You can convert your website’s visitors to your buyers if you are using the best email marketing software. But before choosing the Best Email Marketing Software for your e-commerce business, let me explain how it will help you. In this modern period of advancement in online marketing, if you are not sending emails to your website’s visitors, you are making a huge mistake.
Email campaigns give you a major opportunity to convert your website’s visitors into your permanent buyers. Also, you can directly send offers to your customers who terminated their shopping carts or haven’t purchased for so long. And, if you are using the best email marketing software for your e-commerce campaigns it will help you to remind your audience that you exist among your competitors.
Why Email Marketing is a great opportunity for eCommerce
Email marketing is of great importance to every e-commerce business. You can use email to send tracking numbers, welcome notes, complementary notes, and much more. So, if you want to improve your customers’ experience, it’s very important to choose the best email marketing software. By using email marketing software, you can confirm and track orders immediately and give automated responses to your customers. It also helps to make your customer happy and more likely to return and recommend your brand to others.
But, if you are still confused about starting an e-commerce campaign, let me explain some benefits of an email marketing campaign for e-commerce.
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Benefits of an Email Marketing Campaign for e-Commerce
- It helps to reactivate inactive customers through emails
- It increases conversion with segmentation, and segmentation further helps to boost your engagement
- Also, it manages your brand’s reputation if you’re taking client’s feedback on your website
- It supports e-commerce sales because it helps to keep in touch with your customers for managing their order
- If your customer has abandoned his shopping cart, you can send an email for an abandoned shopping cart. Omnisend 2018 shows that sending three abandoned cart emails results in 69% more orders.
It’s always a difficult moment to figure out the best email marketing software to use among many others. But, before you go down the rabbit hole, call to mind that your decision about this will either make or break your business. So, it’s of utmost importance to make the right choice. However, this interesting article gives you a comprehensive explanation and analysis of the best email marketing software for e-commerce with the aim to guide you to the right track with ease.
So, how can you decide the best email marketing software for e-commerce?
Now, all the email marketing software presents almost the same features and tools. But, before getting started with any, it’s necessary to know some of the basic features every e-commerce business needs for email marketing services.
Here are some basic features every e-commerce business needs for email marketing services:
- Offers a ready-made template that can further be customized according to your needs
- Offers audience segmentation features according to the customer’s profile for sending targeted emails
- Facilitates smart automation for measuring your email marketing efforts without continuous monitoring
- It provides the necessary tools for integration with your Shopify store
- It can show your campaign’s performance and analytics
However, almost every software shows these features with a little bit of differentiation, so your choice should be determined by the software’s performance and efficiency.
Here are some of the best email marketing software for e-commerce stores. Carefully go through the features, pricing, and ease of use, and then decide the best email marketing software for your e-commerce store.
3 Best Email Marketing Software for eCommerce in 2021
- Kalviyo – best for direct integration with e-commerce
- Drip – best for user experience
- ActiveCampaign – best for unlimited emails with any plan
» MORE: Best Cheap Email Marketing Software
eCommerce Email Marketing Software Reviews
1. Klaviyo
Klaviyo is a cloud-based email marketing software designed for e-commerce businesses. Its direct integration with e-commerce is the best thing among its features. Klaviyo allows its users to send targeted emails to their customers. It keeps all the necessary data like how customers have interacted with the past emails and information related to purchasing and viewing history. This software also allows you to assemble all the data from other sources.
Features of Klaviyo
Klaviyo’s features are almost the same for both the free and paid plans. The main difference between the two plans is the responsiveness of the customer support and contact limitation. As one of the best email marketing software for e-commerce, Klaviyo provides all the modern features that are required to engage your audience for your e-commerce store.
The main features include:
- Drag-and-drop tool
- Ready to use email automation option
- Customer segmentation for targeted emails
- Sign-up forms
- 120+ one-click integrations
- A/B split testing
- Email Customer support
- If you have a premium account, you can make direct contact via live chat during business hours.
Ease of use
After creating an active list of your contacts, you can add your contacts individually. You can also import them from a file by copy-pasting them. You can create your email from scratches with the help of a design tool. Again, you can also use a template or simply plain text editor to create your email. This email marketing software has more than 50 templates. It also has ready-to-use layouts that are called saved templates. That templates contain your company’s logo in Canvas.
There is a little bit of inconvenience, which is, you can’t edit the text in the email itself. You can only edit your text in the toolbar. But it offers a helpful photo editor tool and a preview for both desktop and mobile, in which you can make changes instantly without leaving the preview.
Mobile Editor
Klaviyo has an App for Android users. You cannot edit emails with this app; however, you can get an overview of your campaign, and you can also check your email marketing analytics. You can also sign in to your account through a mobile browser, but the editor’s functioning and tools are not comprehensive, and you cannot edit your email through the mobile browser.
Pricing
Klaviyo offers both free and paid plans for its users. However, the functions and features are almost the same for both free and paid plans. The difference lies in the responsiveness of the customer support and the number of contact limitations.
But, if you have a free plan, you can contact customer support over email, and if you have a paid plan, you can get in touch with customer support via live chat. Moreover, the free plan allows 200 contacts.
Its basic plan starts from $20/month with 500 contacts.
