A DMA (Direct Marketing Association) report shows that email remains the key strategic channel for campaigns, for both markets and bloggers, followed by social media. So, you can expect an ROI of $32 for each $1 spent on email marketing. Awesome!
In this post, you’ll discover an unbiased list of the best email marketing software for bloggers, for you to compare and determine the one that suits you and your blog. You’ll also find out what you need to look out for to make the best choice for your needs.
However, you can quickly skip to the list of recommendations, but you will want the advantage of the tip below on how to choose the best email marketing software for your blog. But first, what does email marketing even mean?
What is Email Marketing?
Email marketing is one of the most cost-effective marketing campaign strategies used to share the word about your brand or product. It allows you to develop a firm relationship with the members of your audience and helps you increase sales.
What Makes Email Marketing So Important?
- It allows you to reduce cost on your marketing budget
- It helps you to develop a strong relationship with your customers and prospects
- Also, it increases the engagement on your website
- It can significantly convert visitors to leads
- And, it will help you to build your brand’s credibility
» MORE: Why Email Marketing is Important
How Do You Choose the Best Email Marketing Software?
How to choose and knowing what to look for in an email marketing software, as a blogger, can make all the difference for your campaign. You might find it discomforting to switch later.
So, you need to be certain that you’re about to make the right choice. But how?
The first thing to keep in mind is to never choose a software based on popularity. Just because you often hear or see a particular software doesn’t make it the right choice to go with.
Also, the software that offer more features aren’t necessarily the best choice for you. If you’re just getting started as a blogger, you may not have the need for all those features. In fact, you might never need any of them.
When choosing an email marketing software, here are the most vital factors to consider:
- Price: Do they offer a free/trial plan to start with? Are their paid plans what you can afford?
- Ease of Use: Do they have an interface that can be easily navigated even for beginners?
- Marketing Automation Features: Does the software allow you create automated emails so you can send emails and earn a passive income?
- Email Deliverability: When you tested it, are your emails being sent to the inbox or are they being spammed?
- Support: Do they provide quality user support and troubleshoot services?
Equipped with all that, let’s check out the best email marketing software for bloggers, like you!
Best Email Marketing Software
In the list we’ve compiled for you, you’ll find various features suitable for any type of blog or business. All you have to do is look out for the ones that suit your needs with the tips above in mind. Nonetheless, you should note that they are arranged in no particular order.
6 Top Email Marketing Software For Bloggers
- Sendinblue – best for SMS, and email automation
- Constant Contact – best for advanced features with 24/7 support
- GetResponse – best for a perfect user experience
- MailChimp – best for multiple integrations with other tools
- Drip – best for digital marketers and eCommerce
- ConvertKit – best for bloggers, content creators, and marketers
1. Sendinblue – best for SMS, and email automation
Sendinblue is an SMS and email marketing provider, popular for their great deliverability rates. This means that your emails are sure to reach your audience inboxes and not marked as spam. It also offers a drag-and-drop design to create professional emails in minutes.
The software is built with marketing automation features that allow you to create and send automated emails. You can as well segment your email list based on behavioral criteria and demographics to help increase click and open rates.
You can also personalize emails using their advanced email options to move your marketing campaign to the next level. The A/B feature can also be used to tell which ones are performing better.
What’s more? Sendinblue can allow you to identify the perfect time to send emails to your audience. And, this is a great way to boost engagement and increase conversions. They also have a landing page builder, CRM, live chat tool, and integration with Facebook ads.
Pros of Sendinblue
- Offers a free plan
- Offers email template library to assist you in getting started
- Allows unlimited contacts even with a free plan
- Provides marketing automation features
Cons of Sendinblue
- You can only remove the Sendinblue logo from your emails by purchasing the $39 monthly plan or higher
- It comes with email sending limitations
What’s the Cost of Sendinblue?
The software provides a free plan that allows you to add any number of contacts you want. However, with that plan, you can only send 300 emails per day. If you’ll need to increase that number, you’ll have to subscribe to their $25 monthly plan.
» MORE: How Effective Is Email Marketing?
2. Constant Contact – best for advanced features with 24/7 support
Constant Contact isn’t just popular, but also very reliable for email marketing services. They are typically recommended for bloggers, startups, small businesses, and mid-level businesses.
Just like the Sendinblue software, Constant Contact comes with a drag-and-drop editor to help create a professional-looking email. Their user interface is easy to navigate and very mobile-friendly.
Also, the software allows you to automate your marketing emails to boost engagement. You can create personalized welcome emails, schedule a series of emails, send various emails based on clicks, resend them to non-openers, include social media sharing buttons, and so much more.
You can as well track your market campaigns in your admin section and identify results in real-time. This will make you realize what you’re getting correctly and what you’re not.
Additionally, and perhaps the best of it all, is that Constant Contact provides fantastic support to their customers. Unlike several other email marketing software, they offer a 24/7 phone support! You can as well contact them via live chat, forum, or email if you encounter any challenges.
Pros of Constant Contact
- Very easy to use for newbies
- Helps you monitor and track your marketing campaigns
- Provides a drag-and-drop editor to create email templates
- 24/7 customer support via email, live chat, or phone
- Offers an enormous library of useful resources
Cons of Constant Contact
- Unlike a few other software, it comes with limited automation features.
- They don’t offer a free plan
What’s the Cost of Constant Contact?
Constant Contact doesn’t come with a free plan, but they offer a 60-day free trial as a first-timer. You’ll also get access to all their email marketing tools through this period. You don’t even have to give them your credit card details to use the free trial.
