Do you send out regular email communications to your large audience? In every situation, you would want to ensure everything is perfect, relevant to your customers, and reaches them at the most convenient times possible. And, this amazing article will guide you in choosing the most appropriate email marketing software for your 10,000 contacts and more.
It’s unimaginable to do email marketing without email marketing software. Think of manually sending communications to 10,000 contacts or more. It is significantly difficult to accommodate all your customers. And, managing multiple customer lists while distributing different emails throughout any given day requires a lot of time and energy, and you never want that effort to be wasted.
This is where email marketing software comes in to help. Using marketing software to manage your marketing communications, you can reach a larger audience while still maintaining individual relationships with your customers. This software assists you in your marketing efforts and ensures you are sharing the content your customers want to see, customized to them.
So, with a large customer base, it’s important to choose the right email marketing software. This helps you maintain the relationships you are looking for with your contacts. Again, you will want to choose software that helps you optimize all your different email marketing communications and continues to evaluate your strategies for the most success possible.
Here are some of the best email marketing software options for businesses with 10,000 contacts or more:
5 Top Email Marketing Software for 10,000 Contacts
- HubSpot – best for SEO optimization
- Constant Contact – best for audience segmentation
- Rejoiner – best for customer engagement
- Salesforce Pardot – best for generating leads
- LeadSquared – best for campaign evaluation
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1. HubSpot – best for SEO optimization
HubSpot is a highly successful email marketing software that teaches you exactly how to succeed in your own email marketing endeavors. This platform has a wide variety of resources available to share strong email marketing skills with their users to ensure you use their platform to its full capacity. Their extensive library, webinars, and other resources go into detail about different tools and capabilities offered to learn how to use them specific to your business needs.
Hubspot does a great job at allowing you to optimize your content for high SEO. As you are building your email marketing communications, Hubspot helps you optimize your content as you write and ensure you are stacking up well against your competitors. This is especially important when you have tons of contacts to nurture and grow, as you will remain top-of-mind through search engines.
This email marketing software is highly intuitive and easy to use. It allows you to create amazing templates that reflect your distinct business objectives. Then, after you’ve distributed your communications to your varied customer segments, Hubspot also offers in-depth tools to evaluate your campaigns’ performance.
Furthermore, this software will show you typical open and click-through rates and provide an analysis of how long your consumers spent reading your communications and where they clicked throughout. This will help you to optimize your emails to ensure higher readership based on what your consumers liked most.
Pricing
To use Hubspot for 10,000 contacts or more, you have to choose their Enterprise plan. Then, starting at $3,200 a month, Hubspot offers all their unique features and equips you with all the tools you need to market your business successfully. For more information about Hubspot and its capabilities, visit their website here.
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2. Constant Contact – best for audience segmentation
Constant Contact makes it easy to communicate with large customer bases while maintaining strong relationships with your individual consumers. To help streamline your communications while keeping them meaningful, Constant Contact has deep segmentation capabilities that help you divide your contacts based on specific interests, location, and other characteristics to send more detailed email marketing communications. So, you can keep consumers in multiple lists based on their unique identifiers to ensure they receive all the emails you send directly applicable to them.
To nurture the large leads you gather through your business, Constant Contact also has in-depth automation capabilities that reach your varied consumers at critical points in your business relationship.
You don’t have to worry about sending emails manually every single day to your large client base – the email marketing software allows you to set up email automation to reach customers when they first join your email list, when they’ve purchased a product, if they haven’t interacted with your business in a while and much more tailored email content. These communications go a long way with your customers – automated email marketing communications generate 300% more revenue than regular marketing communications.
Pricing
To use Constant Contact email marketing software for big businesses, you will have to sign up for the Email Plus plan. The Email Plus plan begins at $195 a month for 10,000 contacts and more. This option provides you with all the available features Constant Contact has to offer. And, if you are looking for an even more intuitive email marketing experience, Constant Contact also offers their Pro plan, an AI-driven marketing option that does a more in-depth analysis into your performance and how to improve your communications.
To learn more about Constant Contact and what the software has to offer, visit their website here.
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3. Rejoiner – best for customer engagement
Rejoiner email marketing software helps you prioritize your marketing communications efforts to ensure you are always connecting with customers when you need to be. This platform will review your customer lists and develop strategies to help you market to the most active ones in the best way possible, increasing engagement rates over time.
To structure your contact lists, the email marketing software will also help consolidate your data, creating complete profiles for your individual leads, allowing you to send more targeted campaigns.
To anticipate the various customer journeys possible with large businesses, Rejoiner has tools to help you map out your “customer roadmap” and anticipate all the ways potential customers can interact with your online communications.