Bottom line
“Klaviyo’s user experience can be considered as an overview of the platform. The overall features are amazing, and it is not much complicated as well. However, while accessing the editor options, the delay was the biggest issue. But changes in a preview mode are recommended for the software.”
» MORE: Best Free Email Marketing Software For Small Businesses
2. Drip
Drip is a featured email marketing software designed for e-commerce stores. With Drip, you can send targeted emails to your customers. And, it helps to boost your email campaigns and manage their leads.
Features of Drip
Drip’s key feature is that it doesn’t have different tier plans for its users, which means the features are the same across the board. With this software, you can send an unlimited number of emails.
The main features are:
- Drag-and-drop tool
- Customer segmentation
- 100 + tools integration with 3rd party and social media
- Contact tags
- Personalized emails
- A/B split testing
- Drip also offers 24/7 email support with their plans. However, if you have 5,000+ contacts, you can contact customer support via the live chat option.
Ease of use
- You can add your contacts individually by importing a contacts file and by copy-pasting them. And with its tagging system, you can categorize your email list.
- If you start picking your audience, it gets difficult for new users with previous tags and segmentation. But once you have begun, after using it a couple of times, it will make email targeting easier for you.
- If you have started your campaign, you can build your email using a plain text editor, and custom HTML code.
- A ready-made template or template from scratching is your choice. You can also create your customized templates to use them after.
Mobile Editor
Drip doesn’t have a mobile app, but you can access your account through a mobile browser. The email editor and dashboard are also accessible.
Again, you can create and edit your email through a mobile browser, but the editor’s experience through a mobile browser is off and slow.
Pricing
Drip doesn’t have any plan tiers. They charge you for the number of contacts you have.
Its basic plan starts from $19//month with 500 contacts. It also offers 14 days full-featured trial with no credit card required for testing their services.
Bottom line
“User experience for Drip is quite good. The user interface, with respect to the dashboard, the editor, and the navigation is also engaging. But the learning curve is slightly different from other email marketing platforms. The overall performance, features and the pricing plans are also good.”
» MORE: How can email marketing fuel your overall inbound strategy?
3. ActiveCampaign
ActiveCampaign can engage your customers with 130,000 businesses by connecting 170+ countries.
It’s a powerful email marketing software that helps you to maintain your customers with experienced automation platforms. With optimized automation support, ActiveCampaign creates customers for enhancing sales. It organizes the customer’s data to build a strong relationship with your customer in a manageable and perfect way.
Feature of ActiveCampaign
ActiveCampaign adds a mechanical learning aspect for creating and sending emails for unique content. The other notable feature is that there is no limitation for the number of emails with any of their plans.
The main features are:
- Drag-and-drop design tool
- Email and marketing automation
- Dynamic content options
- Integrations with social media
- Opt-in forms
- ActiveCampaign also offers customer support through chat and email during business hours. Moreover, the live chat option and phone support are also available with their higher plans.
Ease of use
- There are three standard options to insert your contacts into an email list. You can add your contacts individually, importing email contacts from a file, or copy-pasting them.
- Here is another easiest way to add your contacts: if you have a list with other marketing services, you can transfer your contacts by advancing automation. To do this, you need to add tags on each of them, and you can easily organize your contacts at any time.
- After creating a campaign, you can choose several options for your campaign. It depends on the type of campaign; standard campaign, automation, data-based, split testing, and RSS triggered.
- Then add a contact list to your campaign. Here I want to clear that you cannot add your contacts individually.
- The next step is to create your email. You can create your email by choosing a tool from scratch using the editor tool or by inserting custom HTML code.
- Here, you have 21 ready-to-use templates and several layout options. It also has an image editing tool in the email editor, so you can also edit your image without wasting your time.
Mobile Editor
ActiveCampaign has a mobile app and acts as an information tool. You can check your reports, track customer’s activity, and you can also access your CRM through this mobile app.
However, this mobile app doesn’t support an editing tool to create or edit your email. But there is another option for mobile users; you can access your account through a mobile browser, and here you can use editing tools to create or edit your email with all the editing features.
Pricing
The pricing plans of ActiveCampaign for its features are strange. Higher-tier plans are not available if you have a large number of contacts. On the other hand, if you have more subscribers, you will have fewer features for your email marketing. And, you have both options for monthly and annual plans but the annual costs cheaper than monthly subscriptions. Another interesting this is it allows you to transfer your data freely from other email marketing platforms.
The basic plan for ActiveCampaign starts at $9/month with 500 contacts. ActiveCampaign offers a 14-day trial with some limited features and doesn’t offer a money-back guarantee.
» MORE: How Much Does an Email Marketing Campaign Cost?
Bottom line
“They are responsive and conscious of all kinds of requests or queries. It is favorable to users because they can build and send their emails all from one place. I’m inspired by most of the design features but wish there were a little more options. However, there are strange nuances with this product that can be frustrating.
You’ve probably gotten the ideas, features, and pricing of these three best email marketing software for e-Commerce. Nevertheless, in choosing the right one, it’s a good habit to consider the nature of your business to choose the one that works just fine for the services. And, if you’re interested in diving deeper into this development, endeavor to learn more about Email Marketing, Email Marketing Strategy, useful tips for constructing a persuasive marketing email, and a lot more.