not to mention the live chat feature allows you and your team to communicate with your visitors in real-time to catch and improve on places that need some polishing.
| Pros | Cons |
| Consistent UI and UX across all devices | Reports can lag |
| Affordable | Limitation on tagging |
| Ability to live chat with clients/potential clients | Limited filtering on recordings |
| Thorough playbacks |
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#5. Figpii – Best in reliable conversion growth.
Pricing: Starter – $49.99/mo, Small – $99.99/mo, Medium – $199.99/mo, Large – $339.99/mo
Figpii makes heatmapping easy by putting all the information you need in one place. Recordings, reports, and heatmaps are all in one place, so you can focus more on growing your business. Figpii catches problems and records visitor behavior for the best outcomes for your website. real-time
| Pros | Cons |
| All plans are free for 14 days | Recordings can lag |
| Reliable in growing conversions | Limits in the A/B testing feature |
| Reliable online support | LImitations on filters |
| User friendly | – |
| Fast at identifying problems | – |
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#6. Contentsquare – Best for thorough and diverse heatmapping.
Pricing: Upon inquiry
Contentsquare takes heatmapping to the next level through its thorough and diverse heatmapping and recording. Watch recordings and see how your visitors interact while your business grows effortlessly. Your visitors’ behavior is tracked, collected securely, and put into reports for you and your team.
| Pros | Cons |
| Chrome extension available | Not very user friendly |
| Reliable online support | Recordings can lag when played back |
| Diverse features | – |
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#7. FullStory – Best for reliable conversion rates
Pricing: Upon Inquiry
Consistency is all we want when it comes to an excellent heatmapping tool. FullStory delivers consistency across devices and platforms. You can track your visitors’ behavior, clicks, frustrations, and more so that you can improve your UX and UI for a better experience. A better experience means more growth, and more growth means more revenue.
| Pros | Cons |
| Reliable online support | Limits on custom dashboards |
| Various tool integration | Recordings can lag |
| Consistent UX/UI across devices | |
| Ability to track and flag any issues in real-time | |
| User friendly for beginners |
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#8. Inspectlet – Best in user-friendly heatmapping.
Pricing: Basic – $0, Micro – $39/mo, Startup – $79/mo, Growth – $149/mo, Accelerate – $299/mo, Enterprise – $499/mo
Inspectlet is easy to use and has everything from live recordings to A/B testing. You can easily see what your visitors spend their time on and where they want to see improvements. Knowing your visitor’s behavior and frustrations is just the beginning of how far your business can go.
| Pros | Cons |
| Reliable online support | Limits in customization |
| Beginner-friendly interface | Recordings can lag |
| Thorough session recordings | Inconsistent click heatmaps |
| Clear error logging | Limits on filters |
| Diverse heatmapping | – |
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#9. Freshworks – Best for all in one use.
Pricing: Basic – $0, Growth – $15/mo, Pro – $119/mo, Enterprise – $239/mo
Freshworks helps you see how your clients behave on your site, but it enables you to make and maintain conversions. Freshworks easily integrates CRM tools along with heatmapping so that you can have everything right at your fingertips.
| Pros | Cons |
| Reliable online support | Not always intuitive |
| CRM integration | Recordings can lag |
| Various features | LImitations on automation |
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#10. VWO – Best for simplicity
Pricing: Free trial available, Full version – Upon Inquiry
Too many options can be overwhelming, especially when you’re just starting out with heat maps. VWO is fast and straightforward, making your work less of a headache. Full-scale heatmapping includes; scrolling, clicking, and website navigation. Dynamic heatmapping means that you can see a variety of where and what your visitors spend their time on.
| Pros | Cons |
| Dynamic heatmapping | Limits on customization |
| Easy to use | Limits on filters |
| Good UI & UX | LImited tool integration |
| Reliable online support |
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#11. Matomo – Best for large scale data security
Pricing: On Premise – $0, Cloud – $17/mo
Secure heatmapping is a must, and that’s where Matomo comes in for your business. Intuitive and easy to use, this heatmapping software can help you improve on an ad-hoc basis. Matomo is open-sourced, which means they can assure you the ultimate security of all your visitors’ data. The best part is that Matomo is absolutely affordable, so if you grow to scale and can’t afford all that enterprise stuff, you’ll stay covered by Matomo.
| Pros | Cons |
| Affordable | It does not include A/B testing |
| Consistent heatmapping | Recordings can lag |
| Intuitive interface | Limited features |
| Reliable online support |
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#12. Seevolution – Best in live analytics.