Once you’ve identified the various points customers reach in their relationship with your business, you can send up automatic emails to reach them during these times. For example, if a customer bought a specific item and joined your mailing list, you can set up an automatic communication, greeting them as a new member of your mailing list and offering different products that pair well with their most recent purchase.
To help you maintain strong email delivery and performance, Rejoiner will also automatically manage your contact list and remove any inactive contacts that haven’t engaged with your communications for long periods of time. This regular process helps you send emails to the right group of people and shortens any delays caused by sending to large lists.
However, this consistent evaluation of your active contacts also gives you a better idea of the performance of your communications amongst your more regular customers. This way, you can see how different email campaigns perform without worrying about lower open rates due to customer inactivity.
Pricing
Rejoiner doesn’t have multiple packages to choose from to get their services. Instead, their pricing is based on a sliding scale of the number of contacts. For 10,000 contacts, you can expect to pay $320 a month. Regardless of how many contacts you have in your overall customer base, you can take advantage of all the tools Rejoiner has to offer. To learn more about their services, visit Rejoiner’s website here.
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4. Salesforce Pardot – best for generating leads
By now, almost everyone in the marketing industry is familiar with Salesforce. The popular platform offers more than just a CRM platform. However, Salesforce’s Pardot is their email marketing software. Through Pardot, you can generate leads efficiently using their various tools, including landing pages, forms, and organic and paid search to gather leads and lead to higher returns on your investment.
On the topic of return on investments, Pardot helps you evaluate your ROI through their intuitive platform. Through Pardot’s platform, you can track campaign performances and analyze their success across various campaigns to see how much you are profiting from each campaign.
This shows you the real-time success of your campaigns to know which strategies pay off and which need more work. Using your email marketing software for lead generation is a popular choice among marketers – 59% of marketers prefer email communications for lead generation.
However, this is especially helpful for large businesses with many customers, where you are sending out multiple campaigns every day to different groups. Pardot allows you to evaluate your campaigns to know which ones are worth your investments and attention.
Furthermore, it allows you to see how your customer relationships are doing as a whole through their Lifecycle Reporting, which identifies where there may be issues with your opportunities. This helps you get to the core reason why your campaigns aren’t working out and helps you reevaluate your strategies to ensure success going forward.
Pricing
To take advantage of Pardot’s services with 10,000 contacts or more, you have to sign up for the Premium plan offered. This program allows you to send to up to 75,000 contacts for $15,000 a month. To learn more about Pardot’s advanced email marketing software services, visit their website here.
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5. LeadSquared – best for campaign evaluation
LeadSquared is another great choice for email marketing to a large customer base. It helps you create smart templates and email campaigns with plenty of opportunities to customize throughout. Beyond your email creation, the software helps you optimize your communications to ensure the most effective emails possible, reviewing key performance indicators within your individual emails to measure success.
LeadSquared analyzes your email subject lines, send times, and delivery performance for each email to determine their individual success. These evaluations will help you determine the best strategies for your customer base. Its all-encompassing dashboard gives you a summary of your performance indicators at a glance, with options to look further in specific details, including which links were most popular throughout your communication.
These capabilities are critical for large audiences, as you will determine which types of email campaigns work best for your individual segmentations. Specific details like your email subject line, though seemingly unimportant, matter a great deal: 47% of people open emails based on the subject line. What’s more, 69% of people report emails as spam completed based on the subject line. These small pieces are essential to the success of your email campaigns. LeadSquared recognizes these important pieces and helps you evaluate them over time for major success.
Pricing
LeadSquared’s four package offers are ideal for larger enterprises with plenty of customers. Their Standard package, which caters to up to 50,000 contacts for $1,200 a month. You can also include specific add-ons, including enhanced CRM features, chat integration, lead marketplace integration, and more for an additional cost. To learn more about what LeadSquared has to offer, visit their website here.
» MORE: How Much Does an Email Marketing Campaign Cost?
Final Thoughts
For large businesses with 10,000 contacts or more, you want to ensure you are using email marketing software that helps you create the most successful email campaigns possible. With multiple customer lists and tons of emails sent every day, it’s important to find software that helps you evaluate your ongoing progress and determine areas of opportunity.
Each of these email marketing software options is a great choice for your enterprise. To decide which is right for you, review their individual offerings and compare them with your overall business objectives. No matter what, your business will benefit from these tools, and you will be able to refine your email marketing approach for the best possible success.
Sources:
https://www.campaignmonitor.com/resources/infographics/24-email-marketing-stats-need-know/
https://snov.io/blog/email-marketing-statistics/
https://snov.io/blog/how-to-avoid-spam-filters/