Email marketing is still a hot topic in town. If you’re new to this, you should know that it’s one of the easiest ways to grow your business. Because marketing is an essential part of running a business, you must ensure you’re employing the most effective strategies to get things running. Email marketing is ideal for beginners who wish to maximize their marketing efforts. By using the best email marketing software for beginners, you will be able to grow your business in no time.
If you’re looking for a way to maximize your ROI, email marketing is the answer. According to a study, you may expect a return of around 3800%, and you’ll have a myriad of opportunities. In this interesting article, we’ll look at nine different email marketing software you can use as beginners. They are simple to use, and you will be surprised by the return they have to offer.
Why Should You Go For Email Marketing Software For Beginners?
There is a surge in email marketing recently because of the positive results it has given to businesses worldwide. If you’re a beginner, you should be aware that you’ll have to put in a lot of effort to get your business off the ground. However, Email marketing can significantly assist you in a variety of ways, such as:
- Build A Brand
You have the opportunity to guarantee that your brand is communicated to the appropriate audience at the right moment. You also have more flexibility in how you present your brand.
- Get More Loyal Customers On Board
With effective email marketing, you would attract more consumers who are more likely to return to you in the future.
- Increase Visits To Website
Emailing promotions, discounts, and other relevant information can significantly increase the number of people that visit your website.
- Boost Your Sales
Since a more targeted audience reaches your website, they’re more likely to want to buy what you’re offering. And overall, the process will increase revenue for your business.
» MORE: Why Email Marketing Is So Important
How To Find The Ultimate Email Marketing Software?
As you go about choosing email marketing software, you need to consider a few things. First, you want to be certain that you get the right one the first go. So, how do you go about it? Before you get started, here are four main questions you should ask yourself as you consider different options for marketing. And, the one that ticks all of these questions is the one that is ideal for you.
- Is the software easy to use?
- How effective is its automation?
- Is the software specific to your industry?
- Is the pricing within your budget?
To assist you in making the decision, we have compiled a list of nine email marketing software perfect for beginners. Keep in mind, some of them will require payment, while others are completely free.
The email marketing software mentioned here is renowned for being effective for beginners trying to find their way around email marketing. Using these will surely prove to be beneficial to you.
Top 9 Email Marketing Software For Beginners
- GetResponse – best for efficient email marketing mechanisms
- Constant Contact – best for amazing email templates
- Sendinblue – best for simple user interface
- Mailchimp – best for advanced tools
- Drip – best for novices and easy to use
- Omnisend – best for subscriber management
- Sender – best for free pricing option
- AWeber – best for features at affordable prices
- MailerLite – best for dynamic content
Now, let’s get to the main thing. Here, we present to you nine different and effective email marketing software that is ideal for beginners. Each of them is unique in its own ways and has much to offer you and your business.
1. GetResponse – best for efficient email marketing mechanisms
Next, we have GetResponse. There is nothing like this email marketing platform, as it offers you some of the most efficient email marketing mechanisms you can ask for. You get to add your contacts to the dashboard with a click of the quick-action button.
The importing process is fast and efficient and mostly relies on the number of contacts you’re adding. Other than that, you have the option of building your email marketing layout with ease. Choose to build the layout from scratch, use the templates, or add the HTML code in the editor for emails.
Features of GetResponse
The main features are:
- Drag-and-drop design tool
- Social media integration
- Mobile-optimized emails
- Automated email options
- Customer segmentation
- Template management
Pricing plan
The pricing of GetResponse is perfect for beginners as it starts at $15 per month. You can go for the free trial to test things out first. More than that, you can also choose more expensive packages, depending on your subscribers.
» MORE: Make Money with Email Marketing
2. Constant Contact – best for amazing email templates
Constant Contact is one of the top-most used email marketing software across the globe. This has to do with how effective it is at ensuring you have the best experience when it comes to email marketing. With Constant Contact, you get to import your contacts through various sources so that you can have your mailing list ready in no time.
The good thing is you can choose from a series of amazing email templates for your emails and send them to your contacts without any issues. Also, you can easily test out this service by taking advantage of the platform’s 60-day free trial period. Furthermore, you have the option of choosing between two price options to use this platform.
Features of Constant Contact
The main features are:
- Mobile-responsive emails
- Drag-and-drop design tool
- Personalized emails
- Email automation
- Audience segmentation
- Subscriber management
Pricing plan
You have the option of purchasing a $20 membership that is ideal for small businesses with less than 500 contacts. The alternative option, which costs $45 and includes email marketing services for a larger audience, is also available.
» MORE: How Much Does An Email Marketing Campaign Cost?
3. Sendinblue – best for simple user interface
Next, we have Sendinblue. This is another excellent option for beginners as it is easy to get used to. While most email marketing software is a bit complicated to wrap your head around, Sendinblue makes everything easy for you. It has never been easier to create email campaigns, marketing automation, and other email marketing without such software.
Sendinblue helps you come up with your custom email in less than 5 minutes with its exceptional workflow. Reach out to customers with a welcome email or an abandoned cart email; you will not need too much to get these done.
Features of Sendinblue
The main features are:
- Email personalization
- Customer segmentation
- Custom email automation
- Mobile-friendly
- CRM functionality
- Drag-and-drop design tool
Pricing plan
Sendinblue offers you four different pricing options; free, $25 Lite, $65 Premium, and Enterprise. Each of these is designed to help different groups of people. As a beginner, you can test out the free version to see if it works for your business.
