Email marketing is an amazing tool that allows you to create personalized messages for your targeted audience. It’s a great tool that helps you to build a strong and worldwide relationship with your clients, to get positive results for your marketing campaigns, and it also improves the response rates. However, it is always important to choose the right path to reach your destination. And so, if you’re looking for the best email marketing software for nonprofits, you’ll definitely stop the search, and start using the right one after reading this article.

Email marketing has been going on for a long time. It was built and further modified, but it has been useful and has even grown in popularity with an effective reputation for so many years. Statista’s research showed 3.9 billion global email users in 2019 and predicted to grow to 4.48 billion users in 2024.

Having gotten the idea and importance of email marketing, there are several email marketing software that you can choose for your email marketing campaign. There are different tools with different budget plans, different features, and ease of use. Here we are going to share the 5 best email marketing software for nonprofits.

Have a look at this article and see that which software is fit for your email marketing campaign.

5 Best Email Marketing Software for Nonprofits in 2021

Nonprofits Email Marketing Software Reviews

zoho campaigns

1. Zoho Campaigns

Zoho email marketing software assembles all the donor’s data and interactions with their brand into one place. It also updates the contact data and information on time to keep in touch with clients.

Features of Zoho Campaigns

Zoho Campaign is the best email marketing automation tool that connects you to your subscribers with the right messages at the exact time. You can create perfect emails in a few minutes by using the pre-designed templates, layouts. It also facilitates the drag-and-drop editor.

The main features are:

  • Email segments and lists on which they are contributed
  • Updating of contact details
  • Social media activity
  • Campaigns that they have been sent

Ease of use

Zoho campaign is designed for all types of business, and it supports maximum features. This easy-to-use email marketing application provides everything necessary for your business. It facilitates list management, automation, and tracking of your reports as well.

Pricing

Zoho campaign offers the best plans for email marketing purposes. You can buy a plan according to your monthly demand and budget. Plans start from $6 for 250 email sends, $80 for 5,000, and up to $750 for 100,000. Monthly subscriptions, including unlimited emails, start at $5 for up to 500 subscribers and go all of the way to $350 per month for up to 100,000 subscribers.

Mobile editor

Zoho Campaign also supports a mobile-friendly editor and facilitates a mobile app. It gives you immediate access to campaign reports.

  • Emails opening based on location
  • Social media reach as well as user agent reports
  • It also presents everything about your campaign’s performance as well as detailed reports
  • If you want a quick discussion with your client or colleague, you can simply share reports via email

Bottom line

“Zoho Campaign provides you with advance reports and facilitates you with the top five campaigns. This email marketing software stores all the important information in one place for the user’s convenience. And, it’s one of the best email marketing software for nonprofits.“

» MORE: Best Cheap Email Marketing Software

Constant contact

2. Constant Contact

Constant Contact email marketing software is an analytical tool that shows detailed visitor analytics in real-time. It’s a good marketing tool, and it can be a good choice for your small business.

If you’re creating an email with Constant Contact, you can use its preview function to check the current layout of your email, that is how it’ll be visible to your client’s Inbox.

If you’ve created your email, the next step is to choose the email recipients then add a subject line and select your destination when or where your email is sent. Once you’ve sent your email, you can see some basic statistics about your email performance by going back to your dashboard.

Features of Constant Contact

Constant Contact supports maximum features from basic to premium subscription plans. So if you’re concerned, then make sure you have all the features of the tool.

The main features include:

  • Customized email
  • Drag-and-drop tool
  • Mobile-responsive emails
  • List segmentation for selected emails
  • Email automation abilities

Ease of use

Constant Contact has an option for multiple handy toolbars that helps you to add elements. Another convenience is that you can choose several templates for your email base. It uses a drag-and-drop designing tool as well.

Constant Contact provides you with numerous options for importing your email contacts. In other words, you can import contacts from Gmail, Outlook, and other 3rd party App.

Pricing

Constant Contact provides a 2-month free trial opportunity without any credit card. So, it gives you a safe option to test the services. But it has a limitation that you are allowed for 100 contacts in the trial period.

Constant Contact starts at the lowest price, $20/month, with 500 contacts.

Mobile editor

Constant Contact supports the use of a mobile app, and this mobile app is available on the App Store and Google Play. You can use this mobile app to create and send emails, receive notifications, and also, you can see statistics for your marketing campaign.

Bottom line

“Constant Contact is frequently using third-party tools to create the contact list, lead-generation invoice, and eCommerce tools as well. For those marketers who still want to be productive with their marketing campaigns, this app is useful.“

» MORE: Make Money with Email Marketing

icontact

3. iContact

iContact is an email marketing tool for creating and sending emails. It also keeps track of your emails. For powerful multi-step campaigns, you can use the Pro iContact automation tool. For powerful multi-step, this platform can track all the digital marketing efforts across your website, landing pages, and social media sites.

Features of iContact

iContact’s features keep a high standard. For beginners and seasonal email marketers, its 1000+ integrations are very useful.

The main features are:

You can contact iContact over the phone or live chat during business hours. It has 24/7 email support.

Ease of use

It is effortless to add contacts with iContact. You can upload a contact list collectively; copy-paste contacts can add your subscribers individually as well. You can also compile them into new or existing lists.

You can choose immediately 40+ templates in this tool. Templates also support the mobile view. You can also create an email in a plain text editor.

iContact uses the drag-and-drop function, and it contains nine different building blocks. Each block has an additional option that you can access after choosing one. The process is very simple, and there isn’t more complexity to design or create your perfect email.