After the trial period, you’ll either have to purchase their least plan ($20 per month) or you’ll be locked out of your account.
You can even choose to go for their annual plan to get a 15% discount.
» MORE: Best Cheap Email Marketing Software
3. GetResponse – best for a perfect user experience
GetResponse is another fantastic email marketing software for bloggers and small businesses. It’s quite easy to use, can be integrated with several popular tools, and feature-rich.
The software offers a visual editor that allows you to customize and design newsletters quickly. It also provides over 500 fully-customized email templates and over 5000 licensed images on Shutterstock.
GetResponse also comes with over 100+ landing pages templates that are both responsive and customizable. They can help generate more leads and increase sales.
Just like Sendinblue, GetResponse is built with marketing automation features. You can take advantage of their workflow editor to convert subscribers into customers using rules such as actions, conditions, tags, filters, and scoring.
Pros of GetResponse
- It is very easy to use
- You can integrate it with various popular tools
- Offers landing page and email templates
- Offers a 30-day free trial
- You can host webinars
Cons of GetResponse
- It doesn’t offer a free plan
- The basic plan doesn’t provide marketing automation and it comes with limited features
What’s the Cost of GetResponse?
Their basic plan costs $15 monthly and you can have a list of about 1000 subscribers. Although they offer limited functions, it would be very helpful as a starter. You can also choose to test their features by signing for the 30-days free trial.
» MORE: Outbond Email Marketing
4. Mailchimp – best for multiple integrations with other tools
Mailchimp is known as one of the leading email marketing software, with users in over 175 countries. Their free plan allows for about 2000 subscribers, which typically makes them an ideal platform for bloggers as well as small business owners.
The software isn’t just easy to use, but also comes with an awesome drag-and-drop editor feature. It also provides users with advanced email marketing tools such as segmentation, landing pages, autoresponder, A/B testing, etc.
Pros of Mailchimp
- They provide a free plan at first
- They always update new features
- Tons of integrations that allows you to connect Mailchimp to any other tools or website you’re currently using
- They provide thorough insights
- They offer customizable email templates
Cons of Mailchimp
- Compared to other software, their paid plan is more expensive
- The move from a free plan to a paid plan is quite steep
- The user interface might seem confusing at first
- Cheaper plans mean limited email automation and limited features
What’s the Cost of Mailchimp?
Unlike other email marketing software, Mailchimp prices depend on your number of subscribers. Also, higher plans come with more feature.
- The free plan (limited features) is $0
- Essential Plan is $9.99 per month
- Standard Plan is $14.99 per month
- Premium Plan is $299 per month
» MORE: How Much Does An Email Marketing Campaign Cost?
5. Drip – best for digital marketers and eCommerce
Drip is arguably the most advanced email automation tool for digital marketers and eCommerce businesses.
It can be integrated with other popular services and tools like WooCommerce, MemberPress, Shopify, Zapier, and more. This allows you to boost marketing automation, increase your conversions, and grow your email list.
The software can help you to understand the behavior of your subscribers using custom fields and tags. You can as well utilize it to section your list, create behavior-based automation, and send customized/personalized content to increase sales.
Drip also provides features like subject line split testing, workflow, user-friendly visual editor, custom conversion reports, and RSS to email. You can as well display Facebook ads and send text messages to your customers.
Pros of Drip
- It comes with advanced automation features
- It can be easily integrated with other popular tools
- Drip is very user-friendly
- And, it provides detailed documentation and excellent support
Cons of Drip
- Most of their advanced features aren’t useful for newbies
- It is expensive
What’s the Cost of Drip?
Their basic plan costs $49 monthly for about 2500 contacts and you can send unlimited emails to your subscribers. Also, before subscribing to any of their plans, you can go for the 14 days free trial.
» MORE: Best Rated Email Marketing Software
6. ConvertKit – best for bloggers, content creators, and marketers
ConvertKit is also one of the best email marketing software for bloggers, content creators, and marketers. It allows you to automate your emails using the drag-and-drop feature. For instance, you can quickly drag and drop a new subscriber to any list to send them targeted content.
ConvertKit also helps you to easily integrate with over 70 popular services such as Stripe, Zapier, OptinMonster, and MemberPress. You can also take advantage of their landing pages and sign-up forms to improve your email list.
One of the most amazing features of ConvertKit is the ability to use tags to arrange your subscribers. So, you can organize them based on the activity, interest, and much more.
Pros of ConvertKit
- It comes with an amazing landing page builder
- It is very easy to understand at first
- Offers a 14-day free trial
- Fantastic support team
Cons of ConvertKit
- A/B testing has limitations
- It comes with limited reporting data
- Expensive compared to other software
What’s the Cost of ConvertKit?
ConvertKit basic plan costs $29 monthly and you can add up to 1000 subscribers.
However, you can sign up for free and get a 14-day trial. The awesome thing about it is that you’ll still enjoy all their features regardless of the plan you choose.
» MORE: Make Money With Email Marketing
Which Email Marketing Software Should You Go For?
The 6 best email marketing software for bloggers have been discussed above. But, when you pay close attention to each of their features, you’ll realize that almost all of them offer the same benefits with slight differences. However, they are easy to understand and they come with fantastic customer support.
As a blogger, you will want to look between Constant Contact and Sendinblue since they both mobile-friendly, easy to use, and come with a drag-and-drop builder as well as great email templates. You can track all your automated emails in real-time.
Nevertheless, you can make a different choice after comparing them to others. At the end of the day, it’s all about what’s important to you and your brand.