» MORE: Rapidmail vs. SendinBlue
4. Mailchimp – best for advanced tools
Next, we have Mailchimp. This is one of the best email marketing software for beginners. It has all of the tools you’ll need to build up a productive emailing strategy. So, you can maximize your marketing efforts by using the phenomenal features it has to offer. For example, you can create your mailing list using the audience dashboard and watch how quickly you get the hang of things.
Before starting things, you must create a campaign, which is very simple to accomplish. Then, depending on your preferences, you can use one of the many templates available on the software or create one from scratch.
Features of Mailchimp
The main features are:
- Customer segmentation
- Drop and drag design
- Email automation
- Sign-up forms
- Dynamic content
- Social media integration
Pricing Plan
For Mailchimp, you will find four different pricing plans. These include the free version, Essentials at $9/ month, Standard at $14/month, and Premium at $299/month.
» MORE: Best Cheap Email Marketing Software
5. Drip – best for novices and easy to use
Next, we have Drip. Starting a business can be quite a rollercoaster ride. If you’re looking for an email marketing software made specifically for beginners, then this is it. It accommodates businesses that have employees starting from as little as 10. It is the ideal platform to get accustomed to if you’re looking for efficient social media integrations for your business.
With this platform, you also get to ensure that you make highly personalized emails so that your emails can hold messages that are in sync with your aspirations. Furthermore, this cloud-based email marketing software can be accessed from any location with an internet connection.
Features of Drip
The main features are:
- Auto-responding
- Mobile-optimized emails
- Report analytics
- Campaign management
- Social media integration
- Subscriber management
Pricing Plan
The pricing of Drip starts with $49 per month and can go up to $122 per month or more, depending on your subscribers. You also get a 14-day free trial to test out how this works for you so that you can make the ideal choice when deciding upon email marketing software.
» MORE: How Effective Is Email Marketing?
6. Omnisend – best for subscriber management
Next, we have Omnisend. This is one of the best email marketing software for beginners. With Omnisend, you can ensure that all of your contacts are in one place. As a result of this, you’re able to target them better. It is an excellent alternative for people who are just getting started with email marketing for their businesses as it is easy to understand and use.
Also, you get access to audience insights so that you can develop better email marketing campaigns for your business. Through this, you get to know which elements to add to your email’s content through the drag-and-drop option available.
Features of Omnisend
The main features are:
- Dynamic content
- Subscriber management
- Mobile-optimized emails
- Drip campaigns
- List management
- Automated responses
Pricing Plan
The pricing packages for Omnisend mainly depend on the number of subscribers you have. The basic package starts with $16 per month, which is pretty competitive with other options out there. It also offers a free plan which only offers email marketing services to users.
» MORE: Omnisend Alternatives
7. Sender – best for free pricing option
Next, we have Sender. With this email marketing software, you get to ensure that you have access to some of the most amazing features for your marketing needs. You get to automate your emails simply by implementing the sophisticated workflows that this platform has to offer.
For your email needs, you can personalize your messages, build your emails from scratch, or choose from various pre-designed templates. Also, you will surely find the overall experience to be unique. Again, with easy access to your email analytics, you can discover which email campaigns perform best for you.
Features of Sender
The main features are:
- Drip campaigns
- Subscriber management
- Mobile friendly
- Event-triggered emails
- Image library
- Dynamic content
Pricing plan
The best thing is that their prices are pretty effective. You get three options; free for 15,000 emails a month, a monthly subscription for $47 with 240,000 emails, and prepaid credits for $175.
» MORE: Best Looking Email Marketing Software
8. AWeber – best for features at affordable prices
Next, we have AWeber. It’s perhaps one of the ideal options for people who are just getting started with email marketing. As a beginner, you want to test out your options, and AWeber offers you many features at affordable prices. And, you’ll discover that it includes all of the tools you’ll need to expand your mailing list.
You also get easy access to automated email sequences for your audience, create easy sign-up forms, and use the vast image library that the platform provides.
Features of Aweber
The main features are:
- Tag-based contact targeting
- Personalized emails
- Free Image library
- Email automation
- Sign-up forms
- Mobile friendly
Pricing plan
AWeber has amazing prices to offer. You get a free plan that allows you about 500 subscribers. However, if you have more subscribers, you can choose from paid versions that start from $19 per month and go up to $149 per month, depending on the number of your subscribers.
» MORE: Best Email Marketing Software for Good Conversion Rates
9. MailerLite – best for dynamic content
Lastly, we have MailerLite. This is one of the best email marketing software that is simple to use and ideal for beginners. Before you compose any emails using MailerLite’s numerous templates, you must first create a campaign. The good thing is you can create your email with the drag-and-drop editor, HTML code, or plain text.
There are approximately 62 pre-designed templates to choose from as well. As a result, you have a lot of alternatives when it comes to creating your emails. One thing to keep in mind is that after you’ve chosen a template, you won’t be able to change it until the campaign is over.
Features of MailerLite
The main features are:
- Dynamic content
- Targeted emails
- Drag-and-drop design tool
- Email automation
- Contact tags
- Sign-up forms
Pricing plan
The pricing of MailerLite is pretty affordable. You get a 14-day free trial with full access to premium features. After that, you can continue to use the free plan or upgrade to a premium subscription in the future. These packages range in price from $10 to $50 per month.
» MORE: How To Write Marketing Email
Bottom Line
The software mentioned here are the best email marketing software for beginners. They are a no-hassle to attain all of the benefits that email marketing has to offer. Furthermore, you will get to enjoy customized, automated emails to your audience at any time.
As a beginner, you should see which one meets your budget to get accustomed to the use of these email marketing software efficiently. It will surely prove to be worth the effort once you establish your brand, get more loyal customers on board, and boost your sales over time. It’s also important to know how best to write a persuasive email campaign and the most appropriate time to deliver it.