Pricing

iContact offers a 1-month free trial. The contact limit is 100, and the email limit is 1,000 for a free trial. Moreover, you don’t need a credit card during the free trial period. However, they don’t offer a money-back guarantee with their subscription plans.

The basic plan starts from $30.60/month with 500 contacts. It offers two types of paid plans. You can save 15% money by taking an annual subscription; otherwise, it also offers a monthly plan.

Mobile editor

iContact doesn’t have a mobile app. However, you can access it through a mobile browser on your mobile. But you need to turn on the desktop site on your mobile browser, or you have to turn your mobile screen horizontal.

Bottom line

“iContact is a straightforward email marketing tool that allows you to conveniently design and track a professional and effective email marketing campaign with complete surveys and more.”

» MORE: Best Cheap Email Marketing Software

Campaign Monitor

4. Campaign Monitor

Campaign Monitor is an interesting software that helps you to use automated emails to your clients, including various messages like a welcome message to a customer, a reminder message for an upcoming event, or a birthday message to say happy birthday. Automated emails increase client engagement. It also builds relationships with your subscribers and produces efficient results.

Features of Campaign Monitor

Campaign Monitor contains a standard pack of features. Some features are more differentiating such as it shows a preview option of 20+ different inbox views. Another distinct feature of the Inbox is you can add a live countdown meter feature to your emails.

The main features are:

  • Drag-and-drop design tool
  • Customer segmentation choice
  • Email automation flows
  • Customized content
  • Sign up form
  • With 3rd party application, it also offers 250+ integrations

Campaign Monitor also has customer support for its users, and you can also contact them over email.

Ease of use

You can easily copy and paste your contacts after creating a contact list. You can design your email through the template as it offers 81 template designs. However, you can also create an email in a plain text editor or using HTML code.

Campaign Monitor has a design tool with drag-and-drop functionality from seven content blocks. One of the interesting uses of Campaign Monitor is to change your template without scratching, which saves a lot of time.

Pricing

Campaign Monitor allows you a free trial with the limitation of just 5 contacts. Even though it’s not much, you can test their services with this option.

Campaign Monitor charges according to the contacts count. It offers just monthly plans. However, you can also get annual plans by contacting customer support for their special offers. It charges $5/Campaign as well as $0.01/contact.

The basic plan starts from $9/month for 500 contacts.

Mobile editor

Campaign Monitor doesn’t have a mobile app. However, you can sign up through a mobile browser, but your account access is restricted through a mobile browser.

Bottom line

“Campaign Monitor is a powerful email marketing tool that can help you to create a perfect and engaging email to promote loyal relationships and conversations between you and your clients.”

» MORE: How Effective Is Email Marketing?

mailchimp

5. MailChimp

Mailchimp is a platform that offers all-in-one facilitation to manage your business and helps you to communicates with your client as well. It’s easy and simple to use, and it enables you to take a start as an expert business manager. Besides, you will find everything here that you need to get started. Additionally, it provides a custom domain to its users to make your work easy and more simple.

MailChimp helps you to expand your circle with email campaigns, landing pages, social media, and much more. And that’s why it is the world’s largest automation platform used for email campaigns.

Features of MailChimp

MailChimp has all the advanced features required to run a business or that are required to run a successful email marketing campaign.

The main features are:

  • You can have prepared templates or custom coding
  • Particular items can be connected to online stores to showcase
  • Like, share, and comment features also collaborate
  • Drag-and-drop design tool
  • Customer segmentation options
  • Dynamic content
  • Email automation
  • Sign-up forms, and 200+ integrations with social media and other applications

Ease of use

Once you get started with your account, you can import email contacts from a file or by copy-pasting them to MailChimp’s dashboard. After organizing your contact statuses, you can review the outcome, insert additional data and add tags. You can also add or remove contacts or other information from the Audience Dashboard whenever you want.

Before taking a start towards your email building, first, you need to set up a campaign. Then the further process is smooth and easy and also guided all the way.

You can choose a ready-made template layout, or you can also create an email in plain text or using a custom HTML code. Mailchimp also has a design tool for drag-and-drop functionality.

One of the best features of MailChimp is it has an integrated image editor for email builders. You can design your complete email without leaving the site.

Pricing

If you are managing a small business or a beginner and going to start your business, this platform is for you. Because this platform supports small companies, and if you have less than 2000 contacts and send less than 12000 emails in one month, this software is free to use.

However, if you have contacts greater than 2000 and want to send emails more than 12000 in a month, you would be charged.

So, if you want to increase your contacts from 2000 to 2500, you will have to pay $10 for a month.

Premium and enterprise-level features are also available for advanced segmentation.

Bottom line

“MailChimp is a great tool that supports an all-in-one marketing platform and helps you to the direct conversation with your clients, customers, and other interested parties as well. Its marketing approach is to focus on management practices and powerful data analysis mainly.“

» MORE: How Much Does an Email Marketing Campaign Cost?

Now that you’ve discovered the 5 best email marketing software for nonprofits, you can choose the appropriate one while considering the nature of your business. And, if you’re interested in diving deeper into this development, endeavor to learn more about Email Marketing, Email Marketing Strategy, useful tips for constructing a persuasive marketing email, and a lot more. However, these 5 best email marketing software can also be used for other email campaigns, but are ideal for nonprofits.

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