Pricing: Basic – $9/mo, Professional – $49/mo, Enterprise – $99/mo
Seeing customer behavior in real-time can help see how your site is running. You and your team can see every click and scroll in case of any errors or frustrations your visitors might have. If you don’t have time for real-time heatmapping, recordings are available for review.
| Pros | Cons |
| User Friendly | LImits on plugin integration |
| Good UI/UX | Limited features |
| Reliable online support | Not great for big businesses |
| No free trial |
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#13. PtEngine – Best for business growth
Pricing: Basic -$0, Growth – $49/mo
If you are looking for a heatmapping tool that can really help you grow, then go with PtEngine. It’s fast and robust so that growth on your end is guaranteed. Keep your website running smoothly while keeping your visitors happy. You can track customers’ behavior and improve any frustrations or issues they might find.
| Pros | Cons |
| Reliable online support | Recordings can lag |
| Includes A/B testing | Can be overwhelming to start with |
| User friendly | Limits on filters |
| Wide range of features |
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#14. Notifyvisitors – Best in multi-channel usage
Pricing: Upon Inquiry
If you need a hotmapping tool that is compatible with multiple platforms and channels, then Notifyvisiotrs is the right one for you. It can span not only across various channels and platforms but also devices. You can see your visitor’s behavior on web and mobile so that your improvements will help you grow across the board. Don’t forget the outstanding automation that Notifyvisiotrs offers, which will give you peace of mind. Keep your website running smoothly while keeping your visitors happy.
| Pros | Cons |
| Includes A/B testing | Recordings can lag |
| Completely customizable | Can be confusing to learn at first |
| Great automation | No free trial |
| Reliable online support | |
| Fast reporting |
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#15. Zoho Page Sense – Best heatmapping for teams
Pricing: Analyze – $22, Engage – $30/mo, Optimize – $50/mo
Heatmapping and CRM are all in one place for your whole team to see. This allows everyone to stay on the same page while seeing how your visitors interact with your site. Ultimately, as a team, you can work together to improve what needs to be worked on and create leads and conversions. It’s everything you need and more in a heatmapping tool.
| Pros | Cons |
| Fast and simple | The interface can be confusing |
| CRM included with heatmapping | Limits on filters |
| Easy to understand reporting | Limits on personalization |
| Lacking of online support |
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Frequently Asked Questions
What are heatmapping tools?
Heatmapping tools help you see what the visitors to your site interact with – It records where they go, what they click on, and how far they scroll. This allows you to see what is working on your site and what is not. Heatmapping also finds errors and frustrations in the site as your visitors interact. This allows you to improve and thus grow on conversions constantly.
Why are heatmaps useful?
Heatmaps are useful if you are stuck and want to move upward. With heatmaps, you can see what is and what isn’t working. This is useful because it puts a visual to the places that need improvement so that you can better your site and your business.
What companies use heatmapping tools?
Any and every company that is wanting to turn leads into conversions. Any startup all the way to big enterprise companies use heatmapping tools. The heatmapping management definitely falls to the marketing and/or developers of these companies so that they can gather data for growth.
How do I pick the best heatmapping tool?
The best heatmapping tool is all dependent on where you’re at. For startups, you’ll find that the best heatmapping tools are simple, easy to use, customers’ and fast. Heatmapping tools that offer reliable online customer support will also help you dive deep into getting the best out of your heatmapping tools